Tools for Pulling Rank by Michael King for SMX Advanced
83
TOOLS FOR PULLING RANK+= Nearly every tool you’ll ever need. EVER MICHAEL KING DIRECTOR OF INBOUND MARKETING @ipullran k
-
Upload
iacquire -
Category
Technology
-
view
12.649 -
download
0
Transcript of Tools for Pulling Rank by Michael King for SMX Advanced
TOOLS FOR PULLING RANK+=Nearly every tool you’ll ever need. EVER
MICHAEL KINGDIRECTOR OF INBOUND MARKETING
@ipullrank
@ipullrank
DOWNLOAD THIS DECK: http://iacq.co/toolspullrank3
@ipullrank
DISCLAIMERS
I am a programmer I am an SEOmoz Associate
@ipullrank
I AGREE WITH MATT CUTTS (for the 2nd time ever)
@ipullrank
YOU SHOULD BUILD YOUR OWN TOOLS
It is now easier than ever to learn how to code for free. Take advantage of these classes and build your own nuanced tools
JavaScript – Codeacademy.com Python – Udacity.com
iACQUIRE IS NOT A TOOL
Example of iRank™ Targeting
@ipullrank
IACQUIRE IS NOT A LINK NETWORK
There has been some confusion due to the fact that iAcquire purchased Conductor’s link business in 2010. iAcquire is not a link network, all links were built through outreach.
RANKING RESULTS
DIRECTORIES & LINK DB’S
VETTING PROCESSTechnology Driven
VIEWING PROCESS OUTREACH PROCESS
QUALIFIED PAGES
POTENTIAL FUTURE OPPORTUNITIES
NEW Content & Link Partner
12,558,303PAGES
REVIEWED
BLUELIST FILTERING
TOP 5,000amazon.com, apple.com, wikipedia.org, etc
BLACKLIST FILTERING
“DO NOT CONTACT” LIST(internally established)
BAD NEIGHBORHOODS(link network & spam)
647,631OPPORTUNITIES
11,487,318PAGES
REMOVED
SEO METRICS FILTERING
Client Specific – Filtering out data based on IBL, Moz-Rank, OBL, PR, etc.
MANUAL VIEWING
CLIENTREQUIREMENTS
• Relevancy Guidelines
• Content Guidelines
• Legal Requirements
QUALITY CONTROL
• Full-time Highly-trained Team
• Multi-layered Review
• Evolving Quality Guidelines
112,569OPPORTUNITIES
535,062UNQUALIFIED
PAGES
OUTREACH3-4 attempts made
POTENTIAL PARTNER
“NO”NO
RESPONSE
“YES”
@ipullrank
IACQUIRE USED TO BE BRUTE FORCE OUTREACH
We used to do brute force outreach with our custom CRM software for targeting influencers and convincing them to link to us.
Quality Assurance (4) Content Strategist
VP Operations
Project Management (2)
Outreach Specialist (30)Journalist (3) Creative Developer
Most of the muscle was here
Client Services
@ipullrank
NOW IACQUIRE IS CONTENT-BASED OUTREACH
We are now focused on creating remarkable content and marketing that content to specific segments of a client’s target audience. The goal is build an army of people that create the type of quality content that I do.
Quality Assurance (5) Project Managers (7)
VP Operations
Group Project Director (2)
Outreach Specialist (30)
Journalist (7) Creative Developer (3)
Content Strategists (4)
CONTENT STRATEGY
@ipullrank
180 DAY GROWTH
Our aim is to make our expanded offering stronger over time to continue to build great results at scale
Quality Assurance (5) Project Managers (11)
VP Operations
Group Project Director (3)
Outreach Specialist (46)
Journalist (16) Creative Developer (4)
Content Strategists (7)
CONTENT STRATEGY
@ipullrank
THE ROAD TO REINCLUSION
Our commitment is to our clients. I invite you all to witness the growth of an agency that has been banned as we dismantle our links and make an attempt to get back into Google’s good graces. http://www.iacquire.com
WE ARE HIRING RAPIDLY4-MONTH PLAN TO LINK REMOVALSBUILDING NEW LINKS FOR CLIENTSREINCLUSION REQUEST
@ipullrank
Now on to the tools.
</PSA>
@ipullrank
OH SEO GODS, PLEASE TELL ME WHAT MIKE KING
USES
@ipullrank
MIKE! WHAT TOOLS DO
YOU USE FOR ON-PAGE
ANALYSIS?
@ipullrank
SCREAMING FROG
Get it: http://www.screamingfrog.co.uk/seo-spider/ 8 Alternative Ways to Use Screaming Frog for SEO
http://www.distilled.net/blog/seo/8-alternative-ways-to-use-screaming-frog-for-seo/ (@craigbradford)
@ipullrank
SCRAPER FOR CHROME
With a right-click I can scrape anything from a page and export it to a Google Doc.Get it: https://chrome.google.com/webstore/detail/mbigbapnjcgaffohmbkdlecaccepngjd
@ipullrank
HTTPFOX
I use this for checking response codes of HTTP requests. Specifically for 301s, 302s, 404s. Get it: https://addons.mozilla.org/en-US/firefox/addon/httpfox/
@ipullrank
PAGE SPEED PLUGIN
Get actionable insights about issues with page speed.
Get it: http://code.google.com/speed/page-speed/download.html
@ipullrank
MIKE! WHAT OTHER
KEYWORD RESEARCH TOOLS DO YOU USE?
@ipullrank
YAHOO CLUES
Get demographic data at the keyword level straight from Yahoo. http://clues.yahoo.com/ (h/t @keyrelevance)
@ipullrank
KEYWORD EYE
Keyword Eye visualizes keyword research and quickly indentifies keywords from just inputting a domain name.
Get it: http://www.keywordeye.co.uk
@ipullrank
SOOVLE
Keyword Research using Suggest on Google, Bing, haoo, Wikiedia, Amazon, Youtube and Answers.com
Use it: http://www.soovle.com
@ipullrank
UBERSUGGEST
Keyword Research using Google Suggest with country and platform options.
Use it: http://ubersuggest.org
@ipullrank
SCRAPEBOX
A white hat keyword research application for Scrapebox with Google/Bing/Yahoo! Suggest has recently come to light.
Read about it: http://ipullrank.com/how-to-uncover-100s-of-new-longtail-keywords-in-minutes/
@ipullrank
@SEOGADGET ADWORDS API EXCEL PLUGIN
Use this and you’ll never have to visit the Adwords Keyword Tool again.
Get it: https://seogadget.co.uk/google-adwords-plugin-excel/
@ipullrank
MIKE! HOW DO YOU COME UP
WITH CONTENT
IDEAS?
@ipullrank
GOFISH
I made a tool that uses Twitter for real-time keyword research to help get content ideas that people want now.
Get it: http://ipullrank.com/tools/gofish/
@ipullrank
@SEOGADGET GOOGLE DOCS TOOL
Similar to GoFish this Google Docs tool scrapes various blogs and discussions to get hot ideas Use it: https://seogadget.co.uk/using-google-docs-to-generate-hot-content-strategies/ (@dbseo)
@ipullrank
FACEBOOK RECOMMENDATION DEMO
Find out what is the most popular content on a given domain and make a better version. Expand to 1000 pixels to see up to 20 top performers in social.
Use it: http://developers.facebook.com/docs/reference/plugins/recommendations/
@ipullrank
MIKE! WHAT TYPE OF MAGIC CAN I DO RIGHT
IN A SPREADSHEET?
@ipullrank
SEOTOOLS BY NIELS BOSMA
Scrape pages, get link and social metrics as well as analytics right in Excel using this plugin.
Get it: http://nielsbosma.se/projects/seotools/download/
@ipullrank
IMPORTXML FOR GOOGLE DOCS
Scrape pages, use APIs, get analytics right in Google Docs
ImportXML Cookbook: http://www.seerinteractive.com/blog/importxml-cookbook (@djchrisle)
The ImportXML Guide to Google Docs: http://www.distilled.net/blog/distilled/guide-to-google-docs-importxml/ (@davidsottimano)
@ipullrank
MIKE! HOW CAN I GET
ACTIONABLE INFO ON A
LINK PROFILE?
@ipullrank
LINK RESEARCH TOOLS
LRT is fiercely underrated and has a variety of tools that tell you exactly what types of links you need to beat your competition.
Get it: http://www.linkresearchtools.com
@ipullrank
LINK DETECTIVE
This tool crawls all your links and classifies them by type: sidebar, comment, directory, list, blogroll, sidebar, etc.
Get it: http://www.linkdetective.com
@ipullrank
MIKE! HOW CAN I DO
COMPETITIVE ANALYSIS QUICKLY?
@ipullrank
SEARCHMETRICS ESSENTIALS
The quickest way to understand what your competitors are doing as they track performing keywords, traffic, and social for many sites
Get it: http://suite.searchmetrics.com/en/essentials
@ipullrank
MIKE! I HEAR YOU DO
AWESOME THINGS WITH ANALYTICS…
@ipullrank
KEYWORD-LEVEL DEMOGRAPHICS
I probably should have patented this. Read the Post: http://www.seomoz.org/blog/keyword-level-demographics
Get the Code: http://www.github.com/ipullrank/keyword-level-demographics
FB:Admin Search Referrers
Keyword-LevelDemographics
@ipullrank
TRACK SOCIAL NETWORKS USERS ARE LOGGED INTO
@TomAnthonySEO wrote some code for this.Get Code: http://www.seomoz.org/blog/visitor-social-network-login-status-google-analytics
Wordpress Plugin: http://www.springest.co.uk/social-analytics/
@ipullrank
GOOGLE ANALYTICS DEBUGGER
Custom variables take a long time to populate. Use this to make sure you’ve implemented the code properly.
Get It: https://chrome.google.com/webstore/detail/jnkmfdileelhofjcijamephohjechhna
@ipullrank
MIKE! YOU ALWAYS TALK
ABOUT PERSONAS,
HOW CAN I FIND MY TARGET AUDIENCE?
@ipullrank
FACEBOOK AD CREATOR
The Facebook Ad Creator is the audience version of the Adwords Keyword Tool Use it: www.facebook.com/ads/create/
@ipullrank
FACEBOOK INSIGHTS
If the site is already on the open graph, you can get data on the audience from FB InsightsUse it: www.facebook.com/insights
Age distribution
Male
Female
CountryGender
@ipullrank
DOUBLECLICK AD PLANNER
The DoubleClick Adplanner will give you demographic insights per domain. Enter competitors if you’re not thereUse it: www.google.com/adplanner/
@ipullrank
MIKE! HOW CAN I GET
LINK BUILDING QUICK HITS?
@ipullrank
LINK BUILDING GUIDES
I wrote two six month plans for link building – http://www.iacquire.com/resources/link-building-guides
@ipullrank
BRAND FANS
Pull your Twitter followers using SimplyMeasured then pull your Link Profile. Contact users that follow but don’t link.
Use it: http://www.seerinteractive.com/blog/using-twitter-and-backlinks-to-build-links/2011/07/28/ (@ethanlyon)
@ipullrank
MIKE! WHERE CAN I FIND DATA
FOR INFOGRAPHICS?
@ipullrank
WORLD GOVERNMENT DATA
Data from Governments all around the world.Use it: http://www.guardian.co.uk/world-government-data
@ipullrank
GOOGLE PUBLIC DATA
All types of data on all types of things from Google itself.Use it: http://www.google.com/publicdata/directory
@ipullrank
MIKE! HOW CAN I
VISUALIZE DATA?
@ipullrank
INFOGR.AM
Create beautiful charts without being a graphic designer.
Use it: http://infogr.am/Also Jon Cooper talks about how to visualize data in a post http://pointblankseo.com/visualizations
@ipullrank
PIKTOCHART
Easy infographics that anyone can create
Use it: http://www.piktochart.com
@ipullrank
DIPITY
Create interactive timelines from your data and images.
Use it: http://www.dipity.com/
@ipullrank
STORYBIRD
Create interactive books out of your data.
Use it: http://www.storybird.com
@ipullrank
MIKE! WHAT OTHER LINK
DATA SOURCES ARE THERE?
@neyne: looked at them allhttp://www.rankabove.com/news/seo-research/backlink-data-provider-all/
@ipullrank
IACQUIRE IS DEDICATED TO INNOVATION
http://www.linkdiagnosis.com – watch this space. I’m working with our tech team to add new features soon.http://signup.brokenlinkindex.com – Sign up to find out when the Broken Link Index launches
We also have another top secret project launching at MozCon
???
@ipullrank
MIKE! WHAT BOOKMARKLETS
DO YOU USE?@tomcritchlow: Give August 2011 its post back http://www.seomoz.org/blog/some-nifty-seo-bookmarklets-to-make-you-more-efficient
@ipullrank
OPEN GRAPH HELPER
I wrote this tool to help you check if your Open Graph Data is of optimal length.
Get it: http://ipullrank.com/open-graph-helper/
@ipullrank
WIRIFY
Turn any site into a wireframe so you can easily show your UX team where they went wrong.
Get it: http://www.wirify.com
@ipullrank
MIKE! WHAT DO YOU USE FOR RANKINGS?
@ipullrank
STAT
I have literally seen no better rankings platform. I use the Codex to check for fluctuations when Google makes announcements: http://codex.getstat.com
Get it: http://www.getstat.com
@ipullrank
MIKE! WHAT DO YOU
SUGGEST AS LINK BUILDING
TOOLKIT?
@ipullrank
FOLLOWERWONK
Identify link prospects on twitter by searching the keywords in their user profiles.Use it: http://www.followerwonk.com
@ipullrank
OUTREACHR BULK DOMAIN CHECK TOOL
Give the tool a list of domains and it pulls the link metrics, IP, country, emails and social profiles associated with the domain name.
Use it: http://www.outreachr.com/bulk-domain-checker/
@ipullrank
KNOWEM
Most people use the same user name for all social media. Use KnowEm to do research on your link prospects.
Use it: http://www.knowem.com
@ipullrank
MENTIONMAPP
Find link prospects you would not have found through keyword searches based on who talks to your influencers
Use it: http://mentionmapp.com
@ipullrank
ONTOLO
Use Ontolo for automated link prospecting and to organize and track link campaigns.
Use it: http://www.ontolo.com
@ipullrank
IFTTT
Use ifttt to setup automatic tweets whenever an influencer in your space blogs or tweetsUse it: http://www.ifttt.com
@ipullrank
RAPPORTIVE
See all of user’s social profiles right from Gmail as you write to them.Get it: https://chrome.google.com/webstore/detail/hihakjfhbmlmjdnnhegiciffjplmdhin
@ipullrank
BOOMERANG
Schedule emails and automatic follow ups with this plugin for Gmail
Get it: https://chrome.google.com/webstore/detail/mdanidgdpmkimeiiojknlnekblgmpdll
@ipullrank
BUZZSTREAM
Track link, prospects, social progress all in one place.
Use it: http://www.buzzstream.com
@ipullrank
ZEMANTA
Zemanta is a content network that integrates with a free Wordpress / Movable Type plugin that suggests related articles and images to bloggers as they write.
Use it: http://www.zemanta.com
@ipullrank
MIKE! I MANAGE TOO MANY
BLOGS. GOT ANYTHING THAT
CAN HELP?
@ipullrank
MANAGEWP
Backup, update, install plugins and themes for multiple Wordpress blogs all from one place.Get it: http://www.managewp.com
@ipullrank
MIKE! WHAT’S THE MOST
IMPORTANT TOOL YOU
USE?
@ipullrank
MY BRAIN
No matter how you many tools you have, no one can teach you imagination. Learn your tools but understand how to make them work for you.
@ipullrank
MIKE! WHO SHOULD I
FOLLOW ON TWITTER TO
FIND OUT MORE?
MICHAEL KINGDirector of Inbound Marketing
THANK YOU / Q&A
@iPullRank
www.iacquire.com
