with Melissa Morgan (@ememdesign)

An introduction to gauging the impact of social-media on society in this media saturated, hyper-networked, über-techie, digitally innovative world.

*DecipheringSocial Media

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*I am Social MEdia

*I am Social MEdia

The Heart of America Foundation®* www.heartofamerica.org

* Twitter.com/@heartofamericaf

* Facebook.com/heartofamerica

* Click here – Target School Library Makeover Principal Group

“Social media is about sociology and psychology more than

technology” - Brain Solis, FutureWorks

*Personal Assessment

1. What social media accounts do you log into? And, how often?

2. What do you use to connect? (iPhone, Blackberry, Android, ipad, laptop, desktop,…)

3. What are three things you like MOST about social media?

4. What are three things you like LEAST?

*Virtual Gifts

Our e-world allows us to:

*Stay in touch with family/friends from afar

*(Re)connect with distant friends

*Get instant info: news, births, passing-ons, events…

*Telecommute / Work remotely (23% workers in 2009)

*Take advantage of time-saving tools

*Express ourselves and causes (blog, email, text message)

*Gather information at our fingertips in mere seconds

*Be ‘green’ (QR code boarding passes!)

*Learn about others

*Click here

*Make love connections online

*Network professionally

*Personal Assessment

How has social media impacted/influenced your:

*daily stress level, health, sleep patterns, ability to focus,

*political engagement, community activism, awareness of “causes”,

*cultural understanding/sensitivity,

*spending patterns,

*work environment,

*social circles,

*self esteem,

* relationships?

How do you think it has impacted society in these areas?

*Survey Says…!

*Do you feel isolated or at a loss when you forget your Smartphone at home?

*Do you check your Facebook account as often (or more) as you eat?

*Do you suffer heart palpitations when you go away for a weekend without your laptop or iPad? (or can’t connect to wifi on an airplane?)

*Have you stood in line for an iPad for hours, just so you could update your Facebook status on a bigger screen while on the move?

*Do you TWW (Tweet while walking)? Do you DWT (drive while texting)?

*Do you login to Facebook before you brush your teeth in the a.m.?

*Do you check your Facebook or Twitter updates ‘after’ going to bed?

*Remember when…?

Myspace makes me

*Social Media is…

*No longer a fad; embedded in our daily lives

*Reshaping and shrinking our world – it’s global

*A business investment

*A means to expand our influence

*An avenue to promote awareness

*A powerful and instant communications tool

*Telling of dynamics “in the street”

*Now a platform for debate and dissent

*A force (good/bad? You decide)

*Not to be ignored…

*Social Media Map

“I hear Youtube, Twitter and Facebook are merging to form a

super Social Media site – YouTwitFace!”

Conan O’Brien, The Tonight Show (2009)

Click here

*Power in Numb#rs

*Facebook is rapidly approaching 1 billion users - 800M are on Facebook (9.3% of the world’s population*)

*200M are on Twitter

*100M are on LinkedIn

*20M are on Google+

* The world’s population = 7 billion people (2011)

“The addiction, (to social media)

like crack cocaine has spread”

*Did You Know?!

*50% of the world’s population are under age 30

*96% of them have joined a social network

*>75% Facebook users are outside the US

*>400 million people (>50% of active users) log on to Facebook in any given day

*>350 million access Facebook with mobile devices

*250 million photos uploaded/day on Facebook

*Average Facebook user has 130 friends and is connected to 80 community pages, groups and events

*Did You Know?!

*Can you name the top 3 websites by traffic (as of last year)?

* 3- Youtube

* 2- Facebook

* 1- Google

*Google released a list of the top 1,000 sites in the world:

* 1-Facebook, 4-Wikipedia, 12-Wordpress, 18-Twitter

*Fastest growing search engine (with 24B search queries/month)?

* Twitter

*Google supports (88B/month) (7.7.10)

*Children under the age of 12 send/receive over 1,000 texts/month

*45% Americans ages 12-19 have a cell phone

*37% of which use text messaging

*Teens make 231 calls and 1,742 text messages/month

Socialnomics.net (2010)

Facebook.com (2011)

“(Twitter is) not a social network…That’s been a myth

since the beginning…We’re much more like an information

network or a source of news.”- Biz Stone, Twitter Cofounder (July 2010)

“Sometimes I text my friends Susie and Barbie for hours after I go to bed and we talk about

everything.”- Anna, 15

“I put my phone on vibrate and then I can pass notes to my friend in the class down the

hall.”- Alex, 16

“I texted my vote on American Idol and she won.”

- Susanna, 14

“I couldn’t live without it (text messaging)”- Emily, 13

aboutourkids.org – NYU Child Study Center“Texting and Talking: Kids and Cell Phones”

*Family Affairs Today

*Family members text each other in the next room

*(Pre)Teens develop alter-egos/online personalities

*Anonymous online bullying occurs, GLBTQ youth commit suicide at alarming rates and hate groups recruit online

*Children are exhibiting long-term pain conditions from spending hours repeating the same movements on their phones and games * (obesity, vision changes, carpal tunnel, tennis elbow, spinal

disorders, nerve and muscle dysfunction, neck and arm disorders)

*Parents seek out:

*new technologies address “sexting”

*TeenTextAddict.com to ease family tension, lower massive cell bills, and uninterrupted dinner and conversations

- Jess Moore, USA Today College, Hampton University (2010)

“We Millenials have capitalized on creating a personal brand that directly correlates with our personalities. Whether you’ve realized it or not, everything from your profile picture, personal information, updates, daily interactions and even your typing style (dO u Wriite lyk tHiS??) were strategically decided upon on the basis of one question, “How do I want my peers to see me?”

*Millenial Perspective

*Openess is second nature

*There’s no better time than NOW!

*There’s no such thing as a stranger (rank and social order are less relevant)

*Less bound than any other generation when it comes to access of information and people

*Has social media changed us? …or just the

world we live in?

*Are our attention spans shrinking?

*Are we losing our ability to empathize?

*Are our identities being eroded?

*Is there a correlation between rise in prescriptions for drugs used to treat ADHD with increase of time spent at computers?

*Does social networking cause transient relationships?

*Are we losing social skills?

*Where did all the _____ [time] [people] [manners]

go?

Have you ever?

*Gotten “sucked in?” to mindless, endless browsing?

*Felt addicted to your mobile device?

*Lost track of the day while online?

*Digital distractions abound (goodbye Solitaire, hello… FarmVille!)

*iPad dinner dates

*Social avoidance (cell phones in cars, elevators, waiting rooms,…)

*Less face-to-face/voice-to-voice

*Digital miscommunication

*What’s real(ity)?

*Poor penmanship, spelling and grammar ??? “Google it!”*Research Finds Text-Messaging Improves Children’s

Spelling Skills, readwriteweb.com, 1.25.11

*Social media has helped children become more literate according to a survey of 3,000 children (The National Literacy Trust, 2010)

*We believe things to be real and true*Iffy news “sources”

*Quotations without source validation (MLK quote)

*Coauthored documents (wikipedia)

*Deals too good to be true

* It must be true! > *Click and Share* > :( oops

*Dispell online myths at snopes.com (that’s if you trust them)

Have we gone too far?

* It's hard to be separated from the one you love. But a new invention could make it possible for you to hear your mate's heartbeat while you sleep (through a heart monitor sensor ring)…And they go to sleep hearing each others heartbeat live.

- NECN/CNN: Jeanne Moos, New York (2011)

“Oftentimes we like to take naps together over Skype, but this [pillow] would make things so much more fantastic.”

– Woman separated by her spouse who is on military deployment

*Introducing: the Cyber pillow, lol!

*omg

What are the implications of blurred boundaries?

*Lines between work and home life are blurred

*The need for constant communication leads to lack of social etiquette in public places (see Muppets)

*Are “Friends” our friends?

*TMI, lack of personal info filters, daily drama updates

*Airing dirty laundry (Google indexes & archives your tweets; blog posts are saved for decades)

*Anonymous reviews posted on Yelp and Unvarnished

*Employers google interviewees pre-interview

“A truly human being is never primarily or basically concerned with himself or herself, or anything within himself or herself; but rather is reaching out of themselves, into the world, toward a

meaning to fulfill…”

- Viktor E. Frankl

*Where does humanity meet

technology?

What are the effects of social media on people’s:

*Personalities and behaviors?

*Compassion, empathy, and emotional intelligence?

*Perceptions of, connection to, and interaction with others?

*Ability to relate to others who are similar or different from them?

*Relationships with their families?

*Awareness of pitfalls of consumer based economies?

*Concepts of and connection to greed?

*Engagement in community-based issues?...politics?...religious expression?

“Social Media makes the world smaller, and brings our hearts

together.”Lori Moreno

*Digital Compassion

*Digital compassion = a new wave of civic involvement; it’s now easier to spread awareness about issues close to our hearts

*Outpouring of global online sympathy and tributes re: untimely death of Apple icon, Steve Jobs, dubbed the ‘Princess Diana of the Internet’; other Facebook tribute pages exist and help with grieving

*Online communities/groups replace family voids, help people to feel they belong, matter and have a voice. (Finestwheat)

* Sites like Mashable spur conversation re: social good and

positive social change.

*Everybody’s Doin’ It

*The President - Social media campaign propelled Barack Obama to the White House

*Vets - Iraq & Afghanistan Veterans of America unites servicemembers – iava.org

*Moms - MomsRising.org onesie campaign

*Surfers - Surfrider’s advocacy – surfrider.org

“The revolution will not be televised.”Gil Scott-Heron

*Revolution & the Role of Social

Media

*The world was surprised with technology’s power to revolutionize political dissent during the “Arab Spring of 2011” revolutionary wave of demonstrations and protest in the Arab world (12.18.10)

*Anti-govt protesters in Tunisia & Cairo, Egypt used Twitter, Facebook, etc. to combat censorship & organize demonstrations that ousted presidents, including Mubarak.

*Affected Tunisia, Egypt, Libya, Bahrain, Syria, Yemen, Algeria, Iraq, Jordan, Morocco, Oman, Kuwait, Lebanon, Mauritania, Saudia Arabia, Sudan and Western Sahara

*Governing Social Media

*Power can be contested in social interactions in such a way as to bring about widespread cultural and social change…

*Arab Spring protests shared techniques of civil resistance involving strikes, demonstrations, marches and rallies as well as use of social media to organize, communicate and raise awareness in the face of state attempts of oppression and internet censorship.

*Governments now are developing strategies to respond to (and control) the new player in the political arena—social media.

*Govts are investing in social media monitoring tools; US State Dept is advising other govts on social media

* Real-time #weaponsofmassdestruction

— or— #vesselsforgood?

How often does social media play a role in violence?

* London youth virtually coordinated August looting sprees and arson

* Twitter, Blackberry Messenger and Facebook were blamed for inciting violence

* Prime Minister Cameron threatened censorship and shutdown of social media and messaging platforms in response.

*#RiotCleanup - Nonviolent social media users united to clean up London’s streets. Riotcleanup.com

*After a shooting by a transit authority police officer, San Francisco’s BART transit system faced anger and accusations of breaching constitutional free speech when it sought to shut down cell phone service within the system to hinder protests.

*Lights, Webcam, Political/Community

Action!

Social media is one of the first places that spreads information to counter act “official agendas”.

*Millions (of ‘regular’ people) can coordinate political action quickly via social media

*Avoids conventional leadership – “The powers that be” have less control over social media than they do over main stream media.

*This challenges traditional political power structures

*Viral messaging spreads like wildfire!

*Organizing Online

* Political repression, economic crises and the widening wealth gap in countries could fuel growth in protest triggered by social media

* In effect, major social media companies (Google, Facebook, Twitter) could become gatekeepers of debate and dissent.

* Social media-organized protests led to U.S. Occupy Wall Street & other “Occupies”- http://www.flickr.com/search/?q=occupy&f=hp

* European activists have used social media to coordinate mass street unrest.

*Russian dissident bloggers have come under cyber attack from hackers suspected sympathetic to the Kremlin.

*China monitors and censors online debates.

* In Middle East, some countries arrest or threaten bloggers or those accused of spreading “malicious rumors”; individuals are sought out and made examples of.

*Digital activism in the Middle East http://www.bethkanter.org/emediat-activism/

“Thomas Jefferson used newspapers to win the presidency, F.D.R. used radio to change the way he

governed, J.F.K. was the first president to understand television, and Howard Dean saw the value of the Web

for raising money.”

“But Senator Barack Obama understood that you could use the Web to lower the cost of building a political brand, create a sense of connection and

engagement, and dispense with the command and control method of governing to allow people

to self-organize to do the work.”

- Mathoda.com

*President Obama

*The Obama campaign did not invent anything completely new.

*Instead, by bolting together social networking applications under the banner of a movement, they created an unforeseen force to:

*raise money,

*organize locally,

*fight smear campaigns and

*get out the vote that helped them win.

*Social Media

Brandscape

* The world's major brands are engaging with customers through social media.

* Old city looks at 2005 list of top 20 global companies.

* New city sees how those companies stack up when it comes to social media engagement plus a new set of companies that are embracing social media are added

*We’ve moved from an industrial to an informational society.

*What do you see around you every day?

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“Interactive will cannibalize traditional media.”

US Interactive Marketing Forecast, 2009 To 2014

*$erious Business

Change is in the air:

*Thanks to social media, customers have ever increasing power over businesses.

*Google and Bing now place a higher priority on all things social (top of search lists)

*Interactive trends will redefine business*While social media marketing is currently low cost marketing (many tools

have free elements), it is estimated that this marketing spending will grow from millions (2009) to billions (2014) in the US.

* Businesses now see it as necessary, not evil and are shifting money away from traditional marketing. (bye, bye direct mail, newspapers and magazines)

* Challenge to develop new, innovative services (i.e. USPS)

* Results in new ways of thinking and advertising - Social Media Case Study: Audi – (video) http://www.socialnomics.net/2011/06/27/social-media-case-study-audi/

*Social Media Case Study: Microsoft

Actions:

* Used social media to allow questions and comments, free exchange of information and rich dialogues.

* Twitter was a hit; Microsoft used links to direct customers directly to answers to common questions and issues. 

* Blogs helped with free flow of information. 

* Users select their language of choice for communication.

*Microsoft monitored and reacted to feedback and results.

Results:

* 15% lift in satisfaction ratings in first year; 17% in the second

* 400% increase in traffic to main service internet site (“Home Base”)

* 30% drop in calls & 54% growth in social media engagement.http://www.socialnomics.net/2011/09/19/social-media-case-study-microsoft/

*How is the workforce affected by digital

technology?

* Who is being promoted? Who is being hired?

* Who is being left behind?

* How does the digital divide factor in?

* What other concerns are there?

* Customer service

* loss of jobs

* automated services

* less human interaction

“On twitter we get excited if someone follows us. In real life,

we get really scared and run away.”

thenickyblog.com

*Beware / Be Aware

In the Workplace

*Intergenerational miscommunication (phone call doesn’t mean email)

*Work distractions (thanks a lot, youtube)

*Workplace Social media policies

*People have been fired for inappropriate comments on personal social media sites

Safety

*81% of people don’t have their Facebook privacy settings configured properly

*Identity theft

*Inappropriate behavior (pedophiles, stalkers, violence)

*Texting-while-driving

“We’re no longer lazy consumers of passive messages. Instead we’re active participants. We now get news through

the network we’ve created, and the news we pass to one another says

something about us.”Mike Laurie (mashable.com)

*The Impact

* Identity development

* Culture of youth

* Behavior and risk taking

* Family structures and relationships

* Human connectivity, intimacy, interpersonal relationships and communication

* Social skills and interactions

* Social etiquette, values, boundaries and norms

* Perceptions of, connection to, and interaction with others

* Empathy and apathy

* Community activism and digital compassion

* Political engagement

Social Media has had great influence over societal issues related to:

• Health (mental and physical)• Consumerism• Globalism• Government relations• The US Presidency• Mass communications• Sources of news and information• Concepts of reality and “truth”• Business and the work environment• Work habits• Educational influences, limitations

and attainment• Media (il)literacy• Personal safety and privacy

*20 Tips to Surviving and Thriving in Our Digital

World

1. If you haven’t yet, accept social media for what it is right now at this moment

2. Embrace it and have some fun

3. Become one with it – use it to your advantage: find inspiration and information

4. Engage/Get active

5. Gain an edge in your workplace

6. Don’t be fooled (Big Brother knows, be media and marketing-literate)

7. Balance your news input sources

8. Learn about others

9. Pay attention to youth

10. Pay attention to your body (breathe, stretch)

11. Slow down, write a hand-written note and mail it with a stamp

12. Talk to your partner face-to-face

13. Say hello to people in the elevator

14. Invite a friend out to dinner (leave your iPad home and put your cell phone on vibrate)

15. Be safe, be smart

16. Limit your circle of online “friends” and adjust your security settings

17. Google yourself

18. Think before you press the submit button

19. Put your phone down and drive

20. Talk to your children about their online id’s and safety (view their pictures/posts and friend them)

© 2011, ememdesign.com

*Hotlinks

*amberwatchsafetext.com www.Dictionary.com

*Facebook privacy settings

*Google “trending” topics

*RSS feeds

*Socialnetworking.procon.org

*Twitter Business Best Practices

*USPS.com

“Google It!”

*Avoiding Identity Theft

*Cyber-Bullying

*Online Hate Groups

*How to focus at work and avoid digital distractions

*How to avoid online miscommunication

*Social Media Etiquette

*Zen in the workplace

*Favs

Build your “Brand”

* about.me

* linkedin.com (post your resume)

* qrcode.kaywa.com (QR codes)

* weebly.com (web sites)

* wordpress.com (blog)

Connect

* facebook.com

* idealist.org (jobs and volunteering)

* mailchimp.com

* punchbowl.com (e-cards and e-invites)

* serve.gov (volunteer)

* skype.com (video calls)

* tango.me (video calls)

Promote a Cause

* chipin.com

* indiegogo.com

* razoo.com

Search

* images.google.com

* twitter.com (use # hashtags)

* yelp.com (search delivery)

Share

* bit.ly short links

* bundlr.com

* docs.google.com

* dropbox.com

Music

* pandora.com

* ping.com (iTunes playlists)

* www.shazam.com (what’s that song?)

* www.soundhound.com (what’s that song?)

Photos

* picasa.com (collage)

* shutterfly.com (share, create and order)

Video

* livestream.com

* qik.com (use your cell phone)

* youtube.com (make a channel)

*Sources

* Aboutourkids.org NYU Child Study Center, “Texting and Talking: Kids and Cell Phones” by Anita Gurian, Ph.D.Allbusiness.com - “Social Media for Small Biz: Your HR Survival Guide” – Evil HR Lady, 11.14.11

* Argylesocial.com

* Askmen.com

* Fastcompany.com

* Commetrics.com Forrester’s Interactive Advertising Models, July 2009

* Jeffbullas.com - “3 Big Reasons Why Social Media Marketing is Essential for Your Business” – Jeff Bullas, 5.11.11

* Nytimes.com - “How Obama Tapped Into Social Networks’ Power” – David Carr, 11.9.08

* Reuters.com - “Insight: Social media – a political tool for good or evil?” – Peter Apps, 9.28.11

* Socialmediamagic.com

* Socialnomics.net

* Thecollectivepc.com – “Chronic Pain in Kids…A look at what all that ‘texting and gaming’ is doing to their health.” – Dr. Blair Lamb, 8.23.11

* Wikipedia.com