World's Fair: Newsletters 7

199
Box# 32 Folder# 620 Word's Fair: Newsletters (6) Jul, 1964

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World Fair New York 1964World's Fair: Newsletters 7

Transcript of World's Fair: Newsletters 7

Page 1: World's Fair: Newsletters 7

Box# 32

Folder# 620

Word's Fair: Newsletters ( 6)

Jul, 1964

Page 2: World's Fair: Newsletters 7

Fonu B-lo-IOM-701376(63) .... 114

(\ I t'HE CITY OF NEW YORK

oJFlCE OF THE COMPTROLLER

P'ROM: 11 .-NEW YORK, N.Y. 10007

SEYMOUR MARKS ASIISTANT TO THE COMPTROLLER

(PUBLIC RltLATIONII

& MUNICIPAL BUILDING

AM D. BEAME

TELIPHONIE: 811-3317

FOR RELEASE: LY

July 1, 1964

Comptroller Abraham D. Beame issued this statement today:

"I am distressed to see that the New York World's Fair is

continuing to defend the propaganda and demagoguery, masquerading )

as art, in the Jordan Pavilion, and to malign the City Council for lts

rightful objection to the offensive mural in question.

"In a statement issued yesterday, the Fair Corporation said:

'There is no evidence that Jordan intended the mural to be

'gratuitously insulting.' I must point out that Jordan, having

discovered that it is insulting, gives no evidence of any intention to

remove the insult.

"The World's Fair was created to further the cause of

brotherhood and international friendship, and to depict a future of

better, fuller living. The calculated smear in the Jordan Pavilion

opposes the purpose of the fair, and denies its theme, 'Peace

Through Undennanding. '

"Our Fair, in our park, in our liberal, compassionate City,

is no place for such propaganda. It should be removed at once."

#

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UNISPHERE

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' 1964

STATEMENT OF NEW YORK WORLD'S FAIR 1964-1965 CORPORATION CONCERNING CrTY COUNCIL RESOLUTION ON JORDAN MURAL

New York World's Fair, June 30 ·- The atte~tion or the Fair has

been called to a resolution or the City Council demanding removal or

the Jordanian mural depicting Palestinian refUgees. This resolution

has not been transmitted to the Fair by the Council. We have, however,

examined its text as printed in the City Record.

Litigation is pending concerning this mural. There is also a

serious question of international law and foreign policy since Jordan

is a sovereign nation with which the United States maintains t.riendly

relations. Accordingly, it is not appropriate to do more than

summarize the Fair Corporation's position as stated in the litigation.

The Council resolution contains errors of fact in its "whereas"

clauses. There is no evidence that Jordan intended the mural to be

"gratuitously insulting." Fair officials never agreed to take the

mural down and have no power to do so. There is no threat whatever

or boJcott of the Fair or of financial losses due to this mural. The

President or the Fair and its International Vice-President, mentione~

in the Council resolution, merely stated the official and legal posi­

tion of the Fair.

FROM: Wm. J. Donoghue Corporation 10 Columbus Circle, N.Y.C.

- more -

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The Council asks suppression of tree speech. It does so because,

in its view, what is being said is "controversial," "irritating" and

"offensive to large segments or the local, state, national and world

communities." To attempt to stifle free speech on such grounds would

be alien to American principles. Free speech is not a doctrine of

convenience to be applied only if one agrees with what is said.

OUr Constitution as~mes that ideas will be tested in the

intellectual marketplace. Opinions are not to be blue-pencilled

because some censor, however well-intentioned, finds them

"controversial," "irritating" or "offensive" to "segments of the local,

state, national and world communities."

We at the Fair are not experts on the social, economic or

political history and problems ot the Middle East. Nor are the members

ot the C~ncil. Jordan has opinions on these subjects, as does Israel.

The American-Israel Pavilion, which is not an official agency ot

the Israeli Government, has decided to present an outdoor tree exhibit

which includes a reproduction or the Jordan mural and next to it a

parody by the American-Israel Committee. Will the Council now demand

that an iron curtain be drawn around the unofficial American-Israel

pavilion?

The Council should reconsider this ill-advised resolution. Apart

trom law and contract, it should examine whether it adheres to American

principles.

# # #

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ROBERT MOSES PRESIDENT

June 30, 1964

WORLD'S FAIR PROGRAM HIGHLIGHTS FOR THURSDAY, JULY 2

NEW YORK WORLD'S FAIR, June 30 -- Thursday will be National

Association of Secretaries of State Day at the Fair. According to Miss

Rita Collins, Executive Assistant to the Secretary of State of New

York State, this is the oldest official organization in the United

States. In New York State, only the offices or Governor and Lieutenant

Governor are older.

The group coming to the Fair will include the Secretaries of

State and their families, of practically every state and territory of

the United States, including Guam and the Virgin Islands, It will be

the largest assemblage in the history of the organization. Its

President is Lamont Toronto, Secretary of State of Utah. The Secretary

of State of New Yorl<:, John P. Lomenzo, will act as host for the group.

Their schedule calls for them to arrive by special subway train

at Gotham Gate (No. 1) at 2:30 P.M. Between 2:30 and 5:30 P.M., they

will tour the Fair, arriving at that time at the Better Living Center's

Women's Hospitality Center-Purex Penthouse for an invitational

reception,

At this reception, a presentation will be made to Fair President

Robert Moses, who served as Secretary of State of New York State under

Governor Al Smith in 1927.

Following the reception, the group will attend an invitational

buffet dinner in the Legislators• Tower of the New York State Pavilion.

FROM: Wm. J. Donoghue Corporation 10 Columbus Circle, N. Y .C.

(more)

Page 6: World's Fair: Newsletters 7

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Beauty and talent will abound at the New York State Pavilion at

the World's Fair as nine of the contestants for the "Miss New York

State" title display their charm, talent and beauty from 11 A.M. to

1 P.M. This pageant, which will be hosted by "Miss New York State of

1964," Miss Barbara Ann Gloede, will be a preview of the 11Miss New York

State" finals to be held one week later, July 9, at Kingston, N, Y,

The winner there will represent the state in the "Miss America" finals

at Atlantic City.

Contestants appearing at the New York State Pavilion on Thursday

will be --Miss Adirondack, Miss Chemung County, Miss Dunkirk-Fredonia,

Miss Geneseo, Miss Ken-Ton, Miss Manhattan, Miss Mount Vernon, Miss

Queens and Miss Seneca Falls. The contestants will model evening gowns

and participate in a talent show.

Thursday will also be Delaware State Day, highlighted by the

visits of Gov. Elbert N. Carvel; Sherman W. Tribbett, Speaker of the

Delaware House or Representatives; 1,000 guests from Delaware; the

287th National Guard Armory Band and the Delaware Rifles. Delaware

State Day observances will be held at the Federal Pavilion at 12:15

P.M., followed by an invitational luncheon for the Governor and his

official party at the Denmark Pavilion at 1 P.M.

Between 3 and 7 P,M. Governor Carvel and his party will tour the

Fair. At 7 P,M., they will attend a dinner in their honor at the

Maryland Pavilion.

The day will also be highlighted by the visit of the Kansas City

Athletics. The ballplayers will arrive at 11 A.M., pose for pictures

and sign autographs at the Missouri Pavilion at 11:15, and tour the

General Motors Pavilion and United Airlines Exhibits, Each player

will receive a Fair Medallion at a luncheon ceremony at the Millstone

Restaurant at the New England States Exhibition. After lunch they

will tour the Coca-Cola Pavilion.

The New York State Pavilion will present continuous entertainment

by singing groups, choirs, instrumentalists, a Dixieland band and

other groups, before and after the "Miss New York State" pageant,

(more)

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The program at the RCA Pavilion will include the taping or the

Herald Tribune series, "New York," from 10 A.M. to noon; Dr. Merle

Montgomery, with pianist Doris Frerichs, presented by Mu Phi Epsilon

at noon and a taping of the Breckenridge Boys Choir concert at 2 P.M.

The host Rotary Club for the luncheon at the Texas Pavilions

Restaurant will be the Rotary Club of Stony Brook, N, Y., 725.

At the Tiparillo Band Pavilion, the Pine Bush, N. Y. Central

Symphonic Band Will play at 2:30 P,M, At 4 P.M. The Panther Band of

Porterville (Calif.) H,S. will play, and from 9:30 P.M. to 12:30 A.M.,

Guy Lombardo and his Royal Canadians will furnish "the sweetest music

this side or heaven" f'or free public dancing to Fairgoers.

"So you want to lead a band?" -· Danceland at Bourbon Street is

the place; 10:30 P.M. and midnight are the times that sammy Kaye will

hold forth with his big band which will include this popular audience•

participation feature.

ENTERTAINMENT CONTINUES IN THE LAKE AMUSEMENT AREA UNTIL 2 A,M,

# # #

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U H 18 P H E R E 0 teet

N EW Y 0 R K W 0 R L D'S FA I R 1

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FOR IMMEDIATE RELEASE

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ROBERT MOSES PRESIDENT

July 1, 1964

NEW YORK WORLD'S FAIR, July l -- When the thirteen millionth

v1a1tor to the New York World's Fair passed through the gates this

week, the admission assured the Fair of more than 31,000,000 tickets

sold as of today, the first of July.

The 31,000,000 tickets are based on an advance sale of over

28,000,000 tickets, in addition to more than 3,000,000 new tickets

sold at the Fair•e gates. The ratio of new sales is increasing. It

started at a rate of three-tenths new sales against seven-tenths ot

previously sold tickets, and is now at the rate of three-eighths to

seven-eighths.

FROM: Wm. J. Donoghue Corporation 10 Columbus Circle, N.Y.C.

# # #

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i ~~t•

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FOR RELEASE AT NOON, S~TURDAY 1 JULY 4

ROBERT MOSES PRESIDENT

July 3, 1964

WORLD'S FAIR PROGRAM HIGHLIGHTS FOR SUNDAY, JULY 5

NEW YORK WORLD'S FAIR, July 3 -- On Sunday, July 5, Latvian

Nationality Day Folk Festival will be held at the World's Fair

Pavilion between 7 and 10 P. M.

Vice Admiral Carlos Pablo Monge Gordillo, Commandant General of

the Peruvian Navy, will visit the Fair. The Admiral, along with his

wife and official party, will arrive at Henry Hudson Gate (No. 4) at

11 A. M, Their morning tour of the Fair will include visits to the

United States Navy-Marine Exhibit at the Transportation and Travel

Pavilion at 11:10 A, M., General Motors Futurama II Exhibit at

11:40 A. M., The New York State Pavilion at 12:30 P. M. and the

Pavilion of Africa's Tree House Restaurant for lunch at 1:15 P. M.

In the afternoon, they will visit the Pavilion of Spain at

2:45 P. M., Johnson's Wax at 3:30 P. M., General Electric Progress­

land at 4:15 P. M., and then will go around the Fair via Greyhound

Rapid Transit for a 5:10 P. M. exit at New Amsterdam Gate (No. 2),

A religious service titled "Sunday Morning Worship in the

Theatre" will be held in the Center Theatre at the Protestant and

Orthodox Center. The 11 A. M. service will be conducted by the Rev.

Edgar A. Snyder, Jr., Pastor of the Host Church for the Day. The

First Moravian Episcopal Church of New York City.

At 2:30 P. M., "Bibletown, U .. S.A." featuring Cliff Arquette

( Charl te \'Ieaver), the comedian, will be presented at the Federal

Pavilion, "Charlie Weaver" will be interviewed by Dr. Ira Eshelman,

president and founder or "Bibletown, u.s.A." and again at 6 P. M. in

the RCA Pavilion. FROM: Wm. J. Donoghue Corporation

10 Columbus Circle, N. Y .C. (more)

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The popular comedian, who starred in his own TV series from

Hollywood and as "Second Banana" to Jack Paar on his NBO-TV

"Tonight" show, will discuss his plans for establishing a Bible

Museum in Florida.

The Pavilion of Fine Arts will present "American Art Today, 11 an

exhibition of such masters as Milton Avery, Ben Shahn, Moses So~Ter ..

Andrew Wyeth, Alexander Calder and Bruno Luches1 in a contemporary

show drawn from America 1s finest galleries.

Also at ll A. M., the RCA Pavilion will feature the color video

taping or an entertainment program from the Guinea Pavilion.

The New York State Pavilion will feature a day-long parade of

talent from the Buffalo, N. Y. area. Performing throughout the day

will be: The Tatra Dancers-Buffalo Polish Dancers; the Buffalo

Zither Club Band; the Deer Park Cultural Arts Group; Vincent Mattina,

an operatic singing star and Alberta Pinkhard, a mezzo-soprano; the

Tony Massey Trio from the Bronx; a puppet show displaying children's

fashions and "The Buffalo Bills".

The Protestant and Orthodox Center will present a Brass Choir

Concert at 10:30 A. M., 3:30 and 7:30 P. M.; Moravian Services

between 4 and 6 P. M., and a Festival of Early Moravian Musto

between 8 and 9 P. M.

The Tiparillo Band Pavilion Will present the Riptides ~ and

Bugle Corps of' Copiague, L. I. at l P. M.; the Mary D. Bradford H.S.

Band of' Kenosha, Wise. at 2:30 P. M.; the Grace Church Male Chorus,

of' Toronto, Ontario at 4 P. M.; the Northern California Demolay Band

Show (Woodland Hills, Calif.) at 7 P. M., and Guy Lombardo and his

Royal Canadians playing for free public dancing between 9:30 P, M.

and 12:30 A. M.

The Terry Parker H. s. Band of Jacksonville will play at the

Florida Pavilion at 7:30 P. M.

Bourbon Street will present Sammy Kaye with his "So You Want to

Lead a Band" feature at 10:30 P. r.t. and midnight in Danceland, and

Maynard Ferguson playing for public dancing at 8# 9:30 and 11 P. M.

and at 12:30 and 1:45 A. M.

ALTHOUGH EXHIBITS CLOSE A·r 10 P, M. ENTERTAINMENT CONTINUES IN

THE LAKE AMUSEMENT AREA UNTIL 2 A. M.

# # #

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ROBERT MOSES PRESIDENT

July 3, 1964

NEW YORK WORLD'S FAIR, July 3 -- Mayor Robert F. Wagner of New

York City has joined with Alaska's Governor, William A. Egan, in

proclaiming the week of July 6 through July 121 "Christmas in July

Week for Alaska." The observance, staged at the New York World's Fair

to aid the Governor's Earthquake Reconstruction Fund Drive, will be

highlighted by the week-long personal appearance of Santa Claus at the

Alaska State Exhibit.

General w. E. Potter, executive vice president, representing

"Mr. World's Fair," Robert Moses, will be on hand to personally greet

St. Nick when he arrives by way of helicopter at the Fairgrounds.

Santa will then be escorted from the World's Fair Heliport to the

Alaska Pavilion by various marching units, consisting of a brass band_,

Esl-:imos, Indians, husky-dogs and State and Fair dignitaries.

According to Morris Ford, Director of the Alaska State Exhibit,

Santa will depart Kennedy Airport, Monday., {July 6) at 10:41 A. M.

aboard New York Airways Flight 151. Listed on the airlines manifest

as Mr. s. Claus, he'll fly direct to the top of the Port Authority

Building on the Fairgrounds where his arrival time has been set for

10:47 A. M.

In cooperation with the State of Alaska, the event is being

spearheaded by the Santa Claus' worldwide Kingdom of Good Will organ­

ization, a non-profit group donating all proceeds over and above

operating expenses to the Governor's Earthquake Reconstruction Fund,

FROM: Wm. J. Donoghue Corporation 10 Columbus Circle, N.Y.C.

(more)

Page 12: World's Fair: Newsletters 7

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In his official statement proclaiming the event, Mayor Wagner

declared:

"It affords me great pleasure to proclaim this week -- the week

of July 6 to July 12 -- 'Christmas in July Week for Alaska.•

"The residents of America's largest city, New York, salute our

brave neighbors to the north, residents of America's largest state,

who have rallied in the aftermath of a most devastating earthquake

to rebuild anew even greater projects.

"It is most fitting and highly significant that Santa Claus,

personification of peace and good will throughout the world, will

preside over the festivities this week. As we pay tribute to the

good people or Alaska, may we all reflect the spirt and understanding

exemplified by this fine and time-honored gentleman."

Mayor Wagner's proclamation was underscored by a Jointly-issued

statement from Governor Egan's office in Juneau, Alaska. The Alaska

Governor said, "All Alaskans will be pleased to learn that visitors

to the New York World's Fair will have the opportunity to partici­

pate in 'Christmas in July Week for Alaska.•

The occasion will be an enjoyable and memorable one for those

who attend. The chance to visit with st. Nick and to obtain a

membership card in hie North Pole Club is something which few will

want to pass up.

"I am especially grateful to the Santa Claus worldwide Kingdom

of Good Will for sponsoring the event, and to the many other civic

and business organizations which are contributing time, talent or

equipment for the occasion, to Robert Moses, and to Mayor Wagner for

officially proclaiming the event.

"As Governor of Alaska it is my pleasure to invite all who may

care to come, to visit the New York World's Fair and the Alaska

Exhibit for this event."

# # #

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FOR RELEASE: AT NOON, FRIDAY, JULY 3

ROBERT MOSES PRESIDENT

July 2, 1964

WORLD'S FAIR PROGRAM HIGHLIGHTS FOR SATURDAY, JULY 4

NEW YORK WORLD'S FAIR, July 2 -- There will be Independence Day

celebrations throughout the Fair all day Saturday. At 10:30 A.M.,

l and 3 P.M., the Colonial Ancient Fife and Drum Corps of Bethpage,

New York will perform at the Continental Insurance Companies Pavilion.

There will be an 11 A.M. flag-raising ceremony at the Maryland

Pavilion, where Amy Rogers, a student at Forest Hills H.s., will be

honored by the State of Maryland for her patriotism. A uniformed

color guard and representatives of the Department of Chesapeake Affairs

will attend the ceremony.

At noon the Federal Pavilion will feature an organ concert of

patriotic music by Larry McNair. The Boy Scouts or America will

present a program on American Heritage there at 3:15 P.M.

Independence Day at the Fair will also be celebrated at the Court

of the Universe at 2 P.M. and at the New York state Pavilion through•

out the day.

In honor of July 4th, FESTIVAL 164 The American Restaurant at the

Festival of Gas Pavilion will feature a special menu which was served

to Abigail and John Adams on the first July 4th back in 1776.

The meal begins with Green Turtle Soup, followed by New England

Poached Salmon with Egg Sauce, green peas and small boiled potatoes in

jackets. The saled 1s a Boston lettuce with cheese dressing and for

dessert, Apple Pandowdy.

FROM: Wm. J. Donoghue Corporation 10 Columbus Circle, N.Y.C.

(more)

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FESTIVAL•64 The American Restaurant will also proudly display the

13 star Betsy Ross flag and will greet Fairgoers with fife and drum in

the spirit ot 176,

A highlight of the day will be the visit of Rear Admiral Pedro

Torres Negreira, Inspector General of the Uruguayan Navy. At noon he

will tour the Federal Pavilion, and at 1 P,M, he will have lunch at the

Mexiean Pavilion,

It Will be the final day of the Olympic Trials, a Fair Olympic

event held at nearby Downing Stadium on Randall's Island. The field

trials will start at noon on Saturday,

Prime Minister of New Zealand; His Excellency, Keith J. Holyoake.

Will visit the World's Fair on Saturday, July 4. He will arrive at

Gate No. 2 (New Amsterdam Gate) at 12:10 P,M. His first atop on the

tour ot the Fairgrounds will be the Federal Pavilion.

New England Barber Shop Day will be celebrated with concerts at

the New England States Exhibition. There will be traditional tunes by

a 50-voice chorus from New London, Connecticut, and by four quartets

from Massachusetts, Rhode Island and Connecticut. These concerts will

be given at 1:30 and 3:30 P.M.

Norm Snead, the Philadelphia Eagles new quarterback, will continue

as Sports Host at the Schaefer Center at noon and at 5 P,M.

The Tiparillo Band Pavilion will feature: the Progressive Baptist

Choir of Newark, N, J. at 12:30 and 7 P,M,; the Grimsley H,S, Band and

Choir of Greensboro, N, C, at 1:45 P,M,, and Guy Lombardo and his Royal

Canadians for free public dancing from 9:30 P.M. to 12:30 A,M,

An invitational press world premiere, of "Bikini Beach," starring

Frankie Avalon, Keenan Wynn and Martha Hyer will be held in the Beech­

Nut Theatre at the Better Living Center at 5:30 P,M,

Bourbon Street will continue to offer something for all tastes in

dance music, Gene Krupa will play in Jazzland from 7 P,M, to 2 A,M,;

Sammy Kaye in Danceland at 10:30 P,M, and 12:30 A.M., and the Clay

Cole Revue will be presented in Danceland at 9 and 11 P.M. and at

1 A,M,

ENTERTAINMENT WILL CONTINUE IN THE LAKE AMUSEMENT AREA UNTIL 2 A.M,

# # #

Page 15: World's Fair: Newsletters 7

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CORPORATION

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FOR RELEASE: SUNDAY_, JULY 21 1964

ROBERT MOSES PRESIDENT

July 2., 1964

NEW YORK WORLD'S FAIR, July 2 -- A year's successful tour of

Canada and the United States by twenty-four of Denmark's most skillful

gymnasts will be concluded next Tuesday afternoon, 2 to 4 o'clock, at

the New York World's Fair Pavilion, William Adams, Sports Director at

the Fair announced today,

The brilliant array of Scandinavian performers Will display their

modern rhythmical gymnastics for boys and girls, vaulting, tumbling and

folk dances in colorful native costumes. Admission is free to Fair­

goers. Some 4,100 can be accommodated at The Pavilion.

Since their arrival Aug. 1963, the twelve boys and twelve girls

have won wide acclaim and p~rformed before capacity audiences. The

gymnasts represent a great number of careers but their interest in

common is their dedication to Physical Education. They have appeared

at universities, colleges and high scheols in more than 30 states and

in most of the Canadian Provinces.

According to Erik Flensted-Jensen, Managing Director of the troupe,

"My boys and girls have inspired young people all over with their well

coordinated body building and form-giving exercises which are funda­

mental in Danish Gymnastics." He points out that the visitors are

lool<ing keenly forward to their vtsi t to the World's Fair as a "high

potnt" of their North American tour before returning to their homeland.

The most spectacular features of the visitors• Gymnastic

repertoire are the vaulting and tumbling by the boys' team.

FROM: Wm. J. Donoghue Corporation 10 Columbus Circle, N.Y.C.

(more)

The girls,

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also, have commanded tremendous interest and applause by their perform­

ances on the balance beam.

"We always have aimed for a •sound Mind in a Sound Body 1 in our

program," says Flensted-Jensen, whose current tour is the fifth tn

North America. All the exercises the Danes use are composed to develop

the entire body into full harmony. "Thus strength, flexibility and co­

ordination are provided, essential to further achievements in the

advanced exeroises, 11

He brings out that 11 perfect style counts more than complicated

acrobatic stunts." All exercises must have a wholesome effect on the

human body. Hoops, rhythm sticks, balls, etc, are essential tn Dantsb

rbrthmical gymnastics for girls. Grace, posture and naturalness are

developed by these exercises which also provide freedom and joy in

••••'• In Ellftllh IJIIftaltt.oa. 'he tbe~~e te teaaa WOI'k. 'l'he 10\ltt.n•

performed summon the resources ot strength, nimbleness and dexterity ot

the body. At the same time, they call for determination and courage.

The program at the Fair also includes a selection of folk dances,

In these, the gymnasts are dressed in national costumes, The dances

are performed with special care to give the true version of the steps,

rhythm and pantomime.

The Danish troupe has made its tour of the United States and

Canada, in a fleet of eight cars and eight house trailers. They have

taken care of their own housing and cooking.

Aooording to Managing Director Flensted-Jensen: 11We have travelled

from coast to coast from north to south. All have been fascinated by

the size and beauty of the countries The overwhelming friendliness

and hospitality we have met everywhere. This tour, to be concluded at

the World's Fair, has been a great experience and education for every•

one of our boys and girls."

# # #

Page 17: World's Fair: Newsletters 7

7/64 ... R27

UNISPH£R£ 01861

NEW YORK WORLD'S FAIR 1964-1965 CORPORATION INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARI< FLUSHING 52, N.Y. • TELEPHONE- AREA CODE 212·WF 4-1964 • CABLE ADDRESS "WORLOSFAIR"

PEACE THROUGH UNDEft81'AHDIHO --.. ~---

NEWS: REFER INQUmiES TO:

Peter McDonnell Jerome Edelberg Joyce Martin

EQ!LIMrrtEDIATE RELEASE

- WF 4-6531 - WF 4-6541 - WF 4-6543

ROBERT MOSES PRESIDENT

July 3, 1964

~1 YORK WORLD'S FAIR, July 3 -- More than 100 handicapped

persons, ranging in ages from 11 to 67 and hailing from six different

states, today "were having the time of our 11ves 11 at the New York

World's Fair thanks to the more than 3-million Green Stamps collected

by an Indianapolis housewife, Mrs. Dorothy Axsom.

It was last Christmas that the motherly Mrs. Axsom asked her

legion or friends, through her holiday greeting cards, to "please send

me all the Green Stamps you could spare,"

I wanted to give the seriously handicapped people an experience

that they would never forget -- a trip to New York with the World's

Fair as a highlight."

The idea spread like wildfire .... "Before I knew it, I was

receiving Green Stamps from folks throughout this wonderful country

of ours."

She told how the stamps "filled my dining room, then the base­

ment and finally a massive vault in one of our downtown banks in

Indianapolis. 11 It took S & H Green Stamps of Minneapolis close to

two days to count the stamps and 11 convert them into cash for us, at

$2 a booklet of 1,200 stamps," said the tour leader.

"While we received $5,000 in cash in the conversion, we still

needed $2,000 more to complete the arrangements for our special

flights to New York and the various events we planned for. This

wasn't difficult to obtain for friends and relatives of the handi­

capped came through nobly --that's how we were able to visit New York

and the Fa1r. 11

FROM: Wm. J. Donoghue Corporation 10 Columbus Circle, N.Y.C.

(more)

Page 18: World's Fair: Newsletters 7

7/64-R27

- 2 ..

The grand result was the gathering last Monday or 110 handicapped

persons, many with serious maladies, in three cities, Chicago, Dayton,

Ohio, and Indianapolis for special flights to New York via American

Airlines and TWA.

"The folks in New York have been extremely kind to our group,

They have seen shows, visited interesting centers and now are viewing

the most wonderful sight of all, the World's Fair, 11 said Mrs. Axsom.

"Everybody has been so kind here at the Fairo I just hope that our

people can take advantage of the many things offered them, 11

Did she encounter any problems in her "fund raising?" "Virtually

none -- everybody was so helpful, The monumental paper work involved

vanished rapidly with the cooperation received."

She paid tribute to the six servicemen or the First Army Command,

Governors Island, led by Howard J. Cameron, Specialist 4th Class from

Olean, N. Y., who "met our handicapped persons at plane arrival and

have been with us ever since,"

The soldiers have been aided by parents and friends of the

handicapped in pushing the 43 wheel-chair cases, In many oases,

ambulatory victims also assist in easing the way for the more serious

oases.

The handicapped visitors came from South Dakota; North CarolinaJ

Missouri; Illinois; Indiana and Ohio, Tuesday, they will return to

their homes with "an experience never to be forgotten from a project

which many said couldn't be done," according to the "Fairy Godmother,"

Mrs. Axsom,

Sixty-seven-year-old Mrs. Rachel Pollack, surrering from Muscular

Dystrophy, who comes from Ashville, and 11-year-old Neil Hall,

Indianapolis, recovering from a brain clot, summed up the feelings of

their follow victims, with the remark: "It's all like a dream, So

marvelous, so wonderful. Everybody has been so kind to us, We shall

never forget the experience."

# #

Page 19: World's Fair: Newsletters 7

7/G4·R29 UNISPHEI!E o, •••

NEW YORK WORLD'S FAIR 1964-1965 CORPORATION INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARK FLUSHING 52, N.Y. • TELEPHONE· AREA CODE 212·WF 4·1964 • CABLE ADDRESS "WORLDSFAIR;,

lfUCf: T"AOUOH UNDERSTANDING --­s---NEWS:

REFER INQUIRIES TO: Peter J. McDonnell Jerome Edelberg Joyce Martin Bill Whitehouse

USE AT WILL ---

ROBERT MOSES PRESIDENT

July 6, 1964

- WF 4 .. 5531 - WF 4·6541 - \'IF 4-6543 - WF 4-6553

NEW YORK 1964-1965 WORLD'S FAIR NEWSLETTER NO, 42

"Shrine Day" At the Fair,.,,

Secretary General U Thant at Spanish Luncheon •• ,. Billy Graham Day., ••

Massachusetts Day,,,,

LOuts Armstrong Day ••••

Singer Bowl Showcase or Stars,,,,

Japan Days ••••

Trading Stamps Bring Joy,,,,

Jim Downey's Steak House Opening,.,,

Vatican Pavilion's 5 millionth visitor,,,,

His Royal Highness Seidou Njoya & Queen Bamatou visits Fair •••• New York State Legislators Day ••••

Delaware State Day,,,,

Sports Art At The Fair ••••

Letter From Fair Visitor,,,,

Secretaries or State Group at Fair ••••

Dale Evans-Bibletown Press Conference,.,,

Finland Day Folk Festival,,,,

Republic or Korea Day,,,,

Michigan State Choral Group,,,,

Pigtail Contest at Pepsi-Cola,.,,

House of Good Taste Contest ••••

Contestants for Miss New York State visit ••••

Dynamic Maturity Pavilion Drawing Winners •••• Sports at the Fair, •••

Second millionth Visitor at Sinclair Pavilion ••••

FROM: Wm. J. Donoghue Corporation 10 Columbus Circle, N.Y.C.

- 0 -(more)

Page 20: World's Fair: Newsletters 7

Newsletter, •• 7/64·R29 - 2 -

July 23 may see a new attendance record for a single day at the

World's Fair, a record that is expected to stand for the 1964 season.

on that day, some 200,000 Shriners and their families from all 50

states will take over the fairgrounds to observe "Shrine-Day" at the

Fair.

Since all Shriners are ~1asons, their headquarters at the Fair

will be the Masonic Pavilion, The center will be staffed with an

augmented group of volunteer members of New York Lodges to welcome

the visitors,

At 6 P,M, the Shriners will parade through the fairgrounds to

the accompaniment of 75 brass bands, 10 kiltie bands and 50 drum and

bugle corps. The marchers will then proceed to adjacent Shea Stadium,

home of the New York Meta, for a Grand Finale.

- 0 -

Secretary General U Thant and 91 ambassadors to the United Nations

were the guests of His Excellency Senor Don Manuel Aznar, Spanish

Ambassador to the UN, at a dinner in the Spanish Pavilion recently,

- 0 -

hvangelist Billy Graham, who has attracted mass audiences the

world over, spoke to a gathering at the New York World's Fair recently,

The occasion was Billy Graham Day at the Fair.

Dr, Graham asked 4,000 Fair visitors and followers assembled at

the Court of the Universe to identify themselves with a religious and

moral revival. Fair President Robert Moses, addressing the group,

remarked that the Fair has allocated more space and time to religion

than has any previous exposition.

At a reception in the Billy Graham Pavilion, the evangelist re­

ceived a $10,000 contribution from Tennessee followers to further the

work of the pavilion, which features a religious color film narrated

by Dr, Graham.

Dr. Graham also greeted Mrs. Robert Simmons, one of the

"millionth" Fair visitors, who was accompanied by her husband and two

children.

- 0 -

(more)

Page 21: World's Fair: Newsletters 7

Newsletter ••• 7/64•R29 - 3 -

Commonwealth of Massachusetts Day~ replete with a Boston Tea

Party and pre-Revolutionary War costumed contingents~ was celebrated

recently at the New York World's Fair.

The re-enactment or the historic 1773 Boston harbor tea dumping

incident took place on HMS Bounty (the MGM replica used in "Mutiny on

the Bounty") moored at the Fair Marina~ the "Indians" were members or

the Bay State's Spirit of '76 group~ and this time the purloined tea

went into Flushing Bay.

Forty three year-old Governor Endicott Peabody was welcomed to

the Fair with his official party by Gen. William E. Potter, Fair

executive vice president rode with his family in a horae-drawn

carriage to the New England States Exhibit, where he was greeted by

Indian Chief Great Moose of New England's Wampanaog tribe. The 80

year-old Town Crier from Provincetown (Mass.) participated in the

day•s ceremonies, as did u.s. Coast Guardsmen1 whose service was born

in Massachusetts.

- 0 -

The temperature was in the 90's but the weather wasn't generating

all the heat at the Fair's Singer Bowl.

The hot licks came from that musical blast furnace, Louis

"Satchmo" Armstrong and his quintet. The incomparable Satchmo was

the star~ but he arranged the concert so that each of his sidemen

soloed in his specialty or piano~ drums, bass 1 piccolo and trombone.

The audience of 61 500 loved every minute or the concert, a two-hour

free-for-all.

When Satchmo gave out with "Hello~ Dolly," the bowl spectators

flipped, Other favorites included "When the Saints Go Marching In1

11

"Mack the Knife," "How High the Moon," 11 Tenderly1 " and "You'll Never

Walk Alone."

Louis was presented with the World's Fair silver medallion by

William A. Berns, Fair Vice-President, Communications and Public

Relations. It was 25 years ago almost to the day since Louis had

been presented with a medallion at the last Fair. Mr. Berna turned

the medallion over to Mrs. Lucille Armstrong, the famed trumpeter's

wife and ever-present companion, for safekeeping.

(more)

Page 22: World's Fair: Newsletters 7

Newsletter ••• - 4 -

7/64-R29

Earlier, autograph seekers mobbed Armstrong on his tour of the

Fair. He visited the African Pavilion, the Lake Amusement Area, dined

at the Swedish Pavilion and taped a show at the RCA Pavilion.

- 0 -

Opera star Roberta Peters, musical conductor Ray Bloch, singing

star Tony Bennett, and jazz immortal Count Baste are among the per•

sonalitiea who will make appearances in Singer Bowl at the New York

World's Fair during the first two weeks of July.

Miss Peters and Ray Bloch's orchestra will be the featured per­

formers when 15,000 domestic and foreign employes of IBM gather in the

Bowl to celebrate their company's day at the Fair on Wednesday, July 8,

On Saturday, July 11, members of the Young Men 1s Christian

Association will jam Singer Bowl to watch a three-hour demonstration

or the philosophy that "it•s fun to be fit." Four-hundred men and

women will take part in the exhibition of volley ball, weight lifting,

torch twirling, gymnastics, tumbling, fencing, wrestling, and folk

dancing.

Singing star Tony Bennett will be in the spotlight Sunday, July

12, when a parade or top vaudeville stars will stage a "Salute to Show

Business" in Singer Bowl in honor of the American Guild of Variety

Artists,

Two days later, on Tuesday, July 14, Count Baste and his inter­

nationally-famous orchestra will entertain visitors to the Fair in

Singer Bowl as stars of a Festival of Jazz that also will feature

Eddie Condon's All-Stars and Veteran Blues Singer Jimmy Rushing,

- 0 -

Japan Days at the New York World's Fair were celebrated over a

recent three day period during which a program of official functions,

dance performances and a special teacher education night was presented,

Featured events included a performance of the traditional "Bon

Odort" or square dance by over 200 costumed, Japanese dancersj the

official designation of Japan-u.s. Trade Day by His Excellency Hajime

Fukuda, Minister of International Trade and Industr,y, at a reception

(more)

Page 23: World's Fair: Newsletters 7

Newsletter ••• 7/64·R29 - 5 -

in the House of Japan and a "Teacher • a Night", sponsored by the

Consulate General of Japan, Japan 'rrade Center and Japan Exhibitor's

Assoc., during which 2000 metropolitan teachers were instructed on,

"What Teachers Should Know About Japan."

.. 0 -

Trading stamps never brought more joy to anyone than they did

for 110 handicapped visitors to the New York World's Fair recently,

The industry and solicitude of Mrs. Dorothy Axsom, a motherly

52-year-old Indianapolis {Ind,} housewife, in organizing the collec­

tion of more than 3,000,000 stamps in her community made the Fair trip

possible for the handicapped, ranging in age from 11 to 67. Many came

in wheelchairs or on crutches.

Mrs, Axsom, the remarkable benefactor, began soliciting the stamps

at Christmas. Her "collection" filled her dining room to overflowing

and took three days to count. They were redeemed for $5,000. Good

Will Industries compiled a list of' handicapped who were t'l9wn to New

York from southern and midwestern cities. The u.s. Army supplied

personnel to aid the visitors 1n their ambulations around New York

and the Fair. Interviewed at the Fair, Mrs. Axsom echoed the senti­

ments of her grateful charges: "We are having the time of our lives,"

- 0 -

More than 100 of' New York's most famous restaurant men took a

"busman' s holiday" at the New York World's Fair when the opening of'

Jim Downey's plush steak house in the House of Good Taste exhibit.

Downey asked each restaurateur to list any criticisms, Said Jim: "A

restaurant man always finds something wrong in another restaurant.

This way., Fairgoers will find the food and service absolutely tops,"

Retired restaurateur Gene Leone and his wife., Mae were guests

of honor at the opening.

- 0-

The Rev. Joseph T. Lahey, assistant Director or the Vatican

Pavilion greeted Barbara Toostwesky as the five millionth visitor to

the Pavilion. Accompanied by her husband• Lee, and two children.

(more)

Page 24: World's Fair: Newsletters 7

Newsletter. •• - 6 -

7/64-R29

sara, 9 and Mark, 11, Mrs. Tbostweky was presented with a replica or

M'lohelangelo•s "Pieta" as a memento or the occasion.

- 0-

His Royal Highness Seidou Njoya and Queen Ramatou of the Bamoun,

a tribe or 1301 000, in the Cameroon or west Africa, concluded a two­

month tour or the United States by spending a day at the World's Fair.

His Majesty and the Queen were welcomed by Gov. Charles Poletti, Fair

Vioe President, who gave them a Fair silver Medallion, on behalf or ..

President Robert Moses. Said the Royal Couple, "We•re very happy over

the people and places wetve visited and looked forward to seeing the

Fair before we leave tomorrow."

Through an interpreter, the King told how he had visited nine

states and stopped orr at Dayton, Ohio, to visit the mother or a u.s. Peace Corps member, who was teaching the royal family how to speak

English.

- 0 -

Fair President Robert Moses praised members and former members

ot the New York State Legislature tor that body's role in making

possible the New York World's FairG

Mr. Moses spoke to the Empire State lawmakers at a Terrace Club

luncheon tendered them by the \'lorld •s Fair Corporation to celebrate

New York State Legislator•s Day at the Fair.

Following the luncheon, the legislators attended ceremonies at

the New York State Pavilion where Lt. Gov. Malcolm Wilson presented

World's Fair medallions to President Pro Tern of the Senate, Walter

Mahoney, Joseph F. Carlino, Speaker of the Assembly, and Anthony J,

Travis, Minority Leader.

- 0 -

Gov. Elbert N. Carvel, 6 ft. 6 in. 260-pound Governor of Dela~'lare

led an "invasion" of more than 1000 constituents as Delaware State Day

was celebrated at the Fair. The visitors left by special train at

5:30 a.m. from Belmar and Laurel and arrived at the Long Island Rail·

road siding of the Main Gate ot the Fair at 11:25 a.m.

(more)

Page 25: World's Fair: Newsletters 7

Newsletter ••• 7/64-R29 - 7 -

At the Federal Pavilion, where he received from Gen. William E.

Potter, Executive Vice President of the Fair, the official proclamation

of "Delaware State Day" and a silver Medallion on behalf of Robert

Moses, the former Baltimore Polytech gridiron ace told the huge audi•

ence, "We see here today at this great World •s Fair a preview of

tomorrow and many examples or miracles happening today."

He also pointed out that the ceremonies at the Fair marked the

188th anniversary of caesar Rodney's famous ride from Dover, Delaware,

to the Continental Congress in Philadelphia, a distance of 86 miles,

on July 21 1776, where he cast Delaware•s deciding vote tor

independence.

- 0 -

The New York World's Fair, already one ot the most comprehensive

art showcases in the world, recently added another exhibit to those

available to Fair visitors. Paintings and sculpture on subjects from

the world of sport went on exhibition at the Pavilion of American

Interiors. The works are from the oollection of the National Art

Museum of Sport.

- 0 -

"~le had a wonderful, wonderful time. We spent far less than we

expected. Employees of the Fair and of the various exhibits were

without exception friendly, courteous, pleasant, and went out or their

way to make our visit rewarding."

These kudos to the New York World's Fair are from a letter writter

to a New York newspaper from pleased Fairgoer Mrs. c. P. Lawless of

Narbeth, Pennsylvania.

Mrs. Lawless' letter is but one of many appearing in the nationts

press from delighted Fair visitors, and echoes similar letters being

received in large numbers by the New York world's Fair corporation.

- 0-

A special group of Secretaries o~ State and their familiea,

representing almost each of the fifty states and United States

territories, toured the Fairgrounds on National Association or Secre­

taries of State Day. John P. Lomenzo1 Secretary or State of New York

acted as host for the group. (more)

Page 26: World's Fair: Newsletters 7

Newsletter ••• - 8-

7/64-R29

·At· a reception in the Woments Hospitality center-Purex Penthouse1

the organization honored Robert Moses who himself' once served as

Secretary of State of New York, under Gov. Al Smith, in 1927. Gen.

William E. Potter, Fair executive vice•prea1dent1 accepted on behalf

ot Mr. Moses an inscribed golden ruler and a certificate expressing

"gratitude and appreciation f'or the gracious hospitality extended the

association during its annual meeting".

A dinner in the Legislators Tower of the New York State Pavilion1

followed the reception. The day was termed by Mr. Lomenzo "their most

successful annual meeting" and added the members "will go back home and

tell everybody to visit the Fair."

- 0 -

Dale Evans, famed film and television star and wife ot cowboy

star, Roy Rogers, visited the New York World's Fair to partiotpate

in a program with Dr. Ira Lee Eshleman, president and founder ot

Bibletown, u.s.A. She emphasized the role religion has played in

her lite.

Events for the day included a luncheon in the Women•s Hospitality

Center, Better Living Center-Purex Penthouse, during which Miss Evans

was presented with mementos of her Fair visit by representatives ot

several pavilions, followed by a Bibletown sacred music concert at the

Federal Pavilion at which Miss Evans sang a selection of religious

songs, accompanied by the Central Baptist Chancel Choir of Florence,

Alabama.

- 0-

A colorful, three-hour folk festival celebrating Finland

Nationality Day was staged at the New York World's Fair recently,

Thousands of persons of Finnish ancestry living in the New York

metropolitan area attended the rete in the World's Fair Pavilion.

- 0 -

The cultural attainments of Korea were celebrated at a colorful

festival marking Republic of Korea Day at the New York World's Fair.

(more)

Page 27: World's Fair: Newsletters 7

Newsletter.,. 7/64-R~9 - 9 -

Korean dignitaries, led by Ambassador to the u.s. Chung Yul Kim,

were welcomed to the Fair by Governor Charles Poletti, Fair vice

president for International Affairs and Exhibits,

Among the unique spectacles afforded Fair visitors attending the

Korean festivities in the World's Fair Pavilion, were a traditional

wedding ceremony embodying 4,000 year-old ritual, and a fashion show

of Korean styles dating as far back as 57 B.c.

- 0 -

Recent visitors to the United States Pavilion at the New York

World's Fair heard a preview concert by the 66-member Michigan Youth

Chorale. The songsters left on a seven week Latin American tour the

following day,

The teen age ambassadors of good will, invited to perform at

the pavilion by Ambassador Norman K. Winston, u.s. Commissioner to

the Fair, will visit Brazil, Uruguay, Argentina and Chile. The

youngsters financed their tour,

- 0 -

A pigtail contest in the Pepsi Cola Pavilion at the New York

World's Fair turned up five attractive finalists, all employees of

the pavilion, who had their pigtails measured for length by judges

garbed in Mickey Mouse, Pluto and Goofy costumes.

Pretty Maureen Baker, 20, of Maspeth, N.Y., won with 10 inch

tails, while Lynn Melnick, also 20, or Pittsburgh, Pa., was selected

as the cutest. Each girl won a dinner for two at the Marco Polo Club

atop the Better Living Center.

- 0 -

Visitors to the House of Good Taste at the New York World's

Fair have an opportunity to win prizes totalling more than $15,000,

A contest, in which the visitor tells why he prefers one ot

three model houses on exhibit, will run to the end of the 1964 Fair

season.

Among the 100 prizes: a Barracuda car whose trunk contains a

thousand dollars in cash; power tools; furniture,

- 0 -

(more)

Page 28: World's Fair: Newsletters 7

Newsletter ••• 7/64·R29 - 10-

Ten beautiful talented young women raised last week's already

soaring temperature by several degrees at the New York State Pavilion.

All are winners of local beauty contests and will compete 1n

Kingston, July 9 - 111 for the opportunity to represent New York

State in the fall Atlantic City Miss America Contest.

Dressed in their official pastel and white ball gowns and

wearing their local crowns, the young beauties entertained a capacity

crowd with musical and dance performances which they hope will win

for them coveted honors. Almost all are underclassmen in various

New York State colleges and universities and are evenly divided as

to blondes and brunettes.

Miss Barbara Ann Gloede of Staten Island, reigning Miss New York

State, wore her official regalia and displayed the talent which won

her a $1000 scholarship at the last Miss America contest.

The contestants present at the Pavilion • a "Miss New York State

Pageant" were: Nancy Kinney, Miss Dunkirk-Fredonia; Marilyn Schepper,

Miss Geneseo; Jean Hayden, Miss Adirondack; Christina Casey1 Miss

Seneca Falls; Janet Grabau, Miss Mount Vernon; Karen Nareau, Miss

Ken-Ton; Renne Jarrett, Miss Manhattan; Ethel Thomas, Miss Queens;

and Mary Klimovsky, Miss Chemung County.

- 0 -

A Bronx couple won an all-expense 51-day trip of their choice,

either to Europe or coast-to-coast in the United States at a drawing

held in the Dynamic Maturity Pavilion at the World's Fair.

The lucky couple were Mr. and Mrs. Jorge Llorente of 700 Caldwell

Ave., Bronx, N.Y. The pair had registered for membership on June 25th

for the monthly drawing. The contest is open to members of the

American Association for Retired Persons and National Retired

Teachers Association,

- 0 -

Twenty-four of Denmark's moat skillful gymnasts wound up a

successful year's tour of the United States and Canada with two

appearances at the World's Fair Pavilion within a five-day period.

(more)

Page 29: World's Fair: Newsletters 7

Newsletter ••• 7/64·R29 - 11-

Near-capacity crowds applauded as the Scandinavians, 12 girls and

12 youths 18 to 25 years old, displayed their modern rhythmical

gymnastics, vaulting, tumbling and folk dances in colorful native

costumes.

Erik Flensted•Jensen, organizer and director of the Danish Gym

Team. said he was proud that it could conclude its North American

tour with appearances at the World's Fair.

The Kansas City Athletics and the Minnesota Twins baseball teams

toured the various pavilions of the Fair and Joe Walton, offensive

end of the New York Giants grid team was the guest host at the

Schaefer Center.

Twenty-seven members of the All-America Little Scholars of the

Pop Warner Football Conference spent several days touring the Fair.

Representatives from Hawaii, California, Nevada, Texas, Oklahoma,

Florida, Kentucky, Georgia, North Carolina, New York, New Jersey and

Connecticut were in the group.

- 0 -

Sinclair's dinosaurs hosted their second-millionth visitor

recently. Harry Dehn and his family, from Nuremburg, Germany, and

now an industrial worker in Bay City, Michigan, was greeted by

Dinoland officials and provided with a German-speaking guide.

The Dehns have been commuting to the Fair from a campsite in

New Jersey.

- 0 -

Employees of the New York World's Fair Corporation, who are

usually busy running the world's biggest entertainment and exhibition

enterprise at Flushing Meadow, were themselves on the receiving end

ot a bit of diversion recently as guests or the producers of the Guy

Lombardo production or Michael Todd's "Around the World in 80 Days,"

the musical extravaganza currently showing at the Jones Beach (N.Y.)

Marine Theatre.

# # #

Page 30: World's Fair: Newsletters 7

7/64·R35 UNISPHER£ Ot861

NEW YORK WORLD'S FAIR 1964-1965 CORPORATION. INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARK FLUSHING 52, N.Y. • TELEPHONE· AREA CODE 212-WF 4-1964 • CABLE ADDRESS "WORLOSFAIR"

"'EACl THAOUOH UNOEJtSTANDINO --· ~---

NEWS: REFER INQUIRIES TO:

Peter McDonnell Jerome Edelberg Joyce Martin

- WF 4-6531 - WF 4-6541 - Wi !~-6543

ROBERT MOSES PRESIDENT

July 6, 1964

NEW YORK WORLD'S FAIR, July 6 -· The winner of the annual

Leadership Award on the aircraft carrier uss Independence was feted

at the New York World's Fair today (Monday).

Storekeeper First Class Arthur G. McGowan, from Union Springs,

Ala., received the coveted award for his outstanding dedication to

duty after being selected by a reviewing board of ship's officers from

4,300 otner eligible crew members. With McGowan at the Fair were his

commanding officer, Captain James D. Ramage, and guests.

The Leadership Award Plaque extolled McGowan for his "outstanding

contribution to the fighting capability of the USS Independence based

on his fine example, true loyalty to the Navy, to his uniform, his men

and his superiors."

Upon arrival at the Fair, the party was greeted by Gen. William E.

Potter, Fair Executive Vice President, before beginning a tour of

pavilions.

FROM: Wm. J. Donoghue Corporation 10 Columbus Circle, N.Y.C.

# # #

Page 31: World's Fair: Newsletters 7

7/64·R38 UNISPH£RE 01801

NEW YORK WORLD'S FAIR 1964-1965 CORPORATION INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARK FLUSHING 52, N.Y. • TELEPHONE- AREA CODE 212-WF 4-1964 • CABLE ADDRESS "WORLDSFAIR"

fOCACI TH .. OUOH UNOtl'tSTANDINO --.. @>---

NEWS: REFER INQUIRIES TO:

Peter McDonnell Jerome Edelberg Joyce Martin

FOR IMMEDIATE RE~SE

- WF l~-6531 ... WF 4-6541 - WF 4-6543

ROBERT MOSES PRESIDENT

July 6, 1964

NEW YORK WORLD'S FAIR, July 6 -- It was a lucky day today for

Cyprian D. Ekwensi, Director of Information for Nigeria, on his second

visit to the New York World's Fair.

He became the Fair's fourteen millionth visitor when he passed

through the turnstile at Gotham Gate (No. 1) shortly after 2:30 P.M.

His prize was a conducted VIP tour or the Fairgrounds, with dinner at

the restaurant of the Indonesian Pavilion.

"I'm delighted," riJr. Ekwensi told William A. Berns, Fair Vice

President or Communications and Public Relations, who greeted him at

the gate.

"I've never won anything before," he said. "When we had a

Nigerian Trade Fair in 1962 there was a prize for our one hundred

thousandth visitor, but I never expected to be the fourteen millionth

visitor at this fantastic Fair."

The invitation to dinner at the Indonesian Pavilion was extended

by Miss Didiet Surjotjokro, an officer of the Pavilion's information

division.

Mre Ekwensi, in the United States on a State Department visit,

wore a light blue robe and a cap of hand-woven silk, both typical of

native attire in northern Nigeria. He plana to return to Nigeria on

Friday.

FROM: Wm. J. Donoghue Corporation 10 Columbus Circle, N.Y.C.

# # #

Page 32: World's Fair: Newsletters 7

UNISPHER£ OIUI

NEW YORK WORLD'S FAIR 1964-1965 CORPORATION INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARK FLUSHING 52, N.Y. • TELEPHONE· AREA CODE 212·WF 4-1964 • CABLE ADDRESS "WORLDSFAIR"

I'IACC THJtOUOH UNOt:RITANDING --· <i---

NEWS: REFER INQUIRIES TO:

Peter J. McDonnell Jerome Edelberg Joyce Martin Bill Whitehouse

• WF 4-6531 • WF 4-6541 - \'IF 4-6543 - WF 4-6553

ROBERT MOSES PRESIDENT

July 6, 1964

NEW YORK 1964-1265 WORLD'S FAIR NEWSLETTER NO. 42

"Shrine Day" At the Fair ••••

Secretary General U Thant at Spanish Luncheon •• ,.

Billy Graham Day ••••

Massachusetts Day,,,.

Louis Armstrong Day ••••

Singer Bowl Showcase of Stars,, ••

Japan Days ••••

Trading Stamps Bring Joy ••••

Jim Downey's Steak House Opening ••••

Vatican Pavilion's 5 millionth visitor ••••

His Royal Highness Seidou Njoya & Queen Bamatou visits Fair ••••

New York State Legislators Day., ••

Delaware State Day ••••

Sports Art At The Fair ••••

Letter From Fair Visitor ••••

Secretaries or State Group at Fair ••••

Dale Evans-Btbletown Press Conference ••••

Finland Day Folk Festival, •••

Republic of Korea Day ••••

Michigan State Choral Group, •••

Pigtail Contest at Pepsi-Cola ••••

House of Good Taste Contest ••••

Contestants for Miss New York State visit ••••

Dynamic Maturity Pavilion Drawing Winners •••• Sports at the Fair ••••

Second millionth Visitor at Sinclair Pavilion ••••

FROM: Wm. J. Donoghue Corporation 10 Columbus Circle, N.Y.C.

- 0 -(more)

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JUly 23 may see a new attendance record for a single day at the

World's Fair, a record that is expected to stand for the 1964 season.

On that day, some 200,000 Shriners and their families from all 50

states will take over the fairgrounds to observe "Shrine-Day" at the

Fair. Since all Shriners are Masons, their headquarters at the Fair

will be the Masonic Pavilion. The center will be staffed with an

augmented group of volunteer members of New York Lodges to welcome

the visitors,

At 6 P,M. the Shriners will parade through the fairgrounds to

the accompaniment of 75 brass bands, 10 kiltie banda and 50 drum and

bugle corps. The marchers will then proceed to adjacent Shea Stadium,

home of the New York Mete, for a Grand Finale.

- 0 -

Secretary General U Thant and 91 ambassadors to the United Nations

were the guests of His Excellency Senor Don Manuel Aznar, Spanish

Ambassador to the UN, at a dinner in the Spanish Pavilion recently.

- 0 -

Evangelist Billy Graham, who has attracted mass audiences the

world over, spoke to a gathering at the New York World's Fair recently,

The occasion was Billy Graham Day at the Fair.

Dr. Graham asked 4,000 Fair visitors and followers assembled at

the Court of the Universe to identify themselves with a religious and

moral revival. Fair President Robert Moses, addressing the group,

remarked that the Fair has allocated more space and time to religion

than has any previous exposition.

At a reception in the Billy Graham Pavilion, the evangelist re-

ceived a $10,000 contribution from Tennessee followers to further the

work of the pavilion, which features a religious color film narrated

by Dr. Graham.

Dr. Graham also greeted r4rs. Robert Simmons, one of the

"millionth" Fair visitors, who was accompanied by her husband and two

children.

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(more)

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Commonwealth of Massachusetts Day, replete with a Boston Tea

Party and pre-Revolutionary War costumed contingents, was celebrated

recently at the New York World's Fair.

The re-enactment of the historic 1773 Boston harbor tea dumping

incident took place on HMS Bounty (the MGM replica used 1n "Mutiny on

the Bounty") moored at the Fair Marina, the "Indians" were members of

the Bay State•s Spirit of '76 group, and this time the purloined tea

went into Flushing Bay,

Forty three year-old Governor Endicott Peabody was welcomed to

the Fair with his official party by Gen. William E. Potter, Fair

executive vtce president rode with hie family in a horse-drawn

carriage to the New England States Exhibit, where he was greeted by

Indian Chief Great Moose of New England's Wampanaog tribe. The 80

year-old Town Crier from Provincetown (Mass.) participated in the

day's ceremonies, as did u.s. Coast Guardsmen, whose service was born

in Massachusetts,

- 0 -

The temperature was in the 90's but the weather wasn't generating

all the heat at the Fair's Singer Bowl,

The hot licks came from that musical blast furnace, Louts

"Satohmo" Armstrong and hie quintet. The incomparable Satchmo was

the star, but he arranged the concert so that each of his sidemen

soloed in his specialty of piano, drums, bass, piccolo and trombone.

The audience of 6,500 loved every minute of the concert, a two-hour

free-for-all.

When Satchmo gave out with "Hello., Dolly, 11 the bowl spectators

flipped. Other favorites included "When the Saints Go Marching In,"

"Mack the Knife," "How High the Moon," "Tenderly.," and "You'll Never

Walk Alone."

Louis was presented with the World's Fair silver medallion by

William A. Berns, Fair Vice-President, Communications and Public

Relations. It was 25 years ago almost to the day since Louts had

been presented with a medallion at the last Fair. Mr. Berns turned

the medallion over to Mrs. Lucille Armstrong, the famed trumpeter's

wife and ever-present companion., for safekeeping.

(more)

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Earlier, autograph seekers mobbed Armstrong on his tour of the

Fair. He visited the African Pavilion, the Lake Amusement Area, dined

at the Swedish Pavilion and taped a show at the RCA Pavilion.

- 0 -

Opera star Roberta Peters, musical conductor Ray Bloch, singing

star Tony Bennett, and jazz immortal Count Basie are among the per­

sonalities who will make appearances in Singer Bowl at the New York

World's Fair during the first two weeks of July.

Miss Peters and Ray Bloch's orchestra will be the featured per­

formers when 15,000 domestic and foreign employes of IBM gather in the

Bowl to celebrate their company's day at the Fair on Wednesday, July 8.

On Saturday, July 11, members of the Young Men 1s Christian

Association will jam Singer Bowl to watch a three-hour demonstration

of the philosophy that 11 i t • s fun to be fit," Four-hundred men and

women will take part in the exhibition of volley ball, weight lifting,

torch twirling• gymnastics, tumbling, fencing, wrestling, and folk

dancing.

Singing star Tony Bennett will be in the spotlight Sunday, July

12, when a parade of top vaudeville stars will stage a "Salute to Show

Business" in Singer Bowl in honor of the American Guild of Variety

Artists.

Two days later, on Tuesday, July 14, Count Baste and his inter­

nationally-famous orchestra will entertain visitors to the Fair in

Singer Bowl as stars of a Festival of Jazz that also will feature

Eddie Condon's All-Stars and Veteran Blues Singer Jimmy Rushing.

- 0 -

Japan Days at the New York World's Fair were celebrated over a

recent three day period during which a program of official functions,

dance performances and a special teacher education night was presented.

Featured events included a performance of the traditional "Bon

Odori" or square dance by over 200 costumed, Japanese dancers; the

official designation or Japan-u.s. Trade Day by His Excellency Hajime

Fukuda, Minister of International Trade and Industry, at a reception

(more)

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in the House or Japan and a "Teacher's Night 111 sponsored by the

Consulate General of Japan, Japan Trade Center and Japan Exh1b1tor•s

Assoc., during which 2000 metropolitan teachers were instructed on,

"What Teachers Should Know About Japan."

- 0 -

Trading stamps never brought more joy to anyone than they did

tor 110 handicapped visitors to the New York World's Fair recently.

The industry and solicitude or Mrs. Dorothy Axsom, a motherly

52-year-old Indianapolis (Ind.) housewife, in organizing the collec•

tion of more than 3,000,000 stamps in her community made the Fair trip

possible for the handicapped, ranging in age from 11 to 67. Many came

in wheelchairs or on crutches.

Mrs. Axsom, the remarkable benefactor, began soliciting the stamps

at Christmas. Her "collection" filled her dining room to overflowing

and took three days to count. They were redeemed for $5,000. Good

Will Industries compiled a list of handicapped who were flpwn to New

York from southern and midwestern cities. The u.s. Army supplied

personnel to aid the visitors in their ambulations around New York

and the Fair. Interviewed at the Fair, Mrs. Axsom echoed the senti­

mente of' her grateful charges: "We are having the time of our lives,"

- 0 -

More than 100 of New York's most famous restaurant men took a

"busman•s holiday" at the New York World's Fair when the opening of

Jim Downey's plush steak house in the House of Good Taste exhibit.

Downey asked each restaurateur to list any criticisms. Said Jim: "A

restaurant man always finds something wrong in another restaurant.

This way1 Fairgoers will find the food and service absolutely tops."

Retired restaurateur Gene Leone and his w1fe 1 Mae were guests

of honor at the opening.

- 0 -

The Rev. Joseph T. Lahey1 assistant Director of the Vatican

Pavilion greeted Barbara Toostwesky as the five millionth visitor to

the Pavilion. Accompanied by her husband, Lee, and two children,

(more)

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sara, 9 and Mark, 11. Mrs. Toostweky was presented with a replica or

Mtchelangelots "Pieta" as a memento of the occasion.

- 0-

His Royal Highness Seidou NJoya and Queen Ramatou of the Bamoun,

a tribe or 130.000, in the Cameroon or West Africa, concluded a two­

month tour or the United States by spending a day at the World's Fair.

His Majesty and the Queen were welcomed by Gov. Charles Poletti, Fair

Vice President, who gave them a Fair silver Medallion, on behalf or

President Robert Moses. Said the Royal Couple, "We're very happy over

the people and places we•ve visited and looked forward to seeing the

Fair before we leave tomorrow."

Through an interpreter, the King told how he had visited nine

states and stopped oft at Dayton, Ohio, to visit the mother or a u.s. Peace Corps member, who was teaching the royal family how to speak

English.

- 0 -

Fair President Robert Moses praised members and former members

or the New York State Legislature for that body's role in making

possible the New York World's Fair.

Mr. Moses spoke to the Empire State lawmakers at a Terrace Club

luncheon tendered them by the World's Fair Corporation to celebrate

New York State Legislator's Day at the Fair.

Following the luncheon, the legislators attended ceremonies at

the New York State Pavilion where Lt. Gov. Malcolm Wilson presented

World's Fair medallions to President Pro Tem of the Senate, Walter

Mahoney, Joseph Fo Carlino, Speaker of the Assembly, and Anthony J.

Travis, Minority Leader.

- 0 -

Gov. Elbert Ne Carvel, 6 ftG 6 in. 260-pound Governor of Delaware

led an "invasion" of more than 1000 oonstitu~nts as Delaware State Day

was celebrated at the Fair. The visitors left by special train at

5:30 a.m. from Belmar and Laurel and arrived at the Long Island Rail­

road siding or the Main Gate of the Fair at 11:25 a.m.

(more)

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At the Federal Pavilion, where he received from Gen. William E.

Potter, Executive Vice President of the Fair, the official proclamation

of "Delaware State Day" and a silver Medallion on behalf ot Robert

Moses, the former Baltimore Polytech gridiron ace told the huge audi•

ence, "We see here today at this great world's Fair a preview of

tomorrow and many examples of miracles happening today."

He also pointed out that the ceremonies at the Fair marked the

l88th anniversary of Caesar Rodney's famous ride from Dover, Delaware,

to the Continental Congress in Philadelphia, a distance of 86 miles,

on July 2, 1776, where he cast Delaware's deciding vote tor

independence.

- 0 -

The New York World's Fair, already one of the most comprehensive

art showcases iri the world, recently added another exhibit to those

available to Fair visitors. Paintings and sculpture on subjects from

the world of sport went on exhibition at the Pavilion of American

Interiors. The works are from the collection of the National Art

Museum of Sport.

- 0-

"We had a wonderful, wonderful time. We spent far less than we

expected. Employees of the Fair and of the various exhibits were

without exception friendly, courteous, pleasant, and went out of their

way to make our visit rewarding." These kUdos to the New York World's Fair are from a letter writter

to a New York newspaper from pleased Fairgoer Mrs. c. P. Lawless of

Narbeth, Pennsylvania. Mrs. Lawless' letter is but one of many appearing in the nation's

press from delighted Fair visitors, and echoes similar letters being

received in large numbers by the New York World's Fair Corporation.

- 0 -

A special group of Secretaries o~ State and their families,

representing almost each of the fifty states and United States

territories, toured the Fairgrounds on National Association of Secre•

taries of State nay. John P. Lomenzo, Secretary of State of New York

acted as host for the group. (more)

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At a reception in the Women's Hospitality Center•Purex Penthouse,

the organization honored Robert Moses who himself once served as

Secretary of State of New York, under Gov. Al Smith, in 1927. Gen.

William E, Potter, Fair executive vice-president, accepted on behalf

or Mr, Moses an inscribed golden ruler and a certificate expressing

"gratitude and appreciation for the gracious hospitality extended the

association during its annual meeting",

A dinner in the Legislators Tower of the New York State Pavilion,

followed the reception, The day was termed by Mr, Lomenzo "their most

successful annual meeting" and added the members "will go back home and

tell everybody to visit the Fair,"

- 0-

Dale Evans, famed film and television star and wife or cowboy

star, Roy Rogers, Visited the New York World's Fair to participate

in a program with Dr. Ira Lee Eshleman, president and founder ot

Bibletown, u.s.A. She emphasized the role religion has played in

her life.

Events tor the day included a luncheon in the Women's Hospitality

Center, Better Living Center-Purex Penthouse, during which Miss Evans

was presented with mementos of her Fair visit by representatives of

several pavilions, followed by a Bibletown sacred music concert at the

Federal Pavilion at which Miss Evans sang a selection of religious

songs, accompanied by the central Baptist Chancel Choir or Florence,

Alabama.

- 0 -

A colorful, three-hour folk festival celebrating Finland

Nationality Day was staged at the New York World's Fair recently,

Thousands ot persons of Finnish ancestry living in the New York

metropolitan area attended the rete in the World's Fair Pavilion.

- 0 -

The cultural attainments or Korea were celebrated at a colorful

festival marking Republic of Korea Day at the New York World's Fair.

(more)

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K~rean dignitaries, led by Ambassador to the u.s. Chung Yul Kim,

were welcomed to the Fair by Governor Charles Poletti, Fair vice

president for International Affairs and Exhibits.

Among the unique spectacles afforded Fair visitors attending the

Korean festivities in the World's Fair Pavilion, were a traditional

wedding ceremony embodying 41 000 year-old ritual, and a fashion show

of Korean styles dating as far back as 57 B.c.

- 0 -

Recent visitors to the United States Pavilion at the New York

World's Fair heard a preview concert by the 66-member Michigan Youth

Chorale. The songsters left on a seven week Latin American tour the

following day.

The teen age ambassadors of good will, invited to perform at

the pavilion by Ambassador Norman K. Winston, u.s. Commissioner to

the Fair, will visit Brazil, Uruguay, Argentina and Chile. The

youngsters financed their tour.

- 0 -

A pigtail contest in the Pepsi Cola Pavilion at the New York

World's Fair turned up five attractive finalists, all employees of

the pavilion, who had their pigtails measured for length by judges

garbed in Mickey Mouse, Pluto and Goofy costumes.

Pretty Maureen Baker, 20, of Maspeth, N.Y., won with 10 inoh

tails, while Lynn Melnick, also 20, of Pittsburgh, Pa., was selected

as the cutest. Each girl won a dinner for two at the Marco Polo Club

atop the Better Living Center.

- 0 -

Visitors to the House of Good Taste at the New York World's

Fair have an opportunity to win prizes totalling more than $15,000.

A contest, in which the visitor tells why he prefers one of

three model houses on exhibit, will run to the end of the 1964 Fair

season.

Among the 100 prizes: a Barracuda car whose trunk contains a

thousand dollars in cash; power tools; furniture.

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(more)

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Ten beautitul talented young women raised last week's already

soaring temperature by several degrees at the New York State Pa~ilion.

All are winners of local beauty contests and will compete in

Kingston, July 9 - 111

for the opportunity to represent New York

State in the fall Atlantic City Miss America Contest.

Dressed in their official pastel and white ball gowns and

wearing their local crowns, the young beauties entertained a capacity

crowd with musical and dance performances which they hope will win

for them coveted honors. Almost all are underclassmen in various

New York State colleges and universities and are evenly divided as

to blondes and brunettes. Miss Barbara Ann Gloede of Staten Island, reigning Miss New York

State, wore her official regalia and displayed the talent which won

her a $1000 scholarship at the last Miss America contest.

The contestants present at the Pavilion's "Miss New York State

Pageant" were: Nancy Kinney, Miss Dunkirk-Fredonia; Marilyn Schepper,

Miss Geneseo; Jean Hayden, Miss Adirondack; Christina casey, Miss

Seneca Falls; Janet Grabau, Miss Mount vernon; Karen Nareau, Miss

Ken-Ton; Renne Jarrett, Miss Manhattan; Ethel Thomas, Miss Queens;

and Mary Klimovsky, Miss Chemung county.

- 0 -

A Bronx couple won an all-expense 51-day trip of their choice,

either to Europe or coast-to-coast in the United States at a drawing

held in the Dynamic Maturity Pavilion at the World's Fair.

The lucky couple were Mr. and Mrs. Jorge Llorente of 700 Caldwell

Ave., Bronx, N.Y. The pair had registered for membershiP on June 25th

for the monthly drawing. The contest is open to members of the

Amertoan Association for Retired Persons and National Retired

Teachers Association.

- 0 -

Twenty-four of Denmark's most skillful gymnasts wound up a

successful year's tour of the United States and Canada with two

appearances at the World's Fair Pavilion within a five-day period.

(more)

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Near-capacity crowds applauded as the Scandinavians, 12 girls and

12 youths 18 to 25 years old, displayed their modern rhythmical

gymnastics, vaulting, tumbling and folk dances in colorful native

costumes~

Erik Flensted-Jensen, organizer and director of the Danish Gym

Team, said he was proud that it could conclude its North American

tour with appearances at the World's Fair.

The Kansas City Athletics and the Minnesota Twins baseball teams

toured the various pavilions of the Fair and Joe Walton, offensive

end of the New York Giants grid team was the guest host at the

Schaefer Center. TWenty-seven members of the All-America Little Scholars of the

Pop Warner Football Conference spent several days touring the Fair.

Representatives from Hawaii, California, Nevada, Texasa Oklahoma,

Florida, Kentucky, Georgia, North carolina, New York, New Jersey and

Connecticut were in the group.

- 0 -

Sinclair's dinosaurs hosted their second-millionth visitor

recently. Harry Dehn and his family, from Nuremburg, Germany, and

now an industrial worker in Bay City, Michigan, was greeted by

Dinoland officials and provided with a German-speaking guide.

The Dehne have been commuting to the Fair from a campsite in

New Jersey.

- 0 -

Employees of the New York ~lorld• s Fa1r Corporation, who are

usually busy running the world's biggest entertainment and exhibition

enterprise at Flushing Meadow, were themselves on the receiving end

of a bit of diversion recently as guests of the producers of the Guy

Lombardo production of Michael Todd's "Around the World in 80 Days,"

the musical extravaganza currently showing at the Jones Beach (N.Y.)

Marine Theatre.

# # #

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7/64-R3l 01861 UN·ISPHERE

NEW YORK WORLD'S FAIR 1964-1965 CORPORATION INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARK FLUSHING 52, N.Y. • TELEPHONE· AREA CODE 212·WF 4-1964 • CABLE ADDRESS "WORLDSFAIR'~

PEAC£ THROUGH UNOER&TANDINO __ .. @1---

NEWS: REFER INQUIRIES TO:

Peter McDonnell Jerome Edelberg Joyce Martin

- WF 4-6531 - WF 4-6541 - WF 4-6543

FOR RELEASE: AT NOON, TUESDAY, JULY 7, 1964

ROBERT MOSES PRESIDENT

July 6, 1964

WORLD • S FAIR PROGRAM HIGHLIGHTS FOR WEDNESDAY 1 JULY 8

NEW YORK WORLD'S FAIR, July 6 ·- The largest gathering at the

Singer Bowl since President Johnson addressed the Amalgamated Garment

Workers last May 9th ts expected to be present at the outdoor arena on

Wednesday (July 8) when 15,000 IBM employees have their "day" at the

World's Fair.

Fair officials and dignitaries from civic, state and government

departments will attend the International Business Machines' cere­

montes. Ray Block and his concert orchestra will perform before and

after the official greeting ceremonies.

A press section has been set aside at the Singer Bowl for news-

men covering the event.

Mrs. Francisco J. Orlich, wife of the President of Costa Rioa,

will tour the Fairgrounds and attend ceremonies at the Centralamerica­

Panama Pavilion also scheduled for Wednesday.

It Will also be Miss Universe Day and Niagara County Day at the

Fair.

In conjunction with the World's Fair Olympic program, the Olympic

Rowing trials will be held at Orchard Beach Lagoon, Bronx, N. Y. It

wtll be the first of a four-day program.

There will also be a reception for the wives of the International

EXhibitors at the Pavilion of American Interiors. Melanie Kahane will

FROM: Wm. J. Donoghue Corporation 10 Columbus Circle, N.Y.C.

(more)

Page 44: World's Fair: Newsletters 7

- 2-

apeak on the "American Way of Life" and the group will be oonduc.ted on

a guided tour through the Pavilion.

In the Lake Amusement Area, aboard the Santa Marta 1Xh1b1t, Capt.

Giuseppe Solett1, Master ot the Italian Line turbo ship, Chr1stoforo

Colombo, Will unveil a marble pedestal and replica ot the urn contain•

tng the remains or Christopher Columbus at 12:30 P.M.

At 5:30 P.M. the Consuls General ot Italy, Spain and Portugal

will board the Santa Marta to attend ceremonies in which Capt. Solettt

will be made Admiral of the Ocean seas.

Miss Universe and her official party will arrive at the Fair at

2 P.M. and will tour the grounds until 10 P.M.

High school bands, vocal and instrumental rock •n• roll groups

will perform at the New York State Pavilion to celebrate Niagara

County Day. The Opera Studio Theatre will take over the New York

State Pavilion from 8:30 to 9:30 P.M.

ALTHOUGH EXHIBITS CLOSE AT 10 P.M. ENTERTAINMENT CONTINUES IN THE

LAKE AMUSEMENT AREA UN'l'IL 2 A.M.

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7/64-Rl!S

U fl I 8 P H E R E 6oeeo

NEW YORK WORLD'S FAIR 1964-1965 CORPORATION INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARK FLUSHING 52, N.Y. • TELEPHONE· AREA CODE 212-WF 4-1964 • CABLE ADDRESS "WORLOSFAIR"

P&ACE THftOUOH UNDEAITANCJINO __ .. ~---

NEWS: REFER INQUIRIES TO:

Peter McDonnell Jerome Edelberg Joyce Martin

- WF 4-6531 - WF 4-6541 .. WF 4-6543

FOR RELEASE: AT NOON, WEDNESDAY, JULY 8

ROBERT MOSES PRESIDENT

July 7, 1964

WORLD'S FAIR PROGRAM HIGHLIGHTS FOR THURSDAY, JULY 9

NEW YORK WORLD'S FAIR, July 7 -- The First Royal Birthday Party

at the New York World's Fair will be held on Thursday at the Moroccan

Pavilion in Honor of King Hassan II of Morocco. Dancers and musicians

will perform throughout the day, and dates and other Moroccan

delicacies will be served free to guests. A huge birthday cake will

be on display along with a king-sized birthday card for visitors to

sign. This card will be sent to King Hassan in Morocco.

The Miss Universe Beauty Pageant at the Fair will be held on

Thursday. TWenty-one beauties from every part of the earth will

arrive at the New Amsterdam Gate {No. 2) in 15 Pontiac convertibles

at 10 A.M. After a tour of the American Express Pavilion, the con­

testants will arrive at the General Motors Pavilion at ll A.M. for

photographs and lunch. Their afternoon itinerary as a group will include a tour of the

Florida Pavilion, a Monorail ride in the Lake Amusement Area and a

tour of the Greyhound Pavilion.

At 3:30 P.M. the girls will split up. The Misses Austria,

Denmark, Greece, Israel, Spain, Switzerland and Puerto Rico will each

go to her own country's pavilion.

The Misses Finland, Germany, Italy, Tunisia and Nigeria will go

to the DuPont Pavilionj the Misses Holland, Norway, Scotland and

FROM: Wm. J. Donoghue Corporation 10 Columbus Circle, N.Y.C.

(more)

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Turkey, to General Electric Progressland and the Misses Belgium,

France, Iceland, Luxembourg and Wales, to the Better Living Center,

After a 4:45 P.M, dinner at the Marco Polo Club atop the Better

Living Center Building the contestants will depart.

The second day or the Olympic Rowing Trials., a part of the World's

Fair Olympic tryout program, will be held at the Orchard Beach Lagoon

in the Bronx, Events featured on Thursday will be the singles and

eights championships.

American Field Service Day will be observed at the Glass Tower

Restaurant in the Pavilion of American Interiors with a 6 P.M. invita­

tional dinner. This dinner will be in honor of high school students

from 30 countries who have spent the last year in the u. s. The first Patriots' Day will be re-enacted by the Masons at the

Brotherhood center at the World's Fair on Thursday at 3 P.M. The

ceremony will include the re-enacting or the raising or the Grand

Union Flag over New York City during the Revolutionary War. This flag

consisted simply of six horizontal white stripes imposed on the red

field of the British flag, with the British union in the upper left

hand corner.

At these ceremonies George Washington reading the Declaration of

Independence will be portrayed by Henry Du Bois who has portrayed

Washington hundreds of times. Among the many participating in this

patriotic ceremony will be a fr1.end of Fair President Robert Moses,

Gene Terry, who will play an electric organ.

Honor guests at the ceremony will be the Sons of the American

Revolution, National Sojourners, United Service Masonic Lodge No, 1118

and the Masonic War Veterans. All World's Fair visitors are invited

to this patriotic service.

From 10 A.M. to 10 P.M., "Message of Peace," an exhibition of 10

large oil paintings by the famed Mexican artist, Andres Salgo, will be

held at the Vatican Pavilion. This exhibition has received the

Apostolic Benedictions of the late Pope John XXIII and Pope Paul VI,

as well as the official blessings of the Arch-Primate of Mexico, the

(more)

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Most Reverend Miguel Dar1o Miranda, and those of the Apostolic Delegate

in Mexico, Dr. Luigi Raimondi. The eXhibition is a vibrant expression of the spiritual hopes of

bumantty. It portrays the universality of religion, the central theme

ot the Ecumenical Council.

The world-famous Feltman•s Carrousel, "The Superba," has been

installed in the Lake Amusement Area. This most famous of all

carrousels has 76 hand-carved animals including 64 "jumping" horses,

giraffes, camels and four chariots. This carrousel also has two

military organs instead of the conventional one,

Such famous people as President William Howard Taft, Diamond Jim

Brady, Jimmy Durante and Horace Stoneham have galloped the steeds on

"The Superba." The critically acclaimed musical extravaganza, "To Broadway With

Love," playing at the Texas Pavilions' Music Hall will give away $1,000

in merchandise at each performance. Performances will be given three

times daily, at 4, 7 and 9 P.M. except sunday. Members of the cast

will draw to select the first prize of $500, and ten $50 prizes three

times daily for a total weekly giveaway of $18,000,

ENTERTAINMENT WILL CONTINUE IN THE LAKE AMUSEMENT AREA UNTIL

2 A,M.

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7/64•R36 UN I SPHERE •••et

NEW YORK WORLD'S FAIR 1964-1965 CORPORATION INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARK FLUSHING 52, N.Y. • TELEPHONE· AREA CODE 212·WF 4·1964 • CABLE ADDRESS "WORLDSFAIR"

PlACk THAOUOH UNO&f/I.TANDINO --· @)---

NEWS: REFER INQUIRIES TO:

Peter McDonnell Jerome Edelberg Joyce Martin

- WF 4-6531 WF 4-6541

- WF 4-6543

FOR RELEASE: WEDNESDAY 1 JULY 8 ..t-.126~

ROBERT MOSES PRESIDENT

July 7, 1964

.r

NEW YORK WORLD'S FAIR, July 7 --- A star-studded "Salute to Show

Business" -- honoring the American Guild of Variety Artists in general

and singer Tony Bennett in particular -- will be staged in Singer Bowl

at the New York World's Fair on Sunday, July 12.

The parade of stars, who will entertain what is expected to be

a turnaway crowd in the 18,000-seat Singer Bowl, will begin perform­

ances at 8:00 P.M. There will be no admission charge for visitors

to the Fair.

Tony Bennett, a singing favorite for many years who continues

to land on the 11htt parade" with regularity, will headline the

vaudeville program. He also will be presented with a special award

as the "variety performer of the year,"

Joey Adams,veteran comedian and current president of AGVA, will

emcee the program.

Among other variety stars who already have accepted invitations

to appear are Gus Van, top comedy singer, Marie Neglia, a violinist

who is considered to be one of the best musicians in the country. and

Lu Parker and her Parkettes, who will background the entire production

with their amazing precision dance routines.

This "Salute to Show Business" is sponsored by the F&M Schaefer

Brewing co. for the benefit of the AGVA Youth Fund, whioh the vaude­

ville artists maintain to combat juvenile delinquency. Its motto

iss "Change Delinquency to Decency."

FROM: Wm. J. DonoPue Corpontion 10 Columbus Cirde, N.Y.C.

# # #

Page 49: World's Fair: Newsletters 7

7/64-R47 EX

UNilPHERE

NEW YORK WORLD'S FAIR 1964-1965 CORPORATION INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARK FLUSHING 52, N.Y. • TELEPHONE· AREA CODE 212·WF 4·1964 • CABLE ADDRESS "WORLOSFAIR"

P&ACC tHROUGH UNOERSTANDIHO __ .. ~---

NEWS: FROM: Mort Nathanson

Wynne-Compass Fair Inc. Lake Amusement Area New York World's Fair Flushing, N. Y.

Telephone: 888-4300

FOR IMMEDIATEJRELEASE

ROBERT MOSES PRESIDENT

July 7, 1964

JERRY CO'rrEN AND BOBO THE BULL TO ENTER THE FAIR THURSDAY

AFTER COMPLETING 2,200 MILE TRIP FROM FORT WORTH, TEXAS

TWo Texans will enter the World's Fair at the New Amsterdam Gate

(No. 2) at 11:30 A.M. on Thursday (July 9). Not an unusual number

except that one of them is a 1,750 lb. Brahms bull and the other is

a 22•year-old college student who has ridden him 2,200 miles from

Fort Worth, Texas, to the Fair.

The bull's name is Bobo and the student's name is Jerry Cotten,

and they wtll be at the Texas Pavilions starting Thursday afternoon.

Jerry carries greetings to the Fair from Governor John Connally of

Texas. He will be met at the New Amsterdam Gate by Angus G. Wynne,

Jr., builder of the Texas Pavilions and co-producer or "To Broadway

With Love", the big musical spectacle playing at the Music Hall.

Jerry started out from his home town of Fort Worth on September

1, 1963, astride Bobo and made the entire trip as a bullbaok rider

with frequent stopovers for rest, refreshment and bull sessions.

In Nashville, he was greeted by Gov. Frank Clement of Tennessee,

in Richmond by Gov. Harrison of Virginia, in Annapolis by Gov. Tawes

of Maryland and in washington by Senator Yarborough and Representa-

tive Jim Wright of Texas.

FROM: Wm. J. Donoghue Corporation 10 Columbus Circle, N.Y.C.

(more)

Page 50: World's Fair: Newsletters 7

7/64•R47 EX

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In making the trip Bobo was following 1n the hoof prints ot a

Hereford bull ridden to the 1939 World's Fair by Jim Hill or Fort

Worth. Hill covered the course in 7 months and 20 days. It took

Jerr1 Cotten considerably longer for the journey, proving that bull

rides aren•t what they used to be,

Jerry, a psychology major, 1s a junior at North Texas State

Un1veretty. He hopes to make enough money at the Fair to finance the

remainder or his college studies. His goal is a doctorate tn ol1n1cal

psychology.

Bobo is so docile that children of any age will be safe on his

back, where they may pose for photographs. As a regular feature of

his stay at the Fair, from time to time, he will pull a bull cart

tilled with children from his corral to Kiddieland in the Texas

Pavilions. Jerry Cotten will have pamphlets with his own story ot

hie adventures enroute to the Fair to hand out to Fairgoera.

# # #

Page 51: World's Fair: Newsletters 7

7/64-R45

UIIISPII£RE

NEW YORK WORLD'S FAIR 1964-1965 CORPORATION INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARK FLUSHING 52, N.Y. • TELEPHONE· AREA CODE 212·WF 4-1964 • CABLE ADDRESS "WORLOSFAIR"

I'V.C:I: THROUGH UNDEASTANOINO --· @)---

NEWS: REFER INQUIRIES TO:

Peter McDonnell Jerome Edelberg Joyce Martin

- WF 4-6531 • WF 4-6541 - WF 4·6543

FOR RELEASE: THURSDAY, JULY 9

ROBERT MOSES PRESIDENT

July 8, 1964

NEW YORK WORLD'S FAIR, July 8 -- A new show, called "The College

Songs Show, .. will have its premiere on saturday (July 11) at 9 P.M. at

the New York world's Fair's Fountain of the Planets.

Among the songs to be heard tn this all-electronic presentation,

combining sound, water, lights, colors and fireworks, are such all­

time campus favorites as the "Maine Stein Song," "The Whif'fcnpoof

song," "Boola Boola," "A Rambling Wreck From Georgia Tech," 11

1Ugh Above

cayuga's waters" and "The sweetheart of Sigma Chi." A total of 24

songs will make up the 20-minute show.

With the addition of "The College Songs Show," the line-up of

free shows presented nightly at the Fountain of the Planets is now

complete for the 1964 season. Presented on a rotating basis, the

other shows are, "Great Masters" ••• "Favortte Melodtes" ••• "Patriot1c"•••

and "Broadway." The Fountain shows are completely automated. Punched cue cards

set the show 1n motion, controlling thousands of operations, regulating

relays, valves, switches and other mechanical devices involved in the

presentation. The nightly shows have proved to be among the most popular

attractions at the Fair. On some evenings they have attracted crowds

of more than 65,000 visitors.

FROM: Wm. J. Donoghue Corporation 10 Columbus Circle, N.Y.C.

# # #

Page 52: World's Fair: Newsletters 7

7/64-R44

UNISPH£11£ •••••

NEW YORK WORLD'S FAIR 1964-1965 CORPORATION INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARK FLUSHING 52, N.Y. • TELEPHONE· AREA CODE 212·WF 4·1964 • CABLE ADDRESS "WORLOSFAIR"

PEACE THROUGH VNOERSTANDIHO --· @---NEWS:

REFER INQUIRIES TO: Peter McDonnell Jerome Edelberg Joyce Martin

... ~IF 4-6531 WF 4-6541

.. WF 4-6543

FOR RELEASE: THURSDAY, JULY 9

ROBERT MOSES PRESIDENT

July 8, 1964

NEW YORK WORLD'S FAIR, July 8 -- ~1e fabulous Count Baste, billed

as "the most explosive force in jazz, 11 will bring his world-famous

orchestra to the World's Fair Tuesday (July 14), to star in a Festival

ot Jazz in the Singer Bowl.

The famed jazz pianist and his 16 sidemen will take the stage at

8 P.M. to entertain visitors to the Fair in an hour-long concert of

the classic modern music that has won him international acclaim and a

niche as a jazz immortal,

Count Baste will come to the Fair fresh from his performance at

the Newport Jazz Festival.

The second half of the program will feature another Jazz great1

Eddie Condon1

who will lead a group of six jazz all-stars in an

exciting program of Dixieland.

Vocalist for both groups will be the veteran blues singer, Jimmy

Rushing1

who has just returned from a tour of the Far East with Condon.

There will be no admission charge for this Festival of Jazz,

which is sponsored by the F & M Schaefer Brewing co.

FROM: Wm. J. Donoghue Corporation 10 Columbus Circle, N.Y.C.

# # #

Page 53: World's Fair: Newsletters 7

7/64-R53 01861

.·· .. ·.·•·· .. ·". " :," ··;

NEW YORK WORLD'S FAIR 1964-1965 CORPORATION INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARK FLUSHING 52, N.Y. • TELEPHONE· AREA CODE 212-WF 4-1964 • CABLE ADDRESS "WORLOSFAIR"

. .

lOCACit fH\OIOUOH UNOEAITANDIHO __ .. ~--...

NEWS: REFER INQUIRIES TO:

Peter McDonnell Jerome Edelberg Joyce Martin

lQH IMMEDIATE RELEASE

ROBERT MOSES PRESIDENT

July 8, 1964

- WF 4-6531 - WF 4-6541 - WF 4-6543

NEW YORK WORLD'S FAIR, July S -- YMCA DAY at the New York World's

Fatr, Saturday, July 11, will be highlighted by a three hour exhibi­

tion of gymnastics and other physical fitness skills at the Fair's

Singer Bowl.

The show, on the theme 11 It's Fun To Be Fit," Will be staged by

the YMCA of Greater New York and will be presented from 2:30 to 5:30

P.M. It is free to Fair visitors.

Besides gymnastics, exhibitions of fencing, wrestling, judo and

weightlifting will be offered.

The show•s participants have been drawn from the 28 branches of

the YMCA in Greater New York.

FROM: Wm. J. Donoghue Corporation 10 Columbus Circle, N.Y.C.

# # #

Page 54: World's Fair: Newsletters 7

7/64-RS6

UNlSPHERE OtDat

• NEW YORK WORLD'S FAIR 1964-1965 CORPORATION INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARK FLUSHING 52, N.Y. • TELEPHONE· AREA CODE 212-WF 4-1964 • CABLE ADDRESS "WORLDSFAIR"

P£ACI: THROUGH UNDERSTANDING --· @)u.w .......

NEWS: REFER INQUIRIES TO:

Peter McDonnell Jerome Edelberg Joyce Martin

- WF 4-6531 - WF 4-6541 - WF 4-6543

FOR RELEASE: AT NOON, THURSDAY, JULY 9

ROBERT MOSES PRESIDENT

July 8, 1964

WORW•S FAIR PROGRAr·1 HIGHLIGHTS FOR FRIDAY, JULY 10

NEW YORK WORLD'S FAIR, July 8 -- Friday will be the third day of

the World's Fair-sponsored Olympic Rowing Trials for singles and eights

at the Orchard Beach Lagoon in the Bronx. It will be Ninety-Nines,

Inc. Day; Niagara County Day; International Catholic Dear Association

Day and Odd Fellows UN Pilgrimage for Youth Day.

As a feature of Ninety-Nines Day at the N.J. Tercentenary

Pavilion, Joan Merriman Smith, the woman who made a successful solo

flight around the world, will be guest of honor at a 12:30 P.M.

ceremony. The Ninety-Nines, an international organization of licensed

women pilots, will be presented a certificate in honor of their Day at

the Fair by General William E. Potter, Fair Executive Vice President.

Joining Mrs. Smith at the ceremony will be the two winners of this

week's 18th annual Powder Puff Derby, sponsored by the Ninety-Nines,

and famous female pilots from many parts of the world.

At 10 A.M. at the Pavilion of American Interiors, the Kroehler

Exhibit will feature a humorous puppet show in which puppets with the

likenesses and voices of Jack E. Leonard and Jose Jimenez will be

presented.

At 2 P.M., the Federal Pavilion will present a Connecticut-style

Hootenanny. At 3 P.M., the Historical Institute of American Music will

present "The American 1870-1913 Street Bands II' featuring the New orleans

FROM: Wm. J. Donoghu,.~ Corporation 10 Columbus Circle, N.Y.C.

(more)

Page 55: World's Fair: Newsletters 7

7/64-R56

.. 2-

and New York Street Bands also at the Federal Pavilion which will host

the York, Pa. High School Band at 4:30 P.M.

''To Broadway With I.ove," the musical extravaganza in the Mlsio

Hall or the Texas Pavilions, will give away $18,000 in G1mbels' mer­

chandise as door prizes each week. Members of the cast will draw to

select winners or a $500 first prize and ten $50 prizes at each per•

rormance. Three performances will be given daily, at 4, 7 and 9 P.~

The Newspaper Comics Council Exhibit at the Better Living Center

will present famous cartoonists drawing favorite characters. Present

this Friday will be Bud Sagendorf, who draws "Popeye"J Ken Bald., "Dr.

Kildare "J Irving Phillips., "Strange World of Mr. r.ttm"; and Kreigh

Collins, "Kevin The Bold."

Rocky Graziano, former middleweight titleholder., will be Sports

Host at the Schaefer Center from noon to 3 P.M. and from 5 to 1 P.M.

The RCA color video taping or "Food at the Fair" will feature the

Malaysian Pavilion Restaurant at 4 P.M.

At 8 P.M • ., the Mete will play the St. Louis Cardinals in neighbor•

ing Shea Stadium.

Guy Lombardo will continue to play tor free public dancing at the

Tiparillo Band Pavilion from 9:30 P.M. to 12:30 A.M. Over 1n Bourbon

Street, Maynard Ferguson will be presented in Jazzland from 7 P.M. to

2 A.M., and Sammy Kaye in Danceland., at 10:30 P.M. and midnight.

ENTERTAINMENT IN THE LAKE AMUSEMENT AREA CONTINUES UNTIL 2 A.M.

# # #

Page 56: World's Fair: Newsletters 7

7/64-R60

UIOSPHERE

NEW YORK WORLD'S FAIR 1964-1965 CORPORATION INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARK FLUSHING 52, N.Y. • TELEPHONE· AREA CODE 212·WF 4-1964 • CABLE ADDRESS "WORLOSFAIR"

PEA<;! THROUOH UNDERBTAHOINO __ .. @--...

NEWS: REFER INQUIRIES TO s

Peter McDonnell Jerome Edelberg Joyce Martin

- WP 4-6531 - WF 4-6541 - WF 4-6543

FOR RELEASEr SUNDAY, JULY 12

ROBERT MOSES PRESIDENT

July 9, 1964

NEW YORK WORLD r S FAIR, July 9 -- The third of five Olympic try­

outs to be held at the New York World's Fair is scheduled to start on

Sunday, July 12, and will continue through Tuesday with the staging of

the men •s and women rs fencing competitions, William Adams, Director of

Sports at the Fair, announced yesterday.

The scene of action will be the World's Fair Pavilion, which

accommodates 2,100. Admission is free to Fairgoers.

The foremost bladesmen from across the nation t'lill vie in three-

weapon competition, the sabre, epee and foils, seeking to earn posts

on the 16-man team that will represent Uncle Sam in the Olympics next

October in Tokyo, Japan. The women will compete in foil competition.

Five will be named for the Olympic team.

Today•s tryouts will start at 10 A.M. and continue through 9 P.M.

with the men using the sabre weapon and the women the foils. Tomorrow,

the men•a epee will be contested starting at 2 P.M. and ending 9 P.M.

The men's foils will occupy Tuesday's schedule starting at 2 P.M. and

winding up at 8 P.M.

According to Paul T. Makler, Merion, Pa., Chairman of the U.S.

Olympic Fencing Committee, the tryouts will be on a round-robin basis.

The nine outstanding entrants will participate in each of the three

weapons for men and the women's foils.

The Olympic aspirants have qualified for the tryouts through a

series of qualifying tests.

FROM: Wm. J. Donoghue Corporation 10 Columbus Circle, N.Y.C.

(more)

Page 57: World's Fair: Newsletters 7

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Points earned 1n the Olympic tryouts, which count twice as much

as any of the other preliminary trials, will be added to those earned

1n the previous events, two nationals and two sectionals, in deter•

mining the personnel of the 16-man and 5-women u.s. Olympic fencing

group. Olympic Chairman Makler is pleased with the showings or our young

fencers, who, he says, "have reaohed a point where they can really

challenge some or the veterans, who have represented the Stars and

Stripes 1n the last two or three Olympics."

From past competitions, including the 1964 women's national tour-

naments, which Mrs. Janice-Lee Romary, Woodland Hills, Calif'., won in

a field of 84 at Atlantic City a week ago, the following fencers are

among the favorites in the Olympic tryouts starting Sundaya

WOMEN'S FOILS: Mrs. Janice-Lee RomaryJ Mrs. Maxine Mitchell,

los AngeleSJ Mrs. Harriet King, New YorkJ Miss Madeline M1yamota,

Teaneck, New JerseyJ Miss Anne Drungis, New Brunswick, New Jersey, and

M1ss Emily Johnson, San Francisco, California.

MEN'S FOIUh Albert Axelrod, Scarsdale, bronze medalist and only

American medal-winner at the Rome Olympics in 1960; Edwin Richards,

Boston, and Herbert Cohen, New York.

MEN'S SABREa Eugene Hamori, Philadelphia; Attila Kerestes, New

York, and Lt. (Jg) Alfonso Morales, USN, Tucson, Arizona.

MEN'S EPEE: Paul Pesthy, New Brunswick, New Jersey; Lawrence

Anastasi, Philadelphia; Dave Micahnik, Wilkes-Barre, and Roland

Wommack, Lt. (jg) USN. The Olympic coaches for the fencing team are Michel Alaux, New

York Fencers Club, and Chaba Elthes, NYAC. The armorer is Dr. Joseph

Byrnes, Elizabeth, New Jersey. Dr. Makler was selected team captain.

The World's Fair has been the scene of previous Olympic tryouts

in boxing and judo. Following the fencing tryouts, the Olympic weight~

lifting tryouts will take place at the World's Fair Pavilion, August

6, 7, and wrestling, both Greco-Roman and Free Style, at the Singer

Bowl (accommodates 18,000), August 24-28, inclusive.

# # #

Page 58: World's Fair: Newsletters 7

7/64·R6l UHISPHERE 01861

• NEW YORK WORLD'S FAIR 1964-1965 CORPORATION INTERNATIONAL EXPOSITION AT FLUSHING MEADOW. PARK·. FLUSHING 52, N.Y. • TELEPHONE- AREA CODE 212-WF 4·1964 • CABLE ADDRESS "WORLOSFAIR"

PEACI fHROUOH UND£AITA .. OIHO __ , @) ..... --

NEWS: REFER INQUIRIES TO:

Peter McDonnell Jerome Edelberg Joyce Martin

lQR IMMEDIATE RELEASE

... WF 4-6531 - WF 4-6541

WF 4-65l~3

ROBERT MOSES PRESIDENT

July 9, 1964

NEW YORK WORLD'S FAIR, July 9 -- The New York World's Fair

will be the liberty port for "Operation Sail, " Saturday, July 18.

The venturesome seamen will be feted with a Special Day which

will include a gala hootenanny, emceed by Herb Shriner, at the

Singer Bowl from 3 to 5 P.M.

"Operation Sail" is a 25-ship flotilla of merchant marine

and naval cadet training ships, square-riggers, schooners and

sloops, representing 16 countries. Conceived to spur the con­

cept of the brotherhood of the sea, they were assembled at three

separate places around the world, and will climax their world

sail by passing in review below the Verrazano-Narrows Bridge be­

fore President Johnson aboard the aircraft Carrier USS Randolph,

Tuesday, July 14. World's Fair President Robert Moses has been

invited to attend the reviewing party.

The peaceful armada will then sail up the Hudson, as millions

of New Yorkers watch from the shore, to the George Wash1ng~on

Bridge where the ships will be moored and opened to the public.

The hootenanny at the Singer Bowl will include represent­

atives of 10 countries participating in choral, guitar, dancing

and accordion presentations.

The United States will present the Coast Guard Band, the

:sagLe-Folk Trio and the Navy Steel Band. Argentina w1U. have

FROM: Wm. J. Donoghue Corporation 10 Columbus Circle, N.Y.C.

(more)

Page 59: World's Fair: Newsletters 7

- 2 -

the l1bertad·guitar and vocal group perform; Chile, Esmerelda,

l5·p1ece Chilean and Latin American Band; Denmark, 20-man sea

chanties; Germany, Peter Von Danzig - singing groupJ Indonesia,

Dewa Rutji•Indonesian dancing; Italy, Corsaro, five-man vocal

group; Norway, Sorlandet, 20-man vocal group - accordion aocom•

paniment; Portugal, Sagres-Fado, singer and guitar, folklore

choral group, accordion player; and Spain, Juan Sebastian De

Elcano band and vocal groups.

# # #

Page 60: World's Fair: Newsletters 7

7/64-R55

UNISPII!RE ...... NEW YORK WORLD'S FAIR 1964-1965 C 0 R PO RATION INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARK FLUSHING 52, N.Y. • TELEPHONE· ARE/I CODE 212-WF 4-1964 • CIIBLE ADDRESS "WORLDSFAIR"

PEACE THROUGH UNO&RSTANDINO __ .. @--...

NEWS: REFER INQUIRIES TO:

Peter McDonnell Jerome Edelberg Joyce Mat't1n

- WF 4-6531 - WF 4-6541 - WF 4·6543

FOR RELEASE: FRIDAY I Jt\ ...:,y 10

ROBERT MOSES PRESIDENT

July 9, 1964

NEW YORK WORLD'S FAIR, July 9 -- Comic Joey Ross, singer Robert

Alda and actor Horace McMahon have joined the parade or stars who

will stage a "Salute to Show Business" in the Singer Bowl at the

World's Fair on Sunday, July 12, as a tribute to singer Tony Bennett

and the American Guild of Variety Artists.

Bennett, star of nightclubs, television and records, will head-

line the glittering vaudeville program and will receive AGVA•s

coveted annual award as "the variety performer of the year." His

latest hit recordings are "I Wanna Be Around" and the unforgettable

"I Left ftr Heart In San Francisco."

Joey Adams, veteran comedian, will emcee the program.

Joey Ross is the comedy star or television's "Car 54, Where Are

You"? Horace McMahon formerly starred in "Naked City" and the

"Jackie Gleason Show 11 and next season will star in the new television

entry, "Mr. Broadway. " Robert Alda is currently co-starring with

Steve Lawrence in the stage hit, "What Makes Sammy Run"?

There is no admission charge to the Singer Bowl for Fairgoers.

The "Salute to Show Business," which is being produced by the

American Guild or Variety Artists under the sponsorship of the F & M

Schaefer Brewing Co., is a benefit for the AGVA Youth Fund which is

maintained to "change delinquency into decency."

FROM: Wm. J. Donoghue Corporation 10 Columbus Circle, N.Y.C.

# II

Page 61: World's Fair: Newsletters 7

7/64-R62

UNIIPHERE •••••

II N EW y 0 R K w 0 R L DIs FA I R 1 9 6 4-19 6 5 c 0 R p 0 RAT I 0 N INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARK FLUSHING 52, N.Y. • TELEPHONE· AREA CODE 212·WF 4·1964 • CABLE ADDRESS "WORLDSFAIR"

PtAC£ TKROUOtt UNOER.TANDINO __ .. ~ ..... -...

NEWS: REFER INQUIRIES TO :

Peter McDonnell Jerome Edelberg -Joyce Martin

FOR IMMEDIATE RELEASE

WF 4-6531 \'IF 4 .. 6541 WF 4-6543

ROBERT MOSES PRESIDENT

July 9, 1964

NEW YORK WORLD•S FAIR, July 9 -- Handicapped persons driving to

the New York World's Fair can now use reserved parking spaces at three

of the Fair's four parking lots, it was announced today.

Five specially marked and enclosed spaces have been made avail·

able at the East and West Meadow parking areas, adjoining Van Wyck and

Grand Central Parkways respectively, and at the Lawrence Street lot to

the north of the Fairgrounds. The spaces are close to gate entrances.

If more than five spaces are needed, additional areas near the

gates have been set aside.

Automobiles carrying handicapped persons will be guided to the

reserved areas by parking attendants who will lend whatever assistance

is necessary to enable the handicapped to get from his car to the

gate.

The Fair's Bus and Automobile Parking Department simultaneously

announced that a special area near River Gate (No. 6), alongside Van

Wyck Expressway, has been designated for handicapped persons coming to

the Fair by chartered bus to get on and off.

Arrangements for use of the bus area can be made by contacting

the Bus and Automobile Parking Department, World's Fair Service

Building, World's Fair, New York, 11380, or by telephone at WF 4-6493.

FROM: Wm. J. Donoghue Corporation 10 Columbus Circle, N.Y.C.

# # #

Page 62: World's Fair: Newsletters 7

7/64-R63

UNISPHERE •••••

• NEW YORK WORLD'S FAIR 1964-1965 CORPORATION INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARK FLUSHING 52, N.Y. • TELEPHONE· AREA CODE 212-WF 4-1964 • CABLE ADDRESS "WORLDSFAIR"

.-I:ACE THROUGH UNOER&TANDINO --· 8----NEWS:

REFER INQUIRIES TO: Peter MCDonnell - WF 4-6531 Jerome Edelberg - WF 4-6541 Joyce Martin - WF 4·6543

PQR RELEASE: AT NOON, FRIDAY .. JULY 10

ROBERT MOSES PRESIDENT

July 9, 1964

WORLD'S FAIR PROGRAM HIGHLIGHTS FOR SATURDAY, JULY 11

NEW YORK WORLD•S FAIR, July 9 -- Three Special Days will be

observed at the World's Fair on Saturday, July 11: YMCA Day, with a

2:30 to 5:30 P.M. program at the Singer Bowl; Connecticut State Day,

with a visit by Gov. John Dempsey, and the third and final day of

Olympic Rowing Trials at Orchard Beach Lagoon in the Bronx, between

1 and 3 P.M.

The YMCA of Greater New York will present a three-hour show in

the Singer Bowl from 2:30 to 5:30 P.M., entitled "It's Fun to be Fit."

This show will feature exhibitions of fencing, wrestling, judo, folk­

dancing and weightlifting by participants from the 28 branches ot the

Greater New York YMCA.

After arriving at New Amsterdam Gate (No. 2) at 10 A.M., Gov.

John Dempsey of Connecticut will be escorted to the New England States

Exhibition by the Putnam Phalanx and the Mattituck Drum Band. Here,

between 10:45 and 11:30 A.M., he will be given the World's Fair

Medallion by Gen. William E. Potter, Fair Executive Vice President.

Following a noon luncheon at the Millstone Restaurant in the New

England States Exhibition, the Governor and party will review a march­

ing band show enroute from the Federal Pavilion to the N.E. States

Exhibition at 1:30 P.M. This showJ which will actually last until

5:30 P.M. and will include the following bands: The Matti tuck Band.

FROM: Wm. J. Donoghue Corporation 10 Columbus Circle, N.Y.C.

(more)

Page 63: World's Fair: Newsletters 7

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The Chester Fife and Drum Corps, The Plainville Fife and Drum Corps.

The Deep River Fife and Drum Corps, The Stony River Fife and Drum

Corps and The Guilford Ancient Mariners.

The National Arts Club will hold two award ceremonies on Satu~ay.

At the first. at 11 A.M., two awards will be given: one, to the

Coca-Cola Co. for good taste in exhibiting, and the other to The

Displayers, Inc. for "ingenious, technical coordination of sensory

images and the subtle dramatization of a world-famous beverage in an

industrial pavilion. 11 These awards will be presented by Mrs. Herman

Maser, preceding a brunch in the Coca-Cola Co. Pavilion. The second

award ceremony will be at 2:30 P.M. in the Spanish Pavilion, when that

pavilion will receive an award from Mrs. Jerome Sanford Rubin of the

National Arts Club for its "outstanding synthesis of the art treasures

ot antiquity and contemporary art at the World's Fair. 11 This ceremony

will be accompanied by cocktails.

Professor Wang Ya-chun will be the first of six leading Chinese

artists to give free Chinese painting demonstrations at the scholar's

study on the second floor of the Republic of China Pavilion from 2 to

5 P.M. and from 7 to 9 P.M. Professor Ya-chun, who enjoys interna­

tional fame and whose works grace leading museums and galleries

throughout the world, is presently teaching Chinese painting at the

China Institute in New York City.

Sports Host at the Schaefer Center will be Rocky Graziano, fo~er

middleweight champion. Boxing buffs will enjoy reliving those thrill·

ing moments when Rocky and Tony Zale traded sixth round knockouts in

consecutive title fights, with Rocky winning the title in that gory,

second bout, only to lose it in the third round of a third bout.

At 6 P.M., the Federal Pavilion will host a program of extreme

interest to jazz buffs. The Historical Institute of America will

present "American Piano Rolls; Ragtime and Jazz," during which piano

rolls featuring Fats Waller and Jelly Roll Morton will be played in

duet with a live piano player.

Much swing and jazz will also be presented over in Bourbon Street

where Maynard Ferguson will play in Jazzland from 7 P.M. to 2 A.M.,

(more)

Page 64: World's Fair: Newsletters 7

7/64-R63

- 3 -

and Sammy Kaye, in Danceland at 10:30 and at midnight. The more

sedate ball-room-type dancers can have a real "ball" (for free, too)

to "The Sweetest M.tsic This Side of Heaven," played by Guy ~mbardo

and his Royal Canadians in person at the T1parillo Band Pavilion from

9:30 P.M. to 12:30 A.M.

Included in the day-long parade of talent at the New York State

Pavilion will be the Harvest Moon Polka Dancers, as well as various

rock.'n' roll groups, instrumental groups, dance schools, etc.

The nine o'clock show at the Fountain of Planets, featuring a

synchronization or water, lights, sound and fireworks, will inaugurate

the "college songs show" on Saturday night. This completely automated,

all-electronic presentation will feature 24 all-time campus favorites

including "Maine Stein Song," "Boola Boola," "The Wh1ffenpoor Song,"

''The Notre Dame March, " "The Palisades 1 " "Far Above Cayuga's Waters "

etc.

Although the exhibits in the Federal, States, International,

Industrial and Transportation areas close at 10 P.M., amusements in

the Lake Amusement Area remain open until 2 A.M.

# # #

Page 65: World's Fair: Newsletters 7

7/64-R66 EX UNISPHERE

NEW YORK WORLD'S FAIR 1964-1965 CORPORATION INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARK FLUSHING 52, N.Y. • TELEPHONE- AREA CODE 212·WF 4-1964 • CABLE ADDRESS "WORLDSFAIR"

ftltACE THROUGH UNOEReTANDINO --· @--...

NEWS: FROM: Lincoln Center for the

Performing Arts, Inc. Bankers Trust Building Broadway at 66th Street New York 23, New Yortc TR 7-2900

Jack Frizzelle

lQ!L IMMEDIATE RELEASE

ROBERT MOSES PRESIDENT

July 10, 1964

Lincoln Center for the Performing Arts, Inc~, has opened

a box office at the Singer Bowl at the World's Fair. The Singer

Bowl is adjacent to Main Entrance No. 1 (Gotham Gate) at the

Fair; the box office is located at the east, exterior corner of

the Singer Bowl.

The box office, operated jointly with Jones Beach, will

be open seven days a week from 11:00 A.M. to 7:00 P.M., through

September 6. Tickets will be sold for performances taking place

at Philharmonic Hall, the New York State Theater, and the

Repertory Theater of Lincoln Center, now playing at the ANTA

Washington Square Theatre,

This is the second "off location" box office to be opened

by Lincoln Center, the first having been in operation since April

at Bloomingdale's, 59th Street and Lexington Avenue.

FROM: Wm. J. Donoghue Corporation 10 Columbus Circle, N.Y.C.

# # #

Page 66: World's Fair: Newsletters 7

7/64-R69

UNISPHERE ., .. , NEW YORK WORLD'S FAIR 1964-1965 CORPORATION INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARK FLUSHING 52, N.Y. • TELEPHONE· AREA CODE 212-WF 4-1964 • CABLE ADDRESS "WORLOSFAIR"

PlACE THIIOUOH UNOtRSTANOINO --· ~--...

NEWS: REFER INQUIRIES TO:

Peter MCDonnell - WF 4-6531 Jerome Edelberg - WF 4-6541 Joyce Martin - WF 4-6543

POR R§LEASE: AT NOON I SATURDAY I JULY ll

ROBERT MOSES PRESIDENT

July 10, 1964

WORLD'S FAIR PROGRAf-1 HIGHLIGHTS POR SUNDAY, JULY 12

NEW YORK WORD>' S FAIR, July 10 -- The World's Pair tribute to

the ~erican Guild of Variety Artists will be a gala star-studded

variety show, "Salute to Show Business", featuring Tony Bennett, in

Singer Bowl between 8 and 10 P.M., tomorrow night. At this show,

which Joey Adams, AGVA president will emcee, Tony will receive an

award as "variety performer of the year. "

Also appearing in the show will be Joe E. Ross, of "Car 54",

Horace McMahon of "Naked City", Robert Alda, The Four Lads, Lu Parks

and her Parkettes dance group, Gus Van, a comedy singer, Maria

Neglia, violinist, and the Young Troupe.

The Olympic Fencing Trials for men and women will be held in

the World's Fair Pavilion from 10 A.M. to 9 P.M. on Sunday.

Throughout the day, various religious observances will be held.

At 11 A.M., ther~ will be a Sunday morning worship in the Theatre of

the Protestant and Orthodox Center. A vesper service 1n the same

theatre at 5 P.M. will also be conducted.

Byelorussian Day will be celebrated at the New York State

Pavilion at noon, 2:30, 6:30 and 8:30P.M., when the Byelorussian

Youth Association of White Plains will present folk dancea and folk

singing.

FROM: Wm. J. Donoghue Corporation 10 Columbus Circle, N.Y.C.

(more)

Page 67: World's Fair: Newsletters 7

' .: ·'

- 2 -

7/64-R69

Oliff Arquette (Charlie Weaver) will make a return appearance

along with Steve MUsto, baritone, as a guest on the '~ibletown,

u.s.A." program at the Federal Pavilion at 2:30P.M. and on a colo~

video taping of that program at the RCA Pavilion at 4 P.M.

The AMF Mono~ail Ride in the Lake Amusement Area will offe~ a

"special" all day on Sunday -- the second ride will be free.

At Bourbon Street, the program will include the Les Demerle and

the Al ~rrell Trios in Jazzland rrom noon to 2 A.M.J the South Sea

Organ Review, with the eight Tai Sisters, in Danaeland from 4 to

8 P.M., and the Maynard Ferguson Band plus C~l Holmes and The

Commande~s in Danoeland from 8 P.M. to 2 A.M.

The Mets will meet the Cincinnati Reds in a doubleheader, sta~t-

1ng at 1:05 P.M., at neighboring Shea Stadium. Fa1rgoers who get

their hand stamped may return to the Fair free after the games.

The Long Island Square Dancers' Federation will be host to 800

square dancers from throughout the country between 4 and 6 P.M. at

the Federal Pavilion.

ENTERTAINMENT CONTINUES IN THE LAKE AMUSEMENT AREA UNTIL 2 A.M.

# # #

Page 68: World's Fair: Newsletters 7

7/64-R84 UNISPHERE ., .. ,

NEW YORK WORLD'S FAIR 1964-1965 CORPORATION INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARK FLUSHING 52, N.Y. • TELEPHONE· AREA CODE 212-WF 4-1964 • CABLE ADDRESS "WORLDSFAIR"

'CACC THIIOUOH UNDitltSTANDINO --· 8--....

NEWS: REFER INQUIRIES TO:

Peter McDonnell - WF 4-6531 Jerome Edelberg - WF 4-6541 Joyce Martin - WF 4-6543

FOR RELEASE: AT NOON I TUESDAY I JULY 14

ROBERT MOSES PRESIDENT

July 13, 1964

WORLD'S FAIR PROGRAM HIGHLIGHTS FOR WEDNESDAY 1 JULY 15

NEW YORK WORLD'S FAIR, July 13 -- The vistt of Brig, Gen,

rredericl<: o. Hartel, U. s. Army and four special days will be observed

at the World's Fair on Wednesday, July 15: the third day or Jamboree

Boy Scout Week, North Hudson Kiwanis Club Day, Dover, N. J. Day at the

N. J, Tercentenary Pavilion, and Rensselaer County-Troy, New York Day

at the N. Y. State Pavilion.

Brig. Gen. Hartel, is the retiring Commander of the u. s. Garrison

in west Berlin. A popular figure in west Germany, and particularly in

West Berlin, the General's position over the past few years has made

him the symbol of the protecting power or the u. s. upon which the

freedom of Berlin depends to such great degree.

Gen. Hartel and his wife will be met at New Amsterdam Gate (No. 2)

by a representative or the Fair at 1 P.M. and will be escorted first

to the Federal Pavilion and then to the Berlin Pavilion, where a

special program has been arranged at the request of Mayor Willy Brandt

ot Berlin. At 6 P.M., the Baltimore Orioles will arrive at New Amsterdam Gate

(No, 2) and will be escorted by William Adams, Fatr Sports Director,

and Bob Campbell, Fair Director of Special Events, to the Maryland

Pavilion. There the team will meet with Fair visitors before touring

the Fairgrounds, Later they will have dinner at the Maryland Pavilion.

FROM: Wm. J. Donoghue Corporation 10 Columbus Circle, N.Y.C.

(more)

Page 69: World's Fair: Newsletters 7

7/64·R84

- 2 -

At 11 A.M., the U, s. Coast Guard Drill Team will salute their

service at the Court of the Universe, The performance will be repeated

at 3 P.M. At the New York State Pavilion, the Newports-Lancingburgh Boys

Club of rroy, N, Y, will perform at 11:30 A,M. and again at 2:30 and

5:30 P.M. The Oeili Dancers from the Troy, N. Y, Ancient Order of

Hibernians will demonstrate Gaelic dancing at 12:30, 3:30, and 6:30

P.M. Ronnie Ward will provide an organ interlude beginning at l P,M,,

and the Dialtones, a Glen Cove, L. I, Group, go on at 2, 4, and 7 P,M.

The Dollettes from Jericho will entertain at 7:45 P,M,, and 8:45 P,M,

The Rensselaer County Square Dancers, with caller Slim Sterling will

take over the Special Events Area of the New York State Pavilion.

The Charter Oak Drum and Bugle Corps of Hartford, Conn, will

present a precision drill and marching exhibition at 1:30 and 3:30

P,M, at the New England States Exhibition, The Mountain Laurel

Chapter, Sweet Adelines, Inc., a women's barbershop group, will enter-

tain there at 2 and 4 P,M, Although the exhibits in the Federal, States, International,

Industrial and Transportation areas close at 10 P,M,, amusements in

the Lake Amusement Area remain open until 2 A,M,

# # #

Page 70: World's Fair: Newsletters 7

7/64-R82

01801

II NEW YORK WORLD'S FAI 1964-1965 CORPORATION INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARK FLUSHING 52, N.Y. • TELEPHONE· AREA CODE 212·WF 4·1964 • CABLE ADDRESS "WORLDSFAIR"

ltUCC THROUGH UNDERa1ANDINO __ .. ~-- .....

NEWS: REFER INQUIRIES TO:

Peter McDonnell Jerome Edelberg Joyoe Martin

FOR IMMEDIATE RELEASE

- WF 4·6531 WF 4-6541 \iF 4-6543

ROBERT MOSES PRESIDENT

July 13, 1964

NEW YORK WORLD'S FAIR, July 13 --The New York World's Fair

Information Center is the principal source of facts pertaining to the

mammoth exposition at Flushing Meadow Park. The 40-member starr,

supervised by Greyhound at the World's Fair Inc.$ has a combined

knowledge of its subject that is truly encyclopedic.

The staff, consisting of a manager, 2 supervisors and 37

operators, transact all its business with the public by telephone,

answering thousands of calla a day. The record for a single day 1s

5,472, for a week, 30,583. About half of the employees hold college

degrees, and most are bilingual. One speaks five languages. Ques­

tions in a particular language are directed to an operator conversant

in that tongue. Collectively, the operators speak French, Spanish,

German, Italian, Russian, Hebrew, Hungarian, Estonian, Greek, Polish,

Armenian, Turkish, Ethiopian and Latvian.

The questions most frequently asked concern employment at the

Fair, admission, ticket sales, waiting time at the exhibits, daily

events, phone numbers of the individual pavilions and attendance

figures.

# # #

(NOTE TO EDITORS: Will you please use the World's Fair Informa­

tion Center Telephone number in your daily listings on a continuous

basis-- 888-1212.)

FROM: Wm. J. Donoghue Corporation 10 Columbus Circle, N.Y.C.

Page 71: World's Fair: Newsletters 7

, U N IS lo H E R.E ••••• NEW YORK WORLD'S FAIR 196 INTERNATIONAL E~POSITION AT F FLUSHING 52, N.Y. • TELEPHONE- AREA CODE 212-WF 4- 64 • CABLE ADDRESS "WORLDSFAIR"

IOI:ACC THIIOUOH UNDCR.TANOINO --· 9---

ROBERT MOSES PRESIDENT

NEWS: July 13, 1964

REPER INQUIRIES TO: Peter J. MoDonnell Jerry Edelberg Joyce Martin Bill Whitehouse

- WF 4-6531 WF 4-6541

- WF 4-6543 - WF 4-6553

NEW YORK lQ64-1965 WORLD'S FAIR NEWSLETTER,NO. 43

IBM Day at The Fair •••

Court Of Universe July 4th Ceremonies,,,

Maryland Pavilion Honors Amy Rogers •••

Continental Insurance Company ceremonies •••

Mason1o Center Holds Patriots Day, ••

All-Star Photo Coverage From Press Building •••

Federal Pavilion Popular With Visitors •••

Diplomats at Tetley Tea Plaza •••

Connecticut Day Highlights •••

Rides Brahma Bull To Fair •••

Christmas In July at Alaska Exhibit •••

Santa Maria Ceremonies •••

Students Pedal 1,600 Miles To The Fair •••

Prime Minister Of New Zealand Visits Fair •••

World's Most Beautiful Girls On Visit •••

Mtll~onth Visitor at Johnson's Wax Pavilion, ••

Citations For Coca Cola And Spanish Pavilions •••

Leadership Award Winner Greeted at Fair •••

YMCA Day at Singer Bowl •••

FROM: Wm. J. Donoghue Corporation 10 Columbus Circle, N.Y.C.

(more)

Page 72: World's Fair: Newsletters 7

Newsletter ••• - 2 -

Astronaut Neil A, Hamilton Visits Space Park •••

Buffalo Day Ceremonies •••

Feltman's Carrousel In Amusement Area •••

7/64·R74

Joan Merriman Smith Presents Amelia Earhart Stamp •••

Melanie Kahane Addresses Group •••

Central-America-Panama Pavilion Ceremonies •••

General Potter Greets 15 Millionth Fair Visitor •••

Monolingual Demonstrations •••

Captain Coggins Visits The Bounty •••

Singer Bowl Coming Events, ••

Senator Kenneth B. Keating Enthusiastic Visitor, ••

Public Birthday Celebration at Morocco Pavilion •••

Professor Jones Visits with Family, ••

One Millionth Passenger on Monorail •••

Mickey Mantle and Others Athletes Visit Fair •••

American Express Pavilion •••

New Fair Albums Released •••

- 0 -

Former President Dwight D. Eisenhower, Mayor Robert F. Wagner

and Fair President Robert Moses addressed a record turnout of 12,000

at the Singer Bowl as "International Business Machine (IBM) Day",

marking fifty years of progress, was celebrated at the World's Fair.

Refraining from politics, Gen. Eisenhower said the visit was

of a "personal nature". He cited the late Thomas J. Watson, Sr.,

former chairman of the IBM Board, whose 80-year-old widow was in

attendance, as "a great humanitarian".

Mayor Wagner referred to the Fair "as a unique and special

forum, a meeting place where people all over the world compare

skills, techniques, etc." In "welcoming the IBM tribe", Mr. Moses

said, "yours 1s a unique institution and your highly imaginative

and original pavilion 1n concept, plan and exhibits, presents your

objectives dramatically to all visitors of all origins, occupations

and ages."

(more)

Page 73: World's Fair: Newsletters 7

. Newsletter ••• 7/64-R74 - 3-

• IBM Board Chairman Watson Jr. reminded the audience that his

father presided at a similar IBM function at the 1940 World's Fair.

- 0 -

Several of the World's Fair's International Pavilions joined the

country in saluting Independence Day, in ceremonies at the Court of

the Universe.

An audience of more than 1,500 persons enjoyed singing and dancing

by performers dressed in their native costumes and camera enthusiasts

had a field day •. There were folk singers from the Pavilion of the

Philippines, a steel band and carnival doll dancers from the Caribbean

Pavilion and dancers and drummers from the Morrocan Pavilion. The

Swiss Pavilion was represented by a group of young yodlers and folk

singers, the Korean by two dancing drummer girls who also performed a

2,000 year-old traditional dance. Entertainers from the Pavilion of

Guinea's restaurant introduced the audience to strange instruments and

unusual dances, A group of students from the University or Madrid,

dressed in costumes resembling that or medieval troubadours, sang their

country's songs.

Also appearing on the program was Mr. Both, star of the show in

the Hall of Free Enterprise and its producer, Howard Harkavy. Right

Rev. Msgr. Gorman, director of the Vatican Pavilion, delivered the

invocation.

- 0 -

Amy Rogers, 17-year-old high school senior of Corona, N.Y. was

appropriately honored on July 4th in ceremonies outside of the Pavilion

of Maryland for her expression of reverence towards the country's flag

and anthem.

She recently attended a showing of the Pavilion's film "o•er the

Ramparts We Watched" and found herself the only member of the audience

standing during the playing of the National Anthem.

John Moore, Jr., manager or the Maryland Pavilion heard of the

incident and arranged for the ceremony. A Military Color Guard pre­

sented Amy with the flag flying over the Maryland Pavilion, a replica

of the 15-star, 15-stripe flag which Francis Scott Key saw during the

(more)

Page 74: World's Fair: Newsletters 7

Newsletter. •• 7/64 ... R74 - 4 -

battle of Ft. McHenry. In a letter from Gov. J. I~illard Tawes, Amy

was commended tor her expression of patriotism and described as the

type of young American to whom the next generation will look for

leadership. She also received an Americanism Award, a gold medal,

from Commander Fred Parham of the Forest Hills American Legion Post.

- 0 -

Independence Day was celebrated at the Pavilion of the Continental

Insurance Company with performances by the Colonial Ancient Fife and

Drum Corps of Bethpage. Some fifty youngsters, aged 8 - 14, dressed

in stylized Colonial costumes - gold trimmed red vests, lace dickeys,

black velvet breeches and black hose - wearing black and gold tri­

oornered hate - played authentic colonial music researched in the

country's archives. They are trained by Frank Zampeno of Hicksville,

an electrical engineer who has studied the fife.

The Pavilion, whose featured attraction, "Cinema •76" narrates in

cartoon and song, stories of Revolutionary War heroes, also distributed

free tricornes to visitors.

- 0 -

Three historical events that occurred on July 9, 1776 were

commemorated on this date in 1964, 188 years later, at the Masonic

Brotherhood Center •Patriot's Day' at the world's Fair. It was the

day that the Grand Union Flag was raised over the Battery in New York

City; it was the day the Declaration of Independence was first read

to the Continental Troops in New York; and it was also the day in

which the Provincal Congress met in White Plains and gave their repre­

sentatives the authority to form the Government of the State of New

York. Judge Charles w. Froessel of the New York State court of Appeals

headed the World's Fair program which included the ~einactment of the

flag raising ceremonies and the reading of portions of the Declaration

of Independence.

- 0 -

(more)

Page 75: World's Fair: Newsletters 7

Newsletter ••• 7/64•R74 - 5 -

The worldwide photo coverage or the recent All-Star Game at Shea

Stadium originated from the Press Building at the New York World's Fair.

Special bureau set up by United Press International Newspiotures

and Associated Press Wirephoto flashed pictures to thousands or news­

papers minutes after the action at the stadium. The pictures taken in

the stadium by the photographers of both services were rushed by relays

or motorcycle messengers to the Press Building for processing and

transmission.

Harry Leder, chief photographer for UPI Newsp1ctures and Ken

Hoffman photo editor or AP Wirephoto headed the special orews, Both

picture services transmitted game pictures to their entire photo net­

works in the United states and Canada and also serviced foreign

newspapers.

- 0 -

More than 2,500,000 visitors have passed through the Federal

Pavilion at the New York World's Fair since opening day, April 22.

The crowds are coming through at the rate of slightly more than

thirty thousand a day, which is just about the capacity or the

Pavilion, according to Ambassador Norman K. Winston, u. s. Fair

Commissioner.

Programs start every fifteen minutes, beginning at 10:00 a.m.,

Ambassador Winston said, with about 650 people being admitted for

each show. Peak crowds have been coming to the Pavilion in mid­

afternoon.

- 0 -

Diplomatic representatives of India, Indonesia and Ceylon, the

three nations which supply most of the world's tea, participated in

brief ceremonies officially opening the Tetley Tea Plaza 1n the Better

Living Center.

Sunil L. Roy, Consul General of India, R.T. Natadiningrat, Consul

General of Indonesia and the Commercial Secretary of Ceylon, W.D. Soysa,

were welcomed by Edward c. Parker, president of the Tetley Tea Division

of Beech-Nut Life Savers, Inc. Mr. Parker said that he anticipates a

record per capita consumption of tea during the Fair's stx month ex-

---position season, approximately 500,000 gallons, mostly teed.

(more)

Page 76: World's Fair: Newsletters 7

Newsletter ••• 7/64-R74 - 6 -

A fashion show, staged by Seventeen Magazine~ was presented in

the adjacent c~stal Palace of Fashion in conjunction with the dedi­

cation ceremony. Featu:red was the current fashion trend - "East meets

west" - as interpreted in the use of Kabuki colors, kimono sleeves

tunics over trousers, fish appliques and gaily colored mad fez-like

hats. For evening wear1 the look is romantic, pale and fragile with

pastel velvet sashes on full skirted white dresses 1 laces and bows.

- 0 -

Connecticut Day at the World's Fair featured a visit by Gov.

John Dempsey, the display of the historic Gen. Putnam plow, the

marching and playing of six fife and drum corps, and the live demon­

stration or their skills by Connecticut craftsmen.

From noon until 5 p.m., assorted craftsmen scattered about the

Village Green plying their crafts. They included: a gun engraver

from Colt•s Firearms, Hartford; an embroidery expert from Wethersfield;

a jewelry maker and silversmith from Norwichtown; a hand weaver from

Greenwich, and a group of 11 seaters" from the famed Hitchcok Chair

Factory in Riverton, weaved rush seats.

The Travelers Insurance Company of Hartford honored identification

tags of Connecticut residents at the Travelers Pavilion and gave them

books of discount tickets to varied Fair functions.

There were also other gifts to lucky Connecticut residents donated

by assorted Nutmeg State manufacturers.

- 0 -

Something new has been added to transportation facilities at the

New York World's Fair which boasted everything from scooters to an

Atlas space rocket.

College student Jerry Cotten, 24, entered the New Amsterdam Gate

astride a Brahms bull named Bobo which he had ridden 2,200 miles from

his home near Fort worth, Texas.

Jerry, carrying greetings to the Fair from Texas Governor John

Connally, was welcomed by Angus G. Wynne, Jr., builder of the Texas

Pavilions and co-producer of "To Broadway With Love," the big musical

playing at the Music Hall. Jerry and Bobo now are appearing in the

show•s Carousel number.

(more)

Page 77: World's Fair: Newsletters 7

Newsletter ••• 7/64·R74 - 7 -

T.be toughest part of the seven-month trip, Jerry said• was in

Tennessee where Bobo floundered through nine-inch snowdrifts.

"Bobo even caught cold and had the sniffles real bad," he said.

- 0 -

It was Christmas in July at the New York World's Fair's Alaska

State Exhibit recently. Santa Claus, attired in his traditional garb,

tlew into the Fair's heliport and was borne to the pavilion in a

wheeled sled drawn by 6 Huskies after a greeting from Fair Executive

Vice President, General William E. Potter.

Santa, heeding the official proclamation of Christmas in July

Week by New York Mayor Robert Wagner, paid his unseasonal visit to

the Alaska exhibit to help raise funds for Alasl~a•s earthquake recon­

struction fund. Alaslca State Day at the Fair, highlighted by the

visit or Governor William A. Egan, followed Santa's fund raising week

at the Fair.

- 0 -

The Castillio Cross, which contains the only remains of

Christopher Columbus in North America, was unveiled recently in a

ceremony aboard the Santa Maria in the World • s Fair Lake Amusement

Area.

The unveiling was performed by Captain Guiseppe Soletti, master

or the Italian Lines ship Christoforo Colombo, who was cited as

"Admiral or the Ocean Seas" by Lawrence H. M. Vineburgh, owner of

the Santa Maria, Also shown for the first time and now on permanent

display along with the cross was a replica or the urn containing

Columbus• remains in Genoa. The castillto Cross was on display for

many years between the Guttenberg Bible and the Constitution of the

United States in the Library of Congress.

The Santa Marta, a full-size ocean-going vessel, was built tn

Barcelona, Spain, using 15th Century tools and methods.

- 0 -

Physical endurance matched determination to see the New York

World's Fair for two University of North Dakota students.

(more)

Page 78: World's Fair: Newsletters 7

Newsletter ••• 7/64·R74 - 8 -

The youths bicycled 1600 miles in 20 days to reach Flushing

Meadow Park from their college campus in Grand Forks, N. Dak, On ar­

rival at the Fair, Gene Gruber, 20, of Haley~ N.D., and Jerry Keating,

21, of Devils Lake, N. Dak., said the trek was "well worth it, 11

- 0 -

Keith J. Holyoake, Prime Minister of New Zealand, who has made

many state visits to India in the past, renewed his acquaintance with

the country through a visit to the Pavilion of India at the New York

World's Fair.

He and the New Zealand Consul General, 0, P, Gabiles, toured the

Fair and were guests at a luncheon given by Sunil K. Roy, Consul

General of India in New York. Other guests present were Gen. K. s. Thimayya, former Chief of Staff of the Indian Army, en route to

Cypress by plane to assume command of the U,N, Forces there, and Col.

K. K. Dasdur, Military Advisor to the Indian Delegation to the u. N.

This was Mr. Holyoake's first visit to the Fair and what 1m­

pressed him most, he said, was the unusually graphic manner in which

material was presented within a limited apace of time,

- 0 -

Fourteen of the world's most beautiful girls en route to Miami

for the Miss Universe Contest, visited the World's Fair to ogle and

be ogled. They arrived in a royal entourage at the General Motors

Futurama, posed for photos then toured the other exhibit areas.

At the same time, the Fair's Florida Pavilion staged a parade

or pulchritude from the Sunshine State. Contestants representing

pavilion exhibitors competed in a beauty contest, judged by members

or the press corps covering the Fair, to select Miss Florida Pavilion,

Miss ~1inute Maid, 21-year-old University of Florida senior Karen

Roberts earned the title,

- 0 -

The Johnson's Wax Pavilion at the New York World's Fair recorded

its one-millionth visitor recently, The pavilion features a docu­

mentary film titled "To Be Alive," which has received wide acclaim.

(more)

Page 79: World's Fair: Newsletters 7

Newsletter.,. 7/64•R74 - 9-

The millionth viewer of the film was Mrs. s.G. Gardner of Ft.

Wayne, Indiana, Mrs. Gardner1 accompanied by her mother, Mrs. Irene

Irish, and her aunt, I~rs. w. R, Woodring, also of Ft. Wayne, were

accorded VIP treatment by the Johnson's wax Pavilion starr. They

toured the Fair in a Greyhound Escorter and were guests of Johnson's

wax at the Braes Rail Pan~Amer1can Patio Restaurant.

- 0 -

National Arts Club Merit Citations were presented to two New York

World's Fair exhibitors and a firm responsible for the preparation of

one of the exhibits.

The Coca Cola Company was cited for the good taste of its display

11World of Refreshment" at the Fair; The Displayers, Inc. for ingenious

technical coordination of the exhibit.

The Spanish Pavilion received its award for its outstanding

synthesis of the art treasures of antiquity and contemporary art.

- 0 -

General William E. Potter, executive vice president of the World's

Fair, greeted Storekeeper First Class Arthur G, McGowan, of Union

Springs, Ala., who won over 4300 eligible crew members aboard the USS

Independence, the Annual Leadership Award, With McGowan was his

skipper, Captain James D, Ramage, and guests.

The Leadership Plaque presented to the Storekeeper First Class

included the inscription, "For his outstanding contribution to the

fighting capability of the USS Independence based on his fine example,

true loyalty to the Navy, to his uniform, his men, and h1s superiors."

- 0 -

YMCA Day at the World's Fair was highlighted by a 3-hour program

of sports exhibitions in the Fair's admission-free Singer Bowl, The

program from 2:30 p.m. to 5:30 o'clock, included exhibitions of mente

and women's volleyball, boys' calisthenics and tumbling~ fencing teams~

men's and women's judo, wrestling, champion weight-lifting and a gym­

nastic show with flag drills and fire torches,

- 6 -

(more)

Page 80: World's Fair: Newsletters 7

Newsletter ••• 7/64•R74 - 10 -

"The Space Park at the New York World•s Fair has the most complete

collection of space craft eve1• assembled," said astronaut Neil A.

Armstrong during a press conference following his recent visit to the

Park in the Fatr•s Transportation Area. "It affords visitors the best

opportunity 1et to understand and appreciate the entire US space

program" he continued,

The 32 year old astronaut, a native or Wapakoneta, Ohio, has the

distinction of being the only member of the current 29 man astronaut

team to fly the rocket-powered X-15 at speeds of up to 4,000 mph.

Astronaut Afmstrong stressed the intense training he and his teammates

are now undergoing in preparation for participation, in the near future,

in both the "Gemini" and "Apollo" space programs.

- 0 -

Mayor Chet Kowal addressed more than 1,000 persons at the New York

State Pavilion during a gala celebration of Buffalo Day at the New York

World•s Fair. The American League football team, the Buffalo Bills,

attended as the police department band opened the festivities with se"

lections or old favorites.

The Tatra dancers appeared in their colorful costumes entertaining

visitors with gay Polish dance routines. The Buffalo Zither Club

played as Vincent Mattina and Alberta Pinkard sang operatic favorites.

The Tony Massey and Graeme Gardner Trio's sang popular songs.

- 0 -

A famous landmark of one of America•s oldest fun spots, Coney

Island, now graces the nation•s newest and biggest amusement area, at

the New York World's Fair.

Feltman's carrousel, with its hand-carved horses, giraffe,

chariots and camels freshly painted, and boasting a doubly powerful

band organ, daily delights a new generation of youngsters at the Fa1r 1 s

Carrousel Park in the Lake Amusement Area.

- 0 -

Joan Merriam Smith, who retraced the round the world course set

by Amelia Earhart last, presented an Amelia Earhart cover stamp display

(more)

Page 81: World's Fair: Newsletters 7

Newsletter ••• 7/64-R74 - 11 •

to Fred Rinaldi, assistant supervisor of the World's Fair Post Office

last Friday July lOth, The display will be exhibited at the Post Office

tor the duration of the Fair years.

The 27 year old Mrs. Smith, a leading American Aviatrix, came from

Long Beach, California for the ceremonies and to attend, as guest of

honor, Ninety-Nines Day at the New Jersey Tercentenary Pavilion.

Present also for that occasion were this year•s two Powder Puff Derby

winners, Mary Ann Noah, of Mission, Kansas, and her co-pilot, Mary

Aikins, of Wichita, Kansas.

- 0 -

Melanie Kahane, noted interior designer, addressed a group of

representatives from the Fair's International Pavilions and visitors

in the Pavilion of American Interiors at the World's Fair on the use

of color in home decorating,

She illustrated her talk with examples of color schemes intro-

ducing the audience to many recent concepts in decor such as unusual

color combinations, mixing of patterns, use of felt for wall covering

and integration of ceiling color into the total effect.

- 0 -

Marita Camacho de Orlich, wife of the President of the Republic

of Costa Rica, represented her husband at the official dedication of

the Central America-Panama Pavilion. She expressed a faith in the

future of the Central American Common Market and said that the

Pavilion, where five countries are worlcing together in harmony, typi­

fies the new economic integration of the region. Represented in the

Central America-Panama Pavilion are Guatemala, El Salvador, Honduras,

Nicagagua, Costa Rica and Panama.

Following the ceremonies, Mrs. Orlich was honored at a luncheon

attended by prominent professional women, in the Women's Hospitality

Center-Purex Penthouse, Mrs. Charles Poletti, wife of the Fair's vice

president International Affairs and Exhibits, served as official

hostess and presented Mrs. Orlich with a Un1sphere charm on behalf of

the Fair Corporation and "your neighbors to the North".

- 0 -

(more)

Page 82: World's Fair: Newsletters 7

Newsletter ••.• 7/64-R74 - 12 -

A St •. Louts housewife, Mrs. Harry s. Ackerman, accompanied by her

11 year-old son, Andrew, was the lucky 15 millionth visitor to the Fair.

Mrs. Ackerman, surprised and thrilled, was greeted at the Pair's

Gotham Gate by General William E. Potter, Executive Vice President of

the Fair Corporation.

When informed that she was the recipient or $500 worth or sporting

equipment presented by the American Machine and Foundry Company,

builders and operators or the Monorail at the Fatr, she embraced

General Potter and exclaimed, "I've never won anything in my life."

- 0 -

Techniques for reducing an unwritten language to writing were

shown by famed philologist Dr. Kenneth L. Pike in monolingual demon­

strations at the WBT 2000 Tribes Pavilion at the New York World's Fair.

Dr. Pike, president of the Summer Institute of Linguistics at

Santa Ana, Calif., used phonetic symbols to capture the responses or

a Berber tribesman from Morocco to gestures and actions and the dis•

play or simple objects such as stones, sticks, a leaf and a knife.

Dr. Pike said that the translator of tribal tongues must struggle

with sounds and grammatical patterns in which the slightest alteration

ot sound may change the meaning of a word as seriously as from "Lord"

to "devil."

- 0 -

Captain Coggins, commander of the Canadian schooner Bluenose,

presently visiting New York, and also commander of HMS Bounty during

the filming of the MGM picture and the world cruise of the famous

replica, visited aboard his former command moored at the New York

World's Fair Marina.

- 0 -

A varied and exciting list of events has been lined up for the

Fair's Singer Bowl the next few weeks.

Starting Tuesday, July 14, the fabulous Count Baste, "the most

explosive force in jazz," is bringing his world-famous orchestra to

star in a Festival of Jazz.

(more)

Page 83: World's Fair: Newsletters 7

Newsletter ••• 7/64•R74 - 13 -

Fresh from his performance at the Newport Jazz Festival, the

famous pianist and his sixteen sidemen will appear from 8-9 p.m. The

next hour, 9-10, will feature another jazz great and his combination,

Eddie Condon, in Dixieland music.

On Saturday, July 18, representatives from ten of the countries

participating in "Operation Sail", will untold talents of all sorts

in an "International Hootenany," 6-8 P.M.

These adventurous seamen from a 25-ship flotilla from sixteen

countries who are rendezvousingin New York Harbor, will participate

in choral, guitar, dancing and accordion presentations.

The talented and musical-inclined sailors hail from the u.s.A.,

Argentina, Chile, Denmark, Germany, Indonesia, Italy, Norway, Portugal

and Spain.

On Sunday, July 19, the Ukranian Nationality Day Folk Festival

will hold forth at the Singer Bowl from 3:30-5 P.M., and 7:30-9 P.M.

The following Sunday, July 26, the Bowl will be the scene of a

Christian Science Lecture from 1-6 P.M., and Croatian Nationality Day

Folk Festival, 7-10 P.M.

- 0 -

"After my many visits to the Fa1r, I am still very much enthused

about it," stated Senator Kenneth B. Keating (R-NY), during a recent

visit to the New York World's Fair where he had a busy day visiting

four Pavilions in the space of five hours. He continued," The Fair

is a great show. I hope everyone in New York State will visit it

along with millions from other States and Nations."

Sen. Keating toured the Pavilions of Eastman Kodak, Bell System

and New York State where he admired the exhibits, viewed the shows

and shook hands with other delighted visitors. The Senator climaxed

the day•s activities by participating in the Latvian Nationality Day

Folk Festival at the World's Fair Pavilion.

- 0 ..

World's Fair visitors joined with visiting dignitaries from

Morocco in a public celebration of the thirty-second birthday of

King Hassan II at the Morocco Pavilion recently.

(more)

Page 84: World's Fair: Newsletters 7

Newsletter, •• 7/64-R74 - 14 -

In keeping with ancient tradition, all who attended were offered

mil~t and dates as a formal expression of hospitality.

Mr, Abdou Elmanjra, pavilion manager, welcomed his excellency

Taib Benhiba, permanent representative of Morocco to the United

Nations, Consul General Fadel Bennani and all visitors to the World's

Fair who wished to participate,

Music and dancing were continuous during the celebration. The

Gnawa, a dance originated over 800 years ago in Guinea and the Gedra,

customary harvest festival dance, were featured, Babrou, a dancer

from Tangiers in the north, offered dates from a tray carried on his

head as he performed.

- 0-

Can a college professor-father of eleven children and his wife

come from California and enjoy a day at the New York World's Fair?

The answer is, yes.

Professor Edgar A. Jones, Jr., a member of UCLA's Law faculty

who is known to the public as Judge Jones of ABC~•s Day In Court,

flew with the entire clan from California to Detroit where they picked

up the family house trailer, In it they came to the Fair, saw the

Vatican, Ford, and General Motors• Pavilions, took their first heli­

copter ride (Danny, aged 5 months, was the youngest passenger ever on

the WF helicoptor), packed up and left for home, expecting to arrive

there July 28. 11We wanted to expose the children to the historical roots of

America, 11 said Judge Jones thoughtfully.

- 0-

Carter L. Burgess, chairman of American Machine & Foundry Company

announced that the one millionth passenger had been carried over the

Monorail route at the Amusement Area of the World's Fair.

The company hopes the Monorail will make an important contribution

to transportation 1n this country, especially between cities and their

airports, linking other forms of established transportation, and

various military and industrial uses.

- 0 -

(more)

Page 85: World's Fair: Newsletters 7

Newsletter ••• ·- 15-

Mickey Mantle led the parade ot prominent athletes vistttng the

World's Fatr this past week. The Yankee slugger was on hand the day

before the All•Star game at Shea Stadium and visited the Amusement

Area. At the Texas Pavilion he drew the lucky numbers in a new give•

away program.

Track and field stars who competed at Randalls Island in the

Olympic Trials were also prominent on the Flushing Meadows fairgrounds.

Among them were: Bernte Rivers, Jim Dupree, Henry Carr and Ulia

Williams,

Bob Hayes, "world's fastest human", who was sidelined during the

tryouts with a leg injury, spent some time with his colleagues at the

Florida exhibit. The Florida A & M speedster termed the World's Fair1

"the greatest",

Norm Snead, Washington Redskin ace, was sports host at the

Schaefer Center where he signed autographs and discussed football

with visitors.

In conjunction with the World's Fair sports program, the Olympic

Rowing tryouts, singles and eights, were held at the Orchard Beach

Lagoon in the Bronx for three days.

Olympic Fencing tryouts also started at the Fair's Pavilion.

... 0 -

The American Express Pavilion 1a in the New York World's Fair,

but the New York World's Fair is also in the American Express Pavilion,

in a manner of speaking.

The official Fair scale model ts featured in the exhibit, and

with synchronized lighting, narration and special effects, pavilion

visitors can get a tour of the Fair without moving. About 70,000

Fairgoers a week are taking advantage of this "stationary tour,"

- 0 -

"Jump to New York 11 and "Hop to the Fair", first of the World's

Fair Children's record albums, conceived by the musical team of Ruth

and Russ Alben, were released at the World's Fair recently.

- 0 -

(more)

Page 86: World's Fair: Newsletters 7

·. · •.·.· Newaletter ••• 7/64•R74

.. 16 -

A librarian at the American Library Association Convention in

st. Louie, Mo. recently fed a card into an electronic device to re•

quest tntormatton from a UNIVAC computer at the Library/USA

Information center located in the Federal Pavilion at the Fair.

seconds later he had a 700•word printed report,

The 11ew UNIVAC system., whi.oh can be set up between any two points

linked by telephone lines, ts expected to revolutionize research in

libraries and archives. The demonstration at the Fair was one or many

taking place there in the electronic rteld,

II # #

Page 87: World's Fair: Newsletters 7

U N I S P II E It E 0 tOe I 7/64 .. R89

NEW YORK WORLD'S FAIR 1964-1965 CORPORATION INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARK FLUSHING 52, N.Y. • TELEPHONE· AREA COOE 212-WF 4-1964 • CABLE ADDRESS "WORLOSFAIR"

PU.CE THAOUOH UNOI:ItSTANOINO --· @>---

NEWS: REFER INQUIRIES TO:

Peter McDonnell Jerome Edelberg Joyce Martin

- WF 4-6531 - WF 4-6541 - \•JF 4-6543

F'OR RELEASE: AT NOON, WEDNESDAY, .nJLY 15

ROBERT MOSES PRESIDENT

July 14, 1964

WORLD 1 S FAIR PROGRAM HIGHLIGHTS FOR THURSDAY, JULY 16

NEW YORK WORLD'S FAIR, Jul~7 14 -- On Thursday, July 16, Denmark's

Minister of Trade, Industry and Shipping, Helmar Baunsgaard, and Mrs.

Baunsgaard will visit the World's Fair. Upon arrival at the Fair's

Administration Building at 9:15 A,M,, Mr. Baunsgaard will be greeted

and presented with the silver Fair medallion by Gov, Charles Poletti,

Vice President, International Affairs and Exhibits,

Their tour of the Fair will be confined to visits of the Ford,

General Motors Futurama II, Sweden, I.B.M. and Denmark Pavilions

between 10 A.M. and 12:45 P,M, The party will have lunch at the

Pavilion of Denmark after which they will leave the Fair,

Thursday will also be American Bankers• Association National

Automation Conference Day.

It will be the fourth day of Jamboree Boy Scout Week at the Fair.

The program, to be held all day at the Wonderful World of Scouting

Pavilion, will include live demonstrations of Scouting skills and a

special historical pageant and Indian dences,

Oneida County Day will be celebrated in the New York State

Pavilion with consecutive performances by talented groups from 11 A,M.

to 10 P,M, Among the performers will be the Westmoreland Central

School Show Band; the New Hartford H,S. Chorale; the Rhythm-Lites of

FROM: Wm. J. Donoghue Corporation 10 Columbus Circle, N.Y.C.

(more)

Page 88: World's Fair: Newsletters 7

7/64-R89

- 2 -

Uttca, a variety show; the Hamilton College Choir with the Buffers

Octet and Brass Ensemble and the Mohawk Valley Square Dance Associa­

tion.

The Business and Professional Women's Clubs, Inc. will be

Hospitality Hostesses at the Better Living Center's Official Women's

Hospitality Center-Purex Penthouse from 11 A.M. to 6 P.M. At the

Better Living Center's Crystal Palace of Fashion, Seventeen Magazine

will hold a fashion show between 2 and 2:30 P,M.

A Chinese artist, Chen-Chi, wtll meet the public and discuss his

paintings in the Fine Arts Pavilion between 2 and 5 P,M.

Between 2:30 and 3:30 P,M. the Student Nurses Glee Club ot the

East Tennessee Baptist Hospital in Knoxville, Tenn., will perform at

the Tipartllo Band Pavilion. Between 9:30 P.M. and 12:30 A.M. Guy

Lombardo and his Royal Canadians will continue to provide "The Sweetest

MUsic This Side of Heaven" for free public dancing in that pavilion.

Although the exhibits in the Federal and States, Industrial,

International and Transportation Areas close at 10 P.M., entertainment

continues in the Lake Amusement Area until 2 A.M.

# # #

Page 89: World's Fair: Newsletters 7

7/64-R92 UN I S.P HERE .,.,.,

• NEW YORK WORLD'S FAIR 1964-1965 CORPORATION INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARK FLUSHING 52, N.Y. • TELEPHONE- AREA CODE 212-WF 4-1964 • CABLE ADDRESS "WORLDSFAIR"

PlACE 1'HROUOH 1J .. D£RSTAN01NO --· ~---

NEWS: REFER INQUIRIES TO:

Peter McDonnell Jerome Edelberg Joyce Martin

FOR IMMEDIATE RELEASE

- WF 4-6531 • WF 4-6541 - WF 4-6543

ROBERT MOSES PRESIDENT

July 15,. 1964

WORLD'S FAIR VISITORS TO GET CONVENTION NEWS FLASHES

NEW YORK WORLD'S FAIR, July 15 -- Visitors to the World's Fair

will receive bulletins of the Republican and Democratic Conventions

just minutes after the news occurs under a new plan for operating the

eleven Communications Arches scattered throughout the Fairgrounds.

The $2.8 million system, operated by the World's Fair Corpora•

tion for General Foods, will receive the bulletins through Time-L1fe

facilities in Manhattan from the conventions both at San Francisoo

and Atlantic City.

Normally the 60-foot arches allot about 32 minutes of each hour

to World's Fair news, with the balance or the hour given over to

general news and sports bulletins. Under the new arrangements a

manual override is tied in with the programmed news to flash news

bulletins of the conventions two minutes after they are received.

FROM: Wm. J. Donoghue Corporation 10 Columbus Circle, N.Y.C.

# # #

Page 90: World's Fair: Newsletters 7

U H IS PH E R E 011161 7/64-R97

NEW YORK WORLD'S FAIR 1964-1965 CORPORATION INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARK FLUSHING 52, N.Y. • TELEPHONE- AREA COOE 212·WF 4-1964 • CABLE ADORESS "WORLDSFAIR"

PPC:E THJtOUOH UNDEAaTANDINO --· @) .............

NEWS: REFER INQUIRIES TO:

Peter McDonnell Jerome Edelberg Joyce Martin

- WF 4-6531 - WF 4-6541 - WF 4-6543

FOR RELEASE: AT NOON, THURSDAY, JULY 16

ROBERT MOSES PRESIDENT

July 15, 1964

WORLD'S FAIR PROGRAM HIGHLIGHTS FOR FRIDAY, JULY 17

NEW YORK WORLD'S FAIR, July 16 •• Friday will be Odd Fellows U.N.

Pilgrimage For Youth Day; Mercer County Day (at the N. J. Tercenten&ry

Pavilion) and Oneida County Day (N. Y. State Pavilion).

Other items or interest on the Friday agenda include:

France's Miss Universe candidate, Mlle. Edith Noel of Paris,

will fly from Washington to participate in the "Lucky Nur,1ber" drawing

at the U.A.R. (Egyptian) Pavilion, Which will give the winner one

week's visit to Egypt's resort centers. Mr. Mohamed Kamel Ahmed,

U.A.R. Consul General in New York, will preside over the drawing, with

Lionel Harris, Assistant to Vice-President, International Affairs,

representing the Fair.

Famous cartoonists of the Newspaper Comics Council ot America:

Mort Walker ("Beetle Batley" )i Tony Di Preta ("Joe Palooka") and Bob

Lubbers ("Secret Agent Y.-9") Will visit with Bob Dunn at their exhibit

at the Better Living Center, and at their weekly series at the RCA

Pavilion.

Between 6 and 10 P.M., the United Ballroom Council will stage the

1964 New York World's Fair ballroom dancing championships at the

World's Fair Pavilion.

Two service club meetings will be held at the Fair at noon. The

Kiwanis Club luncheon and meeting wt th the Yonl{ers Club as host will

FROM: Wm. J. Donoghue Corporation 10 Columbus Circle, N.Y.C.

(more)

Page 91: World's Fair: Newsletters 7

7/64·R97

.. 2 -

be held at the British Lion Pub. A Rotary Club luncheon and meeting

With chapters of Burlington, N. J., 764, host, and Shillington, Pa.,

743, co•host, is scheduled at the Texas Pavilions Restaurant.

Also at noon, the Weir High School Band of Weirton, w. Va,, will

perform at the Tiparillo Band Pavilion; Larry McNear will give a

concert on the Magnavox Organ at the Federal Pavilion, and Richie

Guerin, ex-ICnick bastretball star, will start his weekend tour as

Sports Host at the Schaefer Center.

The New England States Exhibition will present an acrobatic

dancing show, "Dance of the Mermaids", plus a community "Sing Along"

at 1:30 and 3:30 P.M.

The following groups will perform at the second consecutive

Oneida County Day at the New York State Pavilion: the Westmoreland

central School Show Band; the New Hartford H.S, Chorale; The Rhythm­

Lites, a variety show from Utica; the Hamilton College Choir or

Clinton, N. Y.; the Mohawk Valley Square Dance Association and the

Vydelts Rock 'n' Roll group from Bellerose, L. I.

ENTERTAINMENT WILL CONTINUE IN THE LAKE AMUSEMENT AREA UNTIL

2 A.M.

If # #

Page 92: World's Fair: Newsletters 7

7/64-R95 UNISPHERE Ollt61

NEW YORK WORLD'S FAIR 1964-1965 CORPORATION INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARK FLUSHING 52, N.Y. • TELEPHONE· AREA CODE 212-WF 4-1964 • CABLE ADDRESS "WORLDSFAIR"

PEACE THAOUOH UNOEPISTANDINQ __ .. @!--...

NEWS: REFER INQUIRIES TO:

Peter McDonnell Jerome Edelberg Joyce Martin

FOR I}wmDIATE RELEASE

ROBERT MOSES PRESIDENT

July 151 1964

- WF 4-6531 - WF 4-6541 - WF 4·6543

AGED AND DISABLED TOLD TO PLAN WORLD'S FAIR VISIT

NEW YORK WORLD'S FAIR. July 15 --Robert Moses, World 1s Fair

President~ today applauded the efforts of Comeback, Inc., the only

national organization working solely in the field of therapeutic

recreation, for a brochure they compiled to help the aged and disabled

enjoy their visit to the Fair,

Comeback, whose headquarters is 16 West 46th St,, New York City,

titled the handy 31-page booklet, 11 Suggest1ons f'or the Greater

Enjoyment or the world's Fair," It is addressed to the "aged and dis­

abled, their families and friends", and is available i'or 25 cents by

writing to Comeback, Inc.

In compiling the brochure. several doctors and members of the

Comeback staff visited the Fair over a period of weeks and noted those

facilities available to the disabled and aged visitors, Special note

was made of' wheelchair rentals, ramps to pavilions and other facili­

ties which favor the disabled,

Advised the writers: "One has a tendency to cover too much on

the first visit, ao take it easy. Note some of the places that won't

be a problem f'or you ••• plan to visit pavilions that are near to each

other."

Disabled drivers should come early and park close to the entrance

gates. Only Gate No. 1, the entrance from the IRT and Long Island

FROM: Wm. J. Donoghlle Corporation 10 Columbus Circle, N.Y.C.

(more)

Page 93: World's Fair: Newsletters 7

7/64•R95

- 2 -

Rail Road, has a long ramp entering the Fairgrounds, all other Gates

are at street level, it was noted.

Wheelchairs may be rented at Gates one, three, four, and seven.

Reservations for such rentals may be secured by calling AR 1·3737 an~

special discounts are available for those who furnish proof that a

Wheelchair 1s required.

The physical characteristics of each pavilion are a special fea•

ture of the brochure, noting such facilities as ramps, rest rooms,

elevators, telephones, etc., making it vital to the aged and disabled,

a help toward their full enjoyment of the World's Fair.

# # #

(

Page 94: World's Fair: Newsletters 7

7/64•R91 UNISPHERE Ota&t

NEW YORK WORLD'S FAIR 1964-1965 COR PO RAT I ON INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARK FLUSHING 52, N.Y. • TELEPHONE· AREA CODE 212.WF 4·1964 • CABLE ADDRESS "WORLDSFAIR"

IliACI THROUGH UNDCA.TANDINO --· @---NEWS:

REFER INQUIRIES TO: Peter McDonnell Jerome Edelberg Joyce Martin

FOR IMMEDIATE RELEASE

.. WF 4-6531 - WF 4-6541 • WF 4-6543

ROBERT MOSES PRESIDENT

July 15, 1964

NEW YORK WORLD'S FAIR, July 15 ~- The Singer Bowl at the World's

Fair is rapidly becoming a new popular "showcase of stare" in the

New York area.

In the past two weeks alone, such top entertainment personalities

as Louts "Satchmo" Armstrong, Roberta Peters or the Metropolitan Opera,

Count Baste and his internationally-famous orchestra, singer Tony

Bennett, Eddie Condon and his jazz All-Stars, blues singer Jimmy

Rushing, comedian Joey Adams, Robert Alda, comic Joey Ross, and Horace

McMahon have appeared tn the 15,000 seat coliseum~type theatre for

free entertainment at the Fair.

Among others who have attracted large audiences to the Singer

Bowl are the Harlem Globe-Trotters; folk singer Jean Ritchie as the

star of a "Hootenanny" that featured among others the Grandison

Singers and the Irish Ramblers; Antontno Rocca, the uncrowned heavy­

weight wrestling champion of the world, and many young athletes who

won a chance at Olympic stardom in trials staged in the Bowl.

In addition, the Singer Bowl became an international news date­

line with the appearance of President Lyndon B. Johnson on two occa­

sions at which he addressed overflow crowds.

Former President Dwight D. Eisenhower also made a special trip

to the Singer Bowl to speak to 15,000 IBM employees as the climax of

IBM Day at the Fair.

FROM: Wm. J. Donoghue Corporation 10 Columbus Circle, N.Y.C.

# # #

Page 95: World's Fair: Newsletters 7

7/64-Rl05

UNISPHEI!E ., .. , NEW YORK WORLD'S FAIR 1964-1965 CORPORATION INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARK FLUSHING 52, N.Y. • TELEPHONE· AREA CODE 212-WF 4-1964 • CABLE ADDRESS "WORLOSFAIR"

~EACE THROUGH \U.DCRITANDING --n @>.---

NEWS: REFER INQUIRIES TO:

Peter McDonnell Jerome Edelberg Joyce Martin

Jl'OR IMMEDIATE RELEASE

WF 4-6531 • WF 4-6541 • WF 4-6543

ROBERT MOSES PRESIDENT

July 16, 1964

NEW YORK WORLD'S FAIR, July 16 -· What is a Fair to those who

see it with their ears, with a sense of touch or through the eyes ot

a friend?

Today Ruth Askenas and Marian Hillman left their Seeing EWe dogs

wtth thetr vet and, as guests or Robert Moses, toured the World's Pair

to see tor themselves all the wonders they had heard about on the

radio.

"It makes you feel young again -- the spaciousness, the happy

crowds, the sound of fountains, scent of flowers and trees and the joy

you can sense in the air," was the comment of the visitors.

Mostly, however, there was a wonderment that so much had been

created in so short a time.

With Mrs. Hugh DeHaven of Old Lyme, Connecticut, a friend Of

thirty yaar.s &nd a member of the Fa~r'a Protocol staff to describe the

exh1bitR, th~ womP-~ :.;oured Bl!v~rc:.l of the pavilions.

PepGi-C;:.,J.a ••· 11Fairy Land, you get the feeling Of the

language of each country as you go by in the beat r!de."

General Motors -- "Tremendous, hearing the: nar:r.nt:ion

by Alexander Scourby whose voice we know from our talking

books was like meeting an old friend."

Spain -- "A delightful woody smell, wonderful music."

FROM: Wm. J. Donoghue Corporation 10 Columbus Circle, N.Y.C.

(more)

Page 96: World's Fair: Newsletters 7

- 2 -

General Electric -· "Fasc tnattng theatre recreating ._

mood ot eaoh generation and women•e role in the hou••• Hea~tns

the dogs touched our heart stl'ings -- we •re ao dependent on

ours.'' Vatican ·- "Most impressive, the background ot Gregorian

chanting creates an atmosphere or sanctity.

One or the highlights of their day was the opportunity of'

personally meeting Mr. Moses whom they described as "warm, democratic

and dynamtc," The women with their dogs, Nadja and Topsy live in Manhattan.

Both work, Miss Askenas as a Supervisor or the Speakers Bureau at the

Lighthouse tor thf Blind, and Miss Hillman as a transcriber tor

Dictaphone Corp. 'rheir friendship with Mrs., DeHaven dates back to

1934 when Mrs. DeHaven organi~ed a dan~e ~nd theater group t'or girls

at the Lighthouse. "We eal'ned ~}le mon•y ~or our first Seeing Eye

dO$. lrlth performances w~ ,taged as t~e DeH!iven Group. n

Both Miss Hillman and Miss Askena~ advise the blind to tour the ' '

Pair with a sighted individual, one WhQ c:an describe things succino.~ly,

vividly and quickly. "You can do it on your own -- there is enough to

hear and feel and smell, but you gain so much more when you can see

through the eyes or a friend."

# # #

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UNISPHERE

NEW YORK WORLD'S FAIR 1964-1965 CORPORATION INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARK FLUSHING 52, N.Y. • TELEPHONE· AREA CODE 212·WF 4-1964 • CABLE ADDRESS "WORLDSFAIR"

Pt:ACC THAOUOH UNDEA!IJ.TANDING __ .. @) ..... - ...

NEWS: REFER INQUIRIES TO:

Peter MCDonnell • WF 4·6531 Jerome Edelberg - WF 4-6541 Joyce Martin - WF 4-6543

POR IMMEDIATE RELEASE

ADDITION TO CALENDAR POR FRIDAY, JULY 17

ROBERT MOSES PRESIDENT

July 16~ 1964

NEW YORK WORID'S FAIR, July 16 -- Quy Iomba:rdo, whose "Sweetest

MUsic This Side or Heaven" has entertained music lovers through the

years, will be given a "Day" at the World•s Fair on FridB.f• July 17.

The ceremonies attending the "Lombardo Day" will begin with a

luncheon at the British Lion PUb in the International Area. At 2:30

P.M. Paul Lavalle and the Cities Service World's Pair Band or America

will serenade Iombardo at the Uniaphere. The next stop will be the

Spanish Pavilion where Quy and "Miss Around the World in So Days" will

be feted by Spanish singers and other entertainers.

~mbardo will crown "Miss Around the World in 80 Days" at the

India Pavilion at 4 P.M. and both will be bedecked with jewels and

precious stones during the ceremony.

The Hong Kong Pavilion will measure Guy for a Mandarin cape and

hat and fit the "Queen" of the show tor Chinese attire at 4:45 P.M.

The Hollywood, U.S.A. Pavilion will be the final stop of the

afternoon program for Lombardo. He~e the maestro will be presented

with an official World's Fair medallion by a Fair Official. An

impression or Guys baton will be imprinted in concrete at the ceremony.

The evening activities will start at 8:25 P.M. on the stage or

the Marine Theatre at Jones Beach where Dan Grossi, president of the

Press Photographers Association, will present Lombardo with an award.

FROM: Wm. J. Donoghue Corporation 10 Columbus Circle, N.Y.C.

(more)

Page 98: World's Fair: Newsletters 7

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IDmbardo will return to the World's Fair at 9:15 P.M. where he

will hold his usual program of music, with Roberta Sherwood, well

known singer, the mistress of ceremonies for the evening.

Between 9:30 P.M. and 12:30 A.M. Lombardo will receive the follow-

ing awards:

A gold Yale achievement key from Yale and Towne Corporation; a

gold record rrom Decca Records tor the great number or hit songs

played by the Royal Canadians; an award from Local 8o2, Musicians•

Union; a "Good Guy" award from the Long Island Recreation Association

tor bringing family entertainment to Long Island as exemplified by his

current production, "Around the World in So Days," at Jones Beach,

and a gold humidor from General Cigar in recognition for his contribu~

t1on to ruusio.

Lombardo and his Royal Canadians will play music selections for

dancing, as usual.

# # #

Page 99: World's Fair: Newsletters 7

7/64-Rl02

UNISPH£RE ••••• NEW YORK WORLD'S FAIR 1964-1965 CORPORATION INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARK FLUSHING 52, N.Y. • TELEPHONE· AREA CODE 212-WF 4·1964 • CABLE ADDRESS "WORLOSFAIR"

.. &ACE THROUGH UNOERITAHDINO __ .. ~---

NEWS: REFER INQUIRIES TO:

Peter McDonnell Jerome E(lelberg Joyce Martin

FOR IMMEDIATE RELEASE -

ROBERT MOSES PRESIDENT

July 16, 1964

- WF 4-6531 - WF 4-65L~l - WF 4-6543

NEt1 YORK \'TORLD' S FAIR, July 16 -- Mrs • Rhoda Costella of

655 Haws Avenue, Norristown, Pa., became the 16 millionth

visitor to the New York World 1 s Fair as she passed through the

Peter Stuyvesant Gate (No. 3} in the Fa1r 1s Transportation Area

at noon today (Thursday).

Accompanying her was a friend, Mtss Florence Ruth, of

5450 North Warnock Street, Philadelphia, Pa.

The ladies were greeted upon entering by William Berns,

Fair Vice President for Communications and Public Relations,

and Guy Tozzoli, Director of the World Trade Department ror

the Fair.

"I'm so excited. This is the first time anything like

this has happened to me," exclaimed Mrs. Costella.

The ladies will be taken on a v.I.P. tour of the General

Motors, DuPont, General Electric, Coca-Cola and Johnson's wax

Pavilions, and will dine at the Texas Pavilions Restaurant.

FROM: Wm. J. Donoghue Corporation 10 Columbus Circle, N.Y.C.

# # #

Page 100: World's Fair: Newsletters 7

7/64•Rl04

UNISPiiERE 01061

NEW YORK WORLD'S FAIR 1964-1965 CORPORATION INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARK FLUSHING 52, N.Y. • TELEPHONE· AREA CODE 212-WF 4-1964 • CABLE ADDRESS "WORLDSFAIR"

JDIACC THAO\JOH UNDERifANDINO __ .. 8 ...........

NEWS: REFER INQUIRIES TO:

Peter McDonnell - WF 4-6531 Jerome Edelberg - WF 4-6541 Joyce Martin - WF 4-6543

FOR RELEASE: AT NOON, FRIDAY, JULY 11

ROBERT MOSES PRESIDENT

July 16, 1964

WORLD'S FAIR PROGRAM HIGHLIGHTS FOR SATURDAY, JULY 18

NEW YORK WORLD'S FAIR, July 16 -- ceremonies and presentations

aboard the square-rigged shiP HMS Bounty at the World's Fair Marina

at 8 A.M. and a "Hootenanny" at the Singer Bowl starting at 3 P.M.

will highlight "Operation Sail Day" at the world's Fair on saturday

(JulY 18), Some 2,500 windjammer sailors and captains will start the day•e

activities at the Bounty where the 24 Masters will be awarded honorary

captaincies of the Bounty tor "stimulating interest in sailing

vessels." The ceremony will be followed by a tour of the 118-toot replica

used in the movie, "Mutiny on the Bounty." The "Hootenanny" at the Singer Bowl, with free admission to Fair•

goers, will be emceed by Herb Shriner. The cadets manning the ships

in "Operation Sail 11 will provide the talent for the "Hootenanny" in

which ten countries will be represented, The United States, Argentina, Chile, Denmark, Germany, Indonesia,

Italy, Norway, Portugal and Spain will be represented in the variety

program. The coaat Guard Band, the Eagle-Folk Trio and the Navy steel

Band will represent the United States. Bands, vocal groups, dancers,

accordion and guitar performers will represent their respective

countries in the gigantic entertainment program which will continue

until 5 P.M.

FROM: Wm. J. Donoghue Corporation 10 Columbus Circle, N.Y.C.

(more)

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Saturday will also be Bay City (Michigan) People To People Day;

Christian Endeavor Day; DuPont Day {"Prettiest Legs at the Fair"

contest); Trenton Day (N. J. Tercentenary Pavilion) and Barber Shop

Quartet Day (N. Y. State Pavilion). Fitchburg, Mass., will celebrate

its day at the New England States Exhibition with a drum and bugle

corps and a troupe or gymnasts on New England's Village Green at 1:30

and 3:30 P.M.

The Coral String Band of Elizabeth, N. J., a precision-marching

and banjo-playing group of 76 musicians, will march, strut and play in

Bourbon Street at 6 and 10 P.M.

Trumpeter Maynard Ferguson, and guitar-playing carl Holmes and

The Commanders will alternate between 7 P.M. and 2 A.M. as the enter­

tainment presentation at Danceland in Bourbon Street.

Eighteen hostesses representing international and industrial

pavilions at the World's Fair are the lucky finalists in the "Prettiest

Legs at the Fair" contest from which a winner will be picked by stage,

screen and supper club stars Carol Lawrence, Jean Pierre Aumont and

Jack Cassidy in front of the DuPont Pavilion at 10:30 A.M.

From 11 A.M. to noon, there will be a daily "Aloha Hawaiian

Camera Day" at the Pavilion or Hawaii where visitors are permitted to

take pictures of the fashion show, unusual features or the pavilion,

such as the ancient village, native lear-weaving and pot-pounding.

A special platform has been erected tor the camera fans.

The Society for the Preservation and Encouragement of Barber Shop

Quartet Singing in America will hold forth at the New York State

Pavilion from 11:30 A.M. to 9 P.M. Various quartets will perform with

an all-performers mass chorus at the end or the show.

The Flatbush Christian Church or Brooklyn will be the host church

at the Protestant and Orthodox Center. The Rev. Maurice A. Fetty is

Pastor.

Guy Lombardo and his Royal Canadians will be at their usual spot,

at the Tiparillo Band Pavilion from 9:30 P.M. to 12:30 A.M. for free

public dancing.

ENTERTAINMENT IN THE LAKE AMUSEMENT AREA CONTINUES UNTIL 2 A.M.

# #

Page 102: World's Fair: Newsletters 7

7/64·Rl03 UNISPHERE 01861

11 NEW YORK WORLD'S FAIR 1964·1965 CORPORATION INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARK FLUSHING 52, N.Y. • TELEPHONE· AREA CODE 212-WF 4-1964 • CABLE ADDRESS "WORLOSFAIR"

PIEACC THROUGH UNDERSTANOIHO --· @---NEWS:

REFER INQUIRIES TO: Peter McDonnell Jerome Edelberg Joyce Martin

FOR IMMEDIATE RELEASE

- WF 4-6531 - WF 4-6541 - WF 4·6543

NEW YORK WORLD'S FAIR~ July 16

ROBERT MOSES PRESIDENT

July 16, 1964

Nearly 100 of the nation's top

men and women paddlers will compete in the World's Fair Canoe Champion­

ships, sponsored by the American Canoe Association, at Flushing Meadow

Lake on the World's Fair site this Sunday (July 19). Admission to the

races in one of the oldest competitive sports in America (1880) will be

free to Fa1rgoers. Starting time is l P.M.

According to an announcement today by Fair Sports Director

William Adams, former Olympic stars and present national champions

will be among those representing more than fifteen clubs from at least

seven states in fourteen competitive events.

From Chicago, Ohio, Michigan, Washington, D. c,, Massachusetts,

Connecticut, Pennsylvania and the metropolitan area of New York and

New Jersey will come single-bladed (canadian style) and double-bladed

(Kayak) entrants. All races will be over the 500-meter distance. The

races will serve as tune-ups for the Olympic tryouts to be sponsored

jointly by the World's Fair and the New York City Parks Dept., at

Orchard Beach Lagoon, Bronx, on Sept. 12-13.

Sunday's schedule calls for one-man, two-man (tandem} and four­

men single and double-bladed races for both juniors (those who haven't

scored in nationals, North Americana and Olympic tryouts) and for

seniors in the men's competition. The women will participate in single

and tandem double-bladed championships. The War Canoe test, in which

FROM: Wm. J. Donoghue Corporation 10 Columbus Circle, N.Y.C.

(more)

Page 103: World's Fair: Newsletters 7

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crews of eight and a coxswain compete, should furnish plenty of excite­

ment following the title teats.

Adolph c. Springel, Paddling Chairman tor the World's Fair

championships, discloses that Eric Feicht, Olympic canoe coach, will

serve as Chief Officer for the Races.

Frank Havens of the Washington, D. c. Canoe Club, a gold medalist

in the 1962 Olympics in the Canadian singles over 10,000 meters, and a

m.ember of Uncle Sam 1s Olympic teams four times, will take part in the

single•bladed race. He then will pair with Dennis Van Volkenberg in

the tandem single-blade, which they are favored to win.

Other outstanding paddlers, who will be seen in action at Flushing

Meadow Lake include: Ken Wilson, Inwood cc., member of the last two

u. s. Olympic teams; Jimmy O'Rourke, Yonkers cc, national single­

bladed kingpin; Miss Marcia Jones, Niles CO (Michigan), national

double-bladed ~yak champion, and the Misses Francine Fox and Gloria

Perrier, Washington, D. c., who will seek to capture the tandem event.

The New York A. c., Yonkers co, Wanda CO (N. J.), Inwood cc, Sebago CO (Bklyn), Columbia CO (Conn.), Samoset CC (Boston),

Cochituate CO (Mass.), Philadelphia CC, Washington (D. c.) CO, Potomac

CO (Washington, D. c.), Niles CO (Mich.), Michigan State University

CC, Turkeytoot Kayak Club {Hudson, Ohio) and Lincoln Park Boat Club

(Chicago) will be among the clubs represented at the World's Fair

canoe championships.

# # #

Page 104: World's Fair: Newsletters 7

. if /n the New York.City Pavilion, just west of the view in the model. Without a Pharaoh's manpower Uni&phere, lies one of the most fascinating-and least resources, Mr. Lester divided the city's buildings into expensiv~reat.s at the World's Fair: An elaborately three classes to get his model built. In one category detail~, magnificently scaled model of New York City were New York's 47,000 tenements, 75,000 brownstones itself •. Fl'OJR the southernmost tip of Staten Island to and-count 'ern-500,000 private homes (ranch-type, the farthest reaches of the Bronx, every bridge, hous- semi-detached, etc.); all these models were more or

. ink project. private home, hotel, tenement, church, less mass produced, many of them by injection-mould-hoSpital, !lkyscraper, dock, museum, street, park and ing on a production line. The second category consisted par~y within New York City limits is faithfully of structures with an important degree of uniformity. reproduced on a scale of 100 feet to the inch. Churches, for example, could be divided into two basic

For just a diine, visitors to the pavilion can board types, those with single and double steeples, and, a moving gondola that simulates a helicopter flight as within these groups, into .small, medium and large.

-it moves round the tS,OQO-square-foot model. For one These were cast in epoxy. In the third category fell New Yorker, straining .for n glimpse of his own block the 100,000 structures in New York that arc so unique as well as. the whole city, the six-minute ride was not -skyscrapers, museums, cathedrals, hospitals-that long enough. But at the end of the rirle, the moving short cuts were unthinkable. Every one of these 100,-gorido1a rises to a balci>ny where, debarking at a simu- 000 was hand-made from plexiglass.

The model was built in 300 sections, each 4 feet IJ)'

10 feet, and mounted on a platform three feet high. (The height permits electricians to get under it and adjust the lights.) As administrator and prime mover of the exhibit, Newbold Morris made certain that the city's 9,000 acres of park land, li.3 per cent of the total, are conspicuous in the model. The vivid green park sections are treated with a special type of paint that remains luminous even when the rest of the model is blacked out.

lated 9,000 feet, the visitor can stand as long as he likes to atudy the awesome view ne has there of five boroughs, two rivers and a bay. Indeed, he can spend simulated.days and nights there; the model grows dark ,Periodically and is animated with many hundreds of ·twinkling lights.

The model was built at a cost of $800,000 by Raymond A. Lester Associates, of Thornwood, N. Y., at the suggestioJ.l of Parks Commissioner Newbold Morris. It is up to date as of January 1, 1964. (Ray­mond Lester guesses it would take five men working nearly a month to keep up with the amount of new building in New York each year.)

It took 30 men three years to construct the model. By far the hardest part of the job, according to Mr.

- · Lester, was the labor involved in gathering in forma-- ·tion.. In addition to maps, aerial photographs, and

architects' plans, they depended- on almost daily obser­-vations (especially of Manhattan) to stay current.

Their -work produced all sorts of staggering num­bers. Thero; A\tC a tota\ of 835,000 buildings in N cw Yo~,,Mr!. Y.ter repo_rts, and that is the number on

Mr. Morris hopes to keep the model in the New York City Pavilion (where it occupies space used in non-Fair years as a roller-skating rink) until space can be found for it as a permanent exhibit, perhaps in the projected Civic Center in lower Manhattan. Already it has been ~$!:ful-~ Jllanners;-!.'Notll>.ng ago," Raymond Lester said, "Paul Screvane sat down · in the Hudson River"to-take-a sight· on some -East Side housing." The view the, President of the City Council had from there-the accuracy of the model notwith­standing-w<~s s~riously distorted: no smoke, no noise, no cars, no litter, no people. ,'II

Model City

by John Molleson

) I ..

l

(: \

Page 105: World's Fair: Newsletters 7

set seems to have been designed as a compromise for readings by Sir John Gielgud and Shelley Berman.

On the first afternoon of the present session, the paunchy figure hastened out from the wings and without a word of greeting, plunged into a description of the Bar exam. (One young man gave two or three tentative claps, hut it clearly wasn't that sort of occa­sion.) The Bar is a two-day test, 9 to 5 each day. There are six essay questions in each part, and 120 right-or-wrong questions. The first twenty arc mul­tiple choice, worth, 2,\1 points apiece; of four possi­bilities, two arc obviously absurd; the other two, the troublesome ones, differ only on very fine points. There are also cluster-type problems-a set of facts and questions about them, as well as ~traight true­false tJUcstions on a principle of law.

Then, too, there is a Uth essay tJUcstiun, hasctl on the Canons of Ethics, ''which we won't cuver." This question is not graded, t·xcept in nip ami tuck cases, but if you don't answer it, you can be failed. "So if/you run out of time, briefly note that you ran out of time to show you aren't taking it lightly. If you don't know the answer, and it involves a lawyer or a law clerk, my suggestion is hang the bastard. Then they c~n only say you've been too ethical."

· eAmuch-thumbed and scribbled-upon copy of the Cit!il Practice Law and Rulcs-"the daddy of them all, the father of the country, just like George Wash­ington"-lies ·open on the little table during the lec­tures on procedure. "You come up against a judge who is operating without jurisdiction. Awright, go to daddy. What does the old man say about someone who is doing such a terrible thing?" Professor Sparacio sweeps through the Rules like a power lawn mower, pulling up short occasionally at a rough patch: "A very important Subdivision E changes the rule in a good many cases." "Two-oh-fivc naturally is very important." "Remember this one: A proceedin~ to con­strue a will must be brought on by an order to show cause in the Supreme Court and only in the Supreme Court if no proceeding therefore is pending in the Surrogate Court."

The microphone clipped round his neck permits the professor to escape the little table, and he makes use of the freedom. He waves, he bends, he plucks off his glasses and jabs with them. When he has a special point to make, he moves to the front of the stage and seems about to lurch at the first row. "If they ask you, 'Is an action for pantygirdlcoo'-what­ever that is, you don't have to know-'institutcd by a summons?' the answer is Yes. Any action for any­thing is instituted by a summons.'' . His voice is husky, tough in the Brooklyn man­

ner; in his mouth, "ccrtiorary" sounds like the family next door. His language is expressive. When, for the sake of instruction, he presents an untenable ar­gument, he counters it with "Chapeau, brother," which he translates privately as "In your hat." Or Clli ti pare ca cia it which means \Vhatdyathink, anyhow? Como si chiama means thingamajig. His students don't know quite what to make of these phrases the first day, but after a few sessions they catch on

His technique is to read out the trade-magazine specifications of a statute, restate them in simpler, more picturesque language, then restate them again and yet again, until they arc crystal-clear to the jani­tor passing through. If it is a particularly compli­cated or test-prone provision, he promises: "\V c'll hit that again." He turns a bewildering paragraph on a statute of limitations into a simple rule: "Re­member this: Never do the statutes cut down your allotted period of limitations. Sometimes, they give you

" . . . Nearly one-third of the law­sf'lwol graduates iaki11g the Bar exam this 'lueek knO'lu Charles Sparacio, 'lolw uses the bawdy joke and the mild cuss to get down to basics

,

'

more time. Never less." He salts legal phraseology with colloquialisms. "The action was tried as an equitable action, but the jury brought in a finding for the plaintiff of $2,000. The jury goofed."

His stock of slightly different ways of making a given point is full to overflowing. "Supreme Court judges arc assigned to their jobs by the Appellate Division. Just as in the first, second, third semesters you're assigned subjects and classrooms, so the judges an~ assigned subjects and rooms. When a judge has a had record, they make him clean the toilets."

He goes always from the general to the specific. ''\Vh<'never you make a motion, keep this in the back of your crock-you should set forth the jurisdictional facts. In one case the complaint alleged the plaintiff was induce<! to enter into a contract because the de­fendant ma<le false material representations concern· ing' the 0\\'lll'I'Ship of rea) Jli'Opt:rty. ,\wright. flut when, what day? Where? To whom? What did he say? What words did he use?"

He draws liberally on a fund of easy-to-remember cases, some from previous Bar exams. To elucidate the nature of a summary judgment, he tells of two men who made wills. "One fellow said: 'I am going to Europe and I am going to return. If I do not re­turn, this is my will.' Awright. Clearly a conditional will. The other fellow said : 'I am going on a trip abroad. This is my will.' Now what did he intend by that language? Was it conditional, or merely ex­pressing that which induced him finally to make a "ill' The motion fur 'ununary judgment was denied; it was a trya!Jle case."

Now and then he offers a joke which coming from someone else might seem donnish. Describing the predicament of the young man in a paternity pro­ceeding who was only one of many intimates of the unwed mother, he says: "The court applies the law of negotiable instruments: If you can't get the maker, get the endorser.''

:J/: impresses upon students that to establish a case of rape, you have to prove that the female resisted to the utmost. "This is the kick-bite-scratch-scream rule. It can't be a question of your lips tell me No-No, but there's Yes-Y cs in your eyes.''

Although he confesses to being tone-deaf, he is conuuctor of the law school glee club, which gives him a chance to turn legal concepts into Calypso, as in ''Shelley's Case":

IYhcn a remai11da }'Oil did create To tl1c heirs of 11 tcucmt of a life estate; Tile lcucwt look 1111 in-ta-cst therein Because of legal shcllalli!Jall. From time to time he rouses his students with,

"Xow look ... what's this question about? It's an dective vou didn't have in school? You were absent that day-?" He never lets them forget why they are at the Academy of ~Iusic: "You've got to he careful ahout this on the multiple choice." He never takes them so far out into the ocean of law that they lose sight of the rock of the coming exam. "When they ask you the qucstion-'May a judge sign an order to show cause outside of his district?' ... Certainly he may. lie's acting as a judge out of court.''

At least 12 persons, clerks in law offices, who never attended law school have passed the Bar after sitting in on Professor Sparacio's course. "If you gave me a hundred average kids, in time I could get them all through the Bar. If they don't make it in July, all they do is come hack and nine out of 10 chances they'll make it in December." .11

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7/64·Rll5

UIIIIPHERE ....... NEW YORK WORLD'S FAIR 1964·1965 CORPORATION INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARK FLUSHING 52, N.Y. • TELEPHONE· AREA CODE 212-WF 4-1964 • CABLE ADDRESS "WORLDSFAIR"

PIACI: THAOUOH UNDERSTANDING --.. @) ............

NEWS: REFER INQUIRIES TO:

Peter McDonnell Jerome Edelberg Joyce Martin

EOR IMMEDIATE RELEASE

- WF 4-6531 - WF 4-6541 - WF 4-6543

ROBERT MOSES PRESIDENT

July 17, 1964

WORLD'S FAIR PROGRAM HIGHLIGHTS FOR MONDAY, JULY 20

NEW YORK WORLD'S FAIR, July 17 -- Monday at the Fair, a day which

has consistently proved to be one or the most popular of the week from

the attendance standpoint, has been designated as "Boeing Supervisors•

Club Day", "South Bend Lathe, Inc. Day 11,

11Mercer county Day", and

"Franklin county Day".

The Franklin county Day program at the New York State Pavilion

will get under way at 11:30 A.M. when the Chateaugay Central School

Band gives the first of its four concerts. At noon, the St. Regis

Mohawk 4H Club performs Indian Dances and repeats these dances three

times throughout the day. Paul Smith's College Woodmen's Team will

demonstrate sawing, chopping and peeling wood, three times, and The

Swinging 20 from Franklin Academy, will also perform three times at

scattered intervals. The Emanons, a rock 'n' roll group featuring

Beetle songs, will perform at 1:30, 4 and 8 P.M.

At 10 A.M. the Southern Illinois University Alumni Association

will hold ceremonies during which President Delyte w. Morrie will

present books to the Illinois Pavilion's library. Former Senator

R. G. Crissenberry of Illinois, will also speak on "Lincoln Land."

The third floor of the Pavilion of American Interiors will house

the opening of an exhibit by the Ward Furniture Manufacturing Co.,

FROM: Wm. J. Donoghue Corporation 10 Columbus Circle, N.Y.C.

(more)

Page 107: World's Fair: Newsletters 7

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entitled "Beauty and the Budget". The two-room exhibit will be in a

fantasy forest setting in which Beauty (the princess) and the Budget

(the prince) depict the story of good furniture design at moderate

prices.

At 11 A.M. the Chunky Corp. will sponsor a ceremony awarding a

year's supply of candy and a replacement dog to Peter Ormand, an 11-

year-old boy who aided in the return of a lost dog to its California

owner. Jack Sterling of CBS, and Alvin Erlich, Executive Vice

President of Chunky Corp., will participate in the ceremony.

The United Cerebral Palsy Association will be Hospitality

Hostesses at the Better Living Center's Official Women's Hospitality

Center-Purex Penthouse.

The noon Rotary Club luncheon and meeting at the Texas Pavilions

Restaurant will be hosted by the Rotary Club of Port Washington, N.Y.,

725. The Federal Pavilion will present an afternoon program that will

feature the Nebraska-Wesleyan University Concert Choir at 2 P.M.; the

Beni-Kedem Shriners Band of Charleston, w. va. at 4 P.M. and a calypso

band presented by the Afro-Arts Council of New York at 6 P.M.

Modern and folk dance routines will be performed at the New

England States Exhibition by the Sally Zyla Dance Studio of Manchester

N. H. at 1:30 P.M.

The RCA Pavilion will feature "Steinway's Concert in Miniature",

a Color Central aeries featuring Olegna Fuschi, pianist, at 2 P.M.,

the CARE presentation of "Excursion to Korea" at 6 P.M. and the color

taping of a fashion show, "Day in Hawaii", sponsored by the Hawaiian

Pavilion at 8 P.M.

The Tiparillo Band Pavilion will host the Ansar Temple Band of

Springfield, Illinois in concert at 7:45 P.M. and the Beaverbrook

Music Camp concert from Pocono Pines, Pa. at 2:30 P.M.

ENTERTAINMENT CONTINUES IN THE LAKE AMUSEr.ffiNT AREA UNTIL 2 A.M.

# # #

Page 108: World's Fair: Newsletters 7

7/64•Rll4 UNISPHERE 01861

NEW YORK WORLD'S FAIR 1964-1965 CORPORATION INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARK FLUSHING 52, N.Y. • TELEPHONE- AREA CODE 212-WF 4-1964 • CABLE ADDRESS "WORLDSFAIR"

PEACE THROUO" UNDERITANOINO --· ~--...

NEWS: REFER INQUIRIES TO:

Peter McDonnell - WF 4-6531 Jerome Edelberg - WF 4-6541 Joyce Martin - WF 4-6543

FOR IMMEDIATE RELEASE

ROBERT MOSES PRESIDENT

July 17, 1964

NEW YORK WORLD'S FAIR, July 17 -- "A day never to be forgotten,"

was the way Guy Lombardo summed up the whirlwind of activities that

marked his "Day" at the World's Fair today {July 17).

Fair President Robert Mose~ presented the maestro with a World's

Pair Silver Medallion for "his contributions to the entertainment,

musical and sports worlds. 11

Lombardo then toured the various pavilions of the countries that

were visited by Phileas Fogg, star of his Jones Beach show "Around the

World in 80 Days."

TWo stars of the Jones Beach show, Passepartout {Robert Clary)

and ~~ry Lou (Jane Laughlin) accompanied Lombardo to the Spanish

Pavilion, India and Hong Kong, where Guy was feted. At the Hollywood

Pavilion, his baton was immortalized in concrete.

Lombardo then hustled off to the Marine Theatre at Jones Beach

to receive a plaque from Dan Grossi, President, of the Press

Photographers• Association, for 11his role in making photographic news

tn entertainment and sport."

Soon after this presentation, Lombardo left by helicopter for the

World's Fair, where his usual evening stint at the Ttparillo Band

Pavilion was highlighted with five other citations.

The Yale and Towne Corporation gave him a gold Yale achievement

key; Decca Records presented him with a gold record for the great

FROM: Wm. J. Donoghue Corporation 10 Columbus Circle, N.Y.C.

(more)

Page 109: World's Fair: Newsletters 7

7/64 .. Rl14

number ot hit songs played by the Royal Canadians; Local 802,

Musicians• Union, gave him a plaque for his "encouragement ot live

music"; the Long I•land Recreation Association presented him with the

"Good Guy Award" for bringing family entertainment to Long Island as

"exemplified by his 'Around the World in 80 Days, •" at Jones Beaoh and

General Cigar presented him with a gold humidor for his "contributions

to music."

# # #

Page 110: World's Fair: Newsletters 7

7/64-Rl07 UNISPHERE

NEW YORK WORLD'S FAIR 1964-1965 CORPORATION INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARK FLUSHING 52, N.Y. • TELEPHONE· AREA CODE 212-WF 4-1964 • CABLE ADDRESS "WORLOSFAIR"

PC/ICC fHAOUOH UNOERITANOINO --.. s---NEWS:

REFER INQUIRIES TO: Peter McDonnell Jerome Edelberg Joyce Martin

- WF 4-6531 - WF 4-6541

WF 4-6543

FOR FsELEASE: AT NOON, SATURDAY, JULY 18

ROBERT MOSES PRESIDENT

July 17, 1964

WORLD'S FAIR PROGRAM HIGHLIGHTS FOR SUNDAY, JULY 19

NEW YORK WORLD'S FAIR, July 17 ·- Five important "Days" will be

celebrated at the World's Fair on Sunday, July 19:

Lutheran Day will be marked by special programs both at the

Protestant-Orthodox Center and the World's Fair Pavilion; Nebraska

State Day will be celebrated by the visit of Governor Frank B.

Morrison; Ukrainian Nationality Day Will have a special program ot

events at the Singer Bowl; Mercer County Day will be celebrated at the

N. J. Tercentenary Pavilion; and Port Cheeter~Rye Town-Rye City Day

will have its program at the New York State Pavilion.

Nearly 100 or the nation's top men and women paddlers will com­

pete tn the World's Fair Canoe championships, sponsored by the American

Canoe Association, at Flushing Meadow Lake on the World's Fair Site.

Admission to the races in one or the oldest competitive sports in

America (1880) will be free to Fairgoers. Starting time is 1 P.M.

Sunday is also the beginning or Shrine Week at the Fair. TWo

hundred thousand members of the Ancient Arabic Order or the Nobles of

the r.fystic Shrine of North America, in their fezzes and Middle Eastern­

style regalia, are expected to swarm over the World's Fair during

their annual convention, July 19 through 25, in New York City, Since

all Shriners are Masons, their headquarters will be the Masonic

Brotherhood Center.

FROM: Wm. J. Donoghue Corporation 10 Columbus Circle, N.Y.C.

(more)

Page 111: World's Fair: Newsletters 7

7/64-Rl07

MUscular Dystrophy Associations of America, Inc. will benefit from

the proceeds or the marathon rock 'n roll show which will start at noon

and continue until 10 P.M. in the Cavalcade of custom Cars exhibit at

the Transportation and Travel Pavilion.

Lutheran Day begins with Sunday morning worship at 11 A.M. in the

Protestant Orthodox Center Theatre, led by the Host Church, St. John's

Evangelical Lutheran Church of the Bronx, Rev. Jack H. Traugott,

Pastor. At noon in the Court of Christian Pioneers, the Ancient Ftte

and Drum Corps of Good Shepherd Lutheran Church, Plainview, L. I. will

present a musical program. At 12:15 P,M. at the Center, eight of the

thirty-tour pylons presented by members of the Lutheran Church will be

dedicated. A brief worship service led by Rev. Traugott Will be held

in the Center's Theatre at 4 P.M. The St. John's Evangelical Lutheran

Church Choir will sing, and Mr. Irwin Juslin will give a brief piano

recital. The main portion of the day's activities, The Lutheran

Festival, will take place at the World's Fair Pavilion from 7 to 10

P.M. Three national Presidents or the various branches of the Lutheran

Church will be among the speakers.

Gov. Frank B. Morrison and his official party will arrive at New

Amsterdam Gate (No. 2) at 1:30 P.M. for the celebration of Nebraska

State Day at the Fair. From 2:15 to 5 P.M., Nebraska Day programs at

the T1parillo Band Pavilion will feature singing and dancing by the

Nebraska Wesleyan University Choir and the Scottsbluff High School

Band. At 5 P.M. the Governor and his party will attend a reception

and dinner at the Pan-American Patio, in the Industrial Area.

Chinese artist Wang Chi-yuan will present his art at the RCA

Pavilion from 11 A.M. to 12:30 P.M. and demonstrate the techniques of

Chinese painting at the Pavilion of the Republic or China from 2 to

5 P,M. and again from 7 to 9 P.M.

Senator Kenneth B. Keating of New York will visit the Better

Living Center from 1:30 to 3:15 P,M, and then go to the Singer Bowl

for the Ukrainian Nationality Day Folk Festival.

Richie Guerin will be the official host at the Schaefer Center

from noon to 3 P.M.

(more)

Page 112: World's Fair: Newsletters 7

7/64•Rl07

- 3-

Bourbon Street will offer a full program of Dixieland and Jazz,

plus a South Seas Review; from 4 to 7 P.M., the Tat Sisters will

present their South Seas Review in Danceland; from 7 P.M. until 2 A.M.,

Maynard Ferguson and his band will alternate with carl Holmes and The

Commanders. Instrumentalists will play at Jazzland from noon until 7

P.M. when the Dukes of Dixieland move in, alternating with the Al

Morrell Trio and Lea Demerle until 2 A.M. The Bistro along Bourbon

Street features the Bob Kay Trio from 9 P.M. until 2 A.M., and next

door at The Balcony, the Oheertones will entertain from noon to 7 P.M.

when the Bobby Green Trio take over and play until 2 A.M.

At the New York State Pavilion the program will begin at 10:30

A.M. and continue through 10 P.M. It will include rook •n• roll,

instrumental groups, choral groups, drum majorettes, tap and ballet

groups, a pantomime duet, and a company of twirlers.

Guy Lombardo and his Royal Canadians will play for tree public

dancing trom 9:30 P.M. to 12:30 A,M. at the T1par1llo Band Pavilion.

Although the exhibits in the Federal and States, Industrial,

International and Transportation Areas close at 10 P.M., entertain­

ment continues in the Lake Amusement Area until 2 A.M.

# #

Page 113: World's Fair: Newsletters 7

7/64-Rl08 UN I SPHERE ote&l

NEW YORK WORLD'S FAIR 1964-1965 CORPORATION INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARK FLUSHING 52, N.Y. • TELEPHONE· AREA CODE 212-WF 4-1964 • CABLE ADDRESS "WORLDSFAIR"

fi'EACr fHIIIIOUGH UNDEAaTANOINO --· Ei---

NEWS: REFER INQUIRIES TO:

Peter McDonnell Jerome Edelberg Joyce Martin

lOR IMMFJ>IATE RELEASE

- WF 4-6531 WF 4-6541

- WF 4-6543

ROBERT MOSES PRESIDENT

July 171 1964

SHRINE WEEK AT THE WORLD'S FAIR JULY 19·25

NEW YORK WORLD'S FAIR, July 17 -- Two hundred thousand members

ot the Ancient Arabic Order of the Nobles of the Mystic Shrine of

North America, in their fezzes and Middle Eastern-style regalia, are

expected to swarm over the World's Fair during their annual conven­

tion, July 19-25, in New York City. Since all Shriners are Masons,

their headquarters at the Fair will be the Masonic Brotherhood Center.

The oldest Masonic treasure on eXhibit at the Masonic Pavilion

is the famous Regius Poem, wr~tten in 1390, when King Richard II

reigned in England. The newest exhibit 1s a pictorial display of the

latest Shrine project -- Children's Burns Institutes -- at Boston,

Galveston, and Cincinnati. These join the 17 hospitals for Crippled

Children supported by the Shriners, whose slogan is "Fun and

Philanthropy."

Many of the 300,000 Masons in New York State will help to

celebrate "Shrine Day" at the World's Fair on July 23. The Shriners

from 167 Temples will march through the Fairgrounds to Shea Stadium,

home of the New York Mete which seats 55,000 persons, for a grand

finale.

The public is invited to watch the colorful spectacle of Shrine

drills, horse patrols and marches, and to hear the Oriental, brass and

kiltie bands and the drum and bugle corps. Tickets at $2 will be on

aale at the gate of Shea Stadium.

FROM: Wm. J. Donoghue Corporation 10 Columbus Circle, N.Y.C.

# # #

Page 114: World's Fair: Newsletters 7

7/64-Rl06 U·MISPHERE

NEW YORK WORLD'S FAIR 1964-1965 CORPORATION INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARK FLUSHING 52, N.Y. • TELEPHONE· AREA CODE 212·WF 4·1964 o CABLE ADDRESS "WORLOSFAIR"

fl~ACE THROUGH UNOEIISTANDINO --.. ~--...

NEWS: REFER INQUIRIES TO:

Peter McDonnell Jerome Edelberg Joyce Martin

POR ~MMJD!ATE RELEASE

- WF 4-6531 WF 4-6541 t'IF 4-6543

ROBERT MOSES PRESIDENT

July 17, 1964

NEW YORK WORLD'S FAIR, July 17 -- Peter Ormand, the 11-year-old

Glen cove, L. I., lad who became a celebrity recently when he aided in

the return of a lost dog to its El Monte, California owners, will be

rewarded with a day at the New York World's Fair (Monday, July 20). a

year's supply of candy and a new dog.

Peter found the lost dog in Glen Cove and discovered a Los

Angeles license on its collar. When he and his parents, Mr. and Mrs.

Raymond J. Ormand, contacted the owners, Mr. and Mrs. Thomas Cardenas

of El Monte, they were told that the dog had been missing for five

months. Peter and his parents arranged for the return of the dog

through the Olen Cove ASPCA Shelter.

On Monday, Peter, his parents, and his brother and sister will

tour the Fair as guests of the Chunky candy Corp. At an 11 A.M.

ceremony at Chunky's Fair exhibit, the youngster will receive a 12-

month supply of candy, Chunky's "Candy Taster Award," and a Pekingese

dog to replace the three-year-old Peke "Rock~e" who was returned to

his owners.

Jack Sterling, CBS radio personality who helped arrange for the

presentations, and Alvin Erlich, Executive Vice President of Chunky

Corp., will participate in the ceremony.

FROM: Wm. J. Donoghue Corporation 10 Columbus Circle, N.Y.C.

# # #

Page 115: World's Fair: Newsletters 7

7/64•Rl20 UNISPH£RE 01061

II N EW y 0 R K w 0 R L DIs FA I R 1 9 6 4 -19 6 5 c 0 R p 0 RAT I 0 N INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARK FLUSHING 52, N.Y. • TELEPHONE· AREA CODE 212·WF 4-1964 • CABLE ADDRESS "WORLDSFAIR"

.. £ACC.: THROUGH UMOCRITANDlNO __ .. ~---

NEWS: REFER INQUIRIES TO:

Peter McDonnell Jerome Edelberg Joyce Marttn

• WF 4-6531 - WF 4-6541 - WF 4·6543

PQR RELEASE: AT NOON, TUESDAY, JULY f!l 1 1964

ROBERT MOSES PRESIDENT

July 20, 1964

WORLD'S FAIR PROGRAM HIGHLIGHTS FOR WEDNESDAY, JULY 22

NEW YORK WORLD'S FAIR, July 20 -- At least three "Georgia

Peaches 11 will be on display at the Fair on Wednesday when Georgia's

Governor Carl E. Sanders will include in his official party tor

Georgia State Day at the Fair, "Mise Georgia," Vivian Davis, "Mrs.

Georgia," r~rs. Elaine Whitehurst and "Mise See Georgia First,"

Sheila Stringer.

Immediately after arriving at the Rodman Street Gate (No. 7)

at 11 A.M., Gov. Sanders and h1s party will go to the Better Living

Center where he will unveil historical markers at the exhibit site

of the famed Civil War Rail Road Engine, "The General", He will

continue his plaque-unveiling ritual at the AMF Monorail in the Lake

Amusement Area, and then, thr.·oughout the afternoon, tour the Fair­

grounds, making special stops at the Coca-Cola and Tiparillo Band

Pavilions.

In the evening, at 8:30, Miss Georgia will illuminate the Tow~r

ot Light, and at the Tipartllo Band Pavilion, where Guy Lombardo and

his Royal Canadians provide 11The Sweetest Music This Side of Heaven"

nightly for free public dancing, will salute the State or Georgia.

It will also be "Nimrod Day" at the Fair (the Nimrod is a low­

priced portable trailer that sleeps 10), At the New York State

Pavilion there will be a program celebrating Herkimer County Day.

FROM: Wm. J. Donoghue Corporation 10 Columbus Circle, N.Y.C.

(more)

Page 116: World's Fair: Newsletters 7

7/64·Rl20

The Lake Amusement Area will be festive and alive with music all

afternoon and evening on Wednesday, as various bands give tree outdoor

concerts. At 2:30 P.M. it will be the Ithaca H.s. Band; at 4 P.M.1

The Imperials Baton & Drum Corps or Parma, Ohio, and at 1 P.M., the.

Al Malaikah Shrine Chanters.

At 3 P.M. John Van Koert, a noted designer, will speak on the

"Influence or Expositions and Fairs on Interior Design'' at the

Decorating Theatre on the third floor or the Pavilion or American

Interiors.

A highlight of Herkimer County Day at the New York State Pavilion

will be the appearance of the Herkimer County Dairy Queen, Miss

Virginia Welden. On the same program, Frances Vennera and Joyce

watson will star in "Slaughter on lOth Avenue" folloWing an exhibition

of modern jazz dancing by Lois Carswell. Throughout the day there

will be continuous entertainment by bands, rock •n• roll groups and

others.

Paul Lavalle will conduct the Band or America, one of America's

great musical groups, at the Court of Universe at the Pool of Industry

The concert, scheduled from 7:15 to 8:40 P.M. every day, is free to

Fairgoers.

The RCA Pavilion will present the color video taping or the

Ithaca Youth Band at 10 A.M., "Food at the Fair", featuring the

Malaysian Pavilion at 3 P.M. 6 and CARE presents "Excursion to Hong

Kong" at 6 P.M.

The World's Fair Pavilion Will present Teen-age Physical Fitness

Competition at 11 A.M., McLure's Student Band of Littleton, N.H. at

3 P.M., and the Million Dollar Shrine Band, Al Malaikah Temple of Los

Angeles, Calif., at 6:30 P.M.

The noon Rotary Club luncheon and meeting at the Texas Pavilions

Restaurant will be hosted by the Patchogue Club, 725, and the Bellport

N.Y. Club, 725, will be co-host.

The United Cerebral Palsy Association, Inc. will be Hospitality

Hostesses at the Better Living Center's Women's Hospitality Center­

Purex Penthouse from 11 A.r.t. to 6 P.M.

(more)

Page 117: World's Fair: Newsletters 7

7/64-Rl20 - 3 -

At the Illinois Pavilion, Mayor Wes Olson will preside over a

Quincy Day tribute. Quincy. Ill. was the site or one or the Lincoln-

Douglas debates.

At the New England States Exhibition at 1:30 P.M. there will be

oratt demonstrations by men from Shaker Village, Hancock, Mass.

Shaker Singers in costume will present a program or early Shaker

Music.

ENTERTAINMENT CONTINUES IN THE IAKE AMUSEMENT AREA UNTIL 2 A.M.

I{

'ir # #

Page 118: World's Fair: Newsletters 7

7/64-Rll6 U N I S P H £ R E I toot

NEW YORK WORLD' INTERNATIONAL EXP Sl ION AT FLUSHING MEADOW PARK FLUSHING 52, N.Y. • TELEPHONE· AR CODE 212·WF 4·1964 • CABLE ADDRESS "WORLDSFAIR"

PIACC ~HROUOH ROBERT MOSES UNDI:IIIaTANOoNa PRESIDENT __ .. @)--....

NEWS: REFER INQUIRIES TO:

Peter J. McDonnell Jerome Edelberg Joyce Martin Bill Whitehouse

• WF 4-6531 WF 4-6541 WF 4-6543

- WF 4-6553

July 20, 1964

NEW YORK 1264·1962 WORLD'S FAIR NEWSLETTER NO, 44

Silver Buffalo Award to Robert Moses ••••

Tenzing Norgay Visit ••••

Visit or General Hartel, •••

American Bankers Assoc. National Automation Day-Sarnort lunch •• ,.

coast Guard Sate Boating,,,,

Irish Postage Stamps,,,,

Prettiest Legs at Fair •• ,.

UAR Pavilion drawing by Miss France ot Cairo Trip winner ••••

Ouy Lombardo Day ••••

Maryland Pavilion lunch for Hawaiians,,,,

Hall of Education audio-visual demonstration, •••

Pet Milk exhibit money capsule., ••

Alaska Day ••••

Hospital Ship Hope ••••

Singer Bowl Showcase or Stars ••••

Six Brazilian Congressmen visit ••••

Danish Trade Minister ••••

16 millionth visitor ••• ,

Tat Sisters at Bourbon Street East ••••

Shot heard round the World's Fair ••••

Sierra Leone Teacher Corps visit Pavilion ••••

Mexico Section at Texas Pavilions ••••

Two Millionth Visitor at Pepsi-Cola ••••

Sports Round-up ••••

FROM: Wm. J. Donoghue Corporation 10 Columbus Circle, N.Y.C.

- 0-

(more)

Page 119: World's Fair: Newsletters 7

Newsletter ••• 7/64-Rll6 - 2 -

Before a distinguished group of Boy Scout executives, Robert

Moses, World's Fair President, received the Silver Buffalo Medal f'or

his contributions as "a builder, lecturer, and a friend of' youth."

This is the highest award the Boy Scouts of' America can give and it

has been presented to only handful of' distinguished Americans including

former presidents Hoover, Roosevelt, Truman, Eisenhower, and Tart. The

award was presented to Mr. Moses by Thomas J. Watson, Jr., president or

the BSA National Council and chairman of IBM.

In receiving the Silver Buffalo, which is worn as a pendant around

the neck and suspended from a red and white silk ribbon, Moses cited

"what the scouting movement has done toward a world of' healthly compe•

tition and recreation, producing honorable and strong young men who

will provide responsible leadership and command the future."

- 0 -

Tenzing Norgay, the 50-year-old Sherpa from Derjeeling, India,

the first man to have reached the summit or the world's highest and

most rugged mountain, Everest (29,028 feet), climbed into the hearts

of thousands or Fair visitors during his "Day 11 at the New York World's

Fair recently.

The modest mountaineer, a trim 135 pounds in his 5 rt. 9 in,

frame, who accompanied Sir Edmund Hillary on his historic ascent of

Mount Everest in May, 1955, was "overwhelmed" by the friendliness and

hospitality of' the people and the "wonderful sights" of the Fair.

Norgay and his wife, Dhaku, were greeted by Allen Beach, the

Fair's Director of' International Exhibits. The Sherpa, who was making

his first trip to the United states, was besieged by admirers for

autographs and a handshake.

From the Federal Pavilion he went to the India Pavilion, where a

party for him was tendered by s. K. Roy, Consul General of India in

New York. At the Boy Scout Exhibit he demonstrated mountain climbing

techniques and rules f'or climbing safety.

- 0 -

(more)

Page 120: World's Fair: Newsletters 7

Newsletter ••• 7/64·Rll6 - 3 -

Brig. Gen. Frederick o. Hartel, retiring Commander or the u.s. Garrison tn Berlin, called the New York World's Fair "marvelous" and

said, "I've never seen anything like it," on his recent visit with hta

wire.

General Hartel, who had commanded the u.s. Garrison in Berlin

since June 30, 1961 and Mrs. Hartel visited the u.s. Pavilion, the

Johnson's Wax Pavilion, the DuPont Pavilion, the Spanish Pavilion,

the Coca-Cola Pavilion and the Vatican Pavilion.

At the Berlin Pavilion the General was greeted with his favorite

song, "Berlin Lurt" (The Bracing Air of Berlin) recorded by the u.s. Army band in Berlin and flown here for the General's visit. The

director or the pavilion presented the General with a porcelain plate

beartng the Brandenburg Gate image.

- 0 -

"Computers will touch off an explosion in the social sciences

comparable to that which we witnessed during the past half century

in the physical sciencee," declared General David Sarnoff, Chairman

or the Board, Radio Corporation or America, at the recent National

Automation Conference Day of the American Bankers Association at the

New York World's Fair.

He spoke to 1,300 senior operating officers from 30 countries

in the Belgium Village Rathskeller, just a "few feet away," he said,

"from where I had the pleasant and memorable privilege or introducing

television to America twenty-five years ago at the 1939-40 New York

World •s Fair."

He told his audience that the use or computers can provide a

"vast opportunity for finding answers to many or our most complex

social problems," and reminded his audience that "we must remain

aware or the limitations of computers as an aid to our leaders in

decision-making processes."

- 0 ...

The u.s. Coast Guard opened its safe boating exhibit at the New

York World's Fair Marina this week with a traditional ribbon cutting

ceremony, Participating in the ceremony were Admiral Edwin J. Roland,

(more)

Page 121: World's Fair: Newsletters 7

Newsletter ••• 7/64-Rll6 - 4 -

commandant of the u.s. Coast Guard; Rear Admiral Chester L. Harding,

commander of the Third Coast Guard District, and Gen. William E. Potter, ·

Pair executive vice president.

The Fiberglas Coast Guard Center at the Fair features a variety ot

exhibits illustrating the many phases of Coast Guard activities that

benefit the recreational boatman, a history ot the Coast Guard and "The

Good Skipper" photographic display showing pointers on sate small boat

operation.

- 0 -

The Irish Government has announced the forthcoming issue of a

stamp bearing the image of the country's impressive pavilion at the

World's Fair. It will bear the inscription "Irish Pavilion-New York

World's Fair 1964-65" as well as the name of the State, "Eire."

- 0 -

Margaret Weiskopf, 19, from Little Neck, L.I., a hostess at the

Johnson's Wax Pavilion has the "Prettiest Legs At The Fair". Jean

Pierre Aumont thinks so; so does Carol Lawrence and Jack Cassidy.

All Made their selection known on Saturday, July 18, when DuPont

invited the Fair's pavilions to send their representatives to the

contest. Twenty-one pavilions did, and DuPont Day at the Fair was a

success.

Carol Madden from Schenectady, N.Y., a hostess at the General

Electric Pavilion was second. Margo Mayor from Detroit, a skater in

Dick Button's Ice-Travaganza was third.

- 0 -

An admission stub from a ticket sold for the Antiquities Museum

of the UAR Pavilion is worth a free one \'reek tL'iP to Egypt. It was

drawn from a drum containing 43,000 ticke:ts by r.Ule. Edith Noel,

France's gift to the Miss Unlverse Contest.

If the holder of ticket number A OC21426 makes himself known by

August let, it's off to Cairo for him. If not, then it's ticket number

B 0010618 that wins. The third alternate is the holder or ticket

number B 00054722, - 0 -

(more)

Page 122: World's Fair: Newsletters 7

Newsletter, •• 7/64·Rll6 - 5 -

Robert Moses, Fair president, took the opportunity on Gu, Lombardo

Day at the Pair to cite the perennial maestro or the Royal Canadians

tor. his performances in the entertainment, music and sports world by

presenting· him with the World's Fair Silver Medallion. Lombardo then

went on a tour or the various pavilions tracing the "Around The World

In 80 Days" trip of Phileas Fogg in the Jones Beach production. He

visited Spain, India, and Hong Kong before the Hollywood Pavilion

immortalized his baton in cement.

He then hustled off to the Marine Theatre in Jones Beach to re•

aetve the Press Photographers• Association plaque, and helicoptered

back almost immediately for a three hour stint at the Tiparillo Band

Shell where he appears nightly. During the evening performance,

Lombardo received the gold Yale Achievement key, from the Yale & Towne

Company; a gold record from Decca; Local 802, Musicians' Union plaque;

the Long Island Recreation Association's "Good Guy Award", and General

Cigar's Gold Humidor.

It was "a day never to be forgotten," commented Guy Lombardo.

- 0-

The Maryland Pavilion recently hosted a luncheon for 21 Hawaiians

visiting the Fair. The fete was given in appreciation for similar

hospitality extended to members of the Maryland World's Fair Commission

Executive Committee who visited Hawaii.

- 0 -

A transcontinental classroom was held recently at the New York

World's Fair.

One hundred and fifty school superintendents attending the

National Elementary Principals Workshop on Instructional Technology

at the University or Oregon in Eugene saw and heard on electronic

audio-visual demonstration originating from the Communication Center

of the Fair's Hall of Education.

The electronic demonstration was provided by Visual Electronics

Corporation and the Systems Coordinator at the Center, in collabora~

tton with American Telephone & Telegraph, whose Bell System Pavilion

is adjacent to the Hall of Education at the Fair.

- 0 .. (more)

Page 123: World's Fair: Newsletters 7

Newsletter ••• - 6-

7/64-Rll6

The Pet Milk exhibit at the New York World's Fair's Better Living

Center is now featuring a large crystal-clear capsule tilled with

currency ranging from pennies to $1,000 bills. The cash will be pre­

sented at the end of each Fair season to the visitor who moat

accurately estimates the total amount in the capsule. The First

National City Bank, New York, supervised placement of money in the

capsule,

- 0 -

"A bunch of the boys were whoop1ng it up," this time to celebrate

Alaska Day at the New York World's Fair recently. The "bunch" was the

official Alaska delegation led by Governor William A. Egan, who was

welcomed at the Fair gate with a kiss and a lei of white carnations

bestowed by Ethel Andrada of the Hawaii Pavilion.

At the Alaska Pavilion he was joined by Renee Guerin, Miss Alaska

of 1964, a group of Chilkat Indians here to represent Alaska at the

pavilion tor the duration of the Fair, and a delegation ot Elks from

11 Alaska B.P.O,E. Lodges,

The official party was feted at luncheon in the Alaska Refresh­

ment Garden where they dined on Alaska king crab, white salmon and

crab salad. At the luncheon, the Governor was formally welcomed to

the Fair by Michael R. Pender, Director or State Exhibits, who pre­

sented him with the flag that had flown over the national capitol on

JUly 3, 1960, the last day on which the 49-star flag was the official

flag of the country. General William E. Potter, Fair Executive Vice

President, then presented a World's Fair Silver Medallion to Governor

Egan.

Alaska Day followed "Christmas in July Week for Alaska" during

which Santa Claus held forth in the state's pavilion for the benefit

ot Governor Egan's Earthquake Reconstruction Fund, Santa made the

Governor a member of the Santa Claus Kingdom of Good Will.

- 0 -

Visitors from all over the nation to the New York World's Fair

who have contributed to Project Hope, the work of the floating medical

center s.s. Hope, but have never seen the great white mercy ship, have

an opportunity or viewing her in miniature.

(more)

Page 124: World's Fair: Newsletters 7

Neweletter ••• 7/64-Rll6 - 1 -

A large replica of the hospital ship and a display describing

the Project Hope program have been placed in the Transportation and

Travel Pavilion.

- 0 -

Singer Bowl at the World's Fair is rapidly becoming a new popular

"showcase of stars 11 in the New York area.

A show was staged recently by the American Guild of Variety

Artists honoring singer Tony Bennett, who received the annual AGVA

Variety Performer of the Year Award, and was emceed by Joey Adams,

president of AGVA.

In the past two weeks alone, such top entertainment personalities

as Louis 11Satchmo" Armstrong, Roberta Peters of the Metropolitan Opera,

count Baste and his internationally famous orchestra, Eddie Condon and

his jazz All-Stars, Blues Singer Jimmy Rushing, Robert Alda, Comic

Joey Ross, and Horace McMahon have appeared in the 15,000 seat

coliseum type theater for free entertainment at the Fair.

Among others who have attracted large audiences to Singer Bowl

are the Harlem Globe-Trotters, Folk Singer Jean Ritchie as the star

of a "Hootenanny" that featured among others the Grandison Singers

and the Irish Ramblers; Antonino Rocca, the uncrowned heavyweight

wrestling champion of the world, and many young athletes who won a

chance at Olympic stardom in trials staged in the Bowl.

In addition, Singer Bowl became an international news dateline

when President LYndon B. Johnson appeared in it on two occasions to

address overflow crowds.

Ex-President DWight D. Eisenhower also made a special trip to

Singer Bowl to speak to 15,000 IBM employees as the climax of IBM Day

at the Fair.

.. 0 ..

Six Brazilian Congressmen, accompanied by u.s. State Department

escorts and interpreters, were welcomed to the New York World 1s Fair

recently by William R. Beckett, Fair Assistant Chief of Protocol.

(more)

Page 125: World's Fair: Newsletters 7

Newsletter ••• 7/64-Rll6 -8-

During their tour of the Fair, the group visited the pavilions

ot Venezuela, cen~~ralamerica•Panama, Spain, vatican, Kodak, IBM, Oooa~

Cola and General Motors. They also viewed the Fair from above w.b1le

riding or.1 the sw1~1s SkY Ride,

- 0 -

The Danish Minister or T~ad~, Industry and Shipping was welcomed

to the New York World's Fair receotly by Governor Charles Poletti,

Pair Vice President for International Affairs and Exhibits.

His Excellency Helmar Baunsgaard was presented with a World's

Pair Medallion by Governor Poletti, then toured the Ford, General

Motors, swedish and IBM Pav111.ons. He lunched at the Denmark Pavilion.

- 0 -

The New York World's F'aL-:t recorded its 16 millionth visitor

recently, She is Mrs. Rhoda Costella or 655 Haws Avenue, NOrristown,

Pa. Accompanied by a friend, Miss Florence Ruth of 5450 North Warnock

Street, Philadelphia, Pa,, she was accorded a V,I,P. tour of the

General Motors, DuPont, General Electric, Coca-cola and Johnson's

Wax pavilions, then dined at the Texas Pavilions.

.. 0 -

East does meet West in all sorts of ways at the New York World's

Fair, The latest meeting occurs daily at the Fair's Bourbon Street

East where eight Chinese beauty queens, the Tat Sisters, appear in a

full-scale musical production called "South Sea Jazz Review,"

The exotic family Tat sing, dance and play a variety of musical

Hawaiian, Tahitian and Samoan instruments.

- 0 -

A "shot heard •round the World's Fair11 was fired recently at

the New York World's Fatr•s New Jersey Tercentenary Pavilion,

The shot was fired from a muzzle-loading flintlook musket similar

to those used by Amerioan troops in the Revolutionary War. It was

primed, loaded, rammed and fired by Cadet Master Sergeant Andrew J,

Putey of the Rutgers University R,O.T,C. Colonial Color Guard~

(more)

Page 126: World's Fair: Newsletters 7

Newsletter ••• 7/64•Rll6 - 9 -

s,mbolically, M/Sgt. Futey fired his musket in front ot the

pavilion's exhibit depicting New Jersey's role as the "cockpit ot

the American Revolution."

.. 0 -

TWenty-five American teachers enroute to teaching posts in Sierra

Leone were the guests of the African Pavilion at the New York World's

Fair recently.

- 0 -

The Gateway to Mexico section or the Texas Pavilions at the New

York World's Fair has been converted into an outdoor night club.

Alcoholic beverages are available, and a three-piece combination will

play daily for dancing from 6 p.m. till closing.

- 0 -

A big moment in a little child's life came to six-year-old

Kathleen Furch of Trenton, N.J. at the Pepsi-Cola Pavilion when she

was regally greeted by Mickey Mouse, Pluto and Goofy as the two

millionth visitor.

Accompanied by her sister Beth, 8, her aunt and uncle, Mr. and

Mrs. Colin A. McDurney, Kathleen was presented with stuffed toy cari­

catures of Mickey, Pluto and Goofy and a certificate for a year•s

supply of Pepsi Cola. The Walt Disney creation, "It's a Small World-­

a Salute to UNICEF", is a popular feature at the pavilion.

- 0 -

Forty-three men and women from five states competed in the three­

day Olympic fencing tryouts at the Pavilion of the World's Fair.

They competed in foils (for distaff fencers), sabre and epee.

Fifteen men and five women were chosen to represent the United States

in the Olympics in Tokyo next October.

Rocky Graziano, former world's middleweight champion and TV star,

was sports host at the Schaefer Center. Rocky signed autographs,

posed for photos and discussed the sport of boxing.

(more)

Page 127: World's Fair: Newsletters 7

'Newsletter, •• -.10-

7/64•Rl16

Membetta of the Baltimore Orioles 1 baseball team made the Mal'Jl&nd .·

Pavilion their principal stopping point on their tour ot the tatr•

grounds.

As part ot the huge sports program jointly sponsored by the

World's Fair •ncS New York City# the Vesper Boat Club of Philadelphia

defeated Harvard and California in the Olympic crew tryouts at Orchard

Beach Lagoon, the Bronx.

# # #

Page 128: World's Fair: Newsletters 7

UIIIS_PHER£ ., ... , ••• --NEW YORK WORLD'S FAIR 19

INTERNATIONAL EXPOSITION AT FLUSHING 52, N.Y. • TELEPHONE· AREA CODE 21

flti:ACE THROUGH UHOEASTANDINO --· ti--....

NEWS: REFER INQUIRIES TO:

Peter McDonnell Jerome Edelberg Joyce Martin

WF 4-6531 - WF 4-6541 - WF 4-6543

FOR RELEASE: AT NOON 1 WEDNESDAY, JULY 22

ROBERT MOSES PRESIDENT

July 21, 1964

WORLD'S FAIR PROGRAM HIGHJJIGHTS FOR THURSDAY, .nJLY 23

NEW YORK WORLD'S FAIR, July 21 -- Shriners Day, and Delaware

County Day (N. Y. State Pavilion), will be celebrated at the Fair on

Thursday.

The Shriners will start their big parade at 6:15 P.M. at the

Parade Grounds. They will follow a route along the Avenue of Progress

and the Avenue of Commerce to the Federal Pavilion. They will exit

from New Amsterdam Gate (No. 2) and proceed to Shea Stadium. The

22,000 Shriners expect to complete their parade by 1:15 A.M.

At 10:30 A.M. the Franklin (N. Y.) Central High School Band will

play at the N. Y. State Pavilion. Hospitality Hostesses at the Better

Living Center's Women's Hospitality Center-Purex Penthouse, will be

from the United Cerebral Palsy Association, Inc. from 11 A.M~ to 6 P.M.

The Delaware Academy and Central School Vocal Ensemble or Delhi,

N, Y., will perform at the N. Y, State Pavilion at 11:30 A.M. and

again at 6:30 P.M.

At noon the luncheon and meeting of the Rotary Club of Roslyn,

N. Y., 725, will be at the Texas Pavilions Restaurant, and at the same

time, the Kiwanis Club lunchevn and meeting will be co-hosted by the

Merrick Club and the East Meadows Club in the British Lion Pub.

I-Joon also finds Larry I-1cNear tn a concert on the Magnavox organ

of the Federal Pavilion, and the Ithaca, N.Y. Youth Band at theN. Y.

State Pavilion.

FROM: Wm. J. Donoghue Corporation 10 Columbus Circle, N. Y.C.

(more)

Page 129: World's Fair: Newsletters 7

7/64-Rl24

- 2 -

At 1 P.M. the Downsville (N. Y.) Central School Girls' Chorus

entertains at the N. Y. State Pavilion and at 1:30 P.M. the Pittsfield,

Mass. Boys Club Tumblers will give an exhibition at the New England

States Exhibition and will repeat the performance at 3:30 P.M.

At 1:45 P.M. the Downsville, N. Y. Central School Band plays at

the N. Y. State Pavilion, The Bel Canto Choir of Quinlan, Texas,

entertains at the Federal Pavilion at 2 P.M., and at 2:30 P.M. the

Vancouver Junior Band from British Columbia, Canada, occupy the band­

shell at the Tiparillo Band Pavilion.

Aunt Tessie's Kids, a group from Davenport, N. Y., will satirize

Jackie Gleason •s "Joe, the Bartender" at the N, Y. State Pavilion at

2:45 P.M. and again at 5 and 7 P.M. At 3 and 7:15 P,M., the Charlotte

Valley Charmonics from Davenport, N. Y, will appear at the N. Y. State

Pavilion followed at 3:45 and 7:45 P.M. by the Delaware County Men's

Choir from Walton, N. Y.

The Band and Glee Club of the Shr1ners Oasis Temple from

Charlotte, N, c., entertain at the T1parillo Band Pavilion at 4 P.M.

and at the same time the Warren Junior ~1il1tary Band from Warren, Ohio,

plays in tne Court of the Universe, and the Newton, Iowa, Senior High

School Band plays at the Federal Pavilion.

The Ripples, a dance music quartet, from Franklin, N, Y., play at

theN, Y. State Pevilion at 5:15 and again at 8:4~ P.M. followed by

the Country Cousins, a country music group, from Andes, N. Y., at

5:45 and 9:15 P.M.

Paul Lavalle conducts the Band of America in a free public

concert at the Court of the Universe at the Pool of Industry beginning

at 7:15 P,M. to 8:40 P.M.

Guy Lombardo and his Royal canadians play for free public dancing

at the Tiparillo Band Pavilion from 9:30 P.M. to 12:30 A.M.

ENTERTAINMENT IN THE LAKE AMUSEMENT AREA CONTINUES UNTIL 2 A,M,

# # #

Page 130: World's Fair: Newsletters 7

7/64•Rl3l UN I SPHERE 0UI61

NEW YORK WORLD'S FAIR 1964-1965 CORPORATION INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARK fLUSHING 52, N.Y. • TELEPHONE· AREA CODE 212-WF 4·1964 • CABLE ADDRESS "WORLDSFAIR"

JIIU.C E THROUGH UNOE,..ITANOINO --· ~----

NEWS: REFER INQUIRIES TO:

Peter McDonnell Jerome Edelberg Joyce Martin

FOR IMMEDIATE RELEASE

- WF 4-6531 • WF 4-6541 - \'IF 4-6543

ROBERT MOSES PRESIDENT

July 22, 1964

NEW YORK WORLD'S FAIR, July 22 -· Utah Governor George D. Clyde

and the 375-voice Salt Lake Mormon Tabernacle Choir will represent the

Beehive State Friday (July 24) on "Pioneer Day" at the New York World's

Fair.

Pair ~fficiale have proclaimed the day to honor Utah, her people .

and .. her pioneer heritage. July 24th is a state holiday in Utah.

Ceremonies for the celebration will begin at 11:15 A,M. on a

special platform in the reflecting pool in front of the Mormon Pavilion.

The world-famous choir will make its first appearance in New York since

1958. Known as the "Singing Voice of the Mormon Church," the world­

renowned choir will fly to New York Friday morning, the day after

singing tor President Lyndon B. Johnson in the White House.

Before leaving for Rochester on another leg of its tour on Monday

morning (July 27), the Mormon choral group will sing concerts in

Carnegie Hall on Friday and Saturday nights. They will make two more

appearances at the World's Fair, including a live broadcast of their

weekly "Music and the Spoken Word" program over CBS Radio at 11:15 A.M.

from the Texas Pavilions Music Hall on Sunday, July 26. The singing,

however, will begin at 10 A.M. Another performance will be an open-air

concert in front of the Mormon Pavilion at 2 P.M. on the same day.

On Friday, the Utah Governor and his official party will be

greeted at the Fair by Robert Moses, President of the New York World's

Fair, and Ambassador Richard c. Patterson, Jr., Chief of Protocol.

FROM: Wm. J. Donoghue Corporation 10 Columbus Circle, N.Y.C.

(more)

Page 131: World's Fair: Newsletters 7

7/64•Rl31

At the ceremonies tn front of the Mormon Pavilion, Mr, Moses wtll

present Qov, Clyde with a Silver World's Fair medallion.

P~iday wtll have special significance to Mormons, not only at the

Pair, but all over the world. It was exactly 117 years ago, on July 24,

1847, that the Mormon Pioneers halted their covered wagons and looked

down for the first time on the Salt Lake Valley. Brigham Young, their

leader, surveyed the barren basin and said, "This is the place". It

•as the beginntng of Utah.

"The Mormon Pavilion, with its replica of the Salt Lake Temple

Towers, stands as a monument to the faith, courage and sacrifice or those hearty pioneers who conquered America's western wilderness and

made the desert •blossom as the rose,'" said Governor Clyde on his

arrival in New York City Tuesday.

# # #

Page 132: World's Fair: Newsletters 7

7/64-Rl35

UNIIPHER£ •... , NEW YORK WORLD'S FAIR 1964-1965 CORPORATION INTERNATIONAL EXPOSITION AT FLUSHING .MEADOW PARK FLUSHING 52, N.Y. • TELEPHONE· AREA CODE 212-WF 4-1964 • CABLE ADDRESS "WORLOSFAIR"

I'IAC:C THIOOUOH tJNOEMTANOtNO --.. 8---NEWS:

REFER INQUIRIES 'l'O:

Peter McDonnell - tVF 4-6531

Jerome Edelberg - t'lF 4-6541

Joyce Martin - ~IF 4-6543

FOR IMMEDIATE RELEASE

ROBERT MOSES PRESIDENT

July 22, 1964

NEW YORK WORLD'S FAIR, July 22 -- The World's Fair

passed its three-month anniversary today (July 22) with the

attendance figure rapidly approaching the seventeen and a

half million mark. Not leas than 40 million visitors are

expeo.ted to pass through the gates in Flushing Meadow Park

before the closing date of the first year, October 18, 1964.

The second year, starting April 21, 1965, is expected

to attract more than 30 million visitors before the final

closing date of October 17, 1965.

FROM: Wm. J. Donoghue Corporation 10 Columbus Circle, N.Y.C.

# # #

Page 133: World's Fair: Newsletters 7

7/64-Rl38 EX UNtSPHERE 01801

NEW YORK WORLD'S FAIR 1964-1965 CORPORATION INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARK FLUSHING 52, N.Y. • TELEPHONE- AREA CODE 212-WF 4-1964 • CABLE ADDRESS "WORLOSFAIR"

PI:ACI: THROUGH UNDEAITAfrriOINQ -- .. @>---

NEWS: Froma Gilbert A. Robinson

60 West 60th Street New York, N. Y. 10023

Phone 1 CO 5·1844

ROBERT MOSES PRESIDENT

July 23, 1964

CHRISTIAN SCIENCE DAY AT THE WORID•S FAIR, SUNDAY, JULY 26

Thousands of Christian Scientists from all parts of the United

States will visit the New York World's Fair this Sunday (July 26) in

celebration of "Christian Science Day at the Fair."

Highlighting the day will be a talk at 3:30 P.M. in the Singer

Bowl when Herbert E. Rieke, of Indianapolis, Indiana, a member of the

Christian Science Board of Lectureship, will speak before an estimated

audience or 16,000 non~Christian Scientists and Christian Scientists.

His theme will be: "Discovering Peaceful Relationships. "

In an open invitation to the public to attend this lecture, Mr.

Arthur Davies, or New York City, Chairman of the Joint Lecture Com­

mittee, said:

'~isoordant relationships strike bold challenges today from the

dinner table to the conference room ••• rrom the city streets or the

west to the rice paddies of the east. A radically different approach,

an effective means of handling this problem by individuals and

organizations is the pressing need of this hour. Christian Science

offers such an answer."

During the day, the giant carillon atop the 110-foot Coca-Cola

tower will ring out well-known Christian Science hymns, among them

several by the discoverer and founder of Christian Science, Mary Baker

Eddy. In the evening, Mr. Hobson Mlller, of New York City, Chairman

of the Executive Committee in charge of the Christian Science Pavilion

FROM: Wm. J. Donoghue Corporation 10 Columbus Circle, N.Y.C.

(more)

Page 134: World's Fair: Newsletters 7

7/64·Rl38 EX

- 2 -

at the Fair, will officiate at the lighting or the twelve-billion

oandlepower Tower of Light at the Electric Power and ~ght Pavilion.

or particular interest to the Christian Scientists will be their

own pavilion, located in the International Area. This is an unusual

structure built in the shape of a seven-pointed star, dominated by a

glass sky dome, and surrounded by a pool of water and fourteen

fountains, the design or the noted American architect, Edward Durell

Stone.

# # #

Page 135: World's Fair: Newsletters 7

7/64-Rl39

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PEAC£ THAOUOH UND£ASTANOINO --"' @>---

NEWS: REFER INQUIRIES TO:

Peter McDonnell - WF 4-6531 Jerome Edelberg - WF 4-6541 Joyce Martin - WF 4-6543

FOR RELEASE:, AT NOON, FRIDAY, JULY 24

ROBERT MOSES PRESIDENT

July 23, 1964

WORLD'S FAIR PROGRM1 HIGHLIGHTS FOR SATURDAY, JULY 25

NEW YORK WORLD'S FAIR, July 23 -- The strains of Latin American

music, the gay clicking of dancing heels and the swirls of brightly

colored skirts will emanate from the New York State Pavilion trom

10:30 A,M, to 10 P.M. on Saturday when Puerto Rico Day is celebrated

there. The occasion will be a gay fiesta.

The following entertainment has been scheduled: The Trio Alma

Mayaguezana, The Vieques Steel Band (Aaooiacion Hijos de Vieques,

Bronx), The Tina Ramirez Dancers from the 92nd St. YMHA, The Caribbean

Combo from the Centro Cultural y Recreativo, Bronx, and The Carmin

Luis Dancers (Escuelas de Bailes Espanoles Carmin Luis, New York City),

Between 3:15 and 4:45 P.M. the highlight of the day's program

will be presented when excerpts from the first Puerto Rican musical

comedy staged in New York, "La Jibara", will be performed, The score

of "La Jibara" was composed by Bobby Collazo, with book and lyrics by

Felix Antelo, Following the presentation of the musical comedy, a

program of Puerto Rican mountain music will be rendered by Ramito y Su

Conjunto, and at 4:15 P,M,, Chuito Velez and his Club Caborrojeno

Orchestra will play. The orchestra will feature vocalist Blas

Hel"nandez and accordion accompanist, Enriquez Mendez.

At 10 A,M, General Praphat Charusath1an, Deputy Prime Minister

and Minister of the Interior of Tha1land 1 and his official party will

FROM: Wm. J. Donoghue Corporation 10 Columbus Circle, N.Y.C.

(more)

Page 136: World's Fair: Newsletters 7

7/64-Rl39

- 2 -

arrive at New Amsterdam Gate (No. 2) where they will be greeted by

Dr. George Bennett, or International Affairs and Exhibits, and

Dr. Roberto o. de Mendoza, Fair Assistant Chief of Protocol •. After

visiting the Thailand Pavilion at 10:10 A.M., the party will be

greeted at the Federal Pavilion at 10:45 A,M. by Ambassador Norman K.

Winston, United States Commissioner.

The party's itinerary will include visits to Ford, General Motors

and the New York State Exhibits prior to a 1:10 P.M. luncheon hosted

by the Fair Corporation at the Malaysian Pavilion. After the

luncheon, the party will tour the Pepsi-Cola, General Electric, RCA,

Johnson's Wax, Spain, United Arab Republic, Philippines and Indonesia

Pavilions, returning to the Thailand Pavilion at 7 P.M. for a dinner

hosted by Miss Nid of the "Nid of Thailand" restaurant.

Programs at the RCA Exhibit on Saturday include an 11:30 A.M.

interview with Dr. Carl Steinberg, Director of the Mohawk Valley

Chorus; a noon color video taping of the Mormon Tabernacle Choir

Double Quartet; a 2 P.M. Color Central Series program, "Food at the

Fair," featuring food from the Festival •64 the American Restaurant,

and an 8 P.M. Color Central Series program featuring the Protestant

and Orthodox Center.

At 4 P.M,, the Boy Scouts of America will present a drum and

bugle corps concert and Indian dances at the Federal Pavilion.

Saturday will be the sixth day of Jamboree Boy Scout Week.

The noon Rotary Club luncheon and meeting at the Texas Pavilions

Restaurant will be hosted by the Rotary Club of Huntington, N. Y., 725.

Bobbie Hull, the Chicago Black Hawks star ice hookey player,

frequently referred to as "the Golden Boy of Hocl~ey," will be Sports

Host for the weekend at the Schaefer Center. He will be present from

noon to 3 P.M. and from 5 to 7 P.M. to greet his fans, sign autographs

and answer questions.

At 8 P.M. in the World's Fair Pavilion there will be a cultural

program, Fraternidad Sud-Centro Americana, in tribute to the birthday

anniversary of Simon Bolivar.

(more)

Page 137: World's Fair: Newsletters 7

7/64-Rl39

- 3 -

Music for listening, by the Band of America directed by Paul

Lavalle, at 7:15 P.M. at the Fountain of the Planets, Court of the

Universe; music for dancing, in fact, "The sweetest Music This Side

ot Heaven," by Guy Lombardo and his Royal canadians, and free too, at

the Tiparillo Band Pavilion from 9:30 P.M. to 12:30 A,M,

ENTERTAINMENT IN THE LAKE AMUSEMENT AREA CONTINUES UNTIL 2 A.M.

# # #

Page 138: World's Fair: Newsletters 7

7/64-Rl35 EX UN I SPHERE 011161

NEW YORK WORLD'S FAIR 1964-1965 CORPORATION INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARK FLUSHING 52, N.Y. • TELEPHONE· AREA CODE 212-WF 4·1964 • CABLE ADDRESS "WORLDSFAIR"

~EACC THROUGH UNOC:.A&TANDINO __ .. ~-- ....

NEWS: FROM: Elinor Silverman

REgent 4-1736 The New York Film Festival Lincoln Center for the Performing Arts, Ino. Bankers Trust Building Broadway at 66th Street New York, New York 10023

FOR IMMEDIATE RELEASE -

ROBERT MOSES PRESIDENT

July 24, 1964

NEW YORK WORLD'S FAIR, July 24 ·-- The New York Film Festival,

now established as an annual Lincoln Center event, will open

September 14 and run for 12 days through September 26. The Festival

will again be presented by Lincoln Center for the Performing Arts, in

association with the British Film Institute and with the cooperation

of the Independent Film Importers and Distributors of America (IFIDA).

Announcing the details of the Second New York Film Festival,

which will take place in Philharmonic Hall as a Lincoln Center World's

Fair presentation, was Schuyler Chapin, vice-president in charge of

programming for the Center. "The Second New York Film Festival, like

its international counterpart in London, may well average a higher

level of quality than the competitive festivals in cannes, Venice and

Berlin," Mr. Chapin said. "Our policy is to select the best of each

festival's films, thereby providing a showcase for the major new

trends in film expression. The enthusiastic public response to our

initial efforts last year confirms what many of us have long known

but never fully appreciated, that is, that the cinema is a genuinely

international art form with its own language crossing national and

ideological boundaries."

FROM: Wm. J. Donoghue Corporation 10 Columbus Circle, N.Y.C.

(more)

Page 139: World's Fair: Newsletters 7

7/64-Rl35 EX

- 2 -

Scheduled for this year's program are 25 new feature-length

films, as well as the beat short subjects of the year. Each film

will receive a single showing with two different bills presented each

evening at 6:30 and 9:15. Last year, 21 features and 32 short subjects

were presented at Philharmonic Hall.

Mr. Chapin added: "It has been through international film

festivals that the previously neglected work of Bergman, Antonioni,

Kurosawa and Ray obtained its first opportunity to gain worldwide

circulation. Last year, the New York Festival introduced and

popularized such efforts as Joseph Losey's 1The Servant,' Ermanno

Olmi's 'The Fiances' and Roman Polanski's 1Kntfe in the water.• The

Festival, by exhibiting work frequently in advance of the current

vogue, helps create a cultural climate for changing taste and

genuinely supplements the normal processes of commercial distribution.

"Not that the Second New York Film Festival will ignore films

of commercial interest, but primary interest is focused on artistic

merit. The Festival brings the immediacy of the international film

scene to America -- to opinion makers, to film directors, to film

specialists, to those engaged in film commerce and to the community

at large."

The management team responsible for the First New York Film

Festival will again be in charge. Amos Vogel has this year been

appointed Festival Director, while Richard Roud, of the British Film

Institute, will again serve as Program Director.

The Second New York Film Festival will largely share the

program or the eighth London Film Festival, which the British Film

Institute will present at Lonjon's National Film Theater in October.

The 70 member Sponsoring Committee of the New York Film

Festival, greatly expanded from last year, will be announced shortly.

Participating will be leaders drawn from the fields of film, education

and the arts. The Festival is under the patronage or Governor Nelson

A. Rockefeller and Mayor Robert F. Wagner.

# # #

Page 140: World's Fair: Newsletters 7

,f

7/64-Rl47 UNISPHERE etOIII

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"lAC£ THROUGH IJNDEASTANDINO __ .. @---NEWS:

REFER INQUIRIES TO: Peter McDonnell Jerome Edelberg Joyce Martin

- WF 4-6531 - WF 4-6541 - WF 4-6543

FOR 8ELEASE: AT NOON, SATURDAY, JULY 2~

ROBERT MOSES PRESIOENT

July 24, 1964

WORLD'S FAIR PROGRAM HIGHLIGHTS FOR SUNDAY, JULY 26

NEW YORK WORLD'S FAIR, July 24 -- Several "Special Days" will be

observed at the World's Fair on Sunday. It will be Christian Science

Day; Equitable Life Assurance Society of the United States Day; the

final day of Jamboree Boy Scout Week; Croatian Nationality Day; Puerto

Rico Nationality Day; Warren County Day, and as another highlight of

the day, the Mormon Tabernacle Choir will appear.

At 3:30 P.M., in Singer Bowl, there will be a free one-hour

lecture, "Discovering Peaceful Relationships", by Herbert E. Rieke,

member of the Christian Science Board of Lectureship. All Fairgoers

are welcome to attend this Christian Science Day celebration.

The Equitable Life Assurance Society of the United States Day at

the Fair coincides with the convention or 700 or their sales leaders

in New York City and the firm's 105th Anniversary. At a 12:30 P.M.

ceremony at the Equitable Life Pavilion, James F. Oates, Jr., Chairman

of the Board, will speak, and the Equitable Choral Club will perform.

The general public is invited to share the 10,000 balloons and straw

hate that will be distributed.

The Mormon Tabernacle Choir's Sunday morning broadcast·, the

oldest continuous coast-to-coast non-commercial broadcast in American

radio, will originate live from the Music Hall or the Texas Pavilions

at 11:35 A.M. Preceding the broadcast, there will be a special program

FROM: Wm. J. Donoghue Corporation 10 Columbus Circle, N.Y.C.

(more)

Page 141: World's Fair: Newsletters 7

- 2 -

commemorating the choir's 35th Anniversary of broadcasting,

the Musto Hall will open at 10 A.M. to the general public.

7/64-Rl47

Doors of

Top CBS

officials will attend, and the choir will be presented with two gold

records for their outstanding recordings of Brahms Requiem and The Joy

ot Christmas.

At 2 P.M. at the Mormon Pavilion the Choir will give a tree open-

air concert,

Croatian Nationality Day will be celebrated with a folk festival

of ethnic Croatian music and dancing by Croatian-American groups per­

forming at the Federal Pavilion between 4 and 5 P.M. and again from

6 to 7 P,M. There will also be a program in the Singer Bowl between

8 and 9:30 P.M.

A Puerto Rico Nationality Day Folk Festival will be held at the

World's Fair Pavilion from 8 to 10 P.M.

Religious services at the Fair will include a Sunday morning

worship service at the Protestant and Orthodox Center led by the Rev.

Robert O. Seely, Pastor of the Host Church, Grace Baptist of the Bronx.

Rev, Seely's sermon will be entitled "Nine Minutes More." The Chancel

Choir of his church will sing. At 5 P.M. there will be an informal

"sing" of Evangelistic and Gospel songs at the Center. The regular

Sunday Fair feature, 11Bibletown, u.s.A.," will be held at 2:30 P.M.

in the Federal Pavilion.

Groups performing in celebration of Warren County Day at the

New York State Pavilion will include the Mohican council Wakpominee

Order of the Arrow, Lodge 48, Boy Scouts of America, performing

American Indian dances; The Shooting Hubbells of Lake Luzerne giving

bull whip and rope demonstrations; the Glens Falls Operetta Company

doing Broadway show tunes; the Chapman Dance Studio of Glens Falls

presenting 25 young ladies performing precision routines; Jean Hayden,

"Miss Adirondacks"; the Merry Mohicans of Glens Falls performing

modern western square dances and the Farfard Ensemble presenting

original works by Bert Farfard.

A delegation of Soviet scientists will tour the Fairgrounds from

10 A.M. to 10 P.M. The official party will be received by William L.

(more)

Page 142: World's Fair: Newsletters 7

7/64-Rl47

- 3 -

Laurence, Science Consultant to the New York World's Fair and Mr.

Saeed Khan, Assistant to Chief of Protocol.

Bobbie Hull will conclude his tour of duty as Sports Host at the

Schaefer center. He will be available to his fans from noon to 3 P.M.

and from 5 to 7 P.M.

over in the Lake Amusement Area at the Continental Circus, Abie

and Becky, a pair of 10-month old acrobatic bear cubs, will appear

with Albert Rix's Bears in the Big Top attraction.

The Mets will meet the surging Milwaukee Braves in a doubleheader

in nearby Shea Stadium starting at 1 P.M. Fairgoers may exercise

return privileges by getting their hands stamped when leaving the

Fair for the game.

The Beech-Nut Theatre in the Better Living Center will present

the "Coffee House Review" featuring students from Clark College of

Dubuque, Iowa, in a program or songs and satire at 2 and 4 P.M.

The "Summertime Review" the former Clay Cole Show from Danceland,

will be staged at the Amphitheatre in the Lake Amusement Area con­

tinuously from 3 P.M. to midnight. Admission to this variety show

with music, dancers and comedy acts, will be one dollar tor adults

and fifty cents for children.

The Irish Pavilion will present Irish music and dancing performed

by members or the Irish Musicians Association from 3:45 to 5 P.M.

Paul Lavalle, at 7:15 P.M., will conduct the Band of America 1n

a free public concert in the Court or the Universe at the Pool of

Industry.

The Cavaliers, a three-piece dance band from New Hyde Park, N.Y.,

will perform at the Tiparillo Band Pavilion from 4 to 5 P.M. and Guy

Lombardo and his Royal Canadians will provide music there for free

public dancing from 9:30 P.M. to 12:30 A.M.

ENTERTAINMENT CONTINUES IN THE LAKE AMUSEMENT AREA UNTIL 2 A.M.

# # #

Page 143: World's Fair: Newsletters 7

7/64·Rl43

UNISPH£RE o••e•

NEW YORK WORLD'S FAIR 1964-1965 CORPORATION INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARK FLUSHING 52, N.Y. • TELEPHONE· AREA CODE 212-WF 4·1964 • CABLE ADDRESS "WORLOSFAIR"

ftEAC£ THAOUOH UNDC.JtaTANOtNO __ ., @ ............

NEWS: REFER INQUIRIES TO:

Peter McDonnell Jerome Edelberg Joyce Martin

FOR IMMEDIATE RELEASE

WF 4-6531 WF 4·6541 WF 4-6543

ROBERT MOSES PRESIDENT

July 24~ 1964

NEW YORK WORLD'S FAIR, July 24 -- The heritage or an ancient

European culture and that or a new world commonwealth will be combined

at the New York World's Fair, Sunday, July 26, as Croation Day and

Puerto Rican Nationality Day are celebrated.

The internationally famous Duquesne University Tamburitzans will

represent the Croatian people in an exciting program starting at 8 P.M.

in Singer Bowl with emphasis on their traditional culture. The

Tamburttzans, dressed in native costume, will also give recognition to

some of the neighbors who surround Croatia geographically, including

the Serbians, the Slovenians, and the Bosnians.

The Puerto Rican Nationality Day program, which will mark the 12th

anniversary of the creation of the Commonwealth or Puerto Rico, will be

presented at 8 P.M. in the World's Fair Pavilion with musical and

dance-numbers illustrating the cultural traditions of the commonwealth.

The well known Puerto Rican singer, Ruth Fernandez, will star in

the show. Joe Valle and his orchestra will entertain. Dancers Polly

and Jimmy Rogers, of West Side Story fame, will present typical Puerto

Rican dance numbers. A native combo, headed by Ladi Marinez, will add

a bit of spice to the musicale. Soprano Amalia Duarte will sing

popular songs by the contemporary Puerto Rican composer Irma Morillo.

Miss Miriam Colon, Puerto Rican actress and a member or the Actor's

Studio, will greet the public. Miss Magdalia Jordan, Queen of this

year's San Juan Carnival, will be introduced to her fellow citizens

in New York.

FROM: Wm. J. Donoghue Corporation 10 Columbus Circle, N.Y.C.

# #

Page 144: World's Fair: Newsletters 7

7/64 .. Rl5l

UIIISPHERE 01861

NEW YORK WORLD'S FAIR 1964-1965 CORPORATION INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARK FLUSHING 52, N.Y. • TELEPHONE· AREA CODE 212·WF 4·1964 • CABLE ADDRESS "WORLDSFAIR"

PU.C£ THROUGH UND£ASTAN01 NO __ .. @)u.w ... ~

NEWS: REFER INQUIRIES TO:

Peter McDonnell Jerome Edelberg Joyce Martin

l!.,OR IMMEDIATE RELEASE

• WF 4·6531 - WF 4 .. 5541 - WF 4-6543

ROBERT MOSES PRESIDENT

July 24, 1964

WORLD'S FAIR PROGRAM HIGHLIGHTS FOR MONDAY1 JULY 27

NEU YORK WORLD'S FAIR, July 24 -- Civil Air Patrol Day will be

celebrated at the World's Fair on Monday, with ceremonies at the

Federal Pavilion highlighting the program or activities.

It will also be the second consecutive Warren County Day with

talented groups from upstate taking over the New Yorlc Sta~e Pa'Tilion

in a program which starts at 11:30 A.M. and continuing until 8:15 P.M.

The Civil Air Patrol Day celebration will be in honor of the

International Air Cadet exchange program. Heading the list of . dignitaries in the visiting official party will be Col. Paul w. Turner,

Chairman of the Board of Civil Air Patrol. After an ll A.M. perform•

ance by the Manhattan Group Civil Air Patrol Cadet Drtll Team at the

New York State Pavilion, the group will go to the Federal Pavilion for

ceremonies presided over by Gates Davison, Fair Deputy Chief of

Protocol.

The noon ceremonies wtll include the presentation or the Fair's

silver medallion to Col. Turner by Gen. W1111am E. Potter, Fair

Executive Vice President. The group will have a 1:15 P.M. luncheon

at the Focolare Restaurant, Mexican Pavilion.

Following the luncheon they will visit the Ford ~ib1t, the u.s. Space Park, the Port of New York Authority's 360 degree film, "From

Every Horizon 11 , General Motors Futurama II, General Eleotric

FROM: Wm. J. Donoghue Corporation 10 Columbus Circle, N.Y.C.

(more)

Page 145: World's Fair: Newsletters 7

7/64-Rl51

- 2 -

"P:rog:reasland" and RCA where they will be interviewed. The day will

terminate with an 8 P.M. dinner at the Marco Polo Club atop the Better

Living Building.

At 1:30 P.M. and again at 3:30 P.M. the Massachusetts Square

Dance Festival at the New England States Exhibition will feature

Massachusetts dancers and callers performing in colorful costumes.

The Miracle Hills Chorus of Greenville, s. C. 1 a vocal chorus of

children from the Reserve Mission in the south, will perform at the

Federal Pavilion between 2 and 3 P.M., while Ted Carpluk•s New Dance

Ukraine Will appear from 6 to 10 P.M.

The Haverstraw-Stony Point, N. Y. H.s. Concert Band will take

over the Tiparillo Band Pavilion for one hour starting at 2:30 P.M.

An inspirational hour is scheduled at the Federal Pavilion at

6 P.M. when the 1'Spurrlows", representing 24 of the colleges and

universities of the United States and Canada, will present a program

of old hymns. contemporary gospel songs and traditional spirituals.

Paul Lavalle will direct the Band of America in concert at the

Court of the Universe, Pool of Industry, from 7:15 to 8:40 P.M.

ENTERTAINMENT CONTINUES IN THE LAKE AMUSEMENT AREA UNTIL 2 A.M.

# # #

Page 146: World's Fair: Newsletters 7

7/64-Rl52 IJNISPHERI; •••••

NEW YORK WORLD'S FAIR 1964-1965 CORPORATION INTERNATIONAL EXPOSITION AT FLUSHING .MEADOW PARK F~USHING 52, N.Y. • TELEPHONE· AREA COOE 212·Wf 4-1964 • CABLE ADDRESS "WORLOSFAIR"

fiiEACC: THAOUOH UNDEAaTANDINO __ .. @)---

NEWS: REFER INQUIRIES TO:

Peter J. McDonnell Jerry Edelberg Joyce Martin Bill Whitehouse

- \oJF 4-6531 - WF 4-6541 - WF 4-6543

WF 4-6553

ROBERT MOSES PRESIDENT

July 27, 1964

NEW YQRK 1964-196.2, .. JIORLD 1S FAIR NEW:SLE'l'l'ER NO, 45

Deaf Youngsters Meet Via Bell Picturephone ••••

candle Vigil at Russian Orthodox Chapel ••••

"Bounty" Replica Air Conditioned ••••

"Atomsville, USA" Attendance •••• Fine hour parade marks Shriners• Day ••••

Nebraska Day ••••

Utah State Day ••••

Georgia State Day •• ,.

Ukrainian-American Day ••••

Armenian Fete at Federal Pavilion ••••

Vatican Radio Prexy Tours Fair ••••

Glass Bank Souvenir of 1939 Fair Pays Off At 1964 Fair ••••

Brass-Rail Employees At Fair Contribute to UNICEF ••••

Golf Cart Honeymooners Ride From Fair to California ••••

Historic Racing Trophy On View At Maryland Pavilion ••••

Fair Site of Lutheran Church Gathering ••••

Seventeen Millionth Visitor ••••

"Bobcats" Cut-up At New York State Exhibit ••••

Fashion Experts Visit ••••

Sports At The Fair,, ••

1939 Baseball All-Stars Visit Fair ••••

Hallmark Card Exhibit Opens •••• Youth Receives Hero Treatment at Chunky Pavilion ••••

"Record Hop" At Transportation and Travel Pavilion Benefits Muscular Dystrophy Sufferers ••••

Naval Reservists Visit From New Orleans ••••

FROM: Wm. J. Donoghue Corporation 10 Columbus Circle, N.Y.C.

- 0 -

{ mot'e)

Page 147: World's Fair: Newsletters 7

Newsletter ••• 7/64•Rl52

- 2 -

A friendship between two dear children, 15 year-old Laura

Rabinowitz of Queens, New York, and 13 year-old Howard Mann of

Chicago, Illinois, that began when they "talked" to eaoh other by

lip-reading from their respective cities via the Bell Telephone

System•s new Picturephone service, blossomed into a correspondence

and then resulted in a recent face-to-face meeting at the New York

World's Fair.

The meeting, made possible by the New York Telephone Company

and the Illinois Bell Telephone Company, who arranged the initial

Picturephone introduction, took place at the Fair's Bell System

Exhibit.

- 0 -

A week-long candle-vigil was held recently at the little wood

Fort Ross Chapel of the Russian Orthodox Pavilion at the New York

World's Fair.

The vigil, led by Reverend Archbishop Ireney, was dedicated to

the restoration of religious freedom to the peoples of Russia, the

other Iron Curtain countries, and "other people throughout the world

now troubled by advocates or atheistic materialism."

The Fort Ross Chapel houses the Holy Icon of our Lady of Kazan,

encrusted with more than 1,000 Jewels and valued at $500,000,

- 0 -

Fairgoers who visit the "Bounty" at the New York World's Fair

Marina are learning that Marlon Brando, who played Fletcher Christian

in the movie spectacular, had much the better deal weather-wise than

Trevor Howard, who played Captain Bligh. On the "Bounty" repl1oa,

which was used in the MGM movie, below decks is completely air

conditioned, cool and comfortable, whatever the temperature outside.

- 0 -

The Atomic Energy Commission' a "Atomsv1lle, USA" exhibit in the

New York World 1 s Fair's Hall of Science logged 310,000 "citizens" and

"honorary citizens" during the first month of its operation. More

than 78,011 were children, who alone oan become citizens of Atomsv1lle,

(more)

Page 148: World's Fair: Newsletters 7

Newsletter ••• 7/64-Rl52 - 3 -

the rest were adults who can only become honorary citizens. Citizens­

who enter Atomsville~ are observed on closed circuit TV by their

honorary citizen companions, who may visit AEC's adult exhibit,

"Radiation and Man."

- 0 -

The "Arabian Nights" became a vivid reality at Flushing Meadow

Park recently when more than 22,000 bejeweled and bedecked members

of the Ancient Arabic Order Of The Mystio Shrine of North America

marched through the New York World's Fair to Shea Stadium and a five­

hour night parade ending Shriners 1 Day at the Fair.

The Shriners• Day parade~ replete with oriental bands, colorfully

garbed and mounted honor patrols and flashing scimitars, was the grand

finale to the week-long, annual Shriners• convention in New York City.

During the week, more than 200,000 Shriners, wearing the Middle

East type fezzes adopted by the Order, visited the Fair. Since all

Shriners are also members of the Masonic Order, they made the Masonic

Pavilion their headquarters at the Fair.

- 0 -

Nebraska State Day at the New York World's Fair was distinguished

by the visit to the Flushing Meadow exhibition of the state's governo~

Frank B. Morrison and his wife, Nebraska's u.s. Senators Roman L.

Hruska and Carl T. Curtis, and a large delegation from the Corn Husker

State.

The official party was welcomed to the Fair by General William E.

Potter, the Fair's Executive Vice President for Federal and State

Exhibits, then proceeded to the T1parillo Band Pavilion for ceremonies

marking the state day. The Nebraska Wesleyan University Concert Choir

and the Scottsbluff High School Band provided music, and the state's

First Lady, an accomplished soprano, sang several solos, including a

song written for the occasion, "Stand Up and Shout Nebraska."

- 0 -

The "Singing Voice of the Mormon Church," the world-renowned Salt

Lake Tabernacle Choir, and Governor George D. Clyde highlighted recent

Utah State Day ceremonies at the New York \>/orld's Fa1r.

(more)

Page 149: World's Fair: Newsletters 7

Newsletter ••• - 4 -

7/64-Rl52

Utah Day at the Fair coincided with the celebration by Mormons

the world over or Pioneer Day, the anniversary or the entrance or

the Mormon pioneers into Utah's Great Salt Lake Valley in 1847.

Fair President Robert Moses addressed a gathering or 1,000 in

front of the impressive Mormon Pavilion, which he said "dominates the

main entrance to the Fair, is the cynosure of all eyes, and gives a

noble first impression to Fair visitors."

The Beehive State governor reminded those attending the ceremonies

that the Church of Jesus Christ of the Latter Day Saints was founded in

New York State in 1830. The program presented by the famed Salt Lake

Tabernacle Choir, under the direction of Richard Condie, was its first

in New York since 1958,

- 0 -

Thirty-nine year-old Georgia Governor Carl E. Sanders, the

nation's youngest state chief executive, headed a delegation of legis­

lators, business and industrial leaders and "Georgia Peaches" visiting

the New York World's Fair to celebrate Georgia State Day there

recently. The delegation was welcomed by Gen, William E. Potter, Fair

Vice President for Federal and State Exhibits.

At ceremonies marking the state day at the Fair's Tiparillo Band

Pavilion, Sanders called the Fair 11 the most impressive and magnit'icent

and also the most enjoyable World's Fair the world has ever seen,"

During the ceremonies, the governor introduced the "peaches" who had

accompanied him from the Peachtree State: "Miss Georgia", 18 year-old

Vivian Davis of Augusta; "Mrs. Georgia", Mrs. Elain Whitehurst of

Macon; "Miss See Georgia First" 1 19 year-old Sheila Stringer of

Kennesaw, and "Miss Georgia Agriculture Queen", 19-year old Fredda

Lee of Atlanta.

During a whirlwind tour of the Fair, the governor unveiled an

historical marker at the Better Living Center, where the tamed Civil

War locomotive, "The General," is on view, and visited the Coca Cola

Pavilion. Atlanta is the home of the Coca Cola Corporation.

- 0 -

(more)

Page 150: World's Fair: Newsletters 7

Newsletter ••• - 5 -

7/64•Rl52

Ten thousand Ukrainian-Americans from the metropolitan New York

area gathered at the New York World's Fair recently to celebrate

Ukrainian Day at the Fair.

Singer Bowl festivities reenacted in song and dance the rich

cultural tradition of the Ukraine. Among the groups participating

in the fete were the colorful Taras Shevohenko Banduriet Ensemble of

Detroit and the famed Dumka Chorus of New York.

Guest speaker u.s. Senator Kenneth Keating of New York told the

audience that "although there is yet hardly a crack in the iron cur­

tain separating the Ukraine from the West, we know that those who have

had a taste of frCledom never forget."

Special tribute was paid to Ukrainian poet-patriot Taras

Shevchenko, regarded by Ukrainians as a champion of freedom for all

enslaved nations. The program was sponsored by the Ukrainian Congress

Committee of America.

- 0 -

A special program of Armenian music and dance, sponsored by the

Diocese of the Armenian Church of America 1 presented a phase of the

folk culture of the ancient land of Armenia to visitors at the Federal

Pavilion or the New York World's Fair recently.

An audience or a thousand heard Archbishop Sion Manoogian,

Primate of the Church, describe America as a melting pot of the arts

and cultures of the world, and received an invitation to attend a

future performance of Armenian religious music at the Fair's

Protestant-Orthodox Center.

- 0 -

Father Francisco Ramirez, S.J., General Director of Programs

of Radio Vaticana, Vatican City, toured the New York World's Fair

recently. He interviewed Fair officials and personnel in many

pavilions. Father Ramirez is in charge of the Vatican's broadcasts

to Latin America.

Most impressed by the presence of religious ideas at the Fair,

Father Ramirez proposes another trip here to obtain broadca~t material

to be aired this winter in 30 languages, bringing information about

the Fair to many small nations and communities not serviced by regular

new channels. - 0 -

Page 151: World's Fair: Newsletters 7

Newsletter. •• - 6 -

7/64-Rl52

Among the mementos purchased by Mr. and Mrs. James J. Gianfagna

of Mt. Lebanon, Pa., at the 1939 New York World's Fair was a glass

bank. TWenty-five years and tour children later, the Giantagna family

arrived at the current New York World's Fair with their bank still

tntact and crammed with an unknown amount of bills and coins, the re·

ault or years of depositing.

At a special ceremony in the Fair's Press Building this week, the

Gtanfagnas cracke4 their bank, which disgorged $102.75. The money was

spent enjoying the wonders and amusements at the Fair.

- 0 -

UNICEF and the world's undernourished children are $515.20 or

250,000 glasses of milk richer, thanks to the efforts of three

employees of the Brass Rail refreshment complexes at the New York

world's Fair_.

Susan Giberson and ~1ghton York of Massachusetts, and Janine

Griffin of Florida, all college students, celebrated "Halloween in

July" by soliciting $257.60 in three days from 2,200 fellow employees·.

The sum was matched by their Brass Rail employer and the total pre­

sented to UNICEF .•

- 0 -

John E. Drawz, 21, of Minneapolis, and his bride, Jean, 20, will

be able to regale their grandchildren with some pretty unique tales

ot what befell them on their honeymoon.

Drawz and his spouse embarked recently on a 3,100 mile coast•to•

coast honeymoon trip in a golf cart!

The couple started from the Un1sphere at the New York World's

Fair, where they received a bon voyage from famed golfer Tony Lema,

bound for Hollywood, California, where Mr. Drawz Will compete against

Bing Crosby in the "Beat Bing" golf tournament in August. The couple

hope to reach California in less than 40 days.

- 0 -

The ornate Woodlawn Vase, one or the most historic trophies in

thoroughbred racing, is now on view at the New York World's Fair.

(110re)

Page 152: World's Fair: Newsletters 7

Newaletter ••• 7/64-Rl52 - 7-

T.he $35,000 sterling silver racing prize, a masterpiece of the

ailveramtth'a art created by Tiffany and Company in 1860, is on dis~

play in the Preakness Room or the Maryland Pavilion, with other racing

memorabilia on loan from the Maryland Jockey Club. The Maryland Club

is the oldest sporting organization in America,

- 0 -

Three Lutheran Church bodies joined in celebration of All-Lutheran

Day at the New York World's Fair recently.

During morning ceremonies marking the occasion, a Spanish language

Lutheran service book and hymnal was dedicated in the Fair's Hall of

Education, followed by the dedication of eight columns, each honoring

an outstanding Lutheran, at the Court or Christian Pioneers in front

ot the Fair's Protestant and Orthodox Center.

Evening ceremonies included speeches by Dr. Franklin Clark Fry ot

the Lutheran Church ot America, Dr. Fredrik A. SDhiotz of the American

Lutheran Church, and Dr. Oliver R. Harms ot the Lutheran Church

Missouri Synod.

- 0 -

The New York World's Fair registered its 17 millionth visitor

recently when William Raiford of Jacksonville, Florida, accompanied

by his wife, Charlotte, their son, Michael, and Mr. Raiford's mother,

Helen Raiford, Sr., entered the Fair's Gotham Gate.

They were greeted by William E. Berns, Fair Vice President tor

Communications and Public Relations, presented with red unbrellas by

a representative of the Travelers Insurance Pavilion, and feted at

the India Pavilion.

- 0 -

The New York State Exhibit at the New York World's Fair was the

scene of some vigorous large-scale "cutting-up" recently when the Paul

Smith's College "Bobcats," a championship woodcutting group, put on an

eXhibition of sawing and chopping in the Exhibit's "Tent of Tomorrow."

The college "out-ups" have captured the annual Intercollegiate

Woodmen's Championships for the past eight years.

- 0 -

(more)

Page 153: World's Fair: Newsletters 7

Newsletter ••• 7/64•Rl52 - 8 -

TWenty members of the National Association of Fashion and

Accessories Designers, an organization of outstanding Negro men and

women in the fashion field, highlighted their 16th annual convention

at the Waldorf-Astoria with a visit to the New York World's Fair

recently. At the World's Fair official Women's Hospitality Center in the

Purex Penthouse of the Better Living Center they were joined by Lois

Towles, noted pianist, and Dr. Jeanne L. Noble, Associate Professor

of Education, New York University, who is presently associated with

President Johnson's ~lar Against Poverty Program. They honored ten

young college students from the South who are in New York for a

special Mathematics Enrichment Project of which Dr. Noble is director.

- 0 ...

Sports activities at the New York World's Fair continue to be

one of the international exposition's major attractions. Recently,

100 of the nation's foremost canoe paddlers from fifteen clubs in

seven states churned up the waters of Flushing r.leadow Lake compe~~.ng

in the American Canoe Association's sponsored World's Fair Champion­

ships. The event was a "tune-up" for the Olympic tryouts to be

sponsored jointly by the Fair and the New York City Department of

Parks tn September.

Sports luminaries who visited the Fair recently include: Tony

Lema, the sensationally successful tournament golfer; the Washington

Senators baseball team; Richie Guerin, former New York Knickerbocker

basketball ace, now playing for the st. Louts Hawks, who served as

Sports Host at the Fair's Schaefer Center, and the Paul Smith's

College intercollegiate woodcutting champions, who demonstrated their

prowess at the New York State Pavilion.

- 0 -

The 1939 Baseball All-Stars, including Hall of Famers Joe

DiMaggio, Bill Dickey, Lefty Grove, and Johnny VanderMeer, toured

the New York World's Fair the day before their old-timers game at

Shea Stadium.

(more)

Page 154: World's Fair: Newsletters 7

Newsletter••• 7/64-Rl52 -9 -

Greeted by Fair officials, the group inscribed their names in

cement at the Hollywood Pavilion, toured the Johnson's Wax Pavilion,

lunched at the Rheingold Post House, and visited the Coca Cola Exhibit,

General Electric, New York State and General Motors Pavilions.

- 0 -

Greeting Cards, 18 feet high and 7 feet long, 1n black and white

and color, have been added to the exhibits at the Missouri Pavilion.

The new exhibit, sponsored by Hallmark Cards, is displayed in a tri­

angle of arched panels surrounding a huge revolving crown.

- 0 -

Eleven-year-old Peter Ormand of Glen Cove, Long Island (N.Y.),

lived a child's dream of glory at the New York World's Fair recently.

Peter, the lad who made headlines when he found a lost dog in

Glen Cove and returned it to its owners in El Monte, California, was

tendered a hero's reward by the Chunky Corporation, the candy manu­

facturers who have an exhibit at the Fair.

At a televised ceremony at the exhibit, Peter was given a year's

supply of candy and a dog of the same breed he gallantly returned to

its owners.

- 0 -

A day-long marathon rock and roll "hop" featuring top person­

alities in popular music was held recently at the New York World's

Fair for the benefit of muscular dystrophy sufferers.

The Cavalcade of Custom Cars exhibit at the Fair's Transportation

and Travel Pavilion hosted the teenager's frolic and turned over a

portion of its day's admissions to the Muscular Dystrophy Associationa

of America.

Among the artists participating in the program were Dick La Pell

and his orchestra, Dave Bynum, Johnny and the Decals, Rick Skylar and

Roger Denom.

- 0-

(more)

Page 155: World's Fair: Newsletters 7

· · .. Newale~ter. •,• 7/64-Rl52

- 10 -

More than 500 u.s. Navy reservists from New Orleans, La., on a

training cruise aboard the destroyer escorts USS Huse and USS Woodson,

paid a call to New York City recently. A delegation from the ships

delivered a letter from New Orleans Mayor Victor H. Schiro to New York

Mayor Robert F. Wagner, inviting the latter to attend the Sesqui­

centennial Celebration of the Battle of New Orleans in January. The

ship's complements visited the New York World's Fair during their

3·day stay in New York.

./.'. il' # #

Page 156: World's Fair: Newsletters 7

7/64-R158

UNISPHERE 01161

NEW YORK WORLD'S FAIR 1964-1965 CORPORATION INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARK FLUSHING 52, N.Y. • TELEPHONE· AREA CODE 212·WF 4·1964 • CABLE ADDRESS "WORLOSFAIR"

ftEAC:C THIItOl.IOH UNOEft&TANOINO --· ~---

NEWS: REFER INQUIRIES TO:

Peter McDonnell Jerome Edelberg Joyce Martin

EQli IMMEPIATE RELEASE

- WF 4-6531 - WF 4-6541 - WF 4-6543

ROBERT MOSES PRESIDENT

July 27, 1964

NEW YORK WORLD'S FAIR, July 27 -- At 11 A.M. on Wednesday

(July 29), American ~1aohine & Foundry Company will launch ita

new, $30,000 "Sports That Last A Lifetime" fitness program at

the A~W Monorail station in the Fair's Lake Amusement Area.

The first award from AMF Monorail's "Eightieth Penny Fund,"

raised by setting aside the Eightieth Penny from each Monorail

fare over a two-year period, will be given to the Explorer

Scouts of' the Boy Scouts of America.

Mr. carter L. Burgess, AMF Chairman, will be on hand to

present the first $2,750 check, to be accepted for the Boy Scouts

by Charles B. McCabe, Chairman of the World's Fair Boy Scouts

Committee, and Joseph A, Brunton, Jr., BSA Chief Scout Executive,

Princeton's All-American football star Dick Kazamaier, now Vice

President of' AMF Whitely, Inc. of Maywood, N. J., manufacturer

of exercising equipment, will emcee the ceremonies in which a

Boy Scout Honor Guard and Explorer Troop will participate.

In the future, shares from the "Eightieth Penny Fund" will

be presented to other worthy causes.

FROM: Wm. J. Donoghue Corporation 10 Columbus Circle, N.Y.C.

# # #

Page 157: World's Fair: Newsletters 7

L •' UNISPHERE OIIU>I

7/64-Rl57

NEW YORK WORLD'S FAIR 1964-1965 CORPORATION INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARK FLUSHING 52, N.Y. • TELEPHONE· AREA CODE 212-WF 4-1964 • CABLE ADDRESS "WORLDSFAIR"

.. EACE THROUGH UNDEAaTANOINQ --· @) ..... - ...

NEWS: REFER INQUIRIES TO:

Peter McDonnell Jerome Edelberg Joyce Martin

• WF 4-6531 • WF 4-6541 - WF 4-6543

FOR RELEASE: AT NOON, TUESDAY, JULY 28

ROBERT MOSES PRESIDENT

July 27, 1964

WORLD'S FAIR PROGRAM HIGHLIGHTS FOR WEDNESDAY, JULY 29

NEW YORK WORLD'S FAIR, July 27 -- This is Locksmiths of America

Day at the Fair and Broome county, N, Y., Day at the N. Y. State

Pavilion.

At 11 A,M, at the AMF Monorail station in the Lake Amusement

Area, Carter L. Burgess, AMF Chairman, Will present the first $2,750

check or a $30,000 "Sports That Last A Lifetime" program to Charles B.

McCabe, Chairman ot the World's Fair Boy Scouts Committee, Joseph A,

Brunton, Jr., BSA Chief Scout Executive, will be present and

Princeton's All-American football star, Dick Kazamaier, will be master

of ceremonies, supported by a BSA Honor Guard and Explorer Troop,

From 11 A.M. to 1 P.M. The Advertising Council will have a special

color video taping for the United Fund at the RCA Pavilion. The day's

Hospitality Hostesses at the Official Women's Hospitality Center in

the Purex Penthouse of Better Living Center will be the Pioneer Women

from 11 A,M, to 6 P.M.

Julia McCombs, well-known sewing expert, will conduct a "How to

Sew" seminar and demonstration at the House or Good Taste from 11 to

11:30 A,M, and again at 2, 4:30 and 8 P,M.

At noon the Rotary Club luncheon and meeting will be co-hosted by

both the Rotary Clubs of Norwich, Conn., 798, and Teaneck, N. J,, 749,

at the Texas Pavilions Restaurant.

FROM: Wm. J. Donoghue Corporation lOColumbus Circle, N.Y.C.

(more)

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Also at noon, Larry ~1cNear will give an organ concert at the

Federal Pavilion.

Broome County, N. Y., Day at the New York State Pavilion will

begin its festivities at noon with the Ukrainian Folk Dancers or the

St. John's Ukrainian Orthodox Church of Johnson City, N. Y., to be

repeated at 5 P.M. From 12:30 to 1:15 P.M,, the Maine-Endwell Senior

High School Band of Endwell, N, Y., will perform, repeating at 4 and

7:30 P.M. At l :30 P.M., the Triple Cities Dancers, representing Miss

Helene's Center or Dance and the Metro Dance Studio of Binghamton,

N, Y,, Priscilla Thompson School of Dance of Endicott, N, Y., and

Miss Barbara School of Dance and Miss Ilene School of Dance Arts of

Johnson City, N, Y, These performances will be repeated at 5:30 and

7 P, M. At 2:15 the Johnson City, N. Y., Summer Concert Band will

play, repeating at 6 P.M. At 3:15 P.M., an organ interlude will be

featured and at 8:30 P.M. the Binghamton Youth Symphony will entertain.

At Better Living Center's Beech-Nut Theatre, there will be a

free movie entitled "Inside Hollywood" at 12:45 P.M., and at 1 P.M.

at the RCA Pavilion, Bob King, WOOK-TV, Washington, D. c., disk

jockey, will tape a color show until 4 P.M.

At 1:30 P.M., the American Legion Drum and Bugle Corps of

Torrington, Conn., will present drill exhibitions and a musical

program at the New England States Exhibition. Also at 1:30 P.M.,

"Glenn in Orbit", a story narrated by the late President John F.

Kennedy, will be shown at the Beech-Nut Theatre in the Better Living

Center. Admission is 25 cents and the show will be repeated at 2~

2:30, 3, 4:30, 5, 5:30, 6 and 6:30 P.M.

Why grandmother sang the blues on washday will be graphically

illustrated in a lecture by Charles H. Rutledge of DuPont at 2:30 P,M.

in the third floor Decorating Theatre of the Pavilion of American

Interiors.

At 2:30 P.M., the Huntington Park Youth Band of Huntington,

Calif., will perform at the World's Fair Pavilion, and at the same

time the Melody Maids of Beaumont 1 Texas, will present their program

at the Tiparillo Band Pavilion. They repeat at 4 P.M.

(more)

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At 3 P ,M., there Will be a press preview of the opening or ''Cafe

Israel" featuring dances and songs of Israel at the American-Israel

Pavilion.

A program of folk, spiritual and popular music will be presented

at the Federal Pavilion at 6 P.M.

Paul Lavalle will direct the Band of America in concert at the

Court of the Universe, Pool of Industry, from 7:15 to 8:40 P,M, Guy

Lombardo and the Royal Canadians will play for free public danotng at

the Tiparillo Band Pavilion from 9:30 P.M. to 12:30 A,M,

ENTERTAINMENT CONTINUES IN THE LAKE AMUSEMENT AREA UNTIL 2 A.M.

# #

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UNISPHERE 01061

NEW YORK WORLD'S FAIR 1964-1965 CORPORATION INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARK FLUSHING 52, N.Y. • TELEPHONE· AREA CODE 212·WF 4·1964 • CABLE ADDRESS "WORLDSFAIR"

.. E.-C£ TH~OUOH UN0EIIt8TANDI~G --· @)UIIJII,I ......

NEWS: REFER INQUIRIES TO:

Peter McDonnell Jerome Edelberg Joyce Martin

lQlt IMMEDIATE RELEASE

ROBERT MOSES PRESIDENT

July 28, 1964

- WF 4-6531 - WF 4·6541 - WF 4·6543

NEW YORK WORLD'S FAIR, July 28 -- An impressive graphic display

or the largest hydroelectric complex in the Western World, the Niagara

and St. Lawrence Power Projects, is attracting crowds to the exhibit

sponsored by the Power Authority of the State of New York in the New

York State Pavilion at the New York World's Fair.

The complex, completed during the nine-year tenure of Robert

Moses, now Fair president, as Power Authority chairman, has an annual

energy output of 26 billion kilowatt hours of low-oost electricity.

More than 650,000 Fair visitors to date have toured the 3,000

square foot exhibit. On view are striking photographs, including a

12-by-24 root illuminated photo mural of Niagara Falls: d l:;.r·,:.r.·:r,r~ and

cutaways. A recording explains how the Fewer Authori t~t t·.;:,~ ..:· V. :;J zed

water made available by a treaty with Canada to develop ,;:.~:•.l O':)~::oate

publicly owned power resources of the Niagara River and the Interns•

tional Rapids section of the St. Lawrence River.

The Power Authorit~r of the State of New York is a non•profit

organization created by the Legislature to develop the hydroelectric

potential of the Niagara and St. Lawrence Rivers while preserving

their beauty. No state or federal money is used by the Authority.

It has sold more than a billion dollars in revenue bonds to prudent

private investors who are being repaid out of earnings from the sale

of the Authority's low-cost power to industry, municipal. rural co­

operatives and to private utilities.

FROM: Wm. J. Donoghue Corporation 10 Columbus Circle, N.Y.C.

(more)

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The Authority is composed of five trustees appointed by the

Governor. Heading the group is James A. FitzPatrick, Plattsburgh,

N. Y., chairman; Theodore Hill, Jr., Jefferson Valley, N. Y., v1ce­

oha1rman; Finla Q, Crawford, Andover, N. Y.; ~mund H. Brown, Lockport,

N. Y,, and Arthur M. Richardson, Rochester, N. Y. Williams. Chapin

is the General Manager and Chief Engineer.

# # #

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UNISPHERE Oll61

NEW YORK WORLD'S FAIR 1964-1965 CORPORATION INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARK FLUSHING 52, N.Y. • TELEPHONE· AREA CODE 212-WF 4-1964 • CABLE ADDRESS "WORLDSFAin"

PEACE THROUGH UNDERSTAND! NO --· @u.w .......

NEWS: REFER INQUIRIES TO:

Peter McDonnell - WF 4-6531 Jerome Edelberg - WF 4-6541 Joyce Martin WF 4-6543

lQR IMMEDIATE RELEASE

ROBERT MOSES PRESIDENT

July 28, 1964

NEW YORK WORLD'S FAIR, July 28 •• A pamphlet to guide blind

visitors to the New York World's Fair, entitled "A Fingertip Trip

Through The Fair", has just been published by Convention Planners, Ino.

The only such aid for the sightless, the new publication presents

an itinerary of exhibits which can be most easily toured ·- and enjoyed

-- by the blind. It also lists dining places and entertainments.

The idea for the pamphlet originated with Al Sperber, President

of Convention Planners, Inc., who himself is blind.

Mr. Sperber, a resident of Kew Gardens, N. Y., was determined to

get as much out of the \·lorld • s Fair as possible, and found that no

special guide material had been prepared for people with his afflio-

tion,

After several random visits, he decided to publish a pamphlet

that would both encourage blind people to visit the Fair and save them

time, money and energy during their expedition to Flushing Meadows.

As a public ser.vice, Co~ventton PlAnne:::-s, Inc., te making

"A Fingertip ~ .. 'rip ':'hro•.lgh ThP. Fatr:• a"lc.~'i. tabls to anyone requ~sting 1t.

Copies may be obtcrtned by adclJ:-eee1rJg th9 f'l'C'm at 745 Fifth Avenue,

New York, N. Y., enclosing self addressed envelope.

FROM: Wm. J. Donoghue Corporation 10 Columbus Circle, N.Y.C.

# # #

Page 163: World's Fair: Newsletters 7

.:::INF:.;;;..:,:ORI~·1A::.:.T::.::I:.O.:.N Q.QJ:I 7/64-R16l U N I S P H E R E 01861

NEW YORK WORLD'S FAIR 1964-1965 CORPORATION INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARK FLUSHING 52, N.Y. • TELEPHONE· AREA CODE 212·WF 4·1964 • CABLE ADDRESS "WORLOSFAIR"

PUC:I£ THROUGH UNDEASTANOINO --· @)--....

NEWS: REFER INQUIRIES TO:

Peter McDonnell Jerome Edelberg Joyce Martin

- HF 4·6531 \'JF 4-6541

- WF 4-6543

ROBERT MOSES PRESIDENT

July 28, 1964

TEXT OF Rf)1ARKS BY UTAH GOVERNOR GEORGE D. CLYDE ON UTAH DAY AT THE NEW YORK tmRLD 1S FAIR, JULY 24, 1964 •••

It is my great pleasure and privilege to convey to you at this

time the greetings or all the people of the great State ot Utah. Our

heartiest congratulations on this most wonderful event ••• and our sincere

thanks for the honor which you have accorded us in designating this day

as "Utah Day" at the Fair.

Although more than 2,000 miles separate Utah from New York, we

feel a close affinity for this Empire State, and I would like you to

know that I have close personal ties to New York. My own great, great,

great grandfather, Colonel Samuel Clyde, moved from New Hampshire into

the Upper Mohawk Valley of New York State in pre-revolutionar.y times

and fought in the War or Independence with a commission granted by the

Provincial Congress or New York. He later served in the First New York

Legislature, which implemented this State's first Constitution. His

son, Colonel Joseph Clyde, served in New York State's Second Constitu­

tional Convention in 1821, and his grandson, George c. Clyde, was a

member of New York's Third Constitutional Convention in 1846.

These, or course, are personal ties, but there are broader bands

binding Utah to New York, ties which concern the basic thread of our

history. This particular day has been selected as Utah Day at this

World's Fair because or its historical significance. July 24th ts our

official state holtday ••• anntvereary of the day 117 years ago when the

FROM: Wm. J. Donoghue Corporation 10 Columbus Circle, N.Y.C.

(more)

Page 164: World's Fair: Newsletters 7

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heroic band of Mormon Pioneers under the leadership of Brigham Young -­

a former New Yorker -- came into the Valley of the Great Salt Lake to

found the first permanent white settlement in that part of our nation.

The journey across the plains and mountains to Utah may be said to have

begun in New York State, where the Church of Jesus Christ of Latter-day

Saints had been organized April 6, 1830. Seeking a place where they

could worship according to the dictates of their own consciences, the

Mormons moved Westward -- just as had the original American colonists

Two Centuries earlier and for the same reason until they settled down

to make a permanent home in what, at the time of the first settlement,

was a vast wilderness. The new homes, here on the East Coast and there

in the fastness or the Rocky Mountains, grew and prospered. The

original settlers found the freedom of conscience they sought and later

extended it to people of other faiths and other backgrounds until

finally there emerged the great cosmopolitan states and the great

"melting pot" nation which we know today, rallying point of freedom for

all the world.

It is most appropriate that Utah today has sent here to the World's

Fair the Mormon Tabernacle Choir, one of the world's great choral

organizations, and a living and thrillingly articulate reminder of the

historic ties which span the continent to bind our two states.

Mr. Moses, Ladies and Gentlemen, who have played a part in the

conception, the detailed development and the final breath-taking produc­

tion or this magnificent Fair, let me say that we from Utah are more

than impressed by the magnificence or your work. We are overwhelmed,

thrilled to the core and extremely proud to take part. We cannot help

being impressed by the size and appeal of the Fair. Each day more than

a million visitors are likely to come here. At home in Utah, our total

population will not reach the one million mark until sometime next month.

Over the years there have been many "World 1 s Fairs," all of them

impressive, but none more significant than this one. My great regret

is that our time to visit the Fair is limited. For one could spend

days and weeks and months in profitable observation and study, deriving

a liberal education by the hour.

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The things here on display dramatically illustrate the great

phenomenon or the Age in which we live -- the apparent torshortening ot

time itself. It used to be that centuries elapsed between significant

developments in the history or mankind. Now, the changes wrought by a

few years are greater than those which once evolved through milleniums.

From year to year, from month to month, sometimes literally from day to

day now come new marvels, produced by scientific research, by engineer­

ing genius and by our capacity tor production and marketing, which

change our whole outlook on life.

One scarcely dares predict what fantastic things may feature the

World's Fair when next you undertake to present one or these marvelous

exhibits, Perhaps we shall no longer have a mere "World's Fair," but

rather a "Fair ot the Universe," with exhibits on display from the moon

and even from other planets. Man has disdained the restrictions which

once appeared immutable, and dares look to the very outer limits or

space.

For this wonderful and educational contribution to the people or

America and of the world, we salute you. For the honor you have ac­

corded us in allowing us to take part in dedicating this special day to

our state, we sincerely thank you. For the future, we wish you

continued success and the recognition which you so richly deserve.

# # #

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7/64-Rl65 UNISPHERE 01861

[I NEW YORK WORLD'S FAIR 1964-1965 CORPORATION INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARK FLUSHING 52, N.Y. • TELEPHONE· AREA CODE 212-WF 4-1964 • CABLE ADDRESS "WORLDSFAIR"

PEACE TH"OUOH UNOE.R&TANDINO --.. @)u.w--~

NEWS: REFER INQUIRIES TO:

Peter McDonnell Jerome Edelberg -Joyce Martin

lQR. IMMEDIATE RELEASE

WF 4-6531 WF 4-6541 WF 4-6543

ROBERT MOSES PRESIDENT

July 28., 1964

NEW YORIC WORLD'S FAIR, July 28 -- Two of the greatest names in

jazz will present concerts in the Stnser Bowl at the New York World's

Fair on Wednesday, August 5.

Duke Ellington and his f'amoue ol'Ohestra and Dave Brubeck and his

internat1onally-accla1med quartet Will star in the outdoor music

festival that is expected to be the jazz highlight ot the year.

The double-barreled concert pro;ram will begin at 8 P.M. Follow­

ing it_, at approximately 9:L~5 P.M., vtaitors to the Fair will be

invited to danoe in the Singer Bowl to the music of' Duke Ellington,

who is regarded as the creator of a new vogue in modern music.

For his concert, the "Duke" Will lead his 15-man orchestra in

many of' his most popular jazz compositions. As a composer, he is

unique in that all his works have universal appeal and have_ become the

favorites of a wide general public ranging f'rom jitterbugs and bobby­

soxers to jazz fans and adults.

Ellington's co-star in the Singer Bowl jazz festival., Dave

Brubeck, is one of the world's foremost jazz personalities. He and

the other stare of his famous quartet have become the most popular

symbol of progressive jazz not only in this country but overseas,

even behind the iron curtain.

With Brubeck on the piano, the quartet also includes Paul

Desmond, considered to be the number one alto saxophone player inter•

nationally; award-winning Joe Morello, on the drums 1 and Gene Wright1

FROM: Wm. J. Donoghue Corporation 10 Columbus Circle, N.Y.C.

(more)

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on bass. Wright formerly played with Count Basie1 Cal TJader1

and

Red Norvo.

There will be no admission charge to the Singer Bowl for this un­

paralleled jazz concert or to the dance that follows.

# #

Page 168: World's Fair: Newsletters 7

i U H I S P H E R E 0 tll&l

,., ' '/

''\ 'I

·' : 7/64·Rl66

NEW YORK WORLD'S FAIR 1964-1965 CORPORATION INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARK FLUSHING 52, N.Y. • TELEPHONE· AREA CODE 212.WF 4·1964 • CABLE ADDRESS "WORLOSFAIR"

P[ACIE THROUGH UNOEASTANOtNO ---.. ~---

NEWS: REFER INQUIRIES TOr

Peter McDonnell Jerome Edelberg Joyce Martin

- WF 4·6531 - WF 4-6541 - WF 4-6543

FOR RELEASE; AT NOON I WEDNESDAY I JULY 22

ROBERT MOSES PRESIOENT

July 28, 1964

WORLD'S FAIR PROGRAM HIGHLIGHTS FOR THURSDAY, JULY 30

NEW YORK WORLD'S FAIR, July 28 ·- The Sales Executive Club of

New York Will hold its weekly luncheon at the Top of the Fair

Restaurant at 12:15 P.M., as a highlight of Sales Executive Day at

the Pair. At 1 P.M., the organization will make a presentation to

Miss Ann McKeon, "Miss World • s Fair Summer Festival" 6 for her efforts

tn selling the Fair around the country, The luncheon will be attended

by World's Fair officials.

A full scale program including tours or General Motors Futurama -... --II, General Electric Progres~~a~<!z. Bell.~ FO.~d. ~nd the IBM eXhibits has ., ~

been scheduled, In addition the~nave been offered free rides on the

AMP Monorail in the Lake Amusement Area and to the top of the Towers

at the New York State Exh1b1t 1 and cut-rate offers to many amusements

including the Oregon Timber Carnival, the New York Airways Helicopter

Ride and the Underground Home.

They have been invited to a 4 P.M. fashion show at the Better

Living Center's Beech-Nut Theatre, and a 6:30 P,M. reception in their

honor will be held at the American Express co, Exhibit,

Sandy Lane, 11-year-old hero ot the Kodak Pavilion's charming

movie, "The Searching Eye"• will also be given a Day at the Fair. He

will arrive at Kodak at 10 A,M. and a unique press conference will be

held in the pavilion's lounge at 11 A,M, At this conference, Sandy

FROM: Wm. J. Donoghue Corporation 10 Columbus Circle, N.Y.C.

(more)

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will be asked questions by "reporters" his own age -- the children ot

reporters and photographers attending the conference. Sandy's

itinerary for the day will include a glide-a-ride tour of the Fair­

grounds1 lunch at the Belgian Waffle Shop and an opportunity to light

up the Tower ot Light at 9 P,M,

The New York State Pavilion will be celebrating Broome County Day

with continuous performances from ll A.M. to 10 P,M, Among the Broome

county groups entertaining will be: The Johnson City Summer Concert

Band; The Ukrainian Folk Dancers of St, John 1s Ukrainian Orthodox

Church of Johnson City; The r.1aine-Endwell Senior High School Band; The

Miss Helene Center of Dance (Binghamton) and The Hiss Ilene School of

Dance Arts (Johnson City) and The Binghamton Youth Symphony.

Delegates to the World Assembly or Youth will arrive at Gotham

Gate (No, 1) at 9 A.M. via Long Island Rail Road, They will split

into two groups and visit scheduled exhibits in the morning and tour

the Fairgrounds on their own in the afternoon, The group will rendez­

vous for departure at 4:30 P. r4. at the General Foods Arches in Gotham

Plaza near Gate No. 1,

The noon Rotary Club meeting and luncheon at the Texas Pavilions

Restaurant will be hosted by the Rotary Club of Bethpage1 N. Y., 725,

as host, and the Rotary Club of Nutley, N. J., 747, as co-host.

The National Baton Twirling Championships will be held in the

Singer Bowl from 10 A.M. to 6 P,M.

The "Cafe Israel" at the American-Israel Pavilion will launch a

program featuring "The Hora", a dance group, presenting a "Sing Along"

and folk dancing on a continuous basis from 11 A.M. to 11 P.M.

At 2:30 P.M. at the Better Living Center's Beech-Nut Theatre,

there will be "Salute to USO Women" presentation and fashion show

followed by a reception and tea.

The RCA Pavilion will feature a color broadcast of an "Excursion

to Sierra Leone" presented by CARE at 11 A.M.; "Dining at the Fair",

a five-minute film describing the Fair's many fine restaurants as a

guide for visitors at 11:30 A.M. and at 5:35 P.M.; World's Fair

Reports and News at 1 P.M., and "Beauty at the Fair" (Clairol) at

2 P.M. (more)

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At 3 P,M. in the Hall of Free Enterprise, business and tinancial

editors will review "Mr. Both Comes to Town", the first of the aeries,

"Drama Critic tor a Day".

over the NBC-TV Network, 10 to 11 P,M, (EDT) NBC correspondent

Edwin Newman will present "A World's Fair Diary with Edwin Newman",

a special hour-long color filmed news report of his visits to World's

Fatr pavilions, restaurants and amusements.

There will be music for listening at 7:15 P.M., when Paul Lavalle

conducts the Band of America at the Court of the Universe, Pool of

Industry, Free music tor dancing will be presented by Guy Lombardo

and his Royal Canadians from 9:30 P,M, to 12:30 A.M. at the T1par1llo

Band Pavilion,

ENTERTAINMENT WILL CONTINUE IN THE LAKE AMUSEMENT AREA UN'l'IL

2 A,M,

# # #

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UNISPHERE 01061

ll NEW YORK WORLD'S FAIR 1964-1965 CORPORATION INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARK FLUSHING 52, N.Y. • TELEPHONE· AREA CODE 212·WF 4-1964 • CABLE ADDRESS "WORLDSFAIR"

PEACE TttROUOH UNOEASTAHDINO __ .. @ ..... -. ...

NEWS: REFER INQUIRIES TO:

Peter McDonnell - WF 4-6531 Jerome Edelberg - WF 4-6541 Joyce Martin - WF 4-6543

FOR RELEASE: THURSDAY, JULY 30, 1964

ROBERT MOSES PRESIDENT

July 29, 1964

NEW YORK WORLD'S FAIR, July 29 -· A story which began with a

letter to New York's Mayor Robert F. Wagner in early 1963, will come

to a happy conclusion next Sunday, August 2nd, with the welcome of a

M1cn1gan family of five at the New York World's Fair.

Mrs. w. H. Keefe, or 1630 Sheridan Street, Niles, Michigan, wrote

to Mayor Wagner on March 8, 1963, asking tor information regarding the

Fair.

''Since fall," she wrote, "our children, numbering three -- 12 and

10 year old boys and a 7 year old girl -- have been faithfully saving

pennies in an empty bleach bottle. They out a slot in the plastic

bottle and with an arrow poin~ing to the penny slot, wrote the

following on the outside, 'Put a penny there tor the •64 Fair.' About

once a month the pennies are counted and re-counted. (There are more

efficient approaches to counting pennies but it would spoil their runl)

Each month our progress to the Fair is carefully calculated, based on

30¢ per gallon and the 16 miles to the gallon which our 161 Ford wagon

now affords us, On a large map or the Eastern states hanging on the

kitchen wall, pins are carefully moved ahead - for every 30 pennies

another 16 miles. We are still in Ohio but hoping to make the

Pennsylvania Turnpike by April 1st."

The Mayor sent the letter along to the World's Fair, \'7here it was

processed and all available information on the Fair sent along -- in

triplicate -- to Mrs~ Keefe. Mrs. Keefe immediately replied to the

World 1s Fair as follows:

FROM: Wm. J. Donoghue Corporation 10 Columbus Circle, N.Y.C.

(more)

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"Right in the middle of the peanut butter sandwiches and tomato

soup this noon, came the mailman with your envelope# generously filled

with things to thrill the heart or three young children. The material

deepened their firm conviction that a trip to the Fair in 164 1s

second only to sailing off to the moon,

11A very nice note from Mayor Wagner and the material so promptly

sent from your desk leave us self-appointed ambassadors for the City

of New York, Thank you so muchl

"May we, ror whatever fee is involved, be on the mailing list for

the Official Bulletin? For whatever it may be worth, the duplicates

you sent went orr this afternoon to be shared with over a hundred

first, fourth and sixth graders and teachers.

"Again, thank you. Sitting here, surrounded by washing to be

washed, ironing to be ironed and sewing to be sewed, the Unisphere

seems far removed from my less abstract stainless steel kitchen. We

will make it, however, though I've cautiously warned the children 1t

may take a few more pennies than will fit in our bleach bottle."

The next move was made by Fair officials who wrote to Mrs, Keefe

for permission to release her correspondence. Mrs, Keefe was quick

to approve saying, "You are more than welcome to do whatever you wish

with the letters.

"Aside from the important fact that every child should, sometime

during 'growing up' have a World's Fair as part of their experience

(I base this on memories of •myt Fair, Chicago, '331) -we launched our

inquiry into your projected plans for additional reasons, This rather

ridiculous looking bleach bottle (it has replaced a pot or lovely ivy

in the middle of the kitchen table for the next 14+ monthsJ) happens

to be the main character in our plot to teach the children that an

experience as tremendous in their eyes as a trip to New York and the

Fair, doesn't just 1happen.• The u.s. Steel sphere has already

ptqued their imagination far beyond the limits of Flushing Meadow but

it costs money to •spread your wings' and curious as this bright new

generation is, they seldom inquire into anything as prosaic as the

price of eggs, the payment on the house, etc. This I do not expect,

but the Fair seems a good ODportunity for them to experience the

(more)

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answers before they ask the question - •can we afford it?' So -

we•re •using' you and I hope thru their own efforts they will come

home overflowing with the world you are planning and the satisfaction

ot having contributed to making the posters, brochures, etc. a reality. 11To date, there are 1200 pennies. Our twelve year old has hired

himself out to a real estate agent and will care for lawns of unrented

homes in the area this summer. Our ten year old staged a toy rummage

sale this week•end and gleaned $1.05 which, in his terms, equal 3

gallons or gasoline which equals 15 miles east on the toll road.

Seven year old Kathy's business sense is sadly in need or guidance,

I've yet to convince her that there is no profit in selling her two•

week old Easter dress (my $6.00) for $2.00 in pennies to her best

friend. Her approach would push us right back to Illinois. Tomorrow

I will •push' dusting at a nickel a dayl"

That letter was dated April 22, 1963, exactly one year before

the Fair opened.

On July 6th, a call was placed to Mrs. Keefe to tell her that

the Fair was looking forward to the visit or the Keefe family and to

ask it any definite plans were materializing, Mrs, Keefe wrote to

the Pair's publicity director: 11We were delighted with your call today. The children could

hardly contain themselves as they wandered thru the neighborhood

trying to be~ casual with 'Oh yesJ (yawnl) the New York World's

Fair called our Mom today!' They have been terribly excited tor

months but your long distance call certainly •capped' the anticipation. 11Your call also inspired us to finally pin down a date. August

has always been vacation month for us but, as I mentioned, we've let

exact dates remain somewhat tentative pending other decisions. We

will leave Niles on Friday, July 31st, spend Saturday in Philadelphia

and we'll arrive Sunday morning in New York. We will be in New York

until late Wednesday, August 5th when we'll drive back to Philadelphia

and return to Niles via Gettysburg and Detroit arriving here Sunday,

August 9th."

In her letter, Mrs. Keefe spoke or hotel reservations and asked

tor advice in securing accommodations. Eventually, the Hotel Commodore

offered gratis accommodations and the Keefe family accepted with thanks.

(more)

Page 174: World's Fair: Newsletters 7

7/64-Rl68

- 4-

Mrs. Keefe concluded her most recent letter with P.s. saying

that1

"'l'h1e is just a rough calculation but we figure it should take

moat of Ohio tor 3 children to wrap approximately 3300 pennies. T-his

wtll take care of that long, long stretch and from there on 1t'a

mountains, the Fair and f'unJ 11

The saga of the Keefe family will come to its happy ending next

Sunday, when a special tour of the Fair Will be given the familY upon

their arrival at New Amsterdam Gate (#2).

# # #

NOTE: Exact ttme schedule to be released as soon as known.

Page 175: World's Fair: Newsletters 7

UNISPHERE eoea• 7/64-Rl73 NEW YORK WORLD'S FAIR 1964-1965 CORPORATION INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARK FLUSHING 52, N.Y. • TELEPHONE· AREA CODE 212-WF 4·1964 • CABLE ADDRESS "WORLDSFAIR"

fii£ACt:. THNOUOH UNDERSTANDING --.. ~-- ...

NEWS: REFER INQUIRIES TO:

Peter McDonnell Jerome Edelberg Joyce Martin

- WF 4-6531 WF 4-6541

• WF 4-6543

FOR RELEASE: THURSDAY, JULY 30

ROBERT MOSES PRESIDENT

July 29, 1964

NEW YORK WORLD'S FAIR, July 29 -- The eagerly awaited opening or

the Belgium Village will take place on Saturday, August 1, when the

public Will be admitted to the 134 building complex for the first time.

A post-opening ceremony at the Belgium Village is scheduled tor Monday,

August 3, when the Hon. Louie Houtave, Mayor of Damme, Belgium, will

fly here from his village specifically to join Fair President Robert

Moses and Gov. Charles Poletti, Vice President, International Affairs,

in cutting the traditional ribbon.

In announcing the opening of the Village, Mr. Moses said:

"I have been asked to comment on the opening of the

Belgium Village and its relation to the adjacent Amusement

Area on the Lake. The Fair management believes that the

Belgium Village will be one of our very best exhibits. It

has charm and authentic atmosphere. We haven't a doubt of

its popularity.

"We confess that thus far we have not been bright enough

to figure ways to concentrate legitimate amusements on the

Lake front. One man's fun is another's tumble. We ruled out

conventional catchpenny amusement park vulgarity. We made a

clean cut decision between strip teasers and Michelangelo.

"Some of our able, reputable theatrical producers did

not grasp the simple arithmetic of the average visitor who,

FROM: Wm. J. Donoghue Corporation 10 Columbus Circle, N.Y.C.

(more)

Page 176: World's Fair: Newsletters 7

7/64-Rl73

- 2-

it turns out, would rather not walk quite a wa7 and pay tor

his hilarity when he can get it tor nothing scattered through­

out the Fair, mixed with industry, science, travel and whatnot.

"You have to dream up something very intriguing to coax

the dollars and quarters from those with big families and

limited means. So some good shows have gone down the drain as

they do on and off Broadway, and some good people have lost

money as they do at race tracks.

"The collapse ot a few amusement ventures has beer) grossly

exaggerated, Others remain. Hawaii ts in good shape. Florida

is picking up fast. The Monorail is well patronized. The

Circus has a new lease on life. we shall continue to work on

the Amphitheatre and TeJ:as problems, and have by no means

given up hope of a really 09nstructtve solution, Meanwhile,

the troubles in the Amusement Area concern us, but make no

difference in gauging the success of the Fair, which is al­

ready assured."

# # #

Page 177: World's Fair: Newsletters 7

7/64·Rl78 UNISPHERE •••••

NEW YORK WORLD'S FAIR 1964-1965 CORPORATION INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARK FLUSHING 52, N.Y. • TELEPHONE· AREA CODE 212·WF 4·1964 • CABLE ADDRESS i'WORLDSFAIR"

~EACI THJIIOUOH U"Dl .. eTANOINO --· @----

NEWS: REFER INQUIRIES TO:

Peter McDonnell Jerome Edelberg Joyce Martin

FOR RELEASE;. AT NOON_, THlJI].§DAY, JULY ~0

ROBERT MOSES PRESIDENT

July 29, 1964

WORLD'S FAIR PROGRAM HIGHLIGHTS FOR FRIDAY, JULY 31

NEW .. YORK WORLD'S FAIR, July 29 -- The full schedule of events- at

the Fair on Friday will be highlighted by the visits of: Gov. Philip

H ... Hoff-for Vermont State Day; His Excellency Tunlru.Abdul Rahman,

Prime Minister of Malaysia; His Exoellenoy Philibert Tairanana,

President of the Malagasy Republic, and .L1o. Alberto Herrarte., Foreign

Minister of Guatemala. In addition it will be Odd Fellows u. N.

Pilgrimage for Youth Day, Wheaton Youth Symphony Orchestra Day at the

Illinois Pavilion and the 98th Division of the u. s. Army Reserve

Corps .. will have a "Day" at the New York State Pavilion.

·Prior to ·their 10:45 A.M. official arrival and reoeptton at the

New Amsterdam nate (No. 2), Gov. Soft and party will have toured the

General Motor~ Futurama II Exhibit at 9:15 A~M. and dedicated a subWay

oar, "The State of Vermont", at the New York City Transit Authority

Yards below the ramp at the Gotham Gate (No. 1) at 10:15 A,M. Upon

arrival at Gate No. 2, they will be g~eted by Gen. William E. Potter,

Fatr Executive Vice President, Michael R. Pender, Director of States

Exhibits, Gates Davison, Deputy Chief of Protocol, and M1sa Selma

Herbert, Assistant Chief of Protocol.

The Vermont party will then go to the New England States Exhibi­

tion for an 11 A.M. ceremony which includes the awarding of the Fair's

silver medallion to Gov. Hoff by Fair President Robert Moses and.a

FROM: Wm. J. Donoghue Corporation 10 Columbus Circle, N.Y.C.

(more)

Page 178: World's Fair: Newsletters 7

7/64•Rl78

- 2 -

noon luncheon sponsored by the World's Fair at the Millstone

Restaurant. At 3 P.M,, the party will be greeted at the Federal

Pavilion by Ambassador Norman K. Winston, u. s. Commissioner, and

Thomas Hunt, his special assistant. A 4 P.M. visit to the Illinois

Pavilion will conclude the scheduled program,

The visit of His Excellency Tunku Abdul Rahman, the Prime Minister

of Malaysia, will begin in the Fair's Administration Building at 5 P.M~

when Gov, Charles Poletti, Fair Vice-President, International Affairs

and ~ibits, greets the Prime Minister and his party.

At 5:25 P.M., the r~alaysia party will attend a reception in their

honor at the Federal Pavilion, Their itinerary also includes visits

to the Pavilion of Malaysia, the Ford Exhibit, General Motors Puturama

II and the IBM Exhibit, From 8:30 to 10:30 P.M., they will attend a

dinner and reception hosted by the Fair Corporation at the Official

Women's Hospitality Center in the Purex Penthouse of the Better Living

Center, At this affair, President Robert Moses will present the Fair's

gold medallion to the Prime ~11nister,

The visit of His Excellency Philibert Tsiranana, President of the

Malagasy Republic, will begin with his arrival at 9:30 A.M. At the

Fair's Administration Building, accompanied by Ambassador Richard c. Patterson, Fair Chief of Protocol, After visiting the Federal

Pavilion, the Malagasy party will tour the New York State, General

Motors and Africa Pavilions. At noon in Fair President Robert Moses•

office in the Administration Building, His Excellency will be

presented the World's Fair gold medallion by Mr. Moses,

The 98th Division Band and Color Guard of the United States Army

Reserve will perform at the New York State Pavilion at 10:30 A.M., and

at 2:30 and 6:30 P.M.; the 39lst Regimental Drill Team, at 11 A,M, and

3 P.M.; the 390th Regiment Hand-to-Hand Combat Demonstration Team at

11:30 A,M, and 3:30 P.M.; the 392nd Regiment Weapons Demonstration

Team at noon and 4 P.M.; the Test Company First Aid Demonstration Team

at 12:30 and 4:30 P,M., and the 389th Regiment Bayonet Demonstration

Team at 1 and 5 P.M.

Day celebrations.

all participating in the 98th Division U.s.A.R.

(more)

Page 179: World's Fair: Newsletters 7

7/64-Rl78 ... 3 ...

There will be a special conclave of Grand Boule, Sigma Pi Phi~

professional interracial fraternity at the Illinois Pavilion from 3 to

4 P.M. Host will be Federal Judge James B. Parsons of Chicago, co­

chairman of the Illinois Pavilion Commission.

At 5 P,M, in the Lincoln Library at the Illinois Pavilion,

Wheaton Youth Symphony Orchestra Day ceremonies will include the

presentation of a book of poems on Illinois by Judge Frank Earl Herrick

of Wheaton, Ill.

The Sports Host at the Schaefer Center will be Bill Russell, the

All-Pro Center of the Boston Celtics. A former All-American at San

Francisco u., the great center has been voted most valuable player in

the NBA twice, and has sparked the Celtics to seven consecutive

Eastern pro titles and to the world championship in six of the seven

play-offs, The six foot ten-inch athlete will implant his handprints

in cement at noon and will be present to greet his fans throughout the

weekend from noon to 3 P.M. and 5 to 7 P,M8

The National Baton T\'lirling Championships will be in its second

day from 10 A,M. to 6 P.M. in the Singer Bowl.

At the Protestant and Orthodox Center, the host church will be

Concord Baptist Church, Rev. Gardner Taylor 1 Pastor. Dr. L. August

Lovergren, of the Southern Baptist Missionary to Jordan, will greet

visitors at the Baptist Exhibit.

From 11 A.M. to 11 P,M., "Cafe Israel" at the American-Israel

Pavilion will feature the Yemeni Trio and "The Hora" dance group.

Famous cartoonists, Paul Frehm, "Believe it or Not"; Ted Key,

"Hazel"; Bob Dunn, "They 111 Do It Every Time", and Willard Mullin,

famous sport cartoonist, will draw their cartoons for the public at

the Newspaper Comics Council ill:hibit in the Better Living Center from

6 to 7 P.M., and Will be color video taped at the RCA Pavilion from

noon to 3 P.M.

Between 7:15 and 8:40 P.M., Paul Lavalle will conduct the Band

or America in concert at the Court of the Universe, Pool of Industry,

Guy Lombardo and his Royal Canadians will provide the "Sweetest Music

This Side of Heaven" for free public dancing as they do nightly,

(more)

Page 180: World's Fair: Newsletters 7

- 4 ..

except Monday, at the Tiparillo Band Pavilion from 9:30 P.M. to 12:30

A.M •.

The Mete will meet the Houston Colts in a night game starting at

8 P.M. in neighboring Shea Stadium. Fairgoers who get hands stamped

before leaving for the game may return free to attend the Fair's many

amusements and night clubs which stay open until 2 A.M.

# #

Page 181: World's Fair: Newsletters 7

7/64-Rl79 UIIISPHERE ••••• ·-

• NEW YORK WORLD'S FAIR 1964-1965 CORPORATION INTERNATIONAL EXPOSITION AT FLUSHING .MEADOW PARK FLUSHING 52, N.Y. • TELEPHONE- AREA CODE 212-WF 4-1964 • CABLE ADDRESS "WORLOSFAIR"

I'EACC TH-OUGH UNDCR.T4NDINO --.. ~---

NEWS: REFER INQUIRIES TO:

Peter McDonnell - WF 4-6531

Jerome Edelberg - WF 4-6541

Joyce Martin WF 4-6543

FOR IMMEDIATE RELEASE

ROBERT MOSES PRESIDENT

July 30, 1964

NEW YORK WORLD'S FAIR, July 30 -- Swiss Independence Day

and Swiss Day will be celebrated Saturday, August 1, at the New

York World's Fair.

In keeping with the world-famous Swiss tradition or housing

and educating orphans from all over the world, forty youngsters

trom the Bethlehem-Lutheran Orphanage in Staten Island will be

the guests ot the Swiss Pavilion. The children, aged 9 to 13,

will visit different foreign and domestic pavilions, lunch at

the African Pavilion and soar above the Fair on the Swiss Sky

Ride.

They will also be treated to Swiss chocolates and ice cream

cones.

In addition, 15,000 red balloons bearing the Swiss insignia

or a white cross on a red background will be distributed to

children entering the Swiss Pavilion on August 1 as a souvenir

or the Day.

FROM: Wm. J. Donoghue Corporation 10 Columbus Circle, N.Y.C.

# #

Page 182: World's Fair: Newsletters 7

7/64-Rl85

UN IS PH E R£ 01061

• NEW YORK WORLD'S FAIR 1964-1965 CORPORATION INTERNATIONAL EXPOSITION AT FLUSHING .MEADOW PARK FLUSHING 52, N.Y. • TELEPHONE· AREA CODE 212-WF 4-1964 • CABLE ADDRESS "WORLOSFAIR"

llltACI THROUGH UNDERITANOINO __ .. Ei--...

NEWS: REFER INQUIRIES TO:

Peter McDonnell Jerome Edelberg Joyce Martin

- t·JF 4-6531 .. WF 4-6541 - WF 4·6543

FOR RELEASE: AT NOON, FRIDAY, JULY 31

ROBERT MOSES PRESIDENT

July 30, 1964

WORLD'S FAIR PROGRAM HIGHLIGHTS FOR SATURDAY, AUGUST l

NEW YORK WORLD'S FAIR, July 30 ·- The month of August will be

ushered in at the Fair with a full program of special events and

special "Days" on Saturday. It will be Cape Coral, Florida Day,

Colorado State Day, Swiss Day, Japanese Day at the New York State

Pavilion, New York State Business and Professional Women's Day,

Mademoiselle Magazine Day, Schumacher 75th Anniversary Day, and August

1 will bring the long-awaited opening of the Belgium Village.

As a feature of Cape Coral, Florida Day, drawings for weekend

vacations for two will be held at each of the five Cape Coral Exhibits

at the Fair (one each at Better Living, the Hall of Education and

Travel and Transportation R~h1bits, and two at the Florida Exhibit).

A highlight of Cape Coral, Florida Day, will be the visit of Miss Cape

Coral-Florida World (Carol Hale, a 20-year-old Miami u. senior). Her

full schedule, from her 8:30 A.M. arrival at Henry Hudson Gate (No. 4),

to her 10:30 P.M. tour of General Motors Futurama II, will include

visits to Ford, Coca-Cola, General Cigar (where she will be "sawed in

half"), Chrysler Corporation's Fun House, Seven-Up, Florida and the

Borden Company Exhibits (in Better Living Center).

At the Swiss Pavilion 1 the highlight of Swiss Day will be the

celebration of the 673rd Anniversary of Switzerland's Independence.

Forty youngsters, from the Bethlehem-Lutheran Orphanage of Staten

FROM: Wm. J. Donoghue Corporation 10 Columbus Circle, N.Y.C.

(more)

Page 183: World's Fair: Newsletters 7

7/64-Rl85

- 2 -

Island, will be the guests of the pavilion for the day. One of the

world's oldest democracies, Switzerland became independent the same

year William Tell performed the legendary act of shooting the apple

atop his son's head,

The hospitality to be extended the 40 children on Swiss Day is in

keeping with the Swiss tradition of housing orphans from all over the

world, The Pestalozzi Village in eastern Switzerland is an entire

"city" of parentless children. The youngsters will tour the Fair from

10 A.M. to 4:30 P.M., stopping for lunch at the Africa Pavilion. They

will ride the Swiss Sky Ride and be treated to ice cream cones and

Tobler Chocolate at the Swiss Pavilion Exhibition Hall (between 2:30

and 3 P.M.). Fifteen thousand balloons, bearing the Swiss insignia

of a White cross on a red background, will be distributed to all

children visiting the Swiss Pavilion on Saturday.

Colorado State Day ceremonies, attended by u. s. Senators Gordon

L. Allott and Peter H. Dominick and Representative J, Edgar Chenowelth

of Colorado, will begin with their 11 A.M. arrival at the New Amsterdam

Gate (No. 2). At 11:15 A.~1. they will be greeted at the Federal

Pavilion and will be presented Fair medallions by General William E.

Potter, Fair Executive Vice President. Senator Allott will also

accept a medallion for Colorado Gov. John H. Love. Between 2 and 6

P,M, at the Federal Pavilion, there will be a parade featuring a

concert band, a swing band and a prize marching band, as well as The

Gold Tones, a singing group, and The Golden Centennial Singers.

Japanese Day will be celebrated at the New York State Pavilion

with a program featuring talented Japanese performers. At 11 A,M,,

there will be performances of such traditional sports as judo, karate,

aiki and Kendo-fencing. Between 3 and 4:30P.M., a program, presented

by the House of Japan, will include demonstrations of a variety of

Japanese skills and entertaining arts. Between 6 and 7:30 P.M.1

there

will be performances of Japanese dances by Kansuma Fujima and 20 or

her students.

From 10 A.M. to noon and from 2 to 4 P,M., the finals of the

National Baton Twirling Championships will be held on the Parade

(rnore)

Page 184: World's Fair: Newsletters 7

7/64-Rl85

.. 3 -

Grounds. The Miss Majorette of America Pageant will be held at the

World's Fair Pavilion from 7:30 to 10 P.M.

Delegates to the Business and Professional Women's Convention

will be welcomed at the New York State Pavilion's Special Events Area

at 12:45 P.M. by National President Mrs. Dorothy Ford and the New York

State Federation President.

A Mademoiselle Day Fashion ShQW, produced by Mademoiselle Maga­

zine, will be staged at Better Living Center's Crystal Palace of

Fashion at 6 and at 8 P.M.

The F. Schumacher Co., a wholesale fabric house which has an

exhibit of its Waverly Division line at Better Living Center, will

hold a Day at the Fair commemorating the firm's 75th Anniversary.

Visitors to the exhibit will be offered free use of their computer

set-up which, when fed data, suggests decorating color schemes and

fabrics suited to personality.

A "Treasure Hunt," offering $25,000 in merchandise prizes weekly,

wtll be held at the Transportation and Travel Pavilion. Winners will

be from the numbers on tickets to the Cinerama film, "To the Moon and

Beyond", being shown at the T & T Pavilion.

Professor Wong Suiling, noted Chinese artist~ will demonstrate

the techniques of painting at the Republic of China Pavilion from 2

to 5 P.M. and from 7 to 9 P.M.

The United Irish Counties Association of New York will present a

New York Irish Fete from 2:30 to 5 P.M. in the Singer Bowl.

Stern's Department Store will present a fashion show featuring a

collection of Puritan Fashions at 2 P.M. at the New York State

Pavilion.

A hootenanny, featuring the we-una, Marty Friedberg and Jimmy

Gavin, with Lionel Shepard as M.c., will be presented in the Beech-Nut

Theatre in Better Living Center at 4 P.M.

At the same time, the New Prince Spaghetti Minstrels from Stone­

hill College, North Eaton, Mass., will give a folk music concert at

the New England States Exhibition. They are a seven-voice group with

guitars, banjo and bass fiddle.

(more)

Page 185: World's Fair: Newsletters 7

7/64-Rl85.

- 4 -

The World's Fair's only live radio show# the WTFM broadcasts from

Stereo Central Studio at the Beech-Nut Theatre in Better Living Center,

will feature Don Russell 1 Peabody Award~winning newscaster, from 10

A.M. to 3 P.M., and Charles Duval broadcasting and M.C. 1ing musical

interludes from 3 to 8 P.M.

Gospel, U.S.A., presented by the N. J. Tercentenary Pavilion and

station WNJR, Newark, will feature the Christian Temple Church Choir

of Newark from 7 to 8 P.r1. and from 9 to 10 P.M. at the pavilion.

There will be a Bibletown, u.s.A. concert in the Theatre of the

Protestant and Orthodox Center at 7:30 P.M.

Paul Lavalle will conduct the Band of America in concert from

7:15 to 8:40 P.M. at the Court of the Universe, Pool of Industry.

Teenagers at the Fair will be offered a special treat at the

Julimar Farm Pavilion and Gardens on Saturday night from 8:30 to 11

P.M., when the Big Beat music or Ward Wellman and the Kents will be

presented for dancing. The 60 cent admission charge includes free

coffee and sort drinks and a chance to do the many variations or the

twist amid the beautiful setting of the Gardens.

Dancers preferring a more sedate tempo may glide around to the

strains of "The Sweetest Music This Side or Heaven" as played by Guy

Lombardo and his Royal Canadians who provide musio for free public

dancing nightly except Monday at the Tiparillo Band Pavilion from

9:30 P.M. to 12:30 A.M.

Prior to his appearance at the Fair, Guy Lombardo will dedicate

the evening's performance of "Around the World in Eighty Days" at the

Jones Beach Marine Theatre in honor of Indonesia. As part of the on­

stage ceremonies, Mr. Lombardo will present an award to representatives

or the Pavilion or Indonesia, WhO Will be attired in colorful,

national dress.

ENTERTAINMENT CONTINUES IN THE LAKE AMUSEMENT AREA UNTIL 2 A.M,

# # #

Page 186: World's Fair: Newsletters 7

7/64•Rl87 UNISPHERE 01861

NEW YORK WORLD'S FAIR 1964-1965 CORPORATION INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARK FLUSHING 52, N.Y. • TELEPHONE· AREA CODE 212·WF 4·1964 • CABLE ADDRESS "WORLOSFAIR"

PUCE THROUGH UNOCASTANOINO --.. ~--...

NEWS: REFER INQUIRIES TO:

Peter McDonnell - WF 4-6531 Jerome Edelberg - WF 4-6541 Joyce Martin - WF 4-6543

FOR RELEASE: FRIDAY, .nJLY 31

ROBERT MOSES PRESIDENT

July 30 ~ 1964

NEW YORK WORLD'S FAIR, July 30 -- U. S. Space Park ~- a full

scale Ranger spacecraft -- a replica of the Ranger seven which is

scheduled to photograph the Moon's surface -- will go on display this

afternoon (July 31) in the u. s. Space Park at the World's Fair.

Ranger seven, launched Tuesday from Cape Kennedy by the National

Aeronautics and Space Administration, is presently on a collision

course with the Moon and is expected to impact about 9:25 A.M. today.

Television cameras will photograph the lunar surface for the last 15

minutes of the flight.

NASA officials have indicated that pictures taken by Ranger seven

cameras will be available some 24-48 hours after being telemetered to

earth. The pictures will be distributed immediately after being

processed.

Ranger weighs a total of 804 pounds, including the 375-pound

television camera system. The flight to the Moon takes about 66-68

hours.

The first pictures made by Ranger seven will be shot about 900

miles above the lunar surface. The last few pictures are expected to

distinguish objects about the size of an automobile.

The Ranger replica \'lill be displayed at the Space Park for

several days. The u. s. Space Park is sponsored by NASA and the

Department of Defense.

FROM: Wm. J. Donoghue Corporation 10 Columbus Circle, N.Y.C.

Jt 1r # #

Page 187: World's Fair: Newsletters 7

7/64-Rl97 UNISPHERE 01811

ll NEW YORK WORLD'S FAIR 1964·1965 CORPORATION INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARK FLUSHING 52, N.Y. • TELEPHONE· AREA COOE 212-WF 4-1964 • CABLE ADDRESS "WORLDSFAIR"

JfE .. C£ THAOUOH UNDERSTANDING --· ~---

NEWS: REFER INQUIRIES TO:

Peter McDonnell Jerome Edelberg Joyce Martin

FOR IMMEDIATE RELEASE

- WF 4-6531 - WF 4-6541 - WF 4-6543

ROBERT MOSES PRESIDENT

NEW YORK WORLD'S FAIR, July 31 -· The dream of a self-styled

average American family comes true starting Sunday afternoon (August

2nd) when Mr. and Mrs. w. H. Keefe of 1630 Sheridan Street, Niles,

Michigan and their three children who have literally saved their

pennies to help pay for a trip to the World's Fair, will be greeted at

the Hotel Commodore, whose management decided to provide gratis accom­

modations when they heard of the Keefe saga.

Thirteen-year old Kevin Keefe, his brother Barry, eleven, and his

sister Kathy, eight, started putting their hard~earned pennies into a

makeshift pig bank in the fall of 1962. The bank was simply marked

"Put a penny there for the next World's Fair."

Fair officials first learned of the venture in March of 1963,

when Mayor Robert F. Wagner forwarded a letter he had received from

Mrs. Keefe in which she asked for information on the forthcoming

exposition. After considerable correspondence with the Fair in addi­

tion to several phone calls, the long journey started last Thursday

night, as the children occupied themselves by wrapping their 3,300

pennies as the car rolled along the Ohio Turnpike. After resting

Sunday 1 t-1r. and Mrs. Keefe and their children will arrive at the Fair

9:30A.M. r~onday morning (August 3) when they will be greeted by Fair

officials at Gate No. 2, the New Amsterdam Gate.

Included in the Keefe's itinerary for Monday is the First

National City Bank, where the Keefe's will put their pennies back

FROM: Wm. J. Donoghue Corporation 10 Columbus Circle, N.Y.C.

(more)

Page 188: World's Fair: Newsletters 7

7/64~Rl97

- 2 -

into circulation. Other stops in their trip will include Ford, General

Motors, Seven-Up, where they will be tendered a luncheon, Coca-Cola,

Johnson 1s Wax, Tower of Light, Pepsi-Cola, Continental Insurance,

Continental Circus, Florida, Belgium, the Vatican and Ireland.

# # #

NOTES:

1. The full text or Mrs. Keefe•s correspondence with Mayor Wagner and the World•s Fair, in her own interesting handwriting, is available at the William J. Donoghue Corporation offices in the Press Building.

2. The press is cordially invited to enjoy refreshments in the VIP Lounge and luncheon tendered by the Seven-Up Pavilion.

3.. Previous story (7/64-Rl88 revised) attached.

4. Complete itinerary is also attached.

Page 189: World's Fair: Newsletters 7

9:30

10:00

10:45

11:45

12:15

lsl5

1:45

2:30

3:00

3:30

4:00

5:00

6:00

7:00

7:30

ITINERARY

Mr. and Mrs. w. H. Keefe and their three children

at the

NEW YORK WORLD'S FAIR

Monday1 August 3, 1964

Family arrives at Gate No. 2, greeted by Fair officials

Ford

General Motors

First National City Bank - Visitors Branch

Seven-Up (luncheon)

Coca-Cola

Johnson • a wax

Tower of Light

Pepsi-Cola

Continental Insurance

Continental Circus

Florida

Belgium Village

Vatican

Ireland

# # #

Page 190: World's Fair: Newsletters 7

7/6L~-Rl88 Revised UNISPHERE 01881

ll NEW YORK WORLD'S FAIR 1964-1965 CORPORATION INTERNATIONAL EXPOSITION AT FLUSHING .MEADOW PARK FLUSHING 52, N.Y. • TELEPHONE· AREA CODE 212-WF 4·1964 • CABLE ADDRESS "WORLDSFAIR"

~tACI: THROUGH UND£R8TANOINO --· @>--....

NEWS: REFER INQUIRIES TO:

Peter McDonnell Jerome Edelberg Joyce Martin

FOR IMMEDIATE RELEASE

ROBERT MOSES PRESIDENT

July 31, 1964

- WF 4-6531 - WF 4-6541 - NF 4-6543

NEW YORK WORLD'S FAIR, July 31 -- A story which began with a

letter to New York's Mayor Robert F. Wagner in early 1963, will come

to a happy conclusion next Monday, August 3rd, with the welcome of a

Michigan family of five at the New York World's Fair.

Mrs. w. H. Keefe, of 1630 Sheridan Street, Niles, Michigan, wrote

to Mayor Wagner on March 8, 1963, asking for information regarding the

Fair.

"Since fall," she wrote, "our children, numbering three-- 12 and

10 year old boys and a 7 year old girl -~ have been faithfully saving

pennies in an empty bleach bottle. They out a slot in the plastic

bottle and with an arrow pointing to the penny slot, wrote the

following on the outside, 'Put a penny there for the •64 Fair.• About

once a month the pennies are counted and re-counted, (There are more

efficient approaches to counting pennies but it would spoil their funJ)

Eaoh month our progress to the Fair is carefully calculated, based on

30¢ per gallon and the 16 miles to the gallon which our •61 Ford wagon

now affords us. On a large map of the Eastern states hanging on the

kitchen wall, pins are carefully moved ahead - for every 30 pennies

another 16 miles. We are still in Ohio but hoping to make the

Pennsylvania Turnpike by April lst. 11

The l11ayor sent the letter along to the World's Fair, where it was

processed and all available information on the Fair sent along -- in

triplicate -- to Mrs. Keefe, Mrs. Keefe immediately replied to the

World's Fair as follows:

FROM: Wm. J. Donoghue Corporation 10 Columbus Circle, N.V.C.

(more)

Page 191: World's Fair: Newsletters 7

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"Right in the middle of' the peanut butter sandwiches and tomato

soup this noon, came the mailman with your envelope1 generously filled·

with things to thrill the heart of three young children. The material

deepened their firm conviction that a trip to the Fair in •64 is

second only to sailing off' to the moon.

"A very nice note from Mayor Wagner and the material so promptly

sent from your desk leave us self-appointed ambassadors for the City

of' New York. Thank you so muchl

11May we, for whatever fee is involved, be on the mailing list for

the Official Bulletin? For whatever it may be worth, the duplicates

you sent went off' this afternoon to be shared with over a hundred

first, fourth and sixth graders and teachers.

"Again, thank you. Sitting here, surrounded by washing to be

washed, ironing to be ironed and sewing to be sewed, the Unisphere

seems far removed from my less abstract stainless steel kitchen. We

will make it, however, though I've cautiously warned the ohtldren it

may take a few more pennies than will fit in our bleach bottle. 11

The next move was made by Fair officials who wrote to Mrs. Keefe

for permission to release her correspondence. Mrs. Keefe was quick

to approve saying, "You are more than welcome to do whatever you wish

with the letters. 11Aside from the important fact that every child should, sometime

during 'growing up' have a world's Fair as part of' their experience

(I base this on memories of' •my' Fair, Chicago, 133J)- we launched our

inquiry into your projected plans for additional reasons. This rather

ridiculous looking bleach bottle (it has replaced a pot of' lovely ivy

in the middle of' the kitchen table for the next 14+ months!) happens

to be the main character in our plot to teach the children that an

experience as tremendous in their eyes as a trip to New York and the

Fair, doesn't just 'happen.• The u. s. Steel sphere has already

piqued their imagination far beyond the limits of Flushing Meadow but

it costs money to 'spread your wings' and curious as this bright new

generation is, they seldom inquire into anything as prosaic as the

price of eggs, the payment on the house, etc. This I do not expect 1

but the Fair seems a good opportunity for them to experience the

(more)

Page 192: World's Fair: Newsletters 7

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- 3 -

answers before they ask the question - •can we afford tt?' So -

we're •using' you and I hope thru their own efforts they will come

home overflowing with the world you are planning and the satisfaction

ot having contributed to making the posters# brochures, etc. a reality,

"To date# there are 1200 pennies. Our twelve year old has hired

himself out to a real estate agent and will care for lawns or unrented

homes in the area this summer, Our ten year old staged a toy rummage

sale this week-end and gleaned $1.05 which, in his terms, equal 3

gallons or gasoline which equals 15 miles east on the toll road.

Seven year old Kathy's business sense is sadly in need of guidance,

I 1ve yet to convince her that there is no profit in selling her two­

week old Easter dress (my $6.00) for $2.00 in pennies to her best

friend, Her approach would push us right back to Illinois. Tomorrow

I will 1 push 1 dusting at a nickel a dayJ"

That letter was dated April 22, 1963, exactly one year before

the Fair opened.

On July 6th, a call was placed to Mrs. Keefe to tell her that

the Fair was looking forward to the visit or the Keefe family and to

ask if any definite plans were materializing.

the Fair's publicity director:

Mrs. Keefe wrote to

"We were delighted with your call today. The children could

hardly contain themselves as they wandered thru the neighborhood

trying to be~ casual with 'Oh yes! (yawn!) the New York World's

Fair called our Mom today!• They have been terribly excited for

months but your long distance call certainly 'capped' the anticipation.

"Your call also inspired us to finally pin down a date. August

has always been vacation month for us but, as I mentioned, we've let

exact dates remain somewhat tentative pending other decisions. we

Will leave Niles on Friday, July 31st, spend Saturday in Philadelphia

and we'll arrive Sunday morning in New York. We will be in New York

until late Wednesday, August 5th when we'll drive back to Philadelphia

and return to Niles via Gettysburg and Detroit arriving here Sunday,

August 9th."

In her letter, Mrs. Keefe spoke of hotel reservations and asked

for advice in securing accommodations. Eventually, the Hotel Commodore

offered gratia accommodations and the Keefe family accepted with thank~

{more}

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Mrs. Keete concluded her most recent letter with P. s. s'aying

that~ "This is just a rough calculation but we figure it should take

most of Ohio for 3 children to wrap approximately 3300 pennies. This

Will take care or that long1 long stretch and from there on it's

mountains,. the Fair and fun!"

The saga or the Keefe family w111 come to its happy ending next

Monday, when a special tour of the Fair will be given the family upon

their arrival at New Amsterdam Gate (#2).

# # #

NOTE: Exact time schedule to be released as soon as known.

Page 194: World's Fair: Newsletters 7

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UNISPHERE 01061

NEW YORK WORLD'S FAIR 1964-1965 CORPORATION INTERNATIONAL EXPOSITION AT FLUSHING .MEADOW PARK FLUSHING 52, N.Y. • TELEPHONE· AREA CODE 212·WF 4·1964 • CABLE ADDRESS "WORLOSFAIR"

PltACE THJIOUOH UNOERITANOINQ --· @).--...

NEWS: REFER INQUIRIES TO z

Peter J. McDonnell Jerome !delberg Joyce t4artin

- WF 4·6531 • WF 4-6541 - WF 4-6543

li'OR RELEASE: MONDAY, AUGUST 31 1964

ROBERT MOSES PRESIDENT

July 31, 1964

NEW YORK WORLD'S FAIR, July 31 •• More than 750 girls, their

families and volunteer leaders f~ a dozen states will be on hand for

camp Fire Girls Day at the New York ~orld's Fair Tuesday, August 4.

Mrs, Ellson F. Smith, Pomona, Oalif,, National President of the

Camp Fire Girls, and Martha F, Allen, New York, Executive Vioe Presi­

dent and National Director, will personally welcome the visitors at the

opening ceremonies, 9:15 A.M. at the Bell System Pavilion.

A highlight of the day•s buay program will be the presentation ot

spacial awards to five women, two t~ California, and one each from

Texas, Massachusetts and New York, nominated as 11Honor Gueats 11 by Camp

Fire groups throughout the countr7.

The teen-agers chose each of the winners on, "distinguished

contribution in her home and family life and service to the community."

The selections will be announced at a luncheon, 12:30 P.M., at the

Official Woments Hospitality Center 1n the Purex Penthouse of the

Better Living Center. A reception and tea tor the Camp Fire Girls

volunteers and their friends will follow.

Other features of the program include video taping of a special

program by Camp Fire Girls from each of the four age groups at the RCA

Pavilion, which is to be repeated 11ve, and a Hootenanny at the Fair's

Pavilion, 3-5 P,M,, with the Serendipity Singers and television stars

furnishing the entertainment.

FROM: Wm. J. Donoghue Corporation 10 Columbus Circle, N.Y.C.

# # #

Page 195: World's Fair: Newsletters 7

7/64-Rl92 UN IS PH ERE 01ee1

NEW YORK WORLD'S FAIR 1964-1965 CORPORATION INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARK FlUSHING 52, N.Y. • TELEPHONE· AREA CODE 212-WF 4-1964 • CABLE ADDRESS "WORLOSFAIR"

"IEACC THIItOUOH UHO!A81'ANDIHO --· @) .............

NEWS: REFER INQUIRIES TO:

Peter McDonnell Jerome Edelberg Joyce Martin

FOR IMMEDIATE RELEASE

- WF 4-6531 WF 4-6541

.. WF 4-6543

ROBERT MOSES PRESIDENT

July 31, 1964

NEW YORK WORLD'S FAIR, July 31 -- Lucille Ball, who delights

millions with her CBS "The Lucy Show", will grace the New York World's

Fair when "Lucy Day" is celebrated on August 31.

Announcing the official day on which the internationally famed

comedienne will be honored, William A. Berns, Fair Vice President for

Communications and Public Relations, said:

"Miss Ball's talents have earned her a s,ecial place in the affec­

tions not only of American television and movie audiences, but also in

the hearts of audiences the world over. Her universal appeal has made

her a truly significant force for international goodwill and under­

standing."

A program of festivities is being prepared for the occasion, with

colorful songs and dances at many national pavilions among the high•

light events.

The day-long tribute is in keeping with Miss Ball's world-wide

popularity. Her programs have been seen in 44 countries in North and

South America, Europe, Africa, the Middle East and Asia.

In acceptance of her "Day", Miss Ball said:

"I am deeply touched by this honor. The New York World's Fair

theme of 'Peace Through Understanding' expresses the feeling I have

always had about international goodwill and the role we in show busi­

ness can play to advance it, I'll be happy to be at the Fair on

August 31."

FROM: Wm. J. Donoghue Corporation 10 Columbus Circle, N.Y.C.

# #

Page 196: World's Fair: Newsletters 7

7/64 ... Rl95 .. , ..

• NEW YORK WORLD'S FAIR 1964-1965 CORPORATION INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARK FLUSHING 52, N.Y. • TELEPHONE- AREA CODE 212-WF 4-1964 • CABLE ADDRESS "WORLDSFAIR''

fi'EACt: THROUGH UNDCIII"'"ANDINO --· ~-- ...

NEWS: REFER INQUIRIES TO:

Peter McDonnell Jerome Edelberg Joyce Martin

- \oJF 4-6531 - \& 4-6541

t'IF 4-6543

FOR RELEASE: AT NOON, SATURDAY, AUGUST 1

ROBERT MOSES PRESIDENT

July 31, 1964

WORLD'S FAIR PROGRAM HIGHLIGHTS FOR SUNDAY, AUGUST 2

NEW YORK WORLD'S FAIR1 July 31 -- Sunday, August 2 at the World's

Fair has been designated Polish Nationality Folk Festival Day, Congress

Inns Day, N, Y •. State Music Lovers' Day at the New York State Pavilion,

the First Day of American Field Service Week and the Fair will be

visited by His Excellency Chief Odeleye Fadahunsi, Governor of the

Western Region of Nigeria 1 and Lady Fadahunsi.

The Polish Nationality Day Folk Festival will be held in Singer

Bowl from 2 to 4 P.M. and from 7:30 to 9:30 P.M. Polish Day 1964 will

also be observed at the Federal Pavilion by the 7th District Polish

National Alliance which will present a program or ethnic songs of

Poland.

Double features of Congress Inns Day at the Fair will be the

drawing for a two-week Congress in Florida Vacation for two 1 and the

tour or the Fair by Miss Carol Hale, 11Miss Cape Coral-Florida World 11•

Registration for the two-week vacation will be held at the Congress

Exhibit at the Transportation and Travel Pavilion. Winners will also

receive round-trip transportation for their two-week Florida vacation

by Hertz oar. Miss Hale will be touring the Fair for the second con•

secutive day, this time for Congress Inns. Her schedule includes

visits to the Eastman Kodak, Parker Pen, Clairol, Simmons, J & P Rose

Gardens at the House of Good Taste, Bell Systems1 General Electric

Progressland, and the Daily News Exhibits.

FROM: Wm. J. Donoghue Corporation 10 Columbus Circle, N.Y.C.

(more)

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New York State Music Lovers• Day at the New York State Pavilion

Will feature entertainment by such groups as "The Sundowners", a rock

'n 1 roll instrumental group from Rockaway; 11The Moonglows", a standard

and pop tune singing group from Bethpage; "Bobby and his Orbits", pop

vocal and instrumentals from Huntington Station; the "Police Athletic

League Variety Show", featuring songs, dances, instrumental solos,

etc.; "The Caribbean Combo", Latin and American pop tunes from the

Bronx; "The Twiliters", a rock •n• roll group from Elmont, and "The

Wanderers 11, a rock 'n' roll group from Bayside ·-all sure to please

New York State Music Lovers who are "young in heart".

His Excellency Chief Odeleye Fadahunsi, Governor of the Western

Region or Nigeria and his official party will tour the Fairgrounds

from noon to 5 P.M.

A new attraction, Captain Carl's Water Skeeters, a motorboat ride,

will be open at Flushing River in the Industrial Area from 11 A.M. to

9 P.M. Charge, 75 cents.

Winning numbers drawn on July 17 for the United Arab Republic

Pavilion's "Trip to Egypt Contest" are: first, A0021426; second,

BOOl0618 and third, B005472. The second or third number becomes the

winning number only if the winner fails to claim his prize.

Sunday services at the Protestant and Orthodox Center include:

Sunday morning worship service in the Theatre arranged by the John

Milton Society (the Protestant Agency ministering to blind persons

around the world) at 11 A.M.; the "Voices or Protestantism," a

biblical interpretation of the Protestant story, presented by 43 young

people of the Host Church, Union Methodist or Totowa, N. J., the Rev.

Dr. F. J. Yetter, Pastor, will be presented at 4 and at 7:30 P.M. and

"The Musicum Consilum", the combined senior choirs or churches in the

First District or the African Methodist Episcopal Church presenting a

concert or sacred music at 6 P.M.

Bill Russell will be winding up his tour as Sports Host at the

Schaefer Center with appearances from noon to 3 P.M. and from 5 to

7 P.M. The Mete will play a doubleheader with the Houston Colt .45s

at Shea Stadium starting at 1 P .r-1.

(more)

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For free danotng and listening pleasure, two great maestros will

be on hand. Paul Lavalle will conduct the Band or America from 7:15

to 8:40 P.M. at the Court of the Universe, Pool of Industry and G~

Lombardo and hts Royal Canadians will take their stand at the Tipartilo

Band Pavilion from 9:30 P.M. to 12:30 A.M.

Various entertainments and night clubs in the Lake Amusement Area

will remain open until 2 A.M.

# #

Page 199: World's Fair: Newsletters 7

7/64-Rl96 UNI~PHERE 01061

NEW YORK WORLD'S FAIR 1964-1965 CORPORATION INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARK FLUSHING 52, N.Y. • TELEPHONE· AREA CODE 212·WF 4·1964 • CABLE ADDRESS "WORLDSFAIR"

PUCE THROUGH tJNOI:ItSTANDINO --.. ~---

NEWS: REFER INQUIRIES TO:

Peter McDonnell Jerome Edelberg Joyce Martin

FOR IMMEDIATE RELEASE

- ~IF 4-6531 v!F 4-6541

- UF 4-6543

ROBERT MOSES PRESIDENT

July 31, 1964

NEW YORK WORLD'S FAIR, July 31 -- A dedication ceremony at the

picturesque Belgium Village, a meticulous copy or a walled Flemish

Village with all its charm and authentic atmosphere, will be held

Monday, August 3, at 10 A.M. when the Hon. Louis Houtave, Mayor of

Damme, Belgium, who has flown here specifically for the event, will

join Fair President Robert Moses and Gov. Charles Poletti, Vice

President, International Affairs and Exhibits, in cutting the tradi­

tional ribbon. The City Hall in the Village is a replica of the

building in Damme.

The Gilles singers and dancers from Belgium and a fife and drum

corps band will perform at the ceremonies. A champagne party and

luncheon at the Wine Terrace Restaurant in the pavilion will follow

the ceremonies.

The Belgium Village is a 17 block, 134-building complex modeled

after existing buildings in Belgium and includes homes, canals, bridges,

a reproduction of St. Nicholas Church in Antwerp, a town hall and shops.

Included is a Rathslceller, now open, underneath the town hall, an

ice cream parlor, cares, bars, restaurants and souvenir shops where

visitors can purchase the handiwork or copper workers, the glass

blowers and lace makers.

Folk dances and a Flemish festival of plays will be held in the

public squares. An old Belgium carousel will be located in one of the

squares.

Admission will be $1 for adults and 50 cents for children.

FROM: Wm. J. Donoghue Corporation 10 Columbus Circle, N.Y.C.

# # #