What's Next 2011
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WHAT’S NEXT 2011 Presented by
description
Predicting what’s on the horizon for an industry as dynamic as digital can be a daunting task. Platforms emerge, technologies evolve and strategies shift – but which trends are at the heart of these changes? In this report, we’ve tapped the collective intellect of the 360i team and identified ten central themes for marketers to watch in 2011.
Transcript of What's Next 2011
WHAT’S NEXT
2011
Presented by
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#1 ONLINE MEETS
OFFLINE
Mobile will bridge the
gap between online
and offline
experiences,
challenging
marketers to connect
the dots through
creative solutions
that match their
consumers’ mobile
consumption habits.
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#2 DIGITAL AT
THE NUCLEUS OF
BRAND STRATEGY
A new approach to brand
strategy is emerging that
embraces digital at its core,
inspiring ideas that center on
connecting brand attributes
to naturally social and
sharable things that exist
outside of the product
experience.
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#3 BRANDS
BEHAVING
LIKE PEOPLE
As brands increasingly enter
online spaces to engage with
consumers, consumers will
more than ever assess brands
as they would people.
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#4 RISE OF
SOCIAL SHOPPING
& E-COMMERCE
Consumers will expect shopping
experiences to align with a new
paradigm of constant connectivity,
demanding more immediacy and
intimacy from retailers.
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#5 MOBILE HANDSET AS
A LIFE CONTROLLER
Mobile devices will garner even
greater functionality, emerging
as the control center for
consumers’ daily activities and
creating opportunities for
brands to provide value and
increase retention.
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#6 DIGITAL AS
THE SAVIOR OF
TRADITIONAL
MEDIA
Digital platforms and
behaviors are amplifying
and reinventing
traditional media,
breathing new life into
old publishers and
allowing brands to
emerge as co-founders of
a new media space.
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#7 CROSS-
CHANNEL
GROWS UP
Media attribution will continue to
mature, as advanced technologies
prove the achievability and
accuracy of new cross-channel
measurement strategies.
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#8 INTERNET OF
THINGSWi-Fi technologies are enabling
nearly any device to connect to
the internet, providing new
opportunities for brands when it
comes to out-of-home and in-
store promotions.
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#9 INNOVATION OF
ONLINE AD UNITS
Banner ads will head in new
directions, thanks to developers
increasingly turning to non-Flash
formats like HTML5 and marketers
integrating the Facebook Like button
into online ad creative.
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#10 SEARCH & SOCIAL
COLLIDE
Developments in 2010 have laid the
groundwork for an exciting year in the
natural search space, with the engines
vying for unprecedented integration with
searchers’ social graphs.
Blog.360i.comAll images via Flickr
Read the full report at:
http://bit.ly/whatsnext2011
