Impact of Social Media
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Impact of Social Media Meagan Dorsch, Public Affairs Director
Transcript of Impact of Social Media
Impact of Social Media Meagan Dorsch, Public Affairs Director
Today's Agenda
What is Social Media?
SM tools and how they are used
Tech Tools for You
What is Social Media?
Is Social Media A Fad?
It's One Tool
Rise of Social Media
2008
2009
Why?
Where the people are at
Unfiltered communication and access
History of Social Media
Fourth Generation - Crowd Sourcing
Open Graph Ning / GovLoop
Third Generation - Real Time
Facebook Twitter Foursquare
Second Generation- Two Way Communication
Blogs Podcasts
First Generation - One Way Communication
Napster Classmates
Information Loop, 2005
Legislature
Press Release
Journalist Publication/
Website
Public
Information Loop, 2011 Legislature
Tweet
Blog
Public
Journalist
Press Release
Re-Tweeted
Online News Consumption
Use of Internet
Use of Internet
Use of Wireless
Video Viewing
Use of Social Networks
Social Media Tools
Social Media Tools
Social Media Tools
Social Media Tools
What Tool to Use?
Legislatures Using SM
Legislative sites
Social Media Policies
Internet Campaigning
Federal Agencies and DOD
Social Media Strategy
Strategy vs. Policy
Is it S.M.A.R.T
– Specific
– Measurable
– Attainable
– Realistic
– Tangible
Cool Legislative Projects
HI Senate Paperless
Initiative, YouTube
CT Senate Dems. Job Bill,
Google Maps
Social Media Universe
Source: Social Media Revolution
If Wikipedia paid every
time an article was posted
online: $1,712 /hour
If Facebook were a country:
3rd Largest
24 of 25 largest
newspapers
seeing decline in
subscriptions
