· view the N.Y, World's Fair The setting is the elegant "Top of the Fair" Restaurant, overlooking...

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Be sure to visit theTravelers building withits distinctive Red Umbrelladome, at thePool of Industry.

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You'll stand on the plains of prim-itive Afriea...walk the streets of an-cient Rome. You'll see the plunder of

a walled eity...Columbus sailing tothe New World...the stark drama ofa Civil War battlefield...and manyother stirring events.

No one-adult or child-shouldmiss this uniquely exeiting experience.Presented by The Travelers, its agentsand brokers-marking a century ofprotection and service.

You can get all types of insuranceunder the Trauelers umbrella.

The TRAUELERS INSURAI{GE Gompanies

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then see the world, on TWAIf the Fair gives you a taste for travel abroad,consider the advantages of flying TWA.Truly an internat ional a i r l ine, TWA l inks70 U. S. c i t ies wi th 15 wor ld centers inEurope, Afr ica and Asia. You get one-air l ineservice al l the way; no t ime lost wai t ing forconnections with other carriers. You canenjoy a first-run fi lm by Infl ight MotionPictures. Inc. on both eastbound and west-

P,E, Be sure to visir rhe TWA exhibit atthe Transportation and Truvel Pavilion,with its fascinating history ol aviation andan exciting presentation of the future insupersonic air travel.

bound transatlantic flights. Whether youprefer a planned tour or a do-it-yourselftr ip,TWA has the r ight destinations and theright prices for you. And now you can flyTWA to Europe at the lowest jet fares inairline history. Only TWA can offer thiscombination of routes and service. Forreservations, call your nearest Trans WorldAirlines office. or your travel agent.

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Mr, Moses and finx Falkenburgview the N.Y, World's Fair

The set t ing is the e legant "Top of the Fair" Restaurant , over lookingthe Wor ld 's Fair grounds. Behind the scenes, Gas assures comfortfo r everyone. l t coo ls and heats no t on ly th is He l ipor t bu i ld ing , bu ta lmost 80% of the ent i re Fair . And Gas prepares the f ine food forv i r tual ly a l l the Wor ld 's Fair 's 75 restaurants.

For example, at "Fest ival '64- the Amer ican Restaurant , " byRestaurant Associates, in the Fest ival of Gas Pavi l ion, Gas sets thetable wi th a unique array of authent ic Amer ican dishes. Try them!At the Fa i r , you ' l l a lso see new ways Gas- the fue l o f e f f i c iencyand economy - se rves you t oday , a t home and i n i ndus t r y .See why Gas is f i r s t a t the Fa i r . . . f i r s t in the wor ld o f the fu tu re .AMERICAN GAS ASSOCIATION, INC.

Do it tomorrow's rvay...with Gas


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CC'NTENTS

HOW TO USE THE GIIIDE r3

llap: Appnoaches to the Fair

Map: Plan of the Falr

Welome by Robert Moses

How to See the Fair

List of Restaurants

The Fair in Plctrres

4

6

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42

INDUSTRHL AREA

INTERNATIONAL AREA

FEDERAL AND STATES AR"EA

TRANSPORTATION AREA

LI\KE A.}TUSEMENT AREA

Flushing Bay Area

,6

rr8t72

196

AA

2K

The Ctty Museums

Calendar of Exhtbidons

Festival at Llncoln Center

Muslc, Dance and Drama

The Olymplc Tlilals

Publlshcd by Tlme Incorporated, New York

@ 1964 Time Inc. All rights reserved. All i l lus-trations and photographs of World's Fair exhibitsand attractions by permission of New York World'sFair 1964-1965 Corporation. Unisphere @ presented

Sporc Schedules 276

A Day at the Beach 27t

7lpls and Gardens of New York 2tt

The United Nations 2U

The sights of the city 29O

byQ United States Steel @ 196l New York World'sFair 1964-1965 Corporation. Published simulta-neously in Canada. Library of Congress cataloguecard number 64-19066.

2ro216

26r266

270

APPENDIX: The World's Fair Corporation, 296; Pavilion Architects and Designers, l0l ; Exhibitors

and Concessionaires, )O4; Picnrre Credits, 307; Index, 308.

ASTATEMENT BY THE EDITORS:Every possible effort has been made to pro-vide an accurate and full description of all Fair pavilions in this Guide. Whereerrors or omissions occur, they reflect changes in plans made by exhibitors afterthe Guide went to press.


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I' POOL OF INDUSTRY

16 BoY scouTs oF AMERIcA

17 RUSSIAN oRTHoDox cHURcH

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19 SCOTT PAPER

20 PARKER PEN

2I CONTINENTAL INSURANCE

22 CHUNKY CANDY

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24 GENERAL ELECTRIC

2' BEI-IER LIVING

26 JULIMAR FARM

27 SCHAEFER

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29 FIRST NATIONAL CITY BANK

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12 PAN AMERICAN HIcHwAY

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17 SEVEN-UP

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PROPERTIES AND MACY'S

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4 ' AMERICAN EXPRESS

45 S INCER BOWL

47 BTLLY GRAHAM

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49 BERLIN

tO INDIA

' I IRELAND

'2 REPUBL IC oF KoREA

'J WBT 2,OOO TRIBES

'4 DENMARK

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'6 HONC KONC

'7 SPAIN

'8 AUSTRIA

'9 JAPAN

50 GUINEA

6 I SERMONS FROM SCIENCE

62 CHRIST IAN sc tENCE

6 f GARDEN oF MEDITAT IoN

54 BELGIUM

6' THE VATICAN

66 FRANCE

67 SWEDEN

6E INTERNATTONAL PLAZA

69 HALL oF FREE ENTERPRTsE

70 AMERIcAN- ISRAEL PAVIL IoN

7 I SWITZERLAND

72 SWISS SKY R IDE

7 I S IERRA LEoNE

74 MALAYSIA

7 ' PAKISTAN

76 AFRICAN pAv tL roN

77 GREECE

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79 SUDANg) JORDAN

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90 THAILAND

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92 UNISPHERE

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94 MARYLAND

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97 ILL INOIS

98 LoNG ISLAND RAIL RoAD

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I16 SPACE PARK

I I7 UNDERGROUND WORLD HOME

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I19 AV IS ANT IQUE CAR R IDE

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I r . TIME.LIFE BOOKS

EDITOR

Norman P. Ross

TEXT DIRECTOR ART DIRECTOR

William Jay Gold Edward A. Hamilton

C H I E F O F R E S E A R C H

Beatrice T. Dobie

Assistant Text Director: Jerry Korn

Assis tant Chief o f Research: Monica O. Home

EDITORIAL STAFF,,OFFICIAL WORLD,S FAIR GUIDE"

Editor: Norton Wood

Designer: N ina Rittenberg

Sraf f wr i tcrs : S imon Johnson. Harvey B. Loomis.

Gerald Simons. John Stanton. Paul Trachtman

Chief Researchers C arlotta Kerwin'

Thelma C. Stevens

Resca rchers : M artha B re an. E lizabeth C oll ins.

LeClair G. Lambert. Mary Ellen Murphy.

Kaye Neil. Donald Nelson. Donald Newton,

Theo Pascal. Louise Samuels, Jessica Silvers.

Lilla Zabriskie, Natalia Zunino

Picture Researchers: Margaret K. Goldsmith,

Susan BoYle

Art Associate: Robert D. Young

Art Assistants: James D. Smith, Patricia Byrne.

Anne Landry, Wayne R. Young, David Wyland

Copy Staff: Marian Gordon Goldman.

Rosalind Stubenberg, Dolores A. Littles

*

P U B L I S H E R

Rhett Austell

GENERAL MANAGER

John A. Watters

B U S I N E S S M A N A G E R

John D. McSweeneY

CIRCULATION MANAGER

Joan D. Lanning

WORLD'S FAIR PROJECT MANAGER

John S. Wiseman

Valuable assistance in the preparation of this book

was given by Ann Novotny. Special Editorial

Coordinator lor the World's Fair Corporation.

the ult imate inLiebfraumilchR,HII\TE \AZI\TE

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STcrffiruNilNFRER]ESthe ult imate inBordeaux andBurguncly WinesT H E B E S T F R A N C E H A S T O O F F E R

S C H I E F F E L I N

8

& C O . , N E W Y O R K


See the up-to-the-minute storyof the population explosionat the Equitable Pavilion

Every 7L/z seconds a baby is born in the U.S.A. Every I8L/z secondssomeone d ies in the U. S. A. Every 1 I seconds our populat ion in-creases by one.

See i t for yoursel f : the whole, fasc inat ing story of our changingpopulat ion -on the Demograph at the Equi table Pavi l ion.

A g igant ic mechanica I marvel , the Demograph shows, minute byminute, how each of our states contr ibutes to the dramatic cycle ofbir ths and deaths. l t a lso portrays many other interest ing aspects ofthe U.S. popu la t ion .

Be sure to see the Equi table Demograph. You' l l f ind i t on ThePool of Industry , wi th i ts Founta in of the p lanets.

' ri':' '

The T|TABLE Life Assurance Society of the United States' * ' H o m e O f f i c e : 1 2 8 5 A v e n u e o f t h e A m e r i c a s , N . Y . , N . Y . 1 0 0 1 9 O 1 9 6 4i:i] :::::: :

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Robert Moses and the U nisphere.

v t 'ELCc|ME TC' THE FATFI

The Fair aims to be universal, to have something for everyone.

What is i t you want? Vast forces dormant in nuggets of impris-

oned sunl ight? Machines tha t f ly , th ink, t ransport , fashion and

do man'S work? SpiCeS, perfumes, ivory, apes and peacocks?

Dead Sea Scrol ls? Images d iv ine and graven? Painted l i l ies and

ref ined gold? The products of phi losophy, which is the guide

of l i fe, and knowledge, which is power? We have them al l .

Study the Fair. Come often. When you get here, don't rush. Be

wise. Space your visi ts; save your arches, spare your muscles,

use your head; patronize buses, rol l ing stock, r ides, ramps and

escalators; spot the oases and cult ivate repose in the midst of

mul t i fa r ious act iv i t ies.

We welcome you to the Fair.

ROBERT MOSES

President

New York World's Fair 1964/1965


TAKE. A FTJN-F'ILLE,D RIDE ONWALT DISNE,Y'S MAGIC SKYWAY

RiJn the Magic Skyway in the comforrof new Ford Motor Company convert-ibles. Zoom through the Time Tunnelto p reh is to r i c t imes-see cavemen,battl ing beasts and erupting volcanos.

Trnrul the Magic Skyway into thefabulous future. Visit the breathtakinoSPace Ci ty.

- - - - - - - - - - - - - - -D

from the laser beam to radio telescopes.

Irtspact Henry Ford's Quadricycle. . . Ford Motor Company winners onthe raceways of today, from Monaco toDaytona . . . and idea cars of the futurelike the Allegro, the Cougar II.

l l . , q r t h e " A u t o P a r t s H a r m o n i cOrchestra." See the Magic Mirror andmuch, much more. Come be our guestat the Wonder Rotunda. . . enjoy sevenacres of Disney-delightful fun.

LOCATED IN THE TRANSPORTATION AREA


Dramat ic . l i fe-s ize repl icas of n ined i f fe ren t types o f d inosaurs a reshown in th is fasc inat ing and edu-ca t iona l S inc la i r Ref in ing Companyexhib i t , located in the Transporta-t ion Sect ion of the Fai r .

A re-enaetment of l i fe on ear th asi t was some 60 m i l l i on t o l t lO m i l -l ion vears ago, the S inc la i r cxh ib i t

PETROLEUM PRODUCTSR ETAILED EXCLU SIVELY AT TH E FAIRFor the conven ience o f a l l Fa i r v is i to rs

who come by car , S inc la i r Serv icc S ta-

t ions , loca ted a t bo th o f thc Fa i r park ing

l o t s , w i l l o f f e r e x p c r t s e r v i c e a n d t o p

qua l i t y S inc l a i r P roduc t s .

D R I V E W I T H C A R E A N D B U Y

is as l i fe- l ike and authent ic as mod-ern sc ience and painstak ing researchcan make i t . You' l l see the 70- footB ron tosau rus , one o f t he l a rges tl a n d c r e a t u r e s t h a t e v e r l i v e d . . .g i a n t T y r a n n o s a L l r u s . t h e m o s tfe roc ious f l esh -ea tc r o f a l l t i n te . . .Anky los i l u rus , t hc "wa l k i ng fo r -t ress" p l t rs other awesome dinosaurs.so real is t ic they look a l ive!

J

. . . A T T H E S I G N O F T H E D I N O S A U R


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HclWTCI S iEE THE FAIFI

USI NGi THE GIJ I t r IE

This Official Guide to the New YorkWorld's Fair 19644965 is a com-plete listing of what the Fair hasto offer-exhibits, amusements, res-taurants and serv ices-and how tofind them.

AII of the Fair 's 150 pavi l ions aredescribed in the Exhibits section be-ginning on page 56. This section isdivided into five parts, correspond-ing to the five areas of the Fairitself-Industrial. International, Fed-

eral and State, Transportation andLake Amusement. There is also as€ction on Flushing Bay (page 246).

The map on pages 4-5 shows theapproaches to the Fair; a completemap of the fairgrounds. with allpavilions keyed by number, is onpages 6-7. and individual maps ofeach exhibit area are under the areaheadings.

On page 14 appears a map showingwhere Fair services can be found.The 27 pages that follow present aprimer of facts and figures about theFair (see headings at right), including aconvenient chart of World's Fairrestaurants. A portfolio of pictures(pages 42-14) shows many of the at-t ract ions on the grounds. In addi-tion. for the visitor from out oftown, there is a roundup of things todo in the New York area, star t ing onpage 248. A complete index of ex-hibitors, concessionaires and archi-tects is at the back of the book.

Dates and Times I5

Tickets I5

Getting to the Fair l5

Parking f 6

Where to Stay 16

Getting about the Grounds f6

Information Booths 20

Centers for News 20

Computer Travel Services 20

Souvenirs 20

Hospitality Centers 20

For Special Events 24

Banking 24

Mailing 24

Telephones 24

First Aid 24

Police and Fire Protection 24

Lost Children 27

Playgrounds 27

Lost and Found 27

Public Lockers 27

Rest Rooms 29

Book for the Blind 29

For Relaxation 29

For Viewing 29

Strollers and Wheelchairs tt

Newsstands ll

Photography 3'

I 3

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Hclvt ' TC' SEE THE FAIFI

Dates and Times

The Fair will remain open a total of360 days during its two seasons-fromApril22 to October 18, 1964, and fromApri l2 l to October 17, 196r. Gates tothe grounds open at 9 a.m. (Sundaysand holidays included). Some pavilionsalso open at that hour. but most openat l0 a.m.; a l l remain open unt i l l0p.m. or later. Some amusements remainopen until 2 a.m.

Tickets

Single admissions to the Fair, $2.00 peradult, $1.00 per child (age 2-12), aresold at each of the eight admission gates.During July and August of 1964 all chil-dren will be admitted on Mondays for25 cents; there are also special pricesfor groups of schoolchildren from theNew York area accompanied by a teach-er. Books of tickets are available at thegates at a reduced rate: $10.00 for abook of 20 adult t ickets; $15.00 for 20children's tickets. These books, as wellas single tickets, may also be purchasedin advance by sending check or moneyorder to:Ticket Sales CashierAdministration BuildingNew York World's Fair 1964/1965 Corp.Flushing 52, New York.

Gefting to the Fair

Fairgoers can travel to the fairgroundsfrom New York City by automobile, sub-way, railroad, bus, taxi, boat or helicop-ter. Here are directions:* By car, through the Queens Mid-town Tunnel, or across the Queensbor-ough, Triborough, Bronx-Whitestone orThrogs Neck Bridges. These routes con-nect with the three major highwaysleading to the fairgrounds: Grand Cen-tral Parkway, the Van Wyck Express-way and the Long Island Expressway(see map, pages 4-5). Fifteen hundredspecial signs bearing the Unisphere sym-bol have been posted in and around thecity to guide motorists to the Fair.* By subway, via the IRT subway divi-sion or, transferring, via BMT and

IND. The fare is l5 cents from all sta-tions in the city's 216 miles of subwaysystem, except from the Rockawaygwhere the fare is 30 cents. All subwaystations have signs directing riders toGrand Central Station or Times Square;from these points, directions to Fair sub-ways are clearly marked. For the benefitof fairgoers, New York City has put 430new cars on the eight-and-a-half-milerun between Times Square or GrandCentral Station and the Fair (WilletsPoint Station). These "World's Fair Spe-cials" have extra-large windows to pro-vide a view of the New York skylinealong the elevated route to the Fair.It By Long Island Rail Road. Specialair-conditioned express trains shuttlebetween Pennsylvania Station in Man-hattan and the LIRR's World's Fair Sta-tion adjacent to the main entrance ofthe Fair. The run takes 12 minutet andtrains leave about every 12 minutes ineach direction. The fare from Penn Sta-tion (one way) is 50 cents, or fairgoersmay purchase a $2.50 package, whichincludes a round-trip ride and one ad-mission to the Fair. Special service alsois provided linking the World's Fair Sta-tion with all parts of Long Island, andreduced-rate packages and fares are of-fered from Long Island stations. (Forinformation call REpubli c 9-420O.)tt By taxi. New York City cabs chargea standard rate of 25 cents for the firstone-fifth mile, five cents for each addi-t ional f i f th, p lus to l ls .* By boat. Transportation will be avail-able to the Fair Marina from pier 8lat West 4lst Street in Manhattan andfrom the Parkchester Beach Club inthe Bronx. Hydrofoil boatg which skimover the water on winglike foils, pro-vide transportation from South Streetin lower Manhattan to the Fair Ma-rina. Other hydrofoils run from East25th Street and from Hunts Point Ave-nue in the Bronx. Private boat ownersmay also tie up at the Marina.* By bus. Visitors can reach FlushingMeadow by bus from Manhattan andthe Bronx, and from Westchester andNassau Counties. Buses operate fromthe West Side Airline Terminal on Man-hattan's West 34th Street, from the

l 5


- H C ' W T C ' S E E T H E F A I F I

George Washington Bridge Bus Termi-nal, from both LaGuardia and KennedyAirports, and from regular stops inWestchester and Nassau. There is alsobus service (via the Q44 bus) from theBronx. Rates range up to $ 1.00 one way.* By helicopter. Regular flights, whichtake from five to nine minutes depend-ing on place of origin, leave for the PortAuthority Heliport at the Fair fromthese points: the Wall Street Heliport;and Newark, LaGuardia and KennedyAirports. In all. ttrere are 30 flightsdaily to and from the Fair, between thehours of 9:J0 a.m. and I l :30 p.m. Eachhelicopter carries 25 passengers; thefare is about $8.00 per person. (For in-formation call Illinois 8-7400.t

Parking

The Fair has four huge parking lotswith a combined capacity of 20,000 cars.These are the East and West MeadowLake areas, the Lawrence Street areaand the Flushing Airport parking area(see map, pages 4-5). In addition the9,000-car Shea Stadium parking lot willbe available to fairgoers when not inuse for sporting events. The charge forparking at the four Fair lots is $1.50per day (closing hour, 3 a.m.). Forpersons who park at Flushing Airport,there is a l5-cent bus shuttle to theentrance gates; there is free shuttleservice from the two Meadow Lake lots.No trucks or trailers may be parkedin the Fair lots; pets may not be leftin cars or taken on the fairgrounds.For automobiles that are disabled at theFair, the Sinclair Oil Company main-tains two stations (one at the EastMeadow Lake parking area and one atFlushing Airport) which will providetowing and repair service.

Where to Stay

There are 376 approved hotels and mo-tels in the greater New York area, witha total of more than 100,000 rooms. Acomplete listing, including rates, loca-tion and other pertinent information,is provided in The New York World'sFair, 1964/1965 Hotel and Motel Guide.

t 6

AII hotels and motels listed have signedan agreement with the World's Fair notto raise rates during the 1964/1965 Fairseasons. The Hotel and Motel Guide isfree, and available from local travelagents or upon request to:World's Fair Housing Bureau30 Rockeleller PlazaNew York, New York 10020Telephone : Clrcle 7-010O (area code 212).Room reservations may be made throughtravel agents, by writing directly to thehotel or motel of choice, or by writingto the World 's Fair Housing Bureau. Re-quests should include first, second, thirdand fourth choices. The Housing Bu-reau does not arrange for accommoda-tions in private or apartment houses.

Getting about the Grounds

A model of the Fair, on view in theAmerican Express Building just insidethe main gate, will help visitors decidewhere to go first. For touring the Fair,there is a wide choice of conveyances.More than 300 Greyhound vehicles-of four specially designed types-runthrough the grounds. Rapid-transit andsightseeing tours are available.* Rapid transit. Two types of serviceare provided: -,g Picture-window buses run clockwiseand counterclockwise around the per-

imeter of the grounds, touching eachof the eight admission gates and mak-ing 35 stops in a l l . This is the quickestway of moving between widely separat-ed areas of the Fair. The fare is 25 cents,for the whole trip or one stop.q Tractor-powered "Glide-a-ride" trainsoffer service across the fairgrounds,either east and west or north and south.The fare is 25 cents. White (for north-and-south service) and green (east-west)

flags distinguish thcse shuttles fromsimi lar t ra ins serv ing s ightseers.* Sightseeing. The Fair may be touredand viewed in a great variety of ways:

{ Glass-domed, air-conditioned coaches,which have a recorded lecture describ-ing points of interest. make a grand

tour of the fairgrounds in an hour anda hal f . Fare is $1.00 for adul ts, $1.50fo r ch i l d ren under 12 .


rffunt with the MICRONITEh[erives you the best combination of KENT

SATISFIESBESTfter-action and satisfying taste


Festit 'c,l o/'Gas Patil ion ot the New York World's Fair,

designed bt' Walter Dorutin Teague Associates.

Be sure to v is i t the Gas Industr ies

Pavilion at the Fair and help us ce lebrate

"The Fest ival of Gas."

There is fun for the rvhole family at

th is fascinat ing exhib i t . a thr i l l ing

r ide on the Giant Carousel ; interest ing

shows in the "Theater of Food," where

famous chefs give their secrets of cook-

ing wi th Gas; a fabulous PuPPct Show;

and you' l l want to eat in thc del ight fu l

comfort of " F cst ival '64-The American

Restaurant" by Rcstaurant Associates-ai r -condi t ioned, l ike 80% of thc Fair ,

by dependable, economical Gas' And

perhaps most rewarding of all wil l be

the increased awareness you will gain of

the new concepts in every day comfort

and convenience that modern Gas is

developing for you and your fami ly.

In The Ki tchen of the Future, iust

for one example, you' l l watch dramat i -

cal ly new Gas appl iances automat ical ly

emerge from bare walls, floors, ceil ings

as they are needed bY the housewife,

and disappear when no longer in use.

When you see the limitless possibil it ies

of serving Mankind, which the scientists

and technicians of the Gas Industry are

developing, you will agree: "Gas is the

energy of the future."


tlhelfuturco.oMbdd oltllomornow

@ f eOO New York Wor ld 's Fo i r 1964-1965 Corporor ion

This advertisement sponsored by the foltowingGAS EOUIPMENT MANUFAGTURERSsuppliers to the Gas lndustry:

AMERICAN METER CO. . AMERTCAN STEEL ptpE, A Division ofAmerican cast lron Pipe co. . EcoNoMY GovERNoR co., A Textron companyE. F. GRIFFITHS CO., A Textron company . MUELLER CO.PIPE LINE SERVICE CORPORATION . ROCKWELL MANUFACTURING CO.THE SPRAGUE METER co. , A Textron div is ion . supERtoR METER DtvtstoN,Neptune Meter Co. . THE TAPECOAT CO., lnc.u.s. PIPE AND FOUNDRY co. . vuLcAN DtvtstoN, Reeves Brothers, Inc.

in co-operation with The American Gas Association

UVEM0DERNF0R wrTH.Gns


HC' l^ 'TCl BEE THE FAIFI

I Glide-a-ride Area Tours are shorter(from l0 to 45 minutes) sightseeingtrips. Each also features a recorded lec-

ture. See {oute map. available at infor-mation booths, for boarding locations'Prices range from 50 cents to $ 1.00.

{ Four-passenger "Escorters," open-sided, Fiberglas-canopied vehicles, may

be engaged as taxis on a meter basis,or by the hour or day. These vehicleshave driver-guides who will help pas-

sengers plan their tour. The cost is

about $9.00 an hour for two passengers,

or $l1.00 an hour for four. Minimumcharge is $1.00 for 20 minutes.

{ Greyhound guides will also accom-pany families or small groups on in-formative walking tours. Guides may

be engaged at any of the informationbooths on the grounds. To aid fairgoersin planning tours, Greyhound has l0oblue-uniformed representatives rovingthe fairgrounds.I Besides these services, there are many

rides which are intended primarily as

entertainment but which offer strikingviews of the Fair, such as the Monorail,the Belgian aerial ride and the Swiss

Sky Ride. They are described fully in

the Exhibits section of this Guide (pages

56-247). In addition, sightseeing flights

over the grounds in 25-passenger heli-

copters leave every few minutes from

the Port of New York Authority Heli-port on the fairgrounds.

Inforrnation Booths

Near each of the entrance towers and

spotted elsewhere about the fairgrounds

are 2l Greyhound information booths

where the fairgoer can get informationconcerning the Fair, including advice

as to congestion at various pavilions,

unlisted special events or changes in pro-

grams. Most booths have a bilingual or

multilingual attendant, and each booth

is connected by teletype and tele-phone to the World's Fair InformationCenter, manned by 40 operators.

Centers for News

Eleven "Communication Arches" built

by the General Foods Corporation pro-

20

vide continuous news coverage at the

Fair. In the center of thdse 60-foot-highsteel archways giant electronic informa-tion panels that can be read 100 feet

away carry summaries of World's Fair,

local and international events. There is

also a special Press Building for mem-

bers of the working Press.

Computer Travel Services

In the Transportation and Travel pa-

vilion, as part of the Data Patterns ex-hibit, an electronic computer provides"instant itineraries" for tours of New

York City, the U.S.A. and the world.The fairgoer need only indicate to the

Univac Real-Time Computer where he

wants to go and what his interests are.In seconds the computer provides a per-

sonally tailored listing of locations, de-

scriptions and routet all arranged in the

most efficient order for traveling, andestimating the amount of time the tripswill take and the costs involved. There

is no charge for this service.In addition, a Diners' Club exhibit in

the same pavilion has an electronic de-

vice that reports the entertainment andprices of 600 Manhattan restaurantsand night clubs. Attendants help in

making reservations.Hertz Transportation Center offers

travel information and reservations.

Souvenirs

At 36 Brass Rail newsstands, refresh-

ment stands and restaurants the fair-goer may buy a varietY of souvenirs,including the Official World's Fair Sou-

venir Map (regular edition $1.00; de

luxe edition $2.50) and the officialWorld's Fair Souvenir Book ($2.50),

both published by Time Inc. These pub-

lications, as well as the Official World's

Fair Guide, are also available at 32 spe-

cial sales booths. The Arlington Hat

Company sells souvenir hats and bal-loons at several locations.

Hospitality Centers

Special welcoming facilities have beenestablished for a number of groups.


-l

The world's fairest know...

if it 's the finest in cosmetics


What nakes it so great? Just this'? Crown's special quality of taste widens the range of drinks a whiskey can make-

long, short, sweet, sour, hot. cold. When entertaining at home or in your

fav"orite tavern, you'll find no one whiskey tloes so much, so well, as Seagram's ? Crown'

so many people have discovered this to be true that ? crown is by

faitne totf ptif.rred whiskey in America. Such popularity, t00, is the mark

of a Great Entertainer.www.butkus.org/postcardswww.butkus.org/postcards

Hc'l i ' TCl gEE THE FAIFI

* In the Coca-Cola pavilion, the USOmaintains a "referral and information

lounge" for servicemen and their de-pendents. Advice is offered on hotels;

other personal services include free tick-

ets to some New York theaters and

Madison Square Garden events.* An official Women's Hospitality Cen-ter is sponsored by Purex on the roof of

the Bettcr Living Building in the In-

dustrial Area. This is a meeting place

for women's groups from all over theworld. Organizations may arrange forteas, luncheons and receptions. Inter-ested groups should write to:Direoor ol Womm's ActivitiesNew York World's Fair 19644965 Corp.Flushing, New York I 1380.* The Masons and trre Boy Scouts havepavilions at the Fair. New York Rotar-ians maintain an information centerin the National Cash Register pavilion

where Rotary Club members can get

information on daily meetings and pro-

grams, and daily luncheons are spon-sored by Rotary International in theTexas pavilion.

For Special Events

Four large open areas are used for out-door meetings, assemblies. concerts andother special events. They are the grass

Parade Ground in the Industrial Area,and the three concrete-surfaced "Com-

mons," the Enterprise and IndustrialCommons in the Industrial Area, andthe Transportation Common, Iocated in

the Transportation Area.

Banking

A Visitors Branch of the First NationalCity Bank offers complete banking serv-ice to fairgoers in its pavilion in theIndustrial Area. The bank sells travel-er's checks, exchanges foreign currencyand will even arrange for a loan. Tellersspeak several languages. The AmericanExpress pavilion in the Industrial Areaalso sells and cashes traveler's checksand money orders, has a foreign cur-rency exchange and maintains a speedy"check-clearance-by-telegraph" serviceto banks in cities all over the world.

24

For fairgoers who have American Ex-press credit cards, personal checks arecashed immediately.

Mailing

There are 60 letter boxes scatteredabout the fairgrounds. The World's FairPost Office, located in the IndustrialArea, is designed as an operating postal

service as well as an exhibit. It handlesa daily mail volume equal to that of amiddle-sized city.

Telephones

There are some t.400 public telephoneson the grounds, 900 located within vari-ous pavilions. All have "Touch Tone"dialing, the new push-button methodthat is being put into general use by theBell System. In addition, the Fair fea-tures a number of "family booths"-white oval. air-conditioned units ac-commodating four to six PeoPle. inwhich hidden microphones and speak-ers replace the conventional instrument,making it possible to make group calls.

Three of these are located in the BellTelephone pavilion.

First Aid

The World's Fair Medical Departmentmaintains five first-aid stations spottedabout the grounds (see map, page l4).In each station are nurses and a first-aid attendant, and three to five physi-

cians are on duty on the fairgrounds atall times. First-aid treatment at theFair is free. In addition, the Fair main-tains the Atomedic Hospital, locatednear the Post Office in the IndustrialArea. Here a staff of nurses and doctorscan handle as many as 30 patients intwo-bed wardt providing sutures, minorsurgery and other emergency treatment.The hospital does not keep patients

overnight; those requiring further treat-ment are transferred to local hospitals.

Police and Fire Protection

The Fair has its own police force. Atpeak hours, there are some 100 police


J These 3 tests prove First National CityTrztt,elers Checlis are"Better Than Money"

Why are Cit ibank TravelersChecks t he bes t waY toc a r r y m o n e y a n Y w h e r e ?Actua l tes ts ' shown be low,demonstrate three sPecif icrcasons: rcady ava i lab i l i tY. . . immed ia te accep tab i l i tY. . . on - the -spo t r c f r - r ndab i l -i ty . In casc o f loss, WesternUnion Operator 2-5 directsyou to thousands of U.S. re-fund po in ts .Thcrc arc thou-sands morc ab road . . . andhotels there can direct Youto the nearest one.

F o r t h i s t e s t , M i s s l s a b e l l a M . C u n n i n g h a m ,

V o r k C i t y ' a c t t r n l l y b l r r n e c l $ 2 0 0 w o r t h o f' f ravc lc rs -C 'hecks .

D i rcc tec l to a nearby Bank

Zc l lu r tc l b ranch by her ho te l , M iss Ct rnn inghar . t l

l fu l l rc l t r r rc l o t l - the-spot .

Test No. l -Refundabi l i ty-London.

7*4

' l ' es t No. 3 -Ava i lab i l i tY -

in Arnar i l lo .- f . L . R o a c h , J r . , r l t t r c h c r , b t t Y s

h i s C i t i b a n k T r a v c l e r s C h e c k sa t t h e A n . r a r i l l o N a t i o n i r l B a n k ,r rses them a t hon le anc l on h isf rec luent t r ips . Take,s j r . rs t m in-u t c s a t b a n k s e v e r Y w h e t e .

o f NewC i t i b a n kof Ncwrece ive t l

Tes t No. 2 -Acceptab i l i t y - in Man i la .' l ' h c

R o b c r t D . H i g h s . N l c t l i n a . O ' , l ' o t t r r t l C i t i b a r r k l ' r l v -

. l . i r - i ' t . . f . s rvc l l . l r re i r r 'uy r .c . t a t thc S l r r t t l ' r l tg t t i t i t

i r l f t s C c r r t c r , t r s e f t r l l ' o l ' l l l t h e i r t r a v e l t r c e c l s '

O F F I C I A L T R A V E L E R S C H E C K N E W Y O R K W O R L D ' S F A I R I 9 6 4 - 6 5

First National City-the r>nly bank at the Fzrir


This, os you con see, is onew kind of wogon. This ist h e B u i c k S k y l o r k S p o r t sW o g o n . P e o p l e w h o s i tbock here l ike ir becousenow lhey have lots of heod-room. Becouse the third seotfsces forword. Becouse onew kind of heot- ond glore-o b s o r b i n g g l o s s s k y r o o flets the oulside world in.B e c o u s e t h e y e n i o y t h esmoolh Buick r ide. Becqusethey l ike i ls looks.

People who sit up here l ikei t l o o . O f c o u r s e . l l ' s oBuick, isn'l i t?

ry

\a

For o c l ose r l ook , v i s i t t he

Mo to rs Eu i l d i ng . And wh i l e

one o f you r Bu i ck deo le r ' s .

Buick Exhib i t o f lhe Product P lozo in the Genero lyou ' re o f i t , see o l l the o ther Buicks- then go dr iveBecouse obove o l l , i l ' s o Buick .

Buick Motor Division


HC'l^, TC' sEE THE FAIFI

officers on the grounds. police head-quarters can be reached instantly overone of the 165 clearly labeled Emergen-cy Phones located throughour the fair-grounds. The Fair also maintains its ownon-the-grounds f ire company with threefire trucks. The Fair headquarters is inthe Administration Building, located inthe Industrial Area.

Lost Children

Parents separated from a child shouldimmediately notify the nearest police-man, who wil l learn from headquar-ters i f the child has been found andwhere he is. Police wil l keep any lostchild in the vicinity where he was foundfor ]0 minutes and wil l have his nameand description announced over theloudspeakers. If the child is not claimed,h is image w i l l be te lev ised on the 250coklr sets that are k lcated about thefa i rgrounds

Playgrounds

There are s€veral playgrounds about theFair: at the Protestant and OrthodoxCenters and at the Simmons, Denmark,Johnson's Wax and the Vatican pavil-ions. For infants, Scott paper pavil ionhas a diaper-changing lounge.

Lost and Found

Articles lost on the grounds may beclaimed in the World's Fair SecurityBuilding from 9 a.m. to 5 p.m. Fair-goers may also call or write to the Lostand Found Section in order to claimlost goods. Items found on the groundsshould be turned over to a policemanor taken to the Security Building.

Public Lockers

There are 2,500 public lockers where,f.or 25 cents, a fairgoer may store pack-

"BLAcl( & wHtrE" fuQt( fup*,rt"e/*fuAt. .BLACK & WHITE' ' EX,TRA LTGHT

BLENDED SCOTCH WII ISKY . 86.8 PROOF . THE FLEISCHMANN DISTILLING CORP., N.Y,C. . SOLE DISTRIBUTORS

2 7


?I

Entertainment for Everyone !Movie fans cans i t in a Theater -in- the-Ai r !See Johnson'sgreat colormovie thatdramatizes theuniversal joy ofl i v i ng !Shownon the Tr i -Screen Systemthat puts youin the p ic ture!

at the I

[inguists canta lk to mul t i -l ingual gu idesfrom nationsserved byfohnson Waxin every parto f the wor ld .

Homemakersw i l l b efascinated byJohnson 's rea lE lec t ron ic B ra in .Ask i t you rhome-careques t ions . Seei t f lash backthe answersins tan t l y .

Ch i ld ren w i l llove thesurp r i se - f i l l edF u n M a c h i n ew i t h a l l k i n d s o fg i m m i c k s a n d

Badgets toin t r i gue andde l igh t a l l ages .

Everybody whowears shoes canget a f ree shoe-s h i n e i nJoh nson 'sAutomatedShoe-Sh inePar lo r .

lohnson Wax Golden RondelleEisenhower; Boulevard and the Avenue of Europe


HCIW Tc ' SEE THE FAIFI -

ages and other personal effects. Lockersare located near al l gates and alongthe main mal ls .

Rest Rooms

Every pavil ion has rest room facil i t ies,as do al l of the 25 Brass Rai l Refresh-ment Centers.

Book for the Blind

Available f ree, at the National Industries

for the Bl ind exhib i t in the Better L iv ingBuilding, is a 2O-page Brail le booklet,prepared by the Lighthouse for the Blind,

descr ib ing World 's Fair pavi l ions andproviding directions to them.

For Relaxation

Thirty-f ive hundred benches l ining theFair 's paths and malls can accommo-date up to 10,000 footsore visitt lrs.

Many of the pavil ions also have places

to relax. In addit ion, resting alcovescontaining beds may be rented at the

Simmons pavi l ion.* Scattered over the fairgrounds are J5landscaped parks. In most t l f the parks

are comf<lr table a luminum-and-Fiber-glas benches. In addi t i t ln , a pavi l ion

called the Garden t l f Meditation is spe-

ci f ical ly meant for re laxat ion; i t is lo-

cated in the Internat i t lnal Area.

For Viewing

Besides the pravil ions, there are pools,

fountains and sculpture gardens located0n or about the grounds.* There are I l reflecting Pools andnine spectacular fountains at the Fair .The fountains form ingenious patterns

and colors. F<lr example, the Solar foun-

tain, l ighted in hues of g<lld, has a cen-tral column <lf water r ising l0 feet,

crowned in a "starburst" from which

delicate streams cascade d<lwnward. The

Lunar fountain forms a central bubbleof water 24 feet in d iameter, i l lumi-

nated from within by f l ickering blue

lights, while l6 parabolic jets radiate

outward f rom its dome. The la rgest

fountain-the Fountain of the Planets,

If youwant to seeeverythingatthe Fair,

Supp-hosc Socks wi l l be one of the mostpopular exhib i ts at thc Fair . You' l l seethem evcrywhcrc. Hcrc 's why. Supp-hosehclps case lcg fat iguc. Only Supp-hose has

you need atleast five daysand a pair ofSupp-hoseSocks.

the patcnted* 2-wayr i b t h a t g i v e s y o uthe support you wantand, at the very samct ime, makes you lookgood . $4 .95 a pa i r .

Sunn-hoseI I SOCKS FOR MEN


#E

.HYou' l l love Walt Disney's magic touch in the del ightf u l Carou-sel of Progress, the awe-inspir ing Sky-Dome Spectacular.


You'll see the first public demonstration of Atomic Fusion, anng all-electric Medallion Gity. Bring the whole family!


: .

e#r' *.-t ' "8 S'*#sEE

THE wbnt6's Mosi". * '

tu- BEAUTIFUL'STFREO SET-IN CLASSIC JAPAI{ESE STYLE

q 3 F

* *#

d $ , - "Aa t- } r

NATIONAL

At the ] Ia t sush i ta E lec t r i c boo th i n the JapaneseI ' ; i v i l i o n , s c e t h c * ' o r k o f f l r n r o u s . | r t p z r n e s e c r a f t s m e n .' l - h e y ' r c c r e ; r t e r l i l : t r r - c o r ' : i b r n e t t h a t i s a s c l e l i c a t e l yca rvcc l i l s l i n anc i t ' n t - [ l r panesc rvo rk < t f a r t . I ns ide i ti s n r , i t o n l l - t h e l l n e s t s t e r e o l : h o n i c r e c o r c l p l a y e r , h r r ta TV , 1a l ) r : r cco rc le r , r rnc l r \ ! l , I r l l , anc l sho r t wavcr a d i o o f t h e s a m e u n n r a t c h e c l r l u a l i t y .

You l l see n lany o the r p roc l t r c t s by Matsush i ta , t hee l e c t r o n i c s m a s t e r s o f t h e O r i e n t : t a p e r e c o r c l e r s , t i n yt r a n s i s t o r r r r c l i o s , n r i n i a t u r e T V s , e t c . T h e y a r e t y p i c a lo f t he p roc luc ts th : r t have rn : r c le \ ' I a t sush i ta a t rus tedn A n ) c i n 1 1 0 c o u n t r i e s .

In thc b : r cks rounc l o f t he Matsush i ta exh ib i t i s theb igges t . f apancsc pa in t i ng y ' c . l u ' ve eve r seen , done in thede l i ca te b rush rvo rk Japanese a r t i s t s a re known fo r .Don ' t m iss the -Tapancse Pav i l i on and the

tapon's Lorsest o..Yf.t:.utllti,::l):Y'f ond. Erectricor Home Appiiances

NTATSIISII ITA E LECTR.IC

PANASONIC


HOW TCl gEE THE FATF _

situated in the Pool of Industry-is the

scene of fireworks displays and musicalprograms.* Nine masterpieces of American sculp-

ture are prominently displayed. Five

are original works commissioned by

the Fair; the others are borrowed from

the Metropolitan and BrooklYn Mu-

seums. The new works include Donald

Delue's 4l-foot-high bronze figure, The

Rocket Thrower, in the Court of the

Astronauts; Paul Manship's elaborate

Sundial, l0 feet in diameter and deco-

rated with gold-leafed creatures of the

zodiac, in the Pool of the Tri-Centen-nial; and other sculptures by MarshallFredericks, Josd Rivera and TheodoreRoszak. Works by Carl Milles, Harriet

Frishmuth and Frederick MacMonnies

are exhibited on loan.{c A short walk from the fairgrounds(through the Lawrence Street parking

lot and across an overpass) is the QueensBotanical Garden. Here are 99 species

of flowering bulbs, 5,000 rosebushes,perennial asters and a heath garden. A

special arboretum contains many varie-

ties of shrubs, evergreens, and flowering

and shade trees from around the world.

Admission to the Garden is free.

Strollers and Wheelchairs

This equipment is for rent near the

Fair 's four main entrances (Gates l, t ,

4 and 7-U. The strollers, designed for

children up to seven years of age, rent for

$2.00 a day; wheelchairs are rented on

an hourly or daily basis. Strollers may

be rented at one location and returned

to another.

Newsstands

The five newsstands on the fairgroundssell tobacco products, World's Fair pub-

lications, and American and foreignnewspap€rs and magazines.

Photography

Photographic equipment, developingand information are available at the

Medo Fair Camera ShoP. Film is also

available at the Brass Rail souvenir shops.

All three of theseamazing restaurants

are right inRockefeller Genter'

"My name ls Anders.I'm your butler tonlght!'

T O N I G H T , D O N ' T G O T O A R E S T A U R A N T ;C O M E T O T H E T O W E R S U I T E .

Tower SulteP E N T H O U S E F L O O R , T I M E . L I F E B L D G .

R O C K E F E L L E R C E N T E R , J U 6 . 2 1 0 O

Argentina wasbroiling steaks before

Texas ever hrudof sirloin.

One day an Argentini4rl Cfef walkedinto La- Fonda End said: " l can broi lthe best steaks you ever tasted." He'sbeen doing justlhat for us ever since.Luncheon5 at $2.50, Dinners at $5.95.And every Sunday a wild, wild Fiesta.(Posit iveiy no dahcing on the tables.)

Ia Fonda del Sol.Time-Life Building, PLaza 7-8800.

ROCKEFELLER CENTER57 WEST 48TH STREET

PLAZA Vll-l l l-lv-v-o


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FIESTAIJFIANTS

The restaurants listed here offer full-course meals. Snack bars

and other places offering limited meals are listed separately onpage 40. Unless otherwise noted, all restaurants shown below

have bars and stay open until midnight or later. Locations aregiven by pavilion number (in parentheses) or by area. Restaurants

listed as "inexpensive" serve dinners costing up to $2.50; dinnersat "moderate" restaurants cost from $2.50 to $4.50; "expensive"

restauran6 charge from $4.50 up. Lunches are proportionately less.

vFtFrf

Location Price Food and Atmosphere

AFRICAN PAVILION(761

AMERICAN INTERIORS( r r )

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BRASS RAILS

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(Transportation)' Danish Garden

(Internatlonal)' Garden (International)' Italian Festlval

(Transportatlon)' Pan Amerlcan Patlo

(Federal and state)' Steak House

(Federal and state)

c^nnrnseA,x (88)

ctruN KrNG wx (133)

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moderate

expenslve

moderate

moderate

moderate

moderate

moderate

moderate

moderate

moderate

moderate

moderate

inexpensivc

moderate toexpensive

expensive

expensive

moderate

Food is served in treehouses reached by stairs. A

typical entree is stewed chicken with peanuts'

The Glass Tower Restaurant serves a buffet lunch

and de luxe dinners of U.S. regional specialties.

Barbecued beef prepared in the Argentine man-

ner, from patties to steaks, is the main specialty.

The Rathskeller serves American and Continental

foods, particularly beef. In addition, more than

three dozen small restaurants sell such special'

ties as crepes and lobster with cream.

Guests may choose from five buffets at the Hil-

ton Cafd International: Mediterranean, Europe-

an, North American, South American, Oriental.

Each Brass Rail offers a single fixed meal except

on Fridays, when there is a seafood alternate:

Southern fried chicken dinner, through a pie

a la mode.Hot and cold Danish buffet, appetizer through

dessert.Southern fried chicken dinner.

Spaghetti and meatball dinner.

Mexican dinner, including barbecued beef.

Steak dinner.

The food is authentic Caribbean, with calypso

music and steel bands.

This features a full-course dinner for 99 cents,

with such familiar dishes as egg roll, plus Hong

Kong burgers (hamburgers with bean sprouts).

No bar. closes at lo p.m.

Specialties include a cold table, seafoods and

open-faced sandwiches.

Festival '64 offers American gourmet cooking'

including unusual fare-e.g., stuffed Amish ham.

French haute cuisize is served in the atmosphere

of a Parisian restaurant.

The Taverna serves American foods' as well as

stuffed grape leaves and Greek lamb dishes.

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Location Price Food and Atmosphere

GREYHoUND (128)

GUINEA (5O)

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MARYLAND (94)

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moderate

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moderate

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Main Street. U.S.A.. has three rooms: the Nan-tucket (seafood), Federal (Southern cooking) andwestern (beef). There are also a Food Service ofTomorrow (visitors cook their own meals in sec-onds in microwave ovens) and a cafeteria.

Fish,lamb and beef stews on rice are the special-ties, with American and Continental foods alsoavailable.

The Restaurant of the Five Volcanoes has an out-door area offering $1.95 leilanis (picnics) forlunch, and three-hour, $12 luaus (feasts) withmusic and dancing at night. The indoor FiveVolcanoes Dining Room is expensive.

The Sun Luck serves gourrnet food in a color-ful and modern Oriental setting. The moderateCrown Colony Club offers chow mein and eggdrop soup.

Chickens are charcoal-roasted in a handsomeddcor that recalls an ancient temple.

Dining-on stuffed trout in cabbage leaves andsweetandsour rice dishes-is, enlivened bv mu-.sic and Indonesian dancing.

American, Italian and Chinese foods are servedcafeteria-style. Beer only.

The House of Japan offers two restaurants. Onehas Western-style dining with tables and chairs;at the other, dining is at low tables, with shoesleft at the door. Both serve western foods andsuch dishes as sukiyaki and tempura.

Bourbon Street at the Fair has four big restau-rants, two expensive (one specializing in seafood.the other in steaks) and two moderate (selling

fried chicken and French peasant cookery, re-spectively). In addition, there are two moderatelypriced supper clubs with jazz.

Specialties are satay (skewered beef) and curries(chicken, lamb, beef) served at tableside.

Shore dinners include terrapin, crab, clams andSouthern fried chicken. Closes at l0 p.m.

The Focolare (expensive) serves Mexican andcontinental foods to the rhythms of a mariachiband. The Cafd Alameda (moderate) serves sim-ilar'foods, both outdoon and indoors.

The North Star Viking's smorgasbord table groans

with over lO0 foods from Minnesota. Continentalbreakfast until lO a.m.

The Roulette Room's specialties are fried prawns.

fried chicken and Mike Todd Jr.'s "America Be

Seated" show. There is a $5.00 minimum ($6.00

weekends).The Scarlett O'Hara Roomand The

Red Garter serve Southern cooking at moderateprices.

) 6

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JUST A FEW MINUTESFROM THE WORLD'S FAIR. N INE

BIG THOROUGHBRED RACESDAILY MONDAY THRU SATURDAY

AT THE BIG A

Grandstand admiss ion $2 . Come by caron Long ls land h ighways- fo l low'Kennedy A i rpor t " s igns and ge t o f f a t ex i t marked Aqueduct . Comeby specia l subway t ra in f rom Manhat tan-depar ts f rom the Bth Ave. &42nd St . s ta t ion . Come to where the b ig ac t ion is .Aqueduct - the B igA


· view the N.Y, World's Fair The setting is the elegant "Top of the Fair" Restaurant, overlooking...

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