What's next in digital communications for construction marketing

pwcom.co.uk

CIMCIG – May 2012

What's next?New digital communications in

construction marketing

Paul Wilkinson(pwcom.co.uk)

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• Who am I?

• New tools in the communications toolbox

• The coming data explosion

• Web 2.0 impact on construction processes and construction marketing

• The future: Web 3.0 (the semantic web and linked data)

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video – mobile - telephones - ICQ

- IM – email – EDMS -

groupware – FTP – websites –

texts - intranets – portals video-

conferences – extranets –

web-conferences –

file-sharing (P2P) – discussion

forums – homepages –

wikis VOIP - podcasts - blogs – Twitter – RSS – Facebook – web

communities – Apps - RFID -

tags – GPS – IoT – QR codes -

mashups –virtual worlds –

Augmented reality – Web 3.0

– etc

Face-to-face

Hand drawings

Physical models

Telegraph

Photography

Written word

Messengers

Printing

Telephone

Telex

Fax Radio – TV

computers

time

num

ber

of to

ols

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Total worldwide data

2009 0.8 Zettabytes (10 ^21 bytes)

2020 ?

0.8,000,000,000,000,000,000,000 bytes

The coming data explosion

Source: Jeff Browning - OracleStorageGuy blog

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Total worldwide data

2009 0.8 Zettabytes (10 ^21 bytes)

2020 35 Zettabytes – a 44-fold increase



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Currently, 90% of worldwide data is unstructured.

Web 2.0 content, imaging, energy data, model data, etc, etc is structured data.



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New construction communications….

A Web 2.0 revolution!

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Changing PR

• Online media– Digital news release– Opinion piece written in blog– Photos, video, slides incorporated• RSS, tweeted, shared (LI, FB), etc

• e-newsletters

• We are all publishers now!

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Changing meetings/events

• Hybrid = online & face-2-face– Real-time sharing/feedback– Multiple locations– Presence no longer required– #hashtags

• We are all broadcasters now!

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Changing AEC IT = new opportunities?

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Project manager diary as a blog?

Multi-media:

- photos

- video

- timeline

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Flickr.com• Cloud-based

photo-sharing• Searchable• Description• Tagging• Geo-location

Socially searchable progress photos?

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Bristol Water• Bentley Exor Street

Works Manager• Streetworks map

and register updated in real-time

• Mash-up with traffic data

• Public information

Project progress as a community service?

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Supply chain management by location?

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Clippings.com• A “Pinterest for AEC”• Crowd-sourcing

design ideas• Marketing platform• expect Pinterest-

style mobile apps soon

Pinterest for building products?

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Woobius Showcase

• Application to create iPhone/iPad apps for construction businesses

• “portfolio in your pocket”

• Innovation = differentiation

Catalogue or portfolio in your pocket?

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OpenBuildings.com• Crowd-sourced wiki

about buildings• Facility for local

consultation• Marketing platform• iPhone, Android

apps

Interactive architectural mobile guide?

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Location + augmented reality + data

Mobile location-specific visualisation?

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Location-specific photos, docs, wiki?

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SNOW Architects• Daqri.com mobile

web app builder• iPhone, iPad,

Android apps to view Microstation BIMs

BIM visualisation via AR and QR codes?

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Woobius Eye (in Beta)

• Share cameraview remotely

• Mark-up anddiscuss inreal-time

• Conference call• Literally

“see what I mean?”

See what I mean? In real-time?

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Senubo (in Beta)

• Social business for construction

• PC and smartphone• On-site data

download and data capture

• Real-time reporting and status updates

Private project networks?

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Collaboration updates via Twitter DM?

Why not?

If not via Twitter...

… maybe via internal networks, eg:

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From Web 2.0 to Web 3.0

Web 1.0 = sites, pages, links(static, proprietary, non-interactive)

Web 2.0 = people, participation(dynamic, interactive, connecting)

Web 3.0 = machines(semantic, linked data, context)

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Semantic web

"a web of data that can be processed directly and indirectly by machines”(Tim Berners-Lee)

“… provides a common framework that allows data to be shared and reused across application, enterprise, and community boundaries”

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We have lots of data...

… but in lots of different formats and models

… and many data sources are not linked

So: need a common data model

RDF (Resource Description Framework)

Contextualisation

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RDF (Resource Description Framework)

Triple data model

Contextualisation

Subject Predicate Object

<Paul> <was born in> <London>

<London> <is part of> <UK>

<Paul> <has hobby> <cycling>

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Contextualisation

Book

Construction Collaboration Technologies

title

Date

ISBN

Publisher

Location

author Paul Wilkinson

0-415-34859-0

1 September 2005Taylor & Francis

Abingdon

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Contextualisation

Book


author

DatePublisher

Location

title

Paul Wilkinson

0-415-34859-0

1 September 2005

Taylor & Francis

Abingdon

ISBN

Reference

Extranet Evolution

Blogs

Wikipedia article

Flickr acctShares photos

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Contextualisation

Book


author

DatePublisher

Location

title

Paul Wilkinson

0-415-34859-0

1 September 2005

Taylor & Francis

Abingdon

ISBN

Reference

Extranet Evolution

Blogs

Wikipedia article

FOAF

ISBN

DBpedia

Flickr acctShares photos

Flickr

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Linked data

RDF data that links to other RDF data on the web is Linked data (Linked Open Data)

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Linked data

“... if the past was document sharing, the future is data sharing” (Tim Berners-Lee)

1. A URL should point to the data.

2. Anyone accessing URL should get data back.

3. Relationships in the data should point to additional URLs with data.

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What does this mean in construction?

1. Linked data connects and provides context to social interactions and to data about physical world we live in.

2. Building Information Modelling (BIM) will increasingly apply Linked Data principles throughout the BIM lifecycle. Finding and linking relevant, related information will become increasingly important.

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OPEN BIM

launched March 2012 collaborative design, realisation and operation of

buildings based on open standards and workflows founding partners

buildingSMART International (bSI) vendors (eg: Tekla, Nemetschek, Graphisoft); backed in UK by Constructing Excellence

using the open buildingSMART Data Model, IFCs

Poor interoperability cost US AEC industry $15.8bn per annum (NIST, 2004) – mainly borne by owners!

www.graphisoft.com/openbim/

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BIM libraries

(some offering IFC objects)

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Real-time building services (or other) data?

“Internet of Things”

Real-time feedback on

building performance

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Thank you

Contact: Paul WilkinsonWebsite: www.pwcom.co.uk

Tech blog: www.extranetevolution.comPR blog: www.blog.pwcom.co.uk

Email: [email protected]: +44 (0)20 8858 1104

mob: 07788 445920Twitter: @EEPaul

http://www.google.com/profiles/paul.wilkinson19

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