World's Fair Corporation: Executive Committee Meeting Reports Mar 16,1962

Box# 34

Folder# 646

World's Fair Corporation:

Executive Committee Meeting Reports ( 4)

Mar 16,1962

1o1 N II I'H It" It e>ael

NEW YORK WORLD'S FAIR 1964·1965 CORPORATION INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARK

FLUSHING 152, N. V. • TELEPHONE ·AREA Coot 212 • WF 4·1964 • CAsu: ADDRESS "WORLDSFAIR"

NACI THIIOUOH UNDIIIITANDINO

I .

767 DAYS TO OPENING OF FAIR

AGENDA

EXECUTIVE COMMITTEE Iv.IEETING

MARCH 16, 1962

r-"/ AGENDA ITEM 1, Approval of minutes of Executive I Committee meeting-February 9, 1962

/ AGENDA ITEM 2. Financial status (See reference memorandum)

!· Fair Notes

£. Financial report

/AGENDA ITEM 3. Report on industrial and special exhibits

!· Industrial sales program (See reference memorandum)

£. .Ratification requested

1. World of Food, Inc. (2-26-62) Modification of existing lease

£. Status of negotiations {See reference memorandum)

ROBERT MOSES ,AitiiDINT

Mr. Spargo

Mr.Panuch

Mr. Moses

Mr. Panuch

Mr. Panuch

~:00 A. M - PRESENTATION OF NEW UNISPHERE MODEL- BOARD ROOM

v AGENDA ITEM 4. Report on Transportation area

!· .Ratification requested

1. Sinclair Refining Company (2-15-62)

2. Others

£. Status of negotiations {See reference memorandum)

Mr. Tozzoli

IIMIB~NII:IU: ••••• NEW YORK WORLD'S FAIR 1964·1965 CORPORATION INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARK

F'LUIHING 152, N.Y. • TELEPHONE ·AREA COD£ 212 • WF 4·1964 • CABLE ADDREII"WORLDSFAIR"

IICAO& TMIIOUOH UNDI~TANDINO

~GENDA ITEM 5. Marina and Marine Exhibit

\.oo""". AGENDA ITEM 6, Report on International exhibits

!- Ratification requested

/AGENDA ITEM 7.

/AGENDA ITEM 8.

---g ..........

1. United Mexican States (11-22-61)

2. Kingdom of Thailand (2-13-62)

3. Republic of India {2-14-62)

4. The USSR Chamber of Commerce (3-2-62)

5. Republic of Sudan

6. Republic of Guinea

7. Others

.Q. Authorization requested to reserve site for Belgian Village

£. Status of negotiations (See reference memorandum)

g. Report on Holy See Exhibit

~· Proposal of Patrick Dolan Associates and substitute proposal of J. Walter Thompson

United States Exhibit

State exhibits

!· Status of negotiations (See reference memorandum)

- 2-

ROBERT NOSES · I'AC!IIDENT

Mr. Tozzoli

Gov. Poletti

Gov. Poletti

Mr. Deegan

Gov. Poletti Mr. Deegan

Representative Delaney

Gen. Potter

01961

• NEW YORK WORLD'S FAIR 1964·1965 CORPORATION INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARK

f"LUIHIHO 52,N.Y .• TtLEPHONE·AR£ACODE212·WF 4·1964 • CA8LEADDRE811WWORLDSFAIR"

~IACC THIIOUOH UIIDCIIITAIIDIIIO

AGENDA ITEM 9, Report on concessions and operations

g.. Ratification requested

fi ~.'A\ 1. cc_yv-·~

Video Information Service, Inc. (1-19-62) and amendment thereto (See reference memorandum)

/2. Gas stations Sinclair Refining Company (2-27-62)

3. Others

b. Authorization to execute - (See reference memorandum)

1. Dexter Press, Inc. World's Fair postal card

£. Reports (See reference memoranda)

/' 1. Contract Traffic Consultant

/ 2. World's Fair Shopping Bag

/ 3. World's Fair Flight Bag

J g. Appointment of special policemen

Fred K. Nelson John E. Joyce

AGENDA ITEM 10. Lake area

Status of negotiations {See reference memorandum)

- 3-

ROBERT MOSES I'IIEIIDIIIT

Mr. Constable

Mr. Constable

Mr, Constable

Mr. Constable

Mr. Weinstein

IINI.IIMCitC 81ea1

NEW YORK WORLD'S FAIR 1964-1965 CORPORATION INTERNATIONAL EXPOSITION AT FLUSHING ME:AOOW PARK

FWSHING !52, N.Y. • TELEPHONE·AAtA Coot 212 • WF 4·1964 • CAIILE AoDRESsWORLDSFAIR"

~IIAC8 THIIOOUOH UMD81t8TAN01MO

\ .. .--/AGENDA ITEM 11. Fair Engineering and Construction

!-. Security Building contract

b. Amendment to Rules and Regulations

1. Low voltage electricity (See reference memorandum)

2. Safety and Identification Regulations

.£. Status report (See reference memorandum)

~GENDA ITEM 12. Parks Department engineering and construction schedule (See reference memorandum)

/AGENDA ITEM 13. Report on Public Relations

J !-. .Article on Fair in Time Magazine

.Q. John Campbell Films Amendment to contract

.£. Directors preview of second progress film

AGENDA ITEM 14. Other business

AGENDA ITEM 15. Next meeting of Executive Committee April 16, 1962

March 12, 1962

- 4 -

ROBERT MOSES PIIE81DtNT

Gen. Potter

Mr. Andrews

Mr. Berns

........ ~ ...... 1

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MEMORANDUM FROM

PRESIDENT OF THE COUNCIL

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C> 19161,1962 New York W01ld's Fair 1964-196S Corpo1otion

....--------------. \L>t •'lfltr,

EACH SQUARE EQUALS 25,000 S. F.

LEASE SIGNED E} INTENT

INDUSTRIAL RENTABLE AREA

LEASE SIGNED INTENT

TOTAL ALLOCATED

1,345,000S.F. 54 7, 000 S.F.

1,892,000S.F. =58%

INTERNATIONAL RENTABLE AREA 2,030,000S.F.

LEASE SIGNED INTENT

TOTAL ALLOCATED

340, OOOS.F. 897,000S.F.

1,237, OOOS.F. = 61%

FEDERAL AND STATES RENTABLE AREA 1,690,000S.F.*

LEASE SIGNED INTENT

TOTAL ALLOCATED

272,000S.F. 1,020,000S.F 1,292,000SF. =77%

TRANSPORTATION RENTABLE AREA 2,1 30,000 S.F.

LEASE SIGNED 912,000S.F. INTENT 575,000 S.F.

TOTAL ALLOCATED I ,487,000 S.F. =70%

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TOTAL ALLOCATED . 431

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NEW YORK WORLD'S FAIR 1964-1965 CORPORATION STATEMENT OF RECEIPTS AND D!SBURSEMENTS - FROM AUGUST 18, 1959 TO MARCH 6. 1962

RECEIPI'S:

Contributions Proceeds of Bank Loans (See Contra) Proceeds of 6% World's Fair Notes* Rental from Leases and Licenses Miscellaneous Income

Tar AL RECEIPTS

DISBURSEMENTS:

Repayment of Bank Loans (See Contra) Construction Cost Other Pre-Fair Expenses

Tar AL DISBURSE:MENTS

CASH, INVESTMENT AND DEPOSIT BALANCE 3/6/62:

DISTRIBUTION OF BALANCE: Cash (Including Time Deposits) $ 5, 854, 154.97 Less: Unremitted Withheld Taxes 21,441.30 U.S. Treasury Bills ($1., 000,000 Principal) Operating and Construction Deposits

* Total Subscribed " Pledged

$ 28,.733, 000. 590,000.

$ 29, 323, 000.

$ 90,100.00 3,000,000.00

18,233,000.00 4, 759' 725. 50

9,770.51

$ 3, 000, 000. 00 4,789,614.81 7 .._4(30, 451. 70

$ 5, 832, 713. 67 984,765.00

4,025,050.83

v

$ 26,092,596.01

15,250,066.51

$ 10,842,529. 50

$ 10, 842, 529. 50

,·

UNISI'H~AC

NEW YORK WORLD'S FAIR 1964-1965 CORPORATION

INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARK

FLUSHING !02. N Y. • TELEPHONE· AREA Coo£ 212 · WF 4·1964 • CABLE AooR£Ss'·wORLDSf"AtR"

JIIAGE THACiuOr. UHDIUtSTANCIINO

ROBERT MOSES PRt!IIOENT

Dear Mr. Moses:

March 9, H)62 J. ANTHONY PANUCH

'ti!Ct .. AUI()tNT thiOUStfhAL ' L~tC'tJt.L !:IHIItiTS

I submit herewith a report of operations in this department since my last report of February 2, 1962. For purposes of convenient reference, it is divided into six self-explanatory annexes.

Though the status of the two bank leases is reported under Annex II, a word of explanation may be desirable to avoid confusion. These buildings will be banking facilities, pure and simple, with no exhibit aspects.

Both locations are outside the Industrial and Special Exhibits Area and within the International Section (Block 21, Lot 1; Block 26, Lot 1) at sites insisted on by the banks, which met with Mr. Witt's technical approval. We thereupon negotiated the release of the two sites with the International Division.

As a matter of courtesy to Mr. Witt, and because I knew the bank officers involved as a result of previous negotiations which you asked me to carry on with the Clearing House, we have conducted these initial space negotiations with the bank people. We have done this in full coordination with Mr. Witt, and, in reality, as his agents. It is self-evident that as "banldng facilities" these service installations are not exhibits within my sphere of responsibility.

When the stage is reached for the negotiation of formal leases which define the respective relationships of the two ba."lks with the Fair, our temporary good offices necessarily must come to an end, and the matter becomes the responsibility of Mr. Witt, acting with Mr. Spargo's advice and under the guidance of the Fair Corporation's legal counsel.

Attachments

The Honor able Robert Moses, President New York World's Fair 1964-1965 Corporation Flushing Meadow 52, New York

..... ,_.,... @ u.-1 ........

REPORT TO PRESIDENT MOSES

Annex I Status of Leases Signed

Annex II Status of Lease Negotiations with Companies Whose Participation Seems Certain

Annex m Status of Lease Negotiations with Individual Companies and Industry Associations Whose Participation is Undecided.

Annex IV Multiple-Exhibitor Pavilions Under Promotion

Annex V Status of Special Exhibits

Annex VI Promotional Activities

March 9, 1962 J. Anthony Panuch

ANNEX I

LEASES SIGNED as of MARCH 1, 1962

Rental Category of Exhibitor Sq. Ft.:. Down Payment

Companies AT&T 104,935 $ 209,870 Coca-Cola 46,314 92,628 duPont 46,956 93,912 Eastman Kodak 69,497 150,994 General Electric 53,256 106,512 !BM 54,038 108,076 National Cash Register 18,892 37,784 Pepsi-Cola 93,696 187,392 Rheinqold 49,385 98,770 s. C. Johnson 17,305 * 20,000 ** Schaefer 45,478 90,956 Simmons 10,931 21,862 Travelers Insurance 491 487 981974

660,170 $1,317,730

IndustrY Associations American Gas Assn. 79,290 158,580 Edison Electric Institute 451 153 90.306

124,443 $ 248,886

MultiPle-Exhibitor Pavilions BetterLi~qBull~q 150,677 299,840 Hall of Education 50,001 50 001 **

' House of Good Taste 74,160 75,000 ** Pav. of American Interiors 38,110 76,220 World of Food 50,066 100,132 Graphic Arts 561 004 112.008

419,018 $ 713,201

Special Exhibits Hall of Medicine & Health 70,012 None***

TOTAL 11 273, 643 $2,2791 817

OPTION SIGNED as of MARCH 1, 1962

Company Continental Insurance 12,699 $ 15,000

TOTAL - Leases & Option 11 2861342 ~2.2941817

* s. c. Johnson has option exercisable on or before July 2, 1962 on approximately 10, 000 square feet of additional space.

** Additional Payments Due *** Rental Payments Waived

Two-Year Rental

$ 839,480 370,512 375,648 555,976 426,048 432,304 151,136 749,568 395,080 138,440 363,824 87,448

395.896 $5,281,360

634,320 361.224

$ 995,544

1,199,360 400,008 593,280 304,880 400,528 448.032

$3,346,088

None

!9.622.992

$ 101,592

me.724.584

ANNEX II

Status of Negotiations with Companies Whose Participation is Regarded as Virtually Certain

Chase Manhattan Bank

All essential factors have been negotiated. Lease signing awaiting approval of state banking department for opening of a new branch. Architects are working on design.

First National City Bank

Status same as Chase, with the added feature that approval by the Comptroller of the Currency is required. At a recent conference at the Fair with the bank's officials and a representative of the Comptroller of the Currency, it was indicated that no difficulty was anticipated in this respect and Federal approval is expected shortly.

Metropolitan Life Insurance Company

Charlie Dougherty, Senior Vice President, and the closest man in the company to Chairman Fred Ecker, tells me that since November 1, 1961, he has talked to Mr. Ecker at least· once and often twice a week about signing the lease. Last week he managed to obtain Mr. Ecker's consent to have the matter scheduled on the agenda of the Compaey's Executive Council of which Mr. Ecker is Chairman. However, at Mr. Ecker's direction, the item was passed when reached.

America Fore Loyalty Group (Continental Insurance Company)

This company had paid us $15, 000 for a sixty-day option on a 12, 699 square foot site facing the Rodman Street entrance. This option expires on April 3. The purpose of the option payment was to enable VEK Associates to submit a feasibility study to Continental before a lease was signed.

ANNEX ffi

Status of Negotiations with Individual Companies and Industry Associations Whose Participation is Undecided

Beech-Nut Lifesavers, Inc.

A presentation of a second rendering of the Children's Zoo which included the company's suggestions as to additional product identification, was made to Mr. Gordon Young, Executive Vice President of the company and his staff, on March 8 by Messrs. Young, Patten and myself. Mr. Clyde Vandeburg of VEK Associates participated. As requested by Mr. Young, preliminary cost estimates were submitted which come to $2,100,000.

Va.ndeburg' s renderings and models of carousel animals were left with Gordon Young who was intensely interested and impressed. It was agreed to neet again early in the week of March 12 to present the matter, including preliminary cost estimates to A. B. Chapman, Chairman of the Board and E. J. Jordan, President. The Children's Zoo is designed to occupy Lots 2 and 3 of Block 8, an area of 63, 000 square feet.

American Machine & Foundry

Since my last report, all efforts to activate this matter with the World's Fair Committee of AMF were met with the statement that Chairman Morehead Patterson would have to make the policy decision on participation.

AMF claims that the pivotal issue is one of costs. This is only partially true. The real question is one of priorities in the allocation of company resources. AMF is heavily involved in the new Madison Square Garden building going up on the site of the Pennsylvania Station, and in a massive missile project in Denver, Colorado which is regarded so important that Carter L. Burgess, President of tbe Company, is stationed in Denver on a fulltirne basis.

So far, we have been tmable to find anyone who has sufficient influence with Mr. Patterson to open a door for us to make a presentation to him either in Washington or in New York.

- 2-

National Dairy

The decision on Fair participation depends on the action of the Board of Directors on whatever recommendation Mr. J. Huber Wetenhall, President and Principal Executive Officer of the company, may make.

All efforts on the part of Bill Robinson and myself to induce Mr. Wetenhall to visit the Fair site have proved unavailing. In a recent conference with the company's World's Fair liaison officer Mr. Joseph Caliri, who is Secretary of tl1e company and Assistant to Mr. Wetenhall, he told me flatly that (1) the company is satisfied with the new site allocated to it; (2) that it is fully briefed, and no visit to the Fair by Mr. Wetenhall is necessary; and (3) that a decision whether the company will exhibit and, if so, how, will be reached probably within three weeks.

Ballantine

As previously reported, Donald Deskey Associates were commissioned by Ballantine to design its proposed exhibit and building. Deskey is working on three concepts each tailored to a $1. 5 million budget, with self-liquidating features. Selection of the site will depend on which Deskey design Ballantine prefers. Deskey 's original plan which will be included among those to be submitted, was designed for the bld Heineken site on the Flus bing River.

Budd Manufacturing Company

Mr. Budd, President of the company, has written us that after a reconsideration of our exhibit proposal by his Board and himself, the unanimous decision was to adhere to the company's original decision not to exhibit, which was reached in the summer of 1961 after a presentation made in Philadelphia.

Budd's heavy involvement in its new joint venture in Argentina mitigated against the allocation of any substantial resources for a World's Fair eY..hibit.

All efforts to have Mr. Budd visit the Fair site were unsuccessful.

- 3-

Avon Products Corporation

On February 15, 1962, we had a meeting at the Fair with top management of Avon. We gave them a comprehensive briefing which induced them to reconsider their original decision not to participate. The effect of the diorama was most helpful.

While Avon is the largest cosmetic company in tile United States, unlike Revlon, it is a direct Bales operation with practically no advertising a.nd no retailing. It manufacturers all its products under the Avon name a.nd manufacturers !!Q products for any other company.

For these reasons, exhibiting at the Fair would be a radical departure from Avon's previous policies. Accordingly, we have stressed advantages which the Fair offers of (1) providing Avon personalized advertising to a live audience (2) dramati.c possibilities of demonstration of its product lines and community method of operations, and (3) a perfect forum for the attraction, recruitment and on-the-job training in a glamorous setting, of personnel from all parts of the country.

While the chances for partic1.pation must be regarded as slim, we are giving A von the "college try. 11 If anybody on our Board of Directors can help in this respect, an assist would be most welcome.

Revlon

A meeting was held with William Mandel, Executive Vice President on March 8. Some progress was made but it is sticky going. Mandel has worked on several -proposals, but is still, he admits, stuck for a satisfactory idea. Charles Revson, the President and the man who makes the big decisions will, of course, make this one. For this rea.son, I gather Mandel wants to make sure "all his ducks are in a row" before he goes to Revson with a concrete proposal calling for an expenditure of three million. This is a live prospect and I see no way of forcing the issue without risking an irrevocable 11NO. 11 We propose to keep after Mandel and plan to meet with him again in 10 days.

- 4-

We have been awaiting Mr. Deegan's return from Florida to bring Mr. Engstrom, the new President of RCA, and Mr. Bilby, Vice President of Public Relations, to the Fair in ;m effort to obtain a decision on participation. We have a proposal for a pavilion wllich might be of interest to General Sarnoff. ·

Swift & Company

Swift's decision to participate or not to participate in the Fair will be reached on President Jarvis' return from Europe within the next two weeks. Mr. Schiewe, EY.hibition and Construetion Manager of Swift, has told me that he would definitely recommend against Swift's participation in a multiple-exhibitor pavilion; that he would recommend a one-story pavilion housing an appropriate display. It is this or nothing and costs will determine the issue when Mr. Jarvis returns.

Corning Glass Works

As previously reported, this matter of Corning's participation has been reactivated by General Electric, one of its principal customers. So far, GE's efforts for reconsideration have not been rebuffed by Mr. Decker, the principal executive officer of Corning, which leav(Ssome hope that he might reconsider the decision reached last September against participation. Should this occur, the Board approval would be forthcoming as a matter of COW'Se.

As I have said before, I do not regard the Corning situation as hopeless, now that GE has intervened with Mr. Decker to reconsider.

Pittsburgh Plate Glass

This project emanated through the good offices of J. Walter Thompson.

The company is seriously considering an exrubit of 50, 000 square feet, which in addition to PP&G conventional product line display, will have a Marconi System of large screen closed circuit television as a major feature of its exhibit.

- 5-

Armour & Co.

Mr. Fairfax Cone as a result of the visit of Messrs. Young and Patten to Chicago in February has discussed with Mr. E. R. Wilson, the president of the company, an exhibit at the Fair.

Mr. Wilson stated that participation in the Fair was a matter of such high policy that it would have to be taken up directly with Mr. W. W. Prince, the Chairman of the Board and Pri.l1cipal Executive Officer of Armour.

This Mr. Cone proposes to do shortly, but strongly suggests that a member of our Finance Committee, Mr. William M. Moore, Chairman of the Bankers Trust Company and a personal friend of Mr. Prince, "open the door" for Mr. Young and myself to meet with Mr. Prince in Chicago, accompanied by Mr. Cone.

Mr. Whitney is trying to arrange this with Mr. Moore before he leaves for Europe on March 10.

American Petroleum Institute

At a recent meet.i.ng of the Production Committee, it was proposed to abandon the effort to induce the Institute to reconsider its 1961 decision to withdraw from the Fair.

In lieu thereof, it was recommended that the Port Authority, because of its contacts ~lith the oil industry, should concentrate on the possibility of inducing an oil company or a group of individual companies to join in organizing a pavilion of their own. I concurred in tl'Js proposal.

You will remember that in my memorandum to you of July 14, 1961 I reported that after API had withdrawn as an exhibitor Jack Rathbone, Chairman of the Standard Oil Company of New Jersey, advised me to forget about a petroleum industry exhibit because of the virtual impossibility of satisfying the smaller companies who ··Here members of API. Rathbone, who is a personal friend and former client, advised us to go after an individual oil company or a 9roup of companies.

We did not immediately abandon the plan for an industry eY.hlbit sponsored by API because Jay GouJd and Stan Hope believed it could be done. The late .Alton (Pete) Jones of Cities Servic:e also felt that way. The same is true of Red Motley, who h3.s been working on the industry exhibit idea through Mr. McCollum, the~ President of API. However, so far all the efforts of the .Fair 8.Dd of Messrs. Gould, Hope and Motley for an industry exhibit have been unproduc:tlve.

- 6-

Wm. Wrigley, Jr. Company

Mr. A. G. Atwater, Vice President of the company, visited the Fair on February 15 and was given a comprehensive briefing in an effort to change the company's decision to participate in a multiple-exhibitor pavilion.

OUr efforts to induce Wrigley's participation in a pavilion of its own were unsuccessful. The reason for this, according to Mr. Atwater, is that the company's policy is NOT to promote the Wrigley name or company image, but to push its .f?rands, such as SPEARMINT, DOUBLEMINT, etc.

Mr. Atwater, who is a good friend of Bill Robinson's, promised to lay out pavilion proposals before Mr. Wrigley, whom he expected to visit in Phoenix, Arizona, within the next few days, but held out no hope for a change in the company's position.

Fairbanks-Whitney

David K arr, President of Fairbanks-Whitney, has told me that the desalting plant which its subsidiary Fairbanks Morse, built for Israel at the port of Elath at the Gulf of Aquaba, is now in volume operation where it promises to be economic. He feels this volume can be substantially increased if a few technical "bugs" which have developed can be ironed out.

He tells me t:b.at his Board has instructed him !Ito let the technology catch up with the advertising" on the Zarchin process by getting four plants mto operation at a commercial level by the end of August. If this succeeds, and he seems to have no doubt as to the outcome, he says that Fairbanks "will be pounding on our doors" to exhibit with an actual plant operating with salt water drawn from the Flushing River. I explained that this would involve sedimentation problems to wMch he replied that these could be "licked" by a filtering plant.

The company is intensely public relations minded and its earnings have improved in 1D61. The eompany and Karr are former clients of mine, and if there is any hope of gettin!J a desaJ.ting plant as an exhibit, the Fairbanks-WhHney plant represents OlJT best chance. I regard Fairbanks as a live prospect which I intend to pursue.

ANNEX IV

Multiple-Exhibitor Pavilions Under Promotion

Project '64

The key figures in this undertaking are the firm of St. Phalle & Spalding of 230 Park Avenue. This project has been carefully researched by the firm of Arthur D. Little & Company of Boston on behalf of its sponsors.

Participants in the project include ten partners of the firm of Scudder Stevens & Clark, Charles A. Spalding, a close personal friend of President Kennedy and Chairman of the Department of Commerce Advisory Committee on U. S. participation in the Fair, Mr. James Linen, former publisher of Time and a number of other substantial persons of like calibre.

The manager selected for the project is Pat Weaver and the designers are the Ivel Corporation which participated in the creation of the beautiful Hawaiian exhibit. This project has been under negotiation for almost a year, but a lease is expected to be signed during the week of March 11.

Business Pavilion

After a great deal of intensive effort this project is about ready to be launched. The promoter, Irwin Kahn of Unified Management Consultants, has been able to negotiate a contract for the support of the pavilion with the Business Equipment Machines Exposition (BEME). This is the official service organization of the Business Equipment Manufacturers Association and it has permitted its Managing Director, Mr. Rudolph Lang, to act as Director of Rentals for the Business Pavilion.

All essential basic details have been negotiated and a lease is expected to be signed shortly. This is the pavilion whose attractive brochure I submitted to you sometime ago and which elicited your favorable comment. It would occupy a site of 90, 988 sq. ft.

Building: Materials Pavilion

This project is proceeding in satisfactory fashion and I have systematically routed to it all companies in the building materials lines which desire to exhibit at the Fair but are not in a position to finance their own pavilions.

-2-

The organizers of the pavilion advise me that they will be in a position to negotiate for a large site of 100,000 square feet or more in the very near future.

Because of your request to me of March 7, I have suspended all further activity with respect to these pavilions until you have had an opportunity to review the entire multiple-exhibitor pavilion situation as a whole.

In this connection, I attach hereto a pamphlet recently issued by the Association of National Advertisers entitled

''Key Facts for Advertisers <Dn the

1964-65 World's Fair in New York"

This information was compiled as a result of specific inquiries by ANA's corporation clients. You will note that these companies have expressed interest in nine multiple-exhibitor pavilions.

Attachment

ANNEX V

Special Exhibits

Synagogue Council of America

Since my last report we have been successful in resolving a potentially dangerous jurisdictional conflict between the Council, and the New York Board of Rabbis, Inc.

I expect to hear shortly from Dr. Julius Mark, Chief Rabbi of Temple Emanu-El and President of the Synagogue Council of America as to when the lease to the Council's site will be signed.

Protestant Center

The Board of Directors of the Protestant Council of the City of New York has authorized Dr. Potter to go ahead with plans for an exhibit (tentatively called "The Protestant Center"), to appoint a steering committee to raise $30,000 for preliminary work, to recruit a staff and engage an architect. A portion of the money is in hand, and there is no question in Dr. Potter's mind that the full amount will be subscribed. He is presently interviewing candidates for the staff.

The Executive Committee of the Protestant Council meets on March 20th. At that time, the approval of an agreement with the World's Fair Corporation, and the selection of an architect will be on the agenda. Formal signing of the agreement can take place at a date to be determined thereafter.

Dr. Potter has plans well in hand and has done a great amount of preliminary work. He himself is a "pro", and he has at hand a complete public relations staff to assist in raising necessary funds throughout the country. This will be a nation-wide Protestant project, leaning most heavily on the eight major denominations that comprise approximately 85% of the Protestant community in the United States. On March 1, the National Council of Churches in convocation unanimously adopted a resolution supporting and endorsing the religious efforts at both Century 21 and the New York World's Fair.

- 2-

Hall of Labor

In my last report it was stated that the International Fair Consultants, Inc. bad arranged with Labor Secretary Goldberg to send Assistant Secretary George L. P. Weaver to New York to sit in on a conference to discuss ways and means to proceed with a Hall of Labor. Before this meeting was held, Dean Carman and Dr. Stavisky met with Harry Van Arsdale to discuss Labor participation in the Fair. Harry asked Dean Carman to postpone the meeting which had been scheduled for February 15, until he bad bad a chance for a preliminary discussion of the matter of Labor participation in the Fair with George Mei3Ily.

Alex Rose had suggested that one feature of the Fair might be a modernized version of "Pins and Needles 11 to be put on with an all-Labor cast.

Hall of Medicine and Health

A meeting of executives of principal Pharmaceutical companies was held at the Metropolitan Club on February 20.

Commissioner of Health Dr. Leona Baumgartner, Dr. Willard A. Rappleye, President of the Josiah Macy Foundation and formerly Vice President of the Medical Department at Columbia University, Dr. Howard A. Rusk, Director of the Rehabilitation Center at New York Bellevue, and Arthur H. Motley, President of Parade Publications all spoke of the necessity for an outstanding medicine and health exhibit at the Fair.

Mr. Edwin A. Salmon, President of the American Museum of Health, outlined the features of the proposed American Museum of Health Pavilion.

President Moses as the principal speaker of the meeting, stated frankly that the support of the pharmaceutical companies was essential to a Medicine and Health Exhibit at the Fair. He pointed out that while they were free to choose between the Salmon proposal or some other form of exhibit, the choice would have to be made promptly if any expectations for a respectable Hall of Medicine and Health were to be realized.

The present status of the Hall of Medicine and Health is set forth in the attached letter dated March 7, 1962 from Mr. Moses to Dr. Leona Baumgartner, Commissioner of Health of the City of New York.

Attachment

NEW YORK WORLD'S FAIR 1964-1965 CORPORATION FLUSHING MEADOW PARK • P. 0. BOX 11i184 • FLUSHING 82, N. Y. TI~ONK WJI •·till .. - All14 Coos 212 CA8LK ADDIIIA "WORLOSPAIR"

llOIIItT MOSU --Dr. Leoaa Bawnprtner Commlaalooer ot Health 125 Worth Street Nn York 13, New York

Dear Leona:

March 7, 1962

I have your letter about the centenary of tbe Metrop>lican Board of Health. Tbe Idea of celebrating tbla event a year early sounds rather contrived and artlflclal to me. Anyway, it would complicate an already mixed up attuation.

Tbe wbole thlDi bolla down, as I think we bave aareed. to two possible alternatives. Firat, we could bave something lite the Hall of Man and Health Exhibit propoaed in the brochure wtth the pbarma· ceutlcal element somewhat muted and played down. but financed and run by the pbarmaceuttcaltnduatry as conatructi ve advertising to promote &ood wUl and preaent a better 1 mage than the one whtch emeraed from

COPY

the Coaareuional hearinga. Tbeae companies would pay rent in the uaual way. They would need an abaolutely topnotch person to head the thing and run lt.

Second. there could be a pharmaceutical bullding aa 1ucb wltb the broad health aapecta a minor factor. 'lbla would be a commercial adverttaemens:.

I don't aee any advantage whatever ln pursuing thla sub• ject with the medical group with whom we have been dealing, tncludln1 Ted Salmon, and 1 see no reason to approach the headl of tbe pbarma· ceutlcal companies through one advertising agency wblcb aeema to repre· HDI aeveral of them. Our contacts wtll have to be directly wttb the beada of the compantea, and I believe we can exhauat thta 1ubject very quietly.

The method we have been puraulni ln good faltb baa been a fallure and the Pair acknowledges It, tf some of our medical frteadl do noc. We have certainly made every effort to persuade the medical pro· te•too to take the lead. We have also helped ln every way we could to

Dr. Leona Baumgartner Marcb 7, 1962

persuade Cbe various foundations to partlclptte, without eltcltlng the allpreat Interest on tbelr part. It ia a strange buaineal, but ao tt ta.

Anyway, th• vaudeville is over, and from now on tt wW be legitimate drama.

. Contrary to the oplnton of a good many people wbo take lt out in aubllmatton and advice, we can run a Pair Without a Hall of Man or The Hall of Medlctne and Health Exblbtt. It would be a plty, but we simply can't continue to apend an excesalve amount of time on tbta one subject.

1 will aee you and Nat at Waabtngton Mewa oa the 12th.

CC: Mr. Thomas Deegan Mr. Charles Preusse Mr. John Thornton Mr. Martin Stone Mr. J. A. Panuch Gen. Wm. Potter Mr. George Spargo Mr. E1win Witt Filet,/' Miss Tappan Library

Cordially,

jsj ROBERT MOSES

Prealdent

ANNEX VI

Promotional Activities

Midwest Exhibitors

Late in January, Mr. Fairfax Cone, head of Foote, Cone & Belding of Chicago, wrote Mr. Moses offering to be of assistance in interesting his client companies and possibly other companies in the Chicago area to exhibit at the World's Fair.

Pursuant to this invitation, I wrote Mr. Cone, indicating the companies in which we would be interested, both from his client roster and from the Chicago area. This letter was accompanied by detailed information on the progress of the Fair to date and on the status of industrial rentals. It was followed up by a visit to Chicago on February 1 by Messrs. Young and Patten to confer with Mr. Cone.

After a full briefing, including the showing of the short version of our progress film, and answering a variety of questions, Mr. Cone proposed to approach the following client companies:

Armour Zenith Sunbeam Hiram Walker

This approach would be of an exploratory character, and if any favorable response were indicated, he would then request us to return to Chicago for individual conferences with the top management of each company. His efforts with respect to Armour are described in Annex III.

Chemical Industry

At the request of the American Chemical Society, I addressed the meeting of its Public Relations Committee on February 1 at the National Arts Club. All present were of the opinion that while it would be difficult for individual companies to undertake the costs of individual pavilions and exhibits, an industry exhibit is highly desirable and should be promoted without delay.

The Allied Chemical representative made a speech to the effect that the chemical companies were next on Senator Kefauver's list and would undoubtedly be blamed for water and atmospheric pollution, and now was the time to get ready to tell the real story of the industry in a 'd.ramatic way at the 1964-1965 Fair.

- 2-

As an effective method of mobilizing the industry, it was suggested that full-page advertisements should be run periodically in THE WALL STREET JOURNAL. This message, in the opinion of those present, should be geared to the potentialities in the Fair for big industry, including a progress report of industry rentals to date, time schedule for construction, etc. The report it was suggested, should be written in a way "which talks industry's language." THE WALL STREET JOURNAL was suggested a.s a medium because it is the one publication that is read by all levels of corporate management which effectively reaches the industry audience that the Fair must be interested in NOW.

Mobilizing Advertising Agencies' Supwrt

On Febr·uary 8 a luncheon was organized by the top management of J. Walter Thompson to explore the ways and means by which advertising agencies could be of assistance in promoting the Fair.

Present at this meeting were Frederick Gamble, President of the American Association of Advertising Agencies; Theodore Repplier, President of the Advertising Council; and William Heimlich, Vice President of the Association of National Advertisers. Those from J. Walter Thompson were: Messrs. Charles Rheinstrom, Edward Royal, Richard Brecker, and Kennett Henks. Mr. Whitney and I attended on behalf of the Fair Corporation.

Mr. Gamble felt that the advertising agencies were not in a position to have an exhibit at the Fair telling the story of advertising because (1) no agreement could be reached as to what the content of such an exhibit should be; and (2) no money was available for such a purpose.

Mr. Repplier agreed with this conclusion and stated that the Advertising Council's function was limited to promoting matters which were in the "public interest." Therefore, in his opinion, the Council would not be a suitable vehicle for the sponsorship of a "self serving'' advertising exhibit, even if the money were available, which was not the case.

However, there was full agreement that the advertising agencies should help the Fair. It was agreed that the AAAA would immediately form a committee on the New York World's Fair composed of representatives of agencies whose clients were exhibitors at the Fair. Such a committee has been formed. The ANA agreed to form a parallel committee composed of officers of clients of the ANA who were exhibitors at the Fair, This Committee is in the process of formation and will visit the Fair on March 14. LY1 addition, the ANA reported it would shortly distribute an information brochure to all its clients giving them the essential facts on the World's Fair, based on inquiries the ANA had received from member companies. This brochure has been compiled and distributed to ANA's member companies. A copy is attached.

- 3-

Pharmaceutical Industry

On February 20 a meeting was held at the Metropolitan Club to which top executives of the leading pharmaceutical companies had been invited. This meeting is reported in full in Annex V, Special Exhibits.

Industry Meeting at Harvard· Club, March 3

This meeting was sponsored by International Fair Consultants. Its purpose was two-fold: (1) to mobilize the interest of industry in participating in the Fair and (2) to stress that time was of the essence for any company which desired to exhibit, regardless of whether it would do so in a pavilion of its own or in an existing multiple-exhibitor building.

I was requested to address this meeting, which was attended by representatives of some 120 companies on the Fortune 500 list. I emphasized the main theme of the meeting-- that time was a critical factor and that whatever form any company chose as its way of participation in the Fair, its decision should be made promptly. The International Fair Consultants show, which preceded my address, was an excellent "build-up" for the Fair, imaginative and accurate.

KEY FACT!S FOR ADVERTISERS ON THE

1964-65 WORLD'S FAIR IN NEW YORK

Prepared under the auspires of the A.N.A. Shows and Exhihits Committee, 1his report highlights basic information about the 1964-65 World's Fair in New York -including the nine out of fourteen multiple-exhibitor pavilions in which A.N.A. memhers have expressed an interest.

ASSOCIATION OF NATIONAL ADVERTISERS, INC. 155 East 44th Slreel, New York 17, N.Y.

l':ra'ldUi w~ &tiM :PsmM81, :Dtvf.ttm rA ~~ •sotm~Hm

., • ., JJurMtt 08Mn1V~ Co~ratton

O:ratram M. Byrum, ,Jr. Avtmdal8 Mfllt, Inc.

-uarold J, Clark txeta9hon8 Co:rportatfon

Ch1rl81 S, Cor8o tfnton lag .. Camp Paper Cot"J''ratton

Ttrm as V, Cu rey JCJhM•Manvt118 Corporation

W.W.f11y M11land Dur~tleather Company

Edward L. Ot<ant H8roultt8 Powdtr Company

H, H. Howey, Jr. Amarloan Ctn Company

Robart F. Ktftllng Monroe Calculating Mtaehtne Company

til Chairman, LtahJon SubClommtttee 1984-B& New York World's Fair

J# E. Lfrmrotb :Mtnntesola Mining ~ Manufacturing Company

J. w. Lavell General Electric Company

Richard S. Lowell United States Plywood Corporation

Robert A. Lyons Oarlock~ Inc.

F, A. Paine Worthington Corporation

0. C. Roesemeter H. J. Heinz Company

D. G. Stewart Union Carbide Corporation

Bernard L. Thompson All.led Chemical Corp.

Frank Vargish Armstrong Cork Company

Herbert Ahlgren, A. N. A. Administrative Secretary

,· .. ,· ',

KEY :FACT~S FOR ADVERTISERS· ONTBE · ·t::

.. j964.65 W:ORLD'S FAIR IN· NEW YORK . : . .·· . . . ~. '

February, 1962

ASSOCIATION OF NATIONAL ADVERTISERS, INC. 155 Eaat441h Street, New York 17, N, Y.

'' ' ' ' ' " ' • . : ' . - ,, '- . ',,';;< i ,_..

·,.Any-.aurplull'i•emaf,ning after paymen~ otaU expenses, repaym•nt in · .. . · ~he prlnci.,.U of $40,000,000 of notes with interest. and repaymeJ:lt·.pf"~)ijtf,{~ . ·~4,000, 000 advanced by the City of New York will be turne~ over ·to the . ~·

· ,Qt1~~f?.N•w York >for: edu~ationll purPc>ilee-... Fair (){flctais. state.tha• ,tli*<>::~ k . · · <:•ld~·.of,,ut~s;ts ~6ft completed. • · . , . · . .· • . . .. , ·. . . i'r,~,;::; ·

P.oStTION Otr. THE J'EDEaAL .GOVERNMENT·.

The t...:tr ~s the approval of the United States• .· tralr officials are su:,e that ' .: the l'e4eral·-gov~rnment will have a ·major pavUlon and exhibit .at the :fati .. ···•· ·· ·· .. <

·.·To·thts end, President Kennedy appointed the "Citizens' Advisory Committee'' .. · to formulate plans for a theme; type of exhibit and general destgn. Charles ·

· F ~ Spalding ·of New York, Chairman, has submitted a complete report and recommendations to the White House. · ·

TIME SCHEDULE FOR EXHIBITORS

The Fair is maldng good on its pledge to have the Fair site ready for exhibitor construction in the spring of 1962. Based on experience with the 1939-1940 Fair, building and labor costs of exhibitors "ready to go" in 1962 will average 25~-30'/o less than those of companies who start in 1963 when exhibitor construction will reach peak levels. The message is clear: time ls short and getting shorter.

PRODUCT SALES IN EXHIBIT PAVILIONS

Sales or order-taking by a prime exhibitor within his pavilion is permitted~ provided it is incidental and subordinate to the educational purpose of the exhibit as defined by Fair regulations.

PERIODS AND HOURS OF OPERATION

The Fair will operate dally, including Sundays and holidays, from April 22 through October 18, 1964 and from Aprll21 through October 17, 1965. Exhibits will be operated from 10 a. m. until at least 10 p. m. Exhibits and concessions may remain open until 2 a. m.

ADMISSION TO THE FAIR

Adults .....• $3. 00* Children .•••.. $1. 00* Parking ... $1. 00

*Multiple Adminission Books at reduced rates

Estimated Attendance: 70, 000,000 -- 40, 000,000 in 1964 30,000,000 in 1965

ADMISSION CHARGES TO THE VARIOUS BUILDINGS

At this time only the Pavlllon of American Interiors has permission to charge admission.

INFORMATION

Additional information appears in comprehensive brochures prepared by the New York World's Fair Corporation. Further information, including copies ·of brochures, can be obtained by writing or calling:

2

J. Anthony Panuch Vice President New York World's Fair 1964-1965 Corporation Flushing 52, New York, U.S. A. Telephone: WF 4-1964

· .. List' ot·Pal"tlci~u . .. . ·i, ~';',':;,·!L,,~·

Inte~tlOnil Area

i·;~.~ ~~,~~,S:FAi!t;tli,A~iili&F •..

<, *'League of ArabStatea :~: L .~' •

These P,.rtlcipants bl~lude natlona, chambers of commero•~ . · .• ·. and non-aovemmental associations, as well'aa ·Uiternattoul ()rgantz~.:; tlons. and rellllous entitle,:~. · ·

February 1, 1962

TENTATIVE LIST OF EXJDBITORS AND CONCESSIONAIRES

Industrial Exhibits

•Aerospace Island Air France Aluminum Company of America America Fore Loyalty Group American Telephone & Telegraph Co. ~etter Living, Incorporated British Overseas Airways Corp.

*Business Pavilion I Chase Manhattan Bank Chrysler Corporat~on Coca-Cola Company Data Patterns, Inc. du Pont de Nemours & Company Eastman Kodak Company Electric Power & Light First National City Bank Ford Motor Company Gas Incorporated General Electric Company General Motors Corporation

*Graphic Arts Pavilion Greyhound Corporation

*Hall of Education •Hall of Medicine & Health •House of Good Taste, Inc.

International Business Machines

*Multiple exhibitor pavilion.

4

•International FUm Fair S.C. Johnson & Son, Inc. Liebmann Breweries (Rheingold)

•Marine Center Metropolitan Life Insurance Co. Mobile Homes National Cash Register Company National Dairy Products National Trailways Bus System Owens-Corning Fiberglas Corp.

*Pavilion of American Interiors Pepsi-Cola Company Port of New York Authority

Heliport *Project 164

Radio Corporation of America Revlon, Incorporated Schaefer Brewing Company Simmons Company Sinclair Oil Corporation Temple of Religion

•Transportation & Travel Pavlllon Travelers Insurance Company United States Rubber Company United States Steel Corporation

•world of Food *Youth Pavilion

,,, ·' '" -· . . . ' '

~ik~()~Lok company · ·'(tc)utt)i>~•J' ... ·. · . , . . :::tlfs .Pt."k.AvenueSoutb, New York ·~~ ·N ... t~. .. . ..... ·· .. ,. ",,., ·~~~!~~~ · ·.J.J~\·.,.i\:::.l\l'~~chl\k, . 'l)letrtct .·M~J•:.r ::'.:.:.,~i·~~, :: .. ,

·· • 'or~ijon.oftobtnson ··etdrea; Inc.· ·. (phOtbgr8.pbf. -~~~it~:j)• .. 060 West &Oth Street, New York 19, N. Y. ·

-<--<~~.:_--;~.;~: :-' ,. :·: _._:· '::tv._ . ' ;·.< :·' _·_. ) ' : . ' .

·; .. - ·. '

:;· "ftt~ Slmll1o~a •Company . . ·. '"·'aon·Pa.rk.A-hnue, New York 22, N. Y.

Attention; •Mr •. Jo}m Person

Licensing

Ltoertatnl Agent: Mr. Martln Stone Room 4600; . Time • Life BuUdlng

· ... · • Rockefeller Center• New York 20, N~. y,.

Licensees.

Med8lllc Art Company · · ·· 325 East 45th Street, New York 1'7, N. Y~ Attention: Mr. William T. Louth, President

Time. Incorporated• Time & Life BuUdlng Rockefeller Center, New York 20, N. Y. Att. : Mr. Jerome Hardy, 'Publisher. Book Division

6

Federal and States Section

Arkansas-Delaware-Florida-Georgia-Hawall-KentuckyLouisiana-Maryland-New Jersey-Pennsylvania-New York City - New York State - West Virginia Reartlapd States:

Iowa, Kansas, Minnesota, Nebraska, North Dakota, South Dakota

New England States: Connecticut, Maine, Maine, Massachusetts, New Hampshire Rhode Island, Vermont

Federal Exhibit

Commonwealth of Puerto Rico

· .. ·.·:)

. ·jl)ecltlc o~J'I,tlon You may ~o ob~am additional data aDrl0ft7111oualy

. '·J,yaddreselng ~quests.to·A .. N.A. ".,··.

. . Mr. R.lt;hii-~rlt JloOPet · :setter Ltvin.a-~bll ._· •· .to4 Ea•t40th Stre;et/- ' --New 'fork·16, New York

TN '1·3180

BUSINESS PAVILION

(Lease not yet signed)

This pavilion, with a building area of 60,000 square feet, will have three separate levels under five interconnected geodesic domes. There will be curvilinear balconies, ramps and plaza. The series of inter-connected circular walkways and balconies in this Pavilion have been likened to a "horizontal Guggenheim", the great and controversial art museum designed by the late Frank Lloyd Wright.

Exhibit Space and Expense

Sq. Ft. Price for 2 yrs.

2,000 $190,000

8,000 285,000

4,000 380,000

5,000 475,000

For further information contact:

10

Mr. Irwin Kahn, Vice President Unified Management Consultants 180 Madison Avenue New York, New York

Tel: OR 9-8140

Quarterly Payments

$ 47,500

71,250

95,000

118, 750

,..~~ tl'tri4;l

Bxhibl delllpl and~ throug The,~

reata\1 andal

E~trd rlle't• aee.ev dee~ taahf.Oi

Twoc~ ma~1 by~:

:_I":''

Space tWo~yt or call

; ' . . . . . ~ ·. -. . .

· Joaep-li -v~ 'eon:no.n~ .: ·s;...- '' President . , . -JI . I ..

U •. ·.S. Faahf.Qn'IniJtltute~ liic. &31 Il'lfth Avenue NeJr York. 1'1, New York

Tel: MtT '1·6490 '-'l

HALL OF EDUCATION

(Lease signed for 50, 001 sq. ft.)

The HALL OF EDUCATION for the New York World's Fair 1964-1965 will tell the story of American education-- its past, present and, primarily, its direction towards the future.

The three-story pavilion (90, 000 square feet) is dedicated to the romance of learning in all forms and to the applied principles of universal education in a democratic society. Attention will be given to the major new developments of the educational process, to the public and private institutions of learning, to the professional societies and commercial firms in the educational field, and to the media of communication outside of the regularly established systems through which knowledge is generated and transmitted to the public.

Plans call for schedule of conventions, conferences and meetings of the leading nationwide educational and professional societies, public and private institutions, school administrators' associations, teachers' organizations and city planning groups which will assemble at the World's Fair HALL OF EDUCATION.

The NEA will enlist many of its departments, divisions, committees and affiliated groups as a working force in the planning and programming of the HALL OF EDUCATION.

The cost of space rental will be $50 a square foot per year, which will include exhibit area, land rental, utilities, maintenance, cleaning, safety and protective services.

Space will be allocated in minimum units of 100 square feet and maximum units of 1, 000 square feet. Special approval may be granted by the HALL OF EDUCATION Sponsoring Committee for unusual displays requiring more than 1, 000 square feet.

For Further Information Contact:

12

Dr. Leonard P. Stavisky International Fair Consultants Incorporated Coliseum Tower, Ten Columbus Circle Suite 1410, New York 19, New York

Tel: J"U 2-1540

The SpoJ M:eel

The and Pur'J

Rec 19$1 the alae Mu1 pub:

The pro,

Im!l a b1 Mui Fal

.· ft!LL OJ' MEDICINE AND HEALTH

··· .;.·~··:·•··'·.·· >/·{,,~;~-~:·~~a.·r<>~\'o~~):t:a.?~q;··.·.·tti. >

:,::,;JI~!r;r:~~!!R~~ •· .. '~4i4.i'~~:t.o apprt)prlat!t)l"Otes.iobal comnUttees: orgll1.lzecf't6r-the.e ;,:t '·

. } ~~~l~, ':~,~YJJf!~jhe ~pe~~i~ exhlbl~ of the sponsor are in orderl ' . . ' .

· ::.·::~~~;:~;~~.·~~.;dlo~ an,cfHealth·~ •dh~re to,th~ .comth~·practtce:t •• 'no .. ·. · ~.<t»~~~: -~rt1$ini wnlbe permitted as is ~e cue ·tn an scientific projecla •

• •. - ~ ·- < ,· ". -, • •:, •• • '. ,. '·: ::•,. • •• -·. ' ••• • c _-, • • . ' . •. • .' ', > /"' . ,;. I • ' . •

····. .'·lrtiJlii&te!lY":foU.oVIlng t!Ut close of.the J'air.·· 6:1htbits·Wiu/6;·t'ramir•·~cttcf • ,. .,,~#Uc111Jg 111 New.Yorlt City planed as .the permanent home 9f the' Amhican:

·vu.s•111il qfHetltb. Sp()naors~ ·t~teretore, .wiil '~ve ·.~ore th8n Jusftbe two :l'~r ,_aril to compeJtllate for their 1nvest!rient. · · · · ·

.. . ··~:brO()hQre out1inblg ~he prq()Osed program is aVti.Uable, and may~ procu~d . ; ~i ~~t~g t(): ·. . . ·. . . . .· . ' . . .. . . . . . . ,, •··. .

·.-· ...... -., The J\;mert~an Museum of Health · 5&0 First Ave~e · Nelf' York 16, New York

,;,=_.-.-··,

Attention: Mr. Edwln A. Salmon, President:. or Dr. Robert V. Schultz, Vice President

Tel: ·oR 9•0046

13

HOUSE OF GOOD TASTE

(Lease signed for '74, 160 sq. ft.)

There will be '75, 000 square feet directly adjacent to the chief entrance to the World's Fair. On this site will be erected three outstanding American homes of differing characteristics in a price range suitable for reproduction by builders for the general market of home buyers.

Each 9roduct exhibited wUl be displayed in its appropriate position as a part of the harmonious whole picture of gracious American home living. A section of the exhibit site wlll be designed to provide special displays, including cut-aways, etc., of construction materials or of devices incorporated in construction such as air-conditioning, plumbing, heating and others which require such demonstration.

Yearly participation charges range from $5,000 to $30,000 depending on size and classification.


Lady Malcolm Douglas Hamilton House of Good Taste, Inc. 1'1 East 6Srd Street New York 21, New York

Tel: TE 8-2329

The' .Will:

= elf~ ~;::

Spa(! htbt1 cont

The halt Visit squ1 100 the

A til opel dati anr wW toe and

.J'o:

" I

. '. ·\ . ~'

;>f'*t1Uti_.r,;Y(~:o·1,··h . .,. , . ._. tC):.te contr&Ctad.:fott)apace b1·1he·Pavw~:or::/&.ale~ American Vlecoae Corporation: Ba1U.Drltter C011*t ::>.i;P?·::/ ·

... ~tWile~ra n~vtaaton otSzDf.th: ~blhtt.Compan,; Drexelt~ ... ,.~Mi ~ · · > ·· · .. · Manufactul'fDI'.CompUJ;;.:JietwOOd'~'WQefUld(~.:·;: · · ·· ·

:j ·:rntel"D&ttonal Stlwr Companyf Jol)naon .. earper J'Umt~~ · . . ·COliDmmv:. Kroehler :Manutacturlng Company::LUllabJ$. FUmlture·:OOrp~T .

· · C. · & Bona; Simmons Company: Syracuse ~ental CQ!Dpany, ·. IDe. ; aDd Vinyl Plaatlcs.. Inc. . · ·· ··

•l"or ll'u!'tbet Informatlon·Contact:

PhUlp Elton. Vtce Preatdent PavUlon of American ·Interioi'l~' Inc. 301 East 4'lth Street New York 17, New York

Tel: PL 2·8190

.:1&.

PROJECT '64

(Lease not yet signed)

The building will be given a name and a theme acceptable to the participating companies. For the present, the building will be known as PROJECT '64.

PROJECT 164 is a cluster of six functionally connected towers (two large, four small) around a glass-roofed gallery, the entire structure rising five stories -·eighty feet high.

The large towers contain approximately 7,500 square feet per floor. The small towers contain approximately 3, 500 square feet per floor. The building provides 30 modular units, plus the gallery, a total of approximately 150,000 square feet of exhibition space.

PROJECT 164 will have its own public relations and merchandising staff which will maintain a continuing publicity and press relations program in all suitable national and international media in order to stimulate and maintain public interest in visiting our building at the Fair.

A 24-hoor-a-day service suite will be maintained in the leading New York hotel, which will be a message center, meeting place and source of hotel-restaurant-amusement reservations.

A marine ferrying service will operate from the marina at 25th Street and the East River to the Flushing boat basin, and from there by station wagon to our building at the Fair, to avoid possible traffic and other transportation inconveniences.

Price is $125. 00 per square foot for the two years of the Fair.


16

RichardE. Forrest PROJECT '64 415 Lexington Avenue New York 17, New York

Tel: OX 7-9493

- '\-··,

·. ;:c:j~~'tth•(l :;·~~:

J"eat1 .·. plant

•real

To.dl buUd hlbit prog

b~· andt

Spec A~ bUUt sele a:ml Wor

,a-:Cl(. 'l''oo•·:a_ •. -!Jlc• •• _ WU1 present a tlV.~a~ol'l~, t1Jn1 ·~~on~tton~tcl:: ~, ~ · · · r.,.,.!,Mio'fii • 80i000 .• quu. feefto boU-.e.food _lnduatJ"l-fJAAQ)~·~-· :c,:_;:.':i·; ...

. ·. '

f®:d compallilea have a~gned c_• 1)_11 ~t:ra.cta -;:"'1-d!QI~>·•f'•-.Vlllf.Oiflil~Ulll.llt'IXlttnt·· .... ·embra~ed a: ®1liOei~' f•~l\!W'·t.-~:'' J!,Q~lw~~1vlUcJ1( llTvol~aa a c;oJlltiD.llto'!l.s e~ltlnl~ · ··-JE __ ,.l_r.o haltc:Qii'l Jl~~t:i_iiUPII,'•\;·.\

-· the Fat~ oj,eratt.s•.' -_. -_ w"'""'l"'~·ot:f4)c>l;t]jlj~C>.~/ ,:;~ ::c•;1b9Jt.tjf:aJ,.:'-X!ilb1tiora p,t.&~:uw'de~rtment to COu_nsel exJ~tl:)J[tOl~ll

.IJli:eflit.tllOrii_U ___ go"~et and cOilfeqtlonery shop, a··SU~rm_arket ~Ulff: --•·tu1~r.a:a.tl4- a zntta~ldtcben will be featured tn· the PavU1ot4 . · - · ·

-~ll;Oilal· tV .. J1tS,'WiU' lHJ (:OJ1tlnUOUS,· 1Ulder the dlreClt!c>n of Ute :.'W~*~d:o(J'~o(l(' : ~ : · .··' . ·. · · ::(A~~Plf'Y. ~aid, aa m.tflcatt~actle>ns to the·PavtUol\.: Locat,®:C)f.._~~···· -._._-.·

.· ... :m~'J'atrgate wheJ:e 8~ otan Viaitoi-$. e,nte~• .U .. · :•;si~~CteCl 'b&·. World Of Jood to insure maztm\Uil •xpo~ tat" exh{bltl to '_;;~il'•DiiLioJi.t\t bfthe '70,000#.000 persons expected during the 1964":1985 ..

•' ··. - . - :. • -, - ',. •'- .c',-·. :, -,,·

·:· 1'Woi:rt4~1• J"allr.

. .JFj,/ .. ,~ ~ exb!bJ.tora Ill World of J'oOcl Pa"riliim are COJ!>po$1~ fn ~ {~•l ·· ·.--.::~: .. t'\.'!:\.;c;.<;:.Pl'Ci~~~t:.nl? ~atribution or_e4Uf,pment fields·· Space costs ari·JlOO,.per• .•. ·

.. :rm1 ·!:~~. _. .. . . ·. -~~~ toot lor the entire two years of the Fai~. . ' .

?'\~~:.' < ... 1oj,; fu!Unformation on exhibit apace contact•

Mr. Paul Virdone World of· Food, Inc. 49. West 37th Street New York. New York

Tel: LW 4·2500'

AGENDA ITEM 4'Q.

MEMORANDUM

REI"ER NOTED

• TOr Cc:.aialloaer Robert Hosea, Preaident, New York World's Pair I'ROMa Quy P. To111ol1 1964·1965 Corporation DATE1 Karch 8• 1962 8U8JIECTITIAliJPCll'fATICH SECTION, WOI.IJ)'S FADl • SUHMAllY OP SPACE

ALLOCATIONS AND NEGafiATIONS COIIIY TOr J. Anthony Panuch

TO DATI: BY

llaTUIIN TO PILl:

Tabulated below is the status of leases signed, apace allocations and nesotiationa to date in the Transportation Section:

Total Area - 21 130,000 S.P.

Leases Signed or Participation Asrenanta S iped

Ford Motor Company General Motors Chrysler Corporation Tranaportation & Travel Pavilion Sinclair lefinins Co. U. S • lubber Company Pive concea~ions

L!••e• Under Active Neaotiation

Ar 1 tnaton Hat Company Marine Center Mobile Homes Heliport

Total:

Greyhound (Exhibit area included within operatina and maintenance area)

Space Allocation•

Aerospace (American Rocket Society) Air Prance B.O.A.C. Strol-A·Mat ic

Total:

Total:

Area (S,P,)

304,998 304,920 129,987 112,500 15,152 15,000 30,000

912,557

7,000 130,000

6,000 53,862

85,000

281,862

250,000 10,000 10,000 9,000

279,000

DATI:

e~tutoner Robert Moses

Company

Marine Center

Aerospace (American locket Society)

.. 63760

2 - March 8, 1962

STATUS OF NEGOTIATIONS

Sg. Ft.

130,000

250,000

Status

A letter has been received from Mr. James Briggs and Mr. William Crane, indicating their willingness to proceed with the construction of the Marina in Flushing Bay along the general lines of the plans developed by Owens Corning Fiberglas. They also agreed to take an option on the Marine Center area until December 31, 1962. Their many dis• cussions with the Boating Industry have indicated that the major portions of the industry will be in a position to ca.ait themselves in Septe.Wer of this year provided that sales are satisfactory during the first nine months of 1962. My discussions with Outboard Marine, the "General Motors" of the Boating Industry, bear out this opinion, The first meeting to negotiate the formal lease was held on March 6th. ·

The Executive Committee of the Aserican Rocket Society at a meeting held on February 18 decided that it would be an excellent idea to present the story of space at the Fair. With the approval of the directors a letter was sent to Vice President, Lyndon Johnson, requesting an opportunity to present the plana, with a view toward obtaining his support of the project. This support would not be finanaial but would rather be in the form of his approval of the presentation of such a show to the world at the World's Pair. We were requested by Dr. Welsh, Executive Secretary of the National Aeronautics and Space Council, which Lyndon Johnson heads, to send a letter from Mr. Moses inviting the American Rocket Society to put on such a show. This was done. The American Rocket Society is awaiting the outcome of this meeting before proceeding.

. Ca.aiseioner Robert Mosea - l -

Cswany sg. rt,

Caterpillar Tractor Co. 15,000

Mobile IIeDei Hfsn. Assn. 6,000

Goodyear Carveyor 50,000

'rbe Hartz c.,~ 10,000

Stdllcar 41,360

Little Leaau• Stadiua 100,000

March 8, 1962

Status

A plan for a Caterpillar exhibit, together with a cost estimate, vas presented on March lat. The idea was well received and will be presented to top management within the next thirty day a. Mr. Georse Moore, President of the rirst National City Bank of New York is a close associate of Mr. William Blaclde, President of Caterpillar. Mr. Moore baa been sent the brochure of the plan with a request that he discuss it with Mr. Blaekie to set his support.

The 411endllents to the lease are being reviewed by tbeir Lesal Staff.

The Walt Disney sroup co.pleted their econCIIlic study of thil project and Goodyear will advise us of their decision by April 1st.

Mr. rred Glasa, Executive Vice President, has not yet aade his decision.

The preliminary enaineertna feasibility studies of this ride have been virtually completed and Carltns has requested that the total coat esti:aatea be refined. A meeting has been scheduled for March 19th between Mr. Harry l.ussell of Carlin& and Mr. Linne 11.

Por the past six months we have been diacussing with Mr. McGovern, Prelident of Little League, the possibility of havi01 a Little Laape Stadiua at the Pair sponsored by a transportation exhibitor. We have met several t:lme1 with Mr. Eddie Eaaan to diacuas the possibility of incorporatins various other sports challpionship events to make use of the area wben it i1 not beins used by Little Leape. Ve have also discussed with Bill Ad ... and Lou Ames the pouibility of boldiq special events in this stadiua. We .haY• completed our cost estimate aod preeentation material for this total packap. It will be preaented to both tbe rubber and oil companies ae an exoellent way of their being repreaentecl at the Pair. Mr. Moses has aleo written to AMrican

_ · ·c-e~aissioner llobert Moses - 4 -

Company Sg. Pt.

Little Leasue Stadium (Cont'd)

Pan American World Airways Indefinite

la1tern Airlines 20,000

llailroad lxhib it Indefinite

I.O.A.C. 10,000

GF'l':nb

March 8, 1962

Status

Motors requesting them to reconsider their decision on Fair participation and we expect to present this plan to them.

A meeting is being arranged with Mr. Juan Trippe to discuss Pan American'• participation in the Fair.

We have been advised by Eastern Airlines that their decision on participation is being delayed because of the ~nding merger with American Airlines.

The writer attended a meeting called by Mr. David MAckie. President of the !astern Railroad Presidents Conference. The meeting was also attended by Tom Goodfell~ of the Long Island Railroad, the Vice President of the Railway. Progress Institute and .representatives of the lerite Company, General B.ailway Signal Company and U. S. Switch and Signal. The railroads had originally decided to investisate space in the Transportation and Travel Pavilion but now that we have managed to project the suppliers into the picture, they have begun to consider their own site. We are working closely with George Nelson, their designer, and this appear~ quite promising.

B.O.A.C.'s decision to participate will be based on the status of the British exhibit at the Fair. We are not pressing B.O.A.C. for their decision until this has been detenained.

AGENDA ITEM 6c

MEMORANDUM


MR. ROBERT MOSES

CHARLES POLETTI

DATE: March 9, 19 62

eueJIECT: EXECUTIVE COMMITTEE REPORT

The following countries have completed contracts with the F'air Corporation.:

Participants

CHINA, Republic of *CHRlS'l!AN ScmNCE GUINEA HAITI HONG KONG INDIA INDONESIA MEXICO SUDAN THAILAND UAR USSR

Total

Square Footage

24,529 21,520 22,000 10,000

6,000 25,008 40,000 30,001 10,000 12,000 20,000 78,000

299,058

Revenue under contract: $1,665,228

*No charge for space.

A Belgian Village, similar to the Village in Chicago 133 and Brussels '58, has been proposed by a man who organized and managed the Chicago Village and his associate who is the architect for both villages. '!hey require approximately 130, 000 sq. ft. All of Block 25 and the greater portion of Block 27 in the International Area is being considered for the villaqe. An agreement has been drawn up by the Fair Corporation and k ' ' g sent to the organizers in Brussels.

AGENDA ITEM 8 MEMORANDUM

NEW YORK WORLD'S. FAIR 1964 ~ 1965 CORPORATION

TOI ROBERT MOSES DATE! MARCH 8, 1962

PRONI GENERAL POTTER

IUIJECT1 STATES AREA STATUS REPORT

A summary of the status of space allocation in the States Area is as follows:

Lease Signed: Puerto Rico New Jersey New York State Four Concession

Areas

29, 522 sq. ft. 87, 519

130, 595

24,000

Space Allocated (intent indicated) Arkansas 40,000 Delaware 37, 755 F1orida 113,696 Georqia 69, 374 Hawaii 109, 000 Heartlands ( 4) 77, 280 IDinois 55, 540 Kentucky 44, 699 Louisiana 40, 000 Maryland 35,951 Michigan 20, 000 Minnesota 20, 000 New Enqland States(6) 81, 519 Pennsylvania 45, 000 West Virqtnia. 34,409 New York City Existing Building

Intent indicated (space allocation awaiting selection)

Mississippi Missouri Wisconsin California Tennessee Total

Total States Area

Percentage

271, 638 sq. ft.

824, 203 sq. ft.

1,095,839

1,494,000 73%

-, STATESAREASTATUSREPORT MARCH. 8, 1962 PAGE TWO

1. California

2. Florida

3. Georgia

4. Hawaii

5. Heartland States

6. Louisiana

7. Maryland

8. Michigan

9. Missouri

Economic Development Agency asking legislature for budget appropriation to study possibility of exhibit. Appears hopeful.

Governor Bryant held meeting of 65 industrial leaders on March 1, 1962 in Tallahassee. It was agreed to appoint World1s Fair coordinator in Development Commission and to solicit support from industrial groups. They are talking a $2, 000, 000 exhibit.

State has appointed architect to design exhibit. Tentative budget- $1,500,000.

Plan submitted to legislature on February 28, 1962. Expect to issue state general obligation bonds to cover $3 million budget. Ivel and I presented and discussed plan with House & Senate in session.

Group now consists of four states: North Dakota, South Dakota, Nebraska and Kansas. Theme Committee is developing concept for exhibit. Missouri and Minnesota are discussing individual exhibits.

Governor Davis had appointed official Commission and they requested that space allocation be increased from 20, 000 square feet to 40, 000 square feet. Commission will visit Fairgrounds later in March. Budget under discussion - $2, 000, 000. Members of Commission visited Fair in February.

Governor's full commission visited Fairgrounds on February 15, 1962. Preliminary planning is under way. The proposed restaurant is now of lesser importance than in original discussions.

Potter testified before joint meeting of House and Senate Appropriations Committees. Business . leaders strongly urge participation.

Missouri is planning to have its own exhibit. Development Commission has recommended to Governor Dalton that he appoint World's Fair Commission.

.. ·· -sTATES AREA STATUS REPORT MARCH 8, 1962 PAGETBREE

10. New Jersey

11. JS'E:!W York State

12. Okla.homa

13. Texas

Winner of architectural competition was announced February 15, 1962. Budget for buildinq is $1 million.

New York State signed lease on February 2, 1962. Architect is expected to be appointed shortly.

Oldahoma has decided to drop out of the Fair. We are, however, meeting with Development groups in early March to reopen subject and at the least secure participation in the Heartlands.

Legislature did not pass bp.l authorizinq qovernor to appoint commission due to filibuster by one Senator after House had passed. New efforts are being made to assure state's participation.

AGENDA ITEM 9(b 1}

MEMORANDUM

NEW YORK WORLD'S fAIR 1964-1965 CORPORATION

/ TO: ROBERT MOSES DATE: MARCH 6, 1962

,ROt4: STUART CONSTABLE

SUBJECT: WORLD'S FAIR POST CARD LICENSE

Martin Stone has recommended that the World's Fair Post Card license be given to Dexter Press.

Dexter agrees to pay royalties to the Fair in accordance with the following schedule:

Size or Type Retail of Card Price

3-1/2'x 5-1/2" $. 05 card

6" x 9" card . 10

3-1/2" x 9" card . 10

Accordion Folders . 25

Mini-Album & other specialties . 30

Pric.e to Concessionaire

$.025

.05

.05

.125

.15

Royalty to Fair

• 008 to 10 million cards . 0115 to 20 " " . 0140 to 30 n "

.0150 to 60 " "

. 0155 over 60 " "

. 03

.034

. 05

. 06

and to make a payment of $115,000 against these royalties upon execution of the agreement.

This is the best proposal received and the staff concurs in Martin Stone's recommendation.

I ask that the Executive Committee approve execution of this agreement substantially in accordance with the terms set forth above.

TOI

FROM:

AGENDA ITEM 9 'Ll MEMORANDUM


MR. MOSES

STUART CONSTABLE

T. T. WILEY

DATE: 1:IARCH 8, 1962 /

' ~ i ... -~ ;I 1/.,. .

,l.· I ,. /1/\ ~ \...· ./ v. '--""""' \

We have retained T. T. Wiley, former Traffic Commissioner

of the City of New York as our Traffic Consultant.

He has been employed for one year beginning March 1, 1962

at a fee of $5,000.00 plus reasonable out of pocket expenses not to

exceed $1, 000. 00

Mr. Wiley wUl advise us on internal vehicular and pedestrian

traffic problems and will work closely with the Pinkerton employee

who wlll be in charge of traific within the Fair Grounds.

I attach a copy of our letter retaining Mr. Wiley.

-~\r"~At SC:qs

Attach.

v

.... , NEW YORK WORLD'S F'AIR 19841·198!5 CORPORATION INTER NATIONAL EX POSITION AT P'LUSH I NO MEADOW PARK

,WIMI ... II, N.Y. ~ TWJIIION&•AIICA Coot£ liZ· W' 4•1tl4 • CAIIL& AooltuaWOitLDsrAIIt"

ltOIIItT MOIEI ltiiiiiDCNT

Mr. T. T. WUey 149 Broadway New York 6, N.Y.

Dear Mr. Wiley:

March 6, 1962

BTUAitT CONSTAILI: --·--

In ·accordance with our m nversation of February 26, 1962, the New York World's Fair 1964-1965 Corporation hereby retains you as a Traffic Consultant for a period of one year starting March 1, 1962. Your compensation for this one year period w1ll be $5, 000. 00 plus reimbursement for reasonable out of pocket expenses not exceed1nq $1, 000. 00. You will devote such time to tbese duties as are reasonably required for the1r proper performance.

It is understood that the Fair Corporation has the option to extend this aqreement for one year upon the same terms on March 1, 1963.

Please indicate your acceptance by siqninq below and returninq a copy to us.

~-::(\::<:2-~-~tv ~ Stuart Constable

Vice President-Operations

ACCEPI'ED AND AGREED TO:

--·8--...

AU.I:!:r-.JDA ITEM ~Hc2)

MEMORANDUM

NEW YORK WOR 1964 ·1965 CORPORATION

TO: ROBERT MOSES DATE: MARCH 12, 1962

FROM: STUART CONSTABL

•u•JIECT: WORLD'S FAIR SHOPPING BAG {ESTIMATED REVENUE TO FAIR 00 RPORA TION UNDER $100, 000,)

Martin Stone has recommended that the World's Fair Shopping Bag ~e be given to Equitable Paper Bag Co., Inc., Long Island City, N.Y.

""' Equitable agrees to pay Fair Corporation 5% royalty on:

.1. All bags distributed within the Fair Grounds;

All new bag business outside the Fair Grounds where the World's Fair rights are used;

e an advance payment of $15, 000. against these royalties upon of the agreement.

· is the same financial proposal submitted by Interstate Bac} c•:9lt;t, Inc. of Walden, New York but Stone favors Equitable because:

It has union affiliations; and

4. Its proximity to the Fair Grounds makes for convenience of service.

The staii concurs in Martin Stone's recommendation.

We propose to conclude an agreement substantially in accordance with the terms set forth above and ask your approval.

~~_:AA---

TO:

AGENLEM 9(£3)

ME~ANDUM ~ NEW YORK WORLD·syR 1964-1965 CORPORATieJ ~ /

ROBERT MOSES I DA"" MARCH 12, 1962 jl A A/V STUART CONSTABL' I v • v FRON:

IU.JECT: WORLD'S FAIR FLIGHT BAG {EST!MA TED REVENUE TO FAIR CORPORATION UNDER $100, 000. )

Martin Stone has recommended that the World' s Fair Flight Bag license be given to Bearse Manufacturing Co., Newburgh, New York.

Bearse has agreed to pay to the Fair Corporation an advance payment of $25, 000. to apply against an equal division of the net profits as a royalty figure. Since we cannot share in the net profits, a fixed percentage of the gross receipts will be agreed upon rather than a 50/50 division of the profit figure once we have settled upon a design and quality of product so that a cost base is fixed, and when a mark-up to Brass Rail and to retailers outside the Fair is established.

This is the best proposal received and the staff concurs in Martin Stone's recommendation.

We propose to conclude an agreement substantially in accordance with the terms set forth above and ask your approval.

SAMUEL 1. IIOSENMAN IIALPH 1'. COLIN

ROSENMAN COLIN KAYE PETSCHEK X. FREUND

!57~ MADISON AVENUE NEW YORK 22

AGENDA ITE:M 10

SYDNEY M.ICAVE OODI"IICV GOLOMAIUC WALTI" J, PCTSCHII:K MAX I"IUtUND AMSIIOSE OOIICOW SEVMOU" D.LEWIS LAWIIt:NCIE II.ENO MUIIIIAV COHEN ANOAIW J. ICHOEN Jt:IIOME L.IINOLIEII ASA 0. SOICO~OW HOWAIU) WCINSTIEIN STUAIIT .. OSINOWITZ

March 2, 1962

MUAftAV HiLL 8·7800 ARI .. COOl: Ill

CAI~I ADDIIIIII "IIOCOICAV NIEWYOIIK"

Hon. Robert Moses New York World's Fair 1964-1965 Corporation P.o. Box 1964 Flushing Meadow Park Flushing 52, New York

Re: Executive Committee Meeting - March 16, 1962

Dear Commissioner Moses:

In Judge Rosenman's absence I am submitting herewith, in accordance with your memorandum of January 25th, the following report on the various exhibits and/or concessions for which we are responsible.

1.

2.

3.

Ripl~'s Believe It Or Not Mr.Iand has advised me that the two groups which will sponsor this exhibit are very close to agreement. The lease will probably be signed before the end of this month.

Historical Museum The exhibitor Is awaiting the return or Mr. Procopiu from Europe before concluding the lease. The lease will probably be signed before the end of this month.

Fisherman's Wharf The lease has been reviewed by the attorney for the concessionaire. We understand that the concessionaire is reviewing cost estimates and arrangements with a restaurant operator for the actual operation of the restaurant. ·

Hon. Robert Moses -2-

4. The Last Frontier Ve hive been advised by the parties with whom we were negotiating that they are unable to raise the funds for financing the project. A new sponsor will have to be obtained for this type of project.

5. Bourbon Street No fUrther progress can be reported at this time.

6. Las Ve~as East No tUr fier progress can be reported at this time.

7. Tower Prei1Ininary discussions have been held with

8.

9.

Mr. Augspurger from Buffalo for the construction of a tower which would incorporate a rocket ride and an opportunity for the patrons to obtain a view of the Fair from the top of' the tower. This would be the 1964-65 replacement of the parachute jump.

Italian Restaurant Pre11riiinary negotiations have been co.nducted with two brothers from Buffalo {Messrs. Milke) for the construction of an Italian restaurant in the Lake Area. This would replace the proposed French restaurant which had been abandoned by its sponsor.

Magic Show ~have received an indication of interest from Mr. Larry White for space to construct a theater for the presentation of magic shows. Mr. White is in Europe trying to arrange for the attractions. If he is successful, he w~ll enter into negotiations with the Fair for the space.

No authorization other than the authorization heretorore given is being requested at this time.

Sincerely yours,

~(tA..~L HW:f's

AGENDA ITEM ll g_l MEMORANDUM


TO: Mr. Robert Moses DATE: March 8, 1962

FROM: Will1am Whipple, J'r. SUBJECT:

Our electrical charges to exhibitors are based on the assumption that all distribution to exhibitors would be at 4160 volts leaving the exhibitor to provide transformer and switchgear to bring it to usable voltage. However, this would be relatively very expensive for users of small amounts of electricity. We have now contracted to provide low voltage service for one concessionaire froJl1 our street lighting circuits and will be required to provide small amounts of electricity at scattered locations. I would like your authority to incorporate provisions for such requirements in our electrical planning as they appear, subject to addinq to the normal charges now specified in our requlat.i.Gns a proportionate share of the transformer expense and any other additional charges that may be entailed in each instance to provide this extra service. The requlations should be changed to incorporate such a provision. Any such plan will, of course, be subject to your approval in the usual way, if substantial expenditures are involved. However, it would be useful to have a statement of policy to guide us 1n meet1nq these situations as they arise.

Jn accordance with your approval of the above, I have had prepared appropriate changes to the regulations which have been reedited by the Legal Division and distributed to Mr. Constable, Mr. Panuch, Governor Poletti, Mr. Witt and Mr. Tozzoli. Mr. Witt approves, Mr. Constable has no comments and the others have not replied.

I recommend this amendment be approved.

WW/wh

This Subsection Shall Be Inserted In Part 1 of the Rules and Regulations after Paragraph 15 (c) (2) thereof

(3) LOW VOLTAGE SERVICE TO PARTICIPANTS

In certain instances it may be feasible for the Fair Corporation to provide to participants low voltage electricity service at less than 4160 volts. For example, the Fair Corporation may be able conveniently to furnish such service to a participant whose premises are located adjacent to a low voltage system installed by the Fair Corporation. Applications for low voltage service are to be made to the Office of the Chief Engineer of the Fair Corporation. Application should be made as soon as possible, because service from the Fair Corporation's low voltage systems can only be provided if the participant's desire for such service is known sufficiently far in advance of the construction of such systems so that any necessary provisions for service to a participant may be incorporated in the Fair Corporation's design of the system. The Fair Corporation, in its sole discretion, shall determine whether it is feasible to supply low voltage service to the participant. If such service is furnished, the participant will be charged as follows:

(A) A Connection Charge computed in the same manner, at the same rate, payable at the same times, and subject to the same conditions as specified in the rules and regulations for the connection charge for electricity at 4160 volts.

(B) A Demand and Energy Charge computed in the same manner, at the same rate, payable at the same times, and subject to the same conditions as specified in the rules and regulations for demand and energy charges for electricity at 4160 volts.

(C) Meter Installation and Monthly Meter Rental Charges as specified in the rules and regulations for electricity at 4160 volts.

(D) The incremental cost, as determined by the Fair Corporation, of any additional features, construction and equipment, including design, required to extend the duct and cable system or to add any other additional facility for the purpose of providing low voltage service to participant.(Whenever it is deemed practicable by the Fair Corporation, the construction of any such extension shall be performed by participant. )

(E) The proportionate share, as determined by the Fair Corporation, of the cost of transformers and protective devices for reducing 4160 volt service to low volt service, based on the ratio of participant's rated peak load to entire transformer capacity.

(F) The incremental cost of any other additional capacity or facility required to provide low voltage service to participant.

The costs referred to in subdivisions (D), (E) and (F) above shall be determined by the Office of the Chief Engineer on the basis of contract costs to the Fair Corporation for the work in question. An additional eiqht per cent (8%) will be added to such amounts to cover the costs of engineer..nq and supervision. Participant will pay such charges at the time payment for the connection charge is due.

.. AGENDA ITEM ll ~

MEMORANDUM


TO: Mr. Robert Moses DATE: March 8, 1982

FROM: William Whipple, Jr. £ SUBJECT, • Jt ~

Herewith for your approval is proposed report to the Executi~e Committee on the agenda item:

Construction- World's Fair Contracts

Cable and Substations - The contractor, Eastern States Electric, has started installing 27,000 volt cable. Cutting length orders for 92,000. feet of cable has been placed, about 20% of the system. Until now, this contractor has been delayed because the conduit which precedes him was behind schedule; now however progress is satisfactory. We still hope to have electric service to exhibitors available starUng 1 July. Telephone service will be available sooner.

Security Building - 31 bids were received. The lowest bid, from Electronic and Missile Facilities, was $222,000, as compared with the architect's estimate of $310, 000. The contract has been awarded by the President to the low bidder, in accordance with authorization from the Executive Committee. Abstract of bids is attached. Work will start within two weeks.

Planning and design continues generally on schedule. Preliminary plans of the Press Building have been modified to better reflect actual requirements, and final planning is under way. Preliminary plans of five other administrative buildings and utilities plans for the Lake Area have been submitted and are under review. Plans for the electrical low tension system, including street lighting, and for the Customs Building have been somewhat delayed. Other plans are making normal progress.

Exhibitors' construction will soon start on a large scale. Both Ford and General Motors express an intention to start work in April. Six of our exhibitors have submitted preliminary plans for formal review, and one (Ford) has submitted fina.l plans without prior submission at preliminary level. Informal discussions of design problems have taken place with 25 exhibitors, including Soviet Russia. The Soviet delegation has announced that construction will start in October. The number of exhibitors which have now announced construction starting times is 21, of which 9 will be before the end of June. The list is attached.

A potential bottleneck in the supply of long piles has been avoided by a supply contract, signed by the President with the Niedermeyer-Martin Company. Under this contract up to 20, 000 long plies will be available for purchase by our

..

Page No. 2 March 8, 1962·

exhibitors, at a guaranteed low price. Purchase of piles by exhibitors will be optional. A pUe yard will be maintained on the Fair site, to assure flexibility in supply, and 6, 000 long piles will be stockpiled in advance for the Spring rush of 1963.

WW/wh

Att.

l>ATES ONffERE !{NOWNl OF CONS'l'RUCTION STARTS

FOR EXHIBITORS

Ameri~ Telephone & Teleqraph 5/62 Better Livinq Pavilion 6/62 Chrysler Corporation 6/62 Coca-Cola Company 10/62 E. I. duPont de Nemours & Co. 9/62 Eastman Kodak Company 9/62 Electric Power. & Liqht Exhibit 5/62 Ford Motor Company 4/62 Gas, Incorporated 6/62 General Electric Company 5/62 General Motors Corporation 4/62 Hall of Education 11/62 International Business Machines 8/62 PavWon of American Interiors 7/62 PeP.,si-Cola Company 7/62 ~ & M Schaefer. Brewinq Company 8/62 Transportation and Travel Pavilion 10/62 Travelers Insurance Exhibit 9/62 World of Food 9/62 Project 164 9/62 SoViet Russia 10/62

WW/wh 3/8/62

TABUI.;ATION OF BIDS

SECURITY BUILDING NEW YORX WORLD'S FAIR

1964-1966 CORPORATION

Bids opened at / tJ, 1 tJ tJ A.M. c: :Jt;:M: on ___ /.........,~e.e ....... 6_, __..2_..o.......,...._..l962

Witnessed By:

Bids Received from:

CONTRACTOR

Ames Contracting Company, Inc.

Auserehl & Son Contracting Corp.

Bonwit Construction Company, Inc.

Comet Construction Corp.

De Foe Construction Corp.

Leon D. De Matteis & Sons, Inc.

John H. Eisele Company, Inc.

Alfred Eisenstein, P. E.

Electronic & Missile Facilities, Inc.

Fellow-Brown Contracting Co .• Inc.

Grammercy Contractors, Inc.

S. T: Grand, Inc.

AMOUNT

$ 282.317. >

$. ____ _

$ 29~·,00

$ 2 23 9CJ() J

$ "-"9 z /6.0 '

$ 2?? .:;(:J(J

$ ____ _

$ 2.J6, Sao

$ 222 0(}<2 >

$ ____ _

$ 2SI, 98Z $ 2?3 'J,j .. ()

CONTRACTOR

Harris-Crocker Construction Co., Jnc.

George Hoffman & Sons, Inc.

James King & Sons, Jnc.

Kuhn, Smith & Harris, Inc.

Lendor Structures. Inc.

Mantione Contracting Corp.

Mardan Construction Corp.

The Metrig Corporation

T, Moriarty & Son, Inc.

Neckman Contracting Corp.

Norit Construction Corp.

Oldfield Construction Co., Jnc.

M. Parisi & Son, ,Inc.

Parks-Seidman, Inc.

Roberts Nash Construction Corp.

Peter Reiss Construction Co., Inc.

Rubin Construction Corp.

Ryan Contracting Corp.

DanielL. Rice Construction Co.

Sloan & Greenberg, Inc.

Sofarell Bros. Building Co., Inc.

J. R. Stevenson Corporation

- 2-

AMOUNT

$ 218 000

$ JtJ.j-: 6 t)(j >

$ zc,~ 7oo I

$ 297. tJOO ;

$. ____ _

$ ____ _

$ Z 8 '} 2.tJO 'I

$ Z8.f.l,OO '

$ l.2.'-) 7£2

$ 222'_. 'l.IL. $ 2'/7 IJOO

$.c.., 8~ ~O() $ ____ _

$ Z£~ V' $ 24"1. ~ 0()

;

$ 3tJ9, 1-'ff

$ £79 720

$ 29? ,31? , $ Z?Z~Zoo

>

$ 39/. O<J()

$ 2?.f;?8tJ

$ 2/f-' (){)()

CONTRACTOR

[email protected] Contracting Corp.

Thatcher Construction Co. • Inc.

L. A, Wenger Contracting Co. , Inc.

Ziplmerman Builders. Inc.

AMOUNT

$ d:.~ 3 7 C'CJ 7

$. ____ _

$ ;.: 2 ,. &p(J >

$ 2 71.992 >

.-· .... ANDitiW8 a CU.IIIIC

N~ Y. WORLD'S FAIR 1964-1965 CORPORATION

EXECUTIVE COMMITTEE MEETING MARCH 16, 1962

Park Department Construction Contracts

AGENDA ITEM 12

1l Basic Roads & Utilities Progress to date 58% $3,098,295

2) Electrical & Communication Conduits Proqress to date 46%

3) Tide Gate & Dam Progress to date 10%

4) eens Botanical Gardens Progress to date 1

5) Tree Planting - 1st Phase Proqress to date 10%

6) Roosevelt Avenue Parking Field Proqress to date 7%

7) mT - LIRR Overpass Lawrence Street Overpass

a) Contract plans have been referred to Budget Director at Board of Estimate meeting on Nov. 21.

b) Approval expected at Board of Estimate meeting on March 22

8) Tree Planting - 2nd Phase Contractor to begin work on March 12

9) Park Pools - 1st Phase Plans being prepared by Clarke & Rapuano

*Total estimated cost of IRT- LIRR Overpass and building beneath structure amounts to $2,750,000.

736,090

144,940

296,889

111,635

396,440

2, 000, 000* 250,000

138,039

240,000

ANDRIIW8. CLARK

SCHEDULE OF PARK DEPARTMENT CONSTRUCTION AT THE WORLD'S FAIR • OF PERMANENT VALUE TO FLUSHING MEADOW PARK

1961 PRQGRAM

Contract

Basic Roads & Utilities (Q-99-161) Electric & Communication Conduits (Q-99-361) Rehabilitation of Tide Gate (Q-99-261) Moving Botanical Gardens (Q-300-161) Roosevelt Avenue Parking Field (Q-99-561) Tree Plantinq, 1st Phase (Q-99-461) Tree Plantinq, 2nd Phase (Q-99-761) m.T - L. L R. R. Overpass and

Lawrence Street Overpass (Q-99-861)

2% Park Department Costs

TOTAL

City Funds

$ 3, 098, 296 * (B) 736, 090 * (B) 144,940 (B) 296,889 (B) 396,440 (B) 111,636 (B) 138,039 (B)

2,260,000

$ 7,172, 328

143.672

$ 7,316,000

* Contract includes additional work paid for by New York World's Fair 1964-1965 Corp.

(B) Bid Price

February 13, 1962

ANDII&We • CLAIIK

SCHEDULE OF PARK DEPARTMENT CONSTRUCTION AT THE. WORLD'S FAIR

OF PERMANENT VALUE TO FLusHING MEADOW PARK I

1962 PROGRAM

Contract

Roads & Utilities Electric & Communication Conduits Electrical Cables & Transformers Lagoon Perimeter Clearing Water in Lake Theme.;, Foundations & Pool Sculpture Pools & Fountains Bench Units Dl'l'·LIRR Overpass Building Bridge to Parld.nq Field Park Lighting, lst Phase Improvement of Stream & Lake Banks Botanical Gardens Administration Building


Total

Citx Funds

$ 1, 966, 000 • 34,000.

918,000 170,000 116,000 600,000 90,000.

1, 642,000 * 360,000 650,000. 100,000

1, 025,.000 800,000 150,000

$ 8, 610,000 174,000

$ a, 684, ooo

* Contract includes additional work paid for by New York World's Fair 1964-1966 Corp.

February 13, 1962

ANDR&Wa • C:UitiC

SCHEDULE OF PARK DEPARTMENT CONSTRUCTION AT THE WORLD'S FAIR

OF PERMANENT VALUE TO FLysmNG MEADOW PARK

1963 PROGRAM

Contract

Paving of Park Roads Permanent Landscaping Park Liqhtinq, 2nd Phase Theme - Fountains Bridqe to Parldnq Field Flushinq Bay Improvement Botanical Gardens - Arboretum Entrances Drinldnq Fountains Laqoon Seats & Assembly Area Fence Leased Area General Grading of Site


Total

$

$

$

City Funds

703,000 * 696,273 *

2,200, 000 * 260,000 100,000

1,400,000 189, 727 100,000 *

76,000 260,000 206,000

1, 776,000 *

7,843, 000 167,000

8,000,000

* Contract includes additional work pa.id for by New York World's Fair 1964-1965 Corp.

February 13, 1962

... •, ..

w. CAPIL.& A"'D"&ws

t:"NII:eT .J. C:L.APIK

DONALD W. SMITH

ANDREWS S. CLARK CONSUL.TINO E:NGINEERS

30!5 ltAST ll3•P STA!!T

N!W YORK II

TEo40'"1tTOH 8 • 1800

AfiU caa• a11

February 21, 1962

Miss Ernestine ~ig New York World's Fair 1964-1985 Corporation Box 1964 Flushing 52, New York

Dear Miss Ha.ig:

'This should go on your next meeting of the Executive

Committee calendar as my part of the deal.

dially,

World's Fair Corporation: Executive Committee Meeting Reports Mar 16,1962

Documents

Transcript of World's Fair Corporation: Executive Committee Meeting Reports Mar 16,1962