Impact Marketing Using Social Media

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Impact Marketing Using Social Media Presented by Pedernales Electric Cooperative and Lower Colorado River Authority October 10, 2012
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Presentation given to the Pedernales Electric Cooperative workshop for chamber, EDC, and CVB professionals on October 10, 2012.

Transcript of Impact Marketing Using Social Media

  • 1. Impact Marketing Using Social Media Presented by Pedernales Electric Cooperative and Lower Colorado River Authority October 10, 2012
  • 2. Agenda Social media review Twitter examples Social media strategy Visual content examples Know your audience Mobile/apps examples Facebook examples Q&A
  • 3. Social Media Review
  • 4. Social media is FREE! Photo: erinjpattison
  • 5. Benefits of Social Media Its FREE! Builds deeper relationships Increases brand awareness Broadens your network Helps SEO Increases website traffic Generates leads and sales Can help reach journalists/media Empowers fans to be viral ambassadors for your brand Source: Social Media for Tourism Pros
  • 6. Is Social Media Right for You? Is social media Providing value to your organization and your members/customers? Bringing benefit via brand awareness, membership, loyalty, sales, etc.? Helping to grow membership base? Justifying the investment? Source: pammarketingnut.com
  • 7. First steps Find your audience Know whats being said Extend a virtual hand Get your community to be virtual ambassadors Have fun, in a professional manner of speaking Source: DCI
  • 8. Social Media Strategy Photo: davidkjelkerud
  • 9. First, Some Questions1. Can you describe your business/organization?2. What are your goals? a. Generate sales b. Brand enthusiasm c. Loyalty3. What is your relationship with your audience? a. Awareness b. Interest c. Action d. Advocacy Source: Jay Baer (http://convinceandconvert.com)
  • 10. More Questions4. How does your audience use social media?5. Who will be your community managers?6. What social media platforms will you use? (Hint: Where is your audience?)7. How will you be human (what is your voice)?8. How will you know when/if youre successful? Source: Jay Baer (http://convinceandconvert.com)
  • 11. Do You Need a Social Media Policy? Maybe. Just keep these basics in mind: Be polite Be honest Be open Be inclusive Be forthright Be legal Be helpful Dont try to control the conversation Accept, respond, and be gracious to negative feedback Source: The Potluck Guide To Social Media Strategy
  • 12. Social Media Donts Dont be something youre Be authentic not Dont experiment with the Try new things with company logo personal accounts first Dont think you have to be Start slow and be selective on every social media channel Use images whenever Dont tell, show possible Dont feed Facebook to Know your audience and Twitter (or vice versa) post accordingly
  • 13. Remember:Social media is not an island. Photo: lisbokt
  • 14. Know Your Audience Photo: stijnbokhove
  • 15. Facebook Insights
  • 16. Facebook Insights
  • 17. HootSuiteMarket Research
  • 18. Facebook Examples
  • 19. Facebook Offers Affordable and great for brand awareness Spent $3.70 and drove over $200 in business 102 offers claimed/5 redeemed Redemption rate on this offer was low Ask your community to share! Source: Does Eat Place
  • 20. Facebook Offers Source: Does Eat Place
  • 21. FacebookPromoted Posts
  • 22. FacebookPromoted Posts Source: Visit Bloomington
  • 23. FacebookPromoted Posts Source: Visit Bloomington
  • 24. FacebookPromoted Posts Source: Visit Bloomington
  • 25. FacebookI Spy Aggieland Source: Bryan-College Station CVB
  • 26. Facebook I Spy AggielandSuccess! Facebook fans learned about the community and loved winning prizes Fans and businesses are still asking the CVB to continue the contest Businesses enjoy the free promotion Facebook likes increased by 1000 Project cost $0! Source: Bryan-College Station CVB
  • 27. FacebookCover Photo as Advertising Source: Bass Performance Hall
  • 28. FacebookProfile Photo as Advertising Source: Kyle Chamber of Commerce
  • 29. Twitter Examples
  • 30. Using Twitter for BusinessTwitter for marketing Twitter for lead generation Drive people to your Tweet offers website Use link shorteners Monitor your brand (or (like bit.ly or goo.gl) a competitors brand) Use landing pages Promote events Complete a form >> Respond to customers become a lead >> concerns about your convert to a customer company or its services
  • 31. TwitterLive Tweet Events Source: Iowa Economic Development
  • 32. TwitterShare Deals Source: Round Rock Chamber of Commerce
  • 33. Twitter Use HashtagsPhoto: Sean Munson Source: Bastrop Economic Development
  • 34. Twitter Use HashtagsThe Portland Twisitor Center - #inpdx Make visitors and locals spokespeople Crowd-source visitor information Involve locals and their expertise Source: Travel Portland
  • 35. Where are the Twitter best running trails #inpdx? Use HashtagsPhoto: SamT Source: Travel Portland
  • 36. Twitter Use HashtagsGive love > get love back Source: Travel Portland
  • 37. Visual Content Examples
  • 38. Content Is KingVisual Content Is Ruler of the World Videos shared 12x more than links and text posts combined Photos are liked 2x more than text updates Instagram is the 2nd most popular app (globally) behind Facebook Pinterest generates more referral traffic than Google+, LinkedIn, and YouTube combined Sources: HubSpot; Marketing Land
  • 39. Visit Fargo-Moorhead Visual Content Source: Fargo-Moorhead CVB
  • 40. Visit Fargo-MoorheadVisual Content - Pinterest Source: Fargo-Moorhead CVB
  • 41. Visit Fargo-MoorheadVisual Content - YouTube Source: Fargo-Moorhead CVB
  • 42. Visit Fargo-MoorheadVisual Content - Instagram Source: Fargo-Moorhead CVB
  • 43. Savannah Craft Brew Festival iPhone Photos Source: Visit Savannah
  • 44. Savannah Craft Brew Festival iPhone Video Source: Visit Savannah
  • 45. Visit Austin YouTube Source: Austin CVB
  • 46. Abilene CVB YouTube Source: Abilene CVB
  • 47. Abilene CVB Flickr Source: Abilene CVB
  • 48. Colorado River Trail Flickr Source: Colorado River Trail/LCRA
  • 49. Buchanan County EcoDev Pinterest Source: Buchanan County EDC
  • 50. Buchanan County EcoDev Pinterest Source: Buchanan County EDC
  • 51. QR Codes + YouTube = Win Source: Vernon Main Street
  • 52. Mobile/Apps Examples
  • 53. Mobile SiteSite Selection Data Source: Maricopa EDC
  • 54. Mobile AppSite Selection Data Source: Waukee EDC
  • 55. Mobile AppSite Selection Data Source: Waukee EDC
  • 56. Mobile AppSite Selection Data Source: Waukee EDC
  • 57. Mobile AppSite Selection Data Source: Waukee EDC
  • 58. Mobile AppSite Selection Data Source: Waukee EDC
  • 59. Mobile AppSite Selection Data Source: ESRI BAO
  • 60. Mobile AppSite Selection Data Source: ESRI BAO
  • 61. Follow Me @pagetx @ColoradoRiverTr Sarah PageSenior Economic Development Specialist Facebook.com/ColoradoRiverTrail LCRA [email protected] 512-578-3513
  • 62. Follow Me @alysiacook linkedin.com/alysiacookPCED Alysia CookSenior Economic Development Specialist LCRA [email protected] 512-578-3382
  • 63. Questions? Thank You! Program provided on behalf ofPedernales Electric Cooperative.