emflConf 2016 - What's Now, What's New and What's Next
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Transcript of emflConf 2016 - What's Now, What's New and What's Next
@emfluence
NowNow
Create, Deploy and Track Multi-Channel Campaigns• Email• Landing Pages• Online Forms• Surveys• Marketing Calendar• SMS (Via Avid)
• Lightboxes/Modals• Social: Facebook, Twitter,
LinkedIn• Campaign Automation• API – Integrations like
Salesforce, Microsoft Dynamics & Wordpress
@emfluence
EmailNow
• Best pre-flight and testing toolset in the industry
• Smart methods for controlling brand standards
• Great tools for list segmentation, targeting and retargeting
• Great tools for personalization through contact level data points and content blocks
@emfluence
Landing PagesNow
• Marketing has control• Conversion tracking• Email campaign
integration• Personalization through
contact level data points and content blocks
@emfluence
SurveysNow
• Marketing has control• Branding for surveys• Email campaign/group
integration
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Marketing CalendarNow
• Drag and drop planning
• Visualize Multi-Channel Content
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Online FormsNow
• Marketing has control• Embed in Landing
Pages, on your Website, Lightboxes/Modals
• Responses feed groups with auto-responders or a series of autoresponders
@emfluence
Lightboxes/ModalsNow
Try this.
If it doesn’t work for
you, you’ll be the first!
@emfluence
Lightboxes/ModalsNow
• Marketing has control
• Set timing & Frequency
• Feed groups with auto-responders
@emfluence
Social Media – Create, Deploy and TrackNow
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APINow
• Systems need to talk to systems
• Eliminate import/export• Custom applications• Custom integrations• Build anything!
@emfluence
APINow
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New
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Behind the ScenesNew
• Server upgrades• Delivery engine
upgrades
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WordPress Widget UpdateNew
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Purl ReportingNew
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Clicks by DeviceNew
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Survey AlertsNew
• Immediate notification when someone fills out a survey
• Complete survey responses included
@emfluence
Survey Results to PDF/Excel
New
Downloading to Excel will provide a spreadsheet of all responses.
Downloading a PDF will provide a summary that looks like the Summary tab.
@emfluence
Survey Results to PDF/Excel
New
Downloading to Excel will provide a spreadsheet of all responses.
Downloading a PDF will provide a summary that looks like the Summary tab.
@emfluence
Litmus Spam Filter Checker UpdateNew
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New
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New
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Template Builder
New
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Template Builder
New
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Custom HTMLNew
By popular request:Start from nothing!
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Custom HTMLNew
• Immediate notification when someone fills out a survey
• Complete survey responses included
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Query BuilderNew
Build better lists!Start with any group and then filter using• Match All Criteria• Match Any Criteria• Include Nested Criteria
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Query BuilderNew
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Query BuilderNew
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Dynamic GroupsWhenever a contact has matching criteria for a query they become part of a dynamic group.• Inactive Contacts• Birthday• Location based (Zip)• Change in status in your CRM
New
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New
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Dynamic GroupsNew
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WorkflowsNew
• Canvas for building/visualizing automation• Lead nurture• Lifecycle Campaigns• Basic Auto-Responders• Birthday Campaigns• Abandoned Cart Reminders
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WorkflowsNew
@emfluence
WorkflowsNew
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Your Data – Bigger and Better• Import and append data• Define segments• Create more relevant
content• Select target media outside
of email based on current subscriber profiles• Develop acquisition
strategies
New
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Ads In Email/List MonetizationNew
• Real time in-email offer optimization
• Revenue stream for publishers
• Technology allows for retargeting of web site visitors
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New
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New
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New
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New
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New
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New
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New
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New
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New
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New
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Advanced AnalyticsNew
• Custom configured to your specifications
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Cyfe Integration/AnalyticsNew
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Cyfe Integration/AnalyticsNew
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Microsoft Dynamics CRM UpdateNew
• 2016 Compatible• Embedded
emfluence Marketing Platform UI
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Microsoft Dynamics CRM 1.1New
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Microsoft Dynamics CRM 1.1New
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Microsoft Dynamics CRM 1.1New
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Client SurveyMarket NeedsCustomer Budget
Next – The Development Roadmap
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Next?Next
• Reporting: more reporting over time, more group level reporting
• Behavioral tracking: Follow traffic through to web site, append historical data from site visitors post subscription, (lead score factors)
• Salesforce 1.1
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Next?Next
• Template Builder for Landing Pages
• Security Updates: TLS, Multi-Factor Authentication
• API: Social, Surveys, Forms, Content Blocks, Landing Pages
@emfluence
Next?Next
• Workflows: Landing Pages, Surveys, Print Integration
• Query Builder: Query based on additional activity, opens, clicks on specific campaigns
• Geo-targeting by Map Selector
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Next?Next
• Active Targeting: Decisions based on predetermined performance criteria
• Automation Updates: Actions, Triggers, Lead scoring, Split Testing
@emfluence
Development Roadmap Advisory Counsel
Hey you!I’m a stock photo.
@emfluence
Questions?
