Greenwashing - What's Next?
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Greenwashing- what to do; what not to do and what's next!
Transcript of Greenwashing - What's Next?
- 1. Greenwashing What To Do What Not To Whats Next The Eco Investment Club San Diego July 28, 2009
- 2. The Seven Sins of Greenwashing
- Sin of Hidden Trade-off (Paper)
- Sin of No Proof ( % Post Consumer Waste)
- Sin of Vagueness (Natural)
- Sin of Worshipping False Labels (Carpets)
- Sin of Irrelevance (CFCs)
- Sin Of Lesser of Two Evils (Organic Cigs))
- Sin of Fibbing
- 3. Where do we go from here?
- Companies need to understand and work with their stakeholders on sustainability
- 4. Dont Say Your Green Say Youre Trying
- 5. Watch out for Loaded words Natural etc.
- 6. Dont Reach
- 7. Green Your Partners
- 8. Embrace Advocates
- 9. Manage Your Image through Social Media
- 10. The Dos of Greenwashing
- Dont Say Your Green Say Youre Trying
- Watch out for Loaded words Natural etc.
- Dont Reach
- Green Your Partners
- Embrace Advocates
- Manage Your Image through Social Media
- 11. Case Study
- 12. Case study
- 13. Thank You @mcmilker themcmilkergroup.com