What's next - ePublishing in Asia
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Transcript of What's next - ePublishing in Asia
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ePublishing in Asia:Whats Next?
November 2010
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Innodata Isogen, Inc. (NASDAQ: INOD)
We are a global services company specializing
in helping publishers and other companies
create, manage and distribute content.
Our customers rely on us to help them keep
pace in rapidly changing segments of the
information services market.
We are a global services company specializing
in helping publishers and other companies
create, manage and distribute content.
Our customers rely on us to help them keep
pace in rapidly changing segments of the
information services market.
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Broader
Enterprise
Opportunity
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Our Markets
Other
Publishing &
Information Services
Professional &
Educational
Publishers
Knowledge intensive
Complex evolution
Stable media segment
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Where we come in...
We essentially take over a wide range of critical processes forour customers:
Production
Data conversion
Data enhancement
Copy editing
Composition
Production
Data conversion
Data enhancement
Copy editing
Composition
Editorial
Authoring
Indexing
Abstracting
Editorial
Authoring
Indexing
Abstracting
Information Technology
Application development
Application maintenance
System integration
Information Technology
Application development
Application maintenance
System integration
Consulting
Product strategy Global sourcing
Content architecture Process reengineering
Supply chain optimization Organizational alignment
Consulting
Product strategy Global sourcing
Content architecture Process reengineering
Supply chain optimization Organizational alignment
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Our Value Proposition
Domain expertise
Focus on complex, process and knowledge-intensive content businesses
Tight client collaboration and transparency
Economics
Transform a fixed cost into a variable cost Speed time to market
Labor savings
Multi-shore delivery model
Depth and breadth of global resource pool
Optimize processes over geographies
Technology innovation and scale
Mature processes
End-to-end methodologies
Quality assurance
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Recent Client Studies
Global leader in legal
publishing
New product launch for
Indian market
Dedicated KPO team of
100 people
Editorial development of
more than 300,000 files
WestLaw IndiaWestLaw India
WestLaw IndiaWestLaw IndiaOpen RoadOpen Road
Integrated MediaIntegrated Media
Open RoadOpen Road
Integrated MediaIntegrated Media
High profile, venture-backed
publisher
Rich media eBooks for iPad &
other platforms
New authors and backlist
works
Exclusive production and
editorial services partner
LeadingLeading
Medical PublisherMedical Publisher
LeadingLeading
Medical PublisherMedical Publisher
Client confidential
Household-name medical
publisher
Leader in pharmaceutical &
other clinical information
Need to transform from print-
centric to web-centric
Strategic roadmap for process
reengineering
More at www.innodata-isogen.com
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Flexible Onshore / Offshore Model
Over 5,500 staff
Many with advanced degrees in law, medicine, business, engineering and
social science
Operations spanning 12 major cities, 7 countries
North America, Europe, Middle East and Asia
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ePublishing
If not a radical break, surely an historic moment
Fire? Agriculture? More like Automobile
Chapter in Computing epic
Geo-contemporaneous like its cousin,
mobile telecom
Everywhere at once
Non-linear leapfrogging prior
patterns Tools (press), systems (shops),
product (units)
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COMPUTERS COME IN TWO VARIETIES: THE PROTOTYPE AND THE OBSOLETE."
-- ANONYMOUS SAGE
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ePublishing in Asia
Japan, Korea, Philippines, others
defining devices, features, platforms
and products
Expansion of Asian markets is no
less energetic than North America
and Europe Expected to account for 50% of
worldwide mobile services
subscribers in 2010, hitting $1
billion subscribers
Asia is investing more heavily than
West in publishing drivers, like
post-secondary education
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But the big story is China
Most Populous Country: 1.33 billion people1
Most Widely Spoken Language: 1.12 billion
Mandarin speakers1
(Second) Largest Economy: $5 Trillion in 20091
Growing Middle Class: Rising purchasing power1
Historically, China has driven global innovation inPublishing
Invented Paper, Press and Publishing2
Bookstores 2
Original Knowledge Economy
Emerging Publishing Powerhouse
More titles published annually today
than total from 1911-19932
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Source: 1 - World Bank Data File, 2010
2- Professor Ping Situ, Development of Books in China,
University of Arizona
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China is embracing digital publishing
Revenue from digital publishing sector nearly 80 billion yuan or roughly $12 billion in 20091
More than 50% rise from revenue of 53 billion yuan in 20081
50% growth expected to continue over next several years1
Revenue to exceed 100 million yuan in 20101
Of 40 newspapers in a national survey, 30 have online editions and 22 have mobile
newspapers sent via cell phone messages1
About 90% of China's 578 publishing houses have digital products1
China will account for 30% of global reading devices sales in 2010
Numbers of digital products users will grow by 30% annually for the next several years1
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Source: 1 - General
Administration of
Press and Publication
(GAPP)
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Thresholds crossed
1 in 4 Chinese ages 18-70 use digital asprimary reading format
Under age 29, 2 in 4 Chinese use digital as
primary reading format
91% of 20,000 people in a recent survey
said they would not buy a book if it werenot available digitally
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IN 2009,THE VALUE OF DIGITAL PUBLICATIONS
SURPASSED THAT OF TRADITIONAL MEANS. THE
INTERNET,EBOOKS,COMPUTERS AND MOBILEPHONES ARE NOW THE PREFERRED CHOICE FOR
SOURCING READING MATERIAL IN CHINA.
-- GENERAL ADMINISTRATION
OF PRESS AND PUBLICATION (GAPP)
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Challenges persist
Most stubborn barriers:
Management Thinking
Fledgling Business Models
Lack of Qualified Tech Staff
Inadequate Copyright Protection1
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Source: Zhang Li, Annual Report on Digital Publishing Industry, Chinese Institute of Publishing Science
Of 335 Chinese newspapers with digital editions in 2008, only 322updated those editions only when updating their print product.
Just ONE updated content in real time.2
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Whats Next in China
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Truth is you know better
Our clients know their business and their markets
But we work with every major device maker in
Western markets, in most cases as a preferred
provider
Amazon (Kindle), Apple (iPad), Sony (eReader),
Barnes & Noble (Nook), Kobo and Skiff
And hundreds of global publishers
Reed Elsevier, Thomson, WK, Wiley, Pearson,
ProQuest, McGraw-Hill, Simon & Schuster,
Random House
Can humbly offer a few observations
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Whats Next in China
Continued rapid expansion
Overtake print, traditional channels as
means of distribution
ePub is a beginning, not an end
Continued device proliferation
Continued technology disruption
Nano-
Flexi-
Insta-
Auto-
New roles SW developer, processdesigner, service provider
Processes, not archive
Enablement, not access
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Reading the World, Writing the Future
Leading International publishingbusinesses will continue to invest,
funding digital development and
global integration1
Wolters Kluwer
Reed Elsevier
Wiley
Pearson
ProQuest
Springer
Penguin
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Source: Outsell
Chinas economy will continue to fuel
international expansion; Chinese
publishing houses will increasing lookinternationally for markets F
ueled by licensing and distributionagreements, strategic partnership and
direct investment Springer with China Press, Tsinghua University
Press, Higher Education Press, Zhejiang university
and the Chinese Academies of Science to create
CLoS with more than 90 journals
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Questions
Thanks Very Much
Al Girardi
Vice President
Innodata Isogen
Email: [email protected]
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