1. ePublishing What you need to know #MCNPro

2. Upcoming MCN Pro Workshops Workshop #3: Social Media Engagement: Dening and measuring success Tuesday May 7, 2013 Workshop #4 : DAMS for small-mid size insNtuNons Tuesday June 25, 2013 Workshop #5 : Digital Project Management: developing a toolkit for successful project delivery Tuesday September 10, 2013 Welcome to MCNPro

3. Stephen Hoban Associate Director for Publishing at the Solomon R. Guggenheim, New York Tina Henderson Freelance designer/producNon arNst of books, ebooks, and book apps Liz Neely Director of Digital InformaNon and Access at the Art InsNtute of Chicago Presenters

4. E-books: A Museums PerspecNve (Stephen) Terms and Formats (Tina) Q&A Check-in Dive into the Formats and Authoring Tools (Tina) Publishing and DistribuNon Strategy (Stephen) Trends (Liz) Q&A Wrap Up Agenda

5. E-books: A Museums PerspecNve Stephen Hoban

6. Guggenheim Museum PublicaNons guggenheim.org/books Richard Estes, The Solomon R. Guggenheim Museum, summer 1979. Richard Estes

7. Scholarly exhibiNon catalogues often include: exhibition artwork plates entries on each artwork substantial main essay(s) backmatter (bibliography, exhibition history, chronology) Set print runs Some books distributed to trade; others only sold in museum store Scope determined by budget factorsMuseum printed books

8. Rising print costs Shrinking market Price ceilings Limited quanNNes CompeNNon for museum store space LimitaNons of Print Source: Smithsonian via Flickr commons

9. Books sell out

10. Is museum publishing a glacier? Source: Library of Congress via Flickr commons

11. Advantages of Digital Publishing Lower costs of producNon No limited print run Reach audiences that cannot aord print catalogues Keep backlist in circulaNon Try new things Advantages of Digital ngela Ruiz Robles con la Enciclopedia Mecnica, via Wikimedia commons

12. Why now? Growth of e-book market Tablets oer nicer presentaNon than readers Google Books threat Timing

13. 2004: Google Books project announced 2005: Authors guild sues Google 2006: Sony Reader released 2007: rst Kindle released 2010: rst iPad released 2011: Kindle Fire released Some key dates

14. Wade in or jump? Digital publishing as a supplement to exisNng print program Does not replace printed books (yet) What do readers want from ebooks? How should you price it? Approaching digital

15. Terms & Formats Ebook, iBook, epub, mobi: What does it all mean? Tina Henderson

16. Happy Mardi Gras! Photo used under CC BY-SA 2.0 from TAZphotos

17. 1990s 2010s Photo used under CC BY 2.0 from Gavin St. Ours DTP to Digital Publishing

18. Contained digital publicaNon NOT a print book, website, producNvity app, game app Ebook formats: EPUB (reowable epub, xed-layout epub) Kindle format (reowable mobi or KF8, xed-layout KF8) MulN-Touch iBook book app PDF (staNc or interacNve) Ebook

19. Electronic publicaNon, free and open standard IDPF (idpf.org) EPUB 2, EPUB 3 Mini-website HTML (markup) CSS (styling) Some specic, required les (mimetype, container.xml, etc.) May contain fonts, images, audio, video, javascript Reowable or xed-layout Tools: InDesign, text editor EPUB

20. Amazons proprietary format Mobi Very limited html/css No font embedding For older Kindles KF8 More extensive html/css, but sNll limited Font embedding Fixed-layout opNon Tools: InDesign, text editor, Kindle Previewer Kindle format

21. iBook iBooks Apple-trademarked term Free iOS ereading app Informally, epubs sold in the iBookstore iBook & iBooks

22. iBooksAuthor (tool) MulN-Touch iBooks (format) Apples free sooware Proprietary form of epub (Mac-only) for creaNng created with iBooks interacNve ebooks Author Based on Apples Pages Can be landscape-only, sooware portrait-only, or both Pre-designed templates Can control layout, Clunky interface embed fonts Widgets for interacNon Cannot reuse InDesign layouts MulN-Touch iBooks

23. App based on a print book, or App in the general format of a book Not Angry Birds, Scrabble, or SpoNfy Can be highly interacNve Can precisely control layout and embed fonts Tools: InDesign with Adobes DPS, Aquafadas, Mag+, and other systems, or Quark with AppStudio or Aquafadas Beware: Apple has been rejecNng apps with no more funcNonality than an epub. Wants books in iBookstore. book app

24. Portable Document Format StaNc (print-based) or InteracNve Cant be sold via popular vendors (Apple, B&N, Amazon) Can be viewed on many popular devices Tools: InDesign, Acrobat PDF

25. Q&A

26. Real-World Examples

27. Publishers seqngs Readers seqngs EPUB (reowable) in iBooks

28. iBooks b/w Nook EPUB (reowable)

29. EPUB (reowable) le lisNng

30. EPUB (reowable) html le in text editor

31. EPUB (reowable) CSS

32. Kindle Fire Kindle e-ink Kindle (mobi)

33. Kindle Fire Kindle e-ink Kindle (mobi)

34. Kindle (mobi) le lisNng

35. Kindle (mobi) html

36. Kindle (mobi) css

37. Courtesy of Laura Brady, BradyType EPUB (xed-layout)

38. Courtesy of Laura Brady, BradyType EPUB (xed-layout)

39. EPUB (xed-layout) le lisNng Courtesy of Laura Brady, BradyType

40. All courtesy of Laura Brady, BradyType EPUB (xed-layout) html and css

41. iBooksAuthor 2.0 templates

42. MulN-Touch iBook (landscape & portrait)

43. MulN-Touch iBook (full-screen gure)

44. iBooksAuthor (Layouts & Style Drawer)

45. iBooksAuthor InteracNve Widgets

46. iBooksAuthor Widget Inspector

47. DPS book app

48. DPS book app (landscape & portrait)

49. DPS book app (panorama)

50. DPS book app (Overlay Creator)

51. DPS book app (Slideshow opNons)

52. DPS book app (Folio Builder)

53. Aquafadas, Mag+, Twixl, AppStudio, in5, etc. Check pricing: some charge per download DPS compeNtors

54. InteracNve PDF with booksmarks & video

55. Web Books & apps idpf.org (epub specs) EPUB: Straight to the Point Formaqng guidelines: From InDesign CS5.5 to EPUB Amazon, B&N, Apple and Kindle mobileread.com Kindle Forma

56. Publishing and distribuNon strategy Stephen Hoban

57. PublicaNon formats DistribuNon strategies Results

58. Guggenheim approach Digital publishing program launched fall 2011 Reowable exhibiNon catalogue ebook Fixed-layout childrens book Out-of-print catalogue essays as singles DigiNzed historical books with archive.org An all-in strategy

59. Released fall 2011 No rights issues Approval by the arNst Text-driven design Books structure allowed easy linking of references in the main essay to the catalogue secNon Maurizio CaDelan: All

60. Kindle vs. iBooks layouts

61. Taken from popular backlist catalogues Priced aordably ($1.99 & $2.99) Based on Kindle Singles model Essays

62. Reader series: CompilaNons of topical essays

63. Id Like the Goo-Gen-Heim

64. iBooks Author

65. Too many plavorms? Self-distributed Print distributor Direct through website Self-distributed Ntles focused on Amazon and iTunes DistribuNon through Artbook|D.A.P. included smaller- share plavorms (B&N, Kobo, et cetera) DistribuNon challenges

66. So how did we do?

67. Slow, but steady, sales for Maurizio CaDelan: All exhibiNon catalogue e-book Moderately strong sales for backlist essays on Amazon.com, less on iBooks No interest in Id Like the Goo-Gen-Heim childrens book Successes and less-than-successes

68. Why no one wanted it No signage in the museum shop that an e-book was available Not enough markeNng on our site or elsewhere Lirle interest in an art exhibiNon catalogue as an e-book (market not yet adjusted to this opNon) Confusion with app Guggenheimstore.org unable to sell e-book directly; had to link to iTunes, Amazon and B&N Maurizio CaDelan: All Maurizio CaQelan, UnStled (Ostrich), 1997

69. E-book market share 2012 Kindle / Kindle Fire iPad/iPhone/iPod Nook/Nook color Desktop/Laptop Sony Other smart phone Other devices 1% 3% 4% 6% 14% 55% 17% Source: Publishers Weekly, November 9, 2012

70. Everything else Book sales by type 7% Audio 2% Mass market Hardcover 12% 27% E-book 22% Trade paperback 30% Source: Publishers Weekly, November 5, 2012

71. The market for digital text is established The illustrated digital book market is in its infancy BUT: it should grow along with iPad and Kindle Fire Amazon remains the dominant seller (for now) MarkeNng digital books is a challenge How much does price aect sales? Lessons?

72. Serial Ntles EducaNonal and professional focused Digital-exclusive iBooks Author OpportuniNes

73. DesignFile series by Cooper Hewir

74. MoMA One on One series

75. dOCUMENTA (13) 100 NOTES, 100 Thoughts

76. DistribuNon websites hrp://itunesconnect.apple.com/ hrp://kdp.amazon.com/ hrp://ingramcontent.com/ Stephen Hoban Email: shoban@guggenheim.org Resources

77. Trends Liz Neely

78. Epic Storytelling Snow Fall: The Avalanche at Tunnel Creek By John Branch The New York Times, hrp://www.nyNmes.com/projects/2012/snow-fall/

79. From the Art InsNtute of Chicagos OSCI preview publicaNon: Kimberley Muir, "Cat. 13. The Beach at Sainte-Adresse, 1867: Technical Report," in Monet PainJngs and Drawings at the Art InsJtute of Chicago, ed. Gloria Groom (Chicago: Art InsNtute of Chicago, 2013), para 12. Digital HumaniNes: Art History

80. From: Local/Global: Mapping Nineteenth-Century Londons Art Market by Pamela Fletcher and Anne Helmreich with David Israel and Seth Erickson Nineteenth-Century Art Worldwide, Volume 11, Issue 3 Autumn 2012 Digital HumaniNes: Art History

81. From: Where Am I?, a sample ePublicaNon by Greg Albers prototyping the use of geolocaNon in enhancing a reading experience. Learn more and download the ePub on the Museum Digital Publishing Bliki. Smart Books

82. digitalpublishingbliki.com

83. Q&A Thank you!