Epublishing ebooks society of childrens book writers and illustrators-scbwi
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Transcript of Epublishing ebooks society of childrens book writers and illustrators-scbwi
February 15, 2014
ePublishing eBooks:Society of Children’s Book Writers and Illustrators
2 File Formats = 2 Silos
Multitude of Screen Sizes
What are your sales by store?
Amazon
B&N
Apple
Kobo
Smashwords
Other
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
85%
4%
2%
1%
2%
5%
Source: SELLBOX
In contrast with the prior slide, the smallerthe publisher, the greater the chancesales will be concentrated with Amazon.
Complete survey: http://sellbox.us/16U8GPj
Where do people begin searching for a product?
2010 20120%
5%
10%
15%
20%
25%
30%
18%
30%24%
13% AmazonGoogle
Source: Forrester
Maximizing Your ROI1. Features: Be budget-driven.2. Which store? Amazon, and Apple if possible.3. Distribution: Always direct to big stores.
• Fixed Format eBook Programming for Children’s Books
• Distribution to Amazon, Apple, BN, Kobo
• SEO for Books: Amazon Author Optimization