SOCIAL MEDIA IMPACT

FALL 2015

FACEBOOK|likes

9% 334

370

9.08.15 to 12.14.15

- 4+36=32 9%

our current network is our strength

FACEBOOK|reach 9.08.15 to 12.14.15

consistency

FACEBOOK|overview 9.08.15 to 12.14.15

photos& links

FACEBOOK|tops 9.08.15 to 12.14.15

1. Student story2. Funny friday3. New website4. Job posting

why

1. Featuring/ telling the story of one of our own2. Anthropology jokes speak to our community3. Novelty4. Community shared job post with friends (also, tenure-track positions are a big deal)

FACEBOOK|flops 9.08.15 to 12.14.15

1. Facebook event postings2. Link (without status)3. Graduate video4. Cornbread story

1. This event was posted three times within a week, and twice within a day (likes & views were therefore dispersed)

2. Link did not have status and was not obviously related to anthropology

3. Not timely and video is long4. Not timely (Thanksgiving had already ended)

and was not obviously related to anthropology

why

FACEBOOK|takeaways 9.08.15 to 12.14.15

KEY TAKEAWAYS

- Feature more of our students, faculty, & staff - Always include photos when appropriate- Keep #funnyfriday- Our audience enjoys hearing news about the department- Communication & strategy - stay on message- Post in the morning (~8AM), and once a day - our audience logs on

throughout the day

another thing to note:

TWITTER|summaries 9.08.15 to 12.14.15

Tweet impressions

3,118 53.3%

Tweets

11 22.2%

Profile visits

339 130.6%

Mentions

8 20.0%

Followers

179 10

Sept: 129 followers

Dec: 179 Followers

December

TWITTER|tops 9.08.15 to 12.14.15

NovemberOctoberSeptember

1. Alumni Stories2. Dean Coleman Mentions3. Faculty/Dept News4. Trending Hashtags or News5. @UMNResearch

why1. Alumni are on twitter2. Dean Coleman is popular3. Speaks to our community4. Joining the conversation 5. @UMNResearch is popular/RT’s

mentions

TWITTER|summaries 9.08.15 to 12.14.15

SEP 2015 SUMMARYTweets

14Tweet impressions

3,135Profile visits

206Mentions

7New followers

26

OCT 2015 SUMMARYTweets

7Tweet impressions

5,167Profile visits

129Mentions

3New followers

8

NOV 2015 SUMMARYTweets

13Tweet impressions

2,742Profile visits

315Mentions

12New followers

7

DEC 2015 SUMMARYTweets

4Tweet impressions

1,544Profile visits

122Mentions

3New followers

9

TWITTER|takeaways

KEY TAKEAWAYS

- Twitter does work, so we should use it- Mention other departments in tweets to get more views- Always include photos when appropriate- Collaborate and co-sponsor events that can be tweeted to

multiple depts- Post relevant anthro news tweets - Email Katy Olson about faculty/alumni news to get

mentioned by CLA Twitter - Advertise Twitter handle to faculty, staff, students

Questions/Comments