Social Media Impact Workshop

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Workshop presentation at the School of Social Sciences, Cardiff University, 5 July 2012.

Transcript of Social Media Impact Workshop

  • 1. #1Social mediaare not onlyabout impact

2. #2Social mediaareinterrelated.Technically,commerciallyand culturally 3. #3Social mediado not exist inisolation 4. #4Social mediaconstitute acontestedspace 5. #5Bothinteractionandbroadcastmetaphorsapply 6. #6Academicreputationsandhierarchiesare easilytransferred 7. #7Practices areemergent,contestedand culturallysituated 8. SOURCE, MANAGENETWORKING& SHARE RESOURCESCOLLABORATIVEDISSEMINATIONWORKING 9. SOURCE, MANAGE NETWORKING& SHARE RESOURCES& DISCUSSIONRSS ReadersFacebook Social BookmarkingLinkedInTwitter & Referencing Google+ Facebook GroupsContent Sharing Sites Ning SitesMOOCsWikisBlogsCOLLABORATIVE Google Docs DISSEMINATIONWORKING 10. Toolbox 11. Space 12. Barriers to adopting social media? 13. Time-consumingLack of knowledge / awareness / best practicesInsignificant and frivolousEgocentric and opinionated, self-publicisingNot trustworthy, unreliable contentLack of academic rigourNot formally recognised / rewarded by institutionLack of institutional / departmental support / incentiveCompromises formal publication / disseminationThreats to representation (self, institution, research)Disclosure (research design, findings etc.)Technophobia digital natives etc.Low initial rewardsLow regard of contribution Ive nothing to sayDisclosure of academic naivetyInstitutional constraints or regulationsCompromises lecturer / student relationshipsCompromises existing personal / recreational use and online identityContext and potential misinterpretationCommercialisation (non-institutional / non-academic)Privacy issuesOwnership, copyright and IP 14. Format Media Mode Genre 15. Granularity 16. Bacteria bindTo cells in lungs; but does itMatter? I dont know.Dissertation Haiku 17. Joel Miller | Microstructure-Property relationships in Ti2448 components produced by Selective Laser Melting: A Love Story (2011) 18. ores2k | Thinking (2007) 19. What?Type of research work / activities / content etc.Where?Social media platforms and toolsWhen?Stages of project / study / tenureHow might this support / compromise formal publication?How?Type of format / media etc.Who (to/with)?Audience academic / discipline / publicStakeholders participants / partners 20. Blogging: PlatformsWordpressComplex, open source, Content Management System (CMS).Highly customisable (plug-ins)Developer-hosted and self-hosted optionsBloggerMid-range blogging platformLimited customisabilityTumblogsSimple editing platforms - lifestreaming and mobile friendlye.g. Tumblr PosterousBlog TechnologiesIncreasingly multi-media RSS feeds, links, tags, images and videoNon-textual formats: video blogging, podcasting 21. Blogging: Blog WritingHistorical Cultural IdentityBiography, activism and citizen journalismInformal, subjective and expressiveWriting SkillsRegularity writing disciplineInformality experimentation with different writing forms / stylesGenerality engaging a wider (non-specialist) audienceContextsShape ideas, formulate thoughts, and conceptsWork-in-progressContribution to formal publication thesis, journal article or reportEmphasis on personal perspectives and experiences 22. Blogging: Blog ContentReports on academic events, including workshops, seminars, andconferences (including live-blogging)Book and article reviewsCommentary on academic life including teaching and research projectsResearch methods and methodologies, and academic writingUsing research tools and softwareDevelopment of theoretical and conceptual ideasTraining and professional developmentEmotional development and well-being related to academic practice 23. Blogging: The BlogosphereThe Blogging CommunityReading, linking to, and commenting on other blogsComments and pingbacksIdentifiability Imagined audienceFeedback and Peer ReviewInformal, distributed and (potentially) frequentEstablish sustainable channels of discussion, feedback and peer supportBoundary CrossingExtend beyond immediate / local research community geographically anddisciplinaryNew interdisciplines and specialist fieldsBlogs as Boundary Objects (Efimova, 2009)Efimova, L. (2009). Passion at work: blogging practices of knowledge workers. Enschede, Netherlands: Novay. 24. Blogging: Process and ReflectionNarrative StructureJournal style entry provides narrative structure (e.g. research project /doctorate)Following blogsDocumentationReflective processDevelopment of ideas / conceptsNavigationChronological (time-based) by date, month, yearConceptual (theme-based) by category or tags 25. Blogging: LicensingCreative CommonsSet of copyright options enabling the protected copying, distribution and usesof original work by others 26. Blogging: Group BlogsGuest postingOpportunity to experience blogging without resorting to the personalinvestment and responsibility that an independent, single-author blogrepresents.Institutional / departmental blogsPotential to reach a wider audience with greater impactIncreased responsibility for representationMore restrictive house styles and editorial control (content and format) 27. Blogging: Institutional vs. external platformsContent / external links etc.Editing procedures and authorisationStyle restrictions templates etc.Issues of ownership and copyrightSearch engine optimization (SEO)Promotional aspects potential audienceTechnical supportReliability of platformSustainability of platform portabilityOperability ease of use / access 28. Syndication and AggregationThe navigation and management of digital environments through thesyndication of multiple sites, tools and services.RSS (Really Simple Syndication)Subscribe to blogs, websites, podcasts etc.Types of RSS / Feed ReadersDesktop-basedBrowser-basedWeb-based 29. Tagging / Bookmarking / FolksonomiesPersonal BookmarkingPersonal organisation / management of web-based contentSearchable Tag List / CloudFurther Organisation Tools Bundle Tags / Multiple SitesGroup / Collaborative BookmarkingParticipatory and democratic knowledge baseSocial BookmarkingUse as search engine keyword / userSearch other users bookmarksSubscriptions, networks RSS feeds etc.Tagging (in)consistency intra-personal and inter-personalExamples: Delicious PinboardTagging also used in blogging, and content sharing sites (e.g. FlickrYouTube and Slideshare) 30. TwitterMicrocontent tweets (maximum 140 characters)Individual and organisational accountsRetweeting, direct messaging, replyingLists and favouritesThird party Twitter clients and services interfaces, groups, content support,tracking and visualisation etc.Interconnectivity with other social media e.g. DeliciousAcademic PracticeKnowledge / resource sharing posting, accessing and retweeting linksNotification new blog posts, publications and bookmarks, events, call forpapers, announcements and cancellations etc.Crowdsourcing asking questions, making enquiriesReal-time social networking and discussionReal-time search engineHashtag communities and networksEvents and conferences the backchannel and remote conferencing 31. Content Sharing SitesSharing of academic content in different formats / mediaDissemination of work to a wider audienceTagging and annotation of contentPlaylists, favourites and commentsContent can be embedded on external sites (e.g. blogs)Presentations e.g. SlidesharePapers / Reports e.g. ScribdNetworking Sites e.g. LinkedIn AcademiaImages e.g. FlickrVideo e.g. YouTube Vimeo 32. Community SitesNing-type SitesMultifunctional platformsSpecialist or community-based themesProfilingDiscussion (forums)Blog postingShared repositoryMassive Open Online Course (MOOCs)Course-base structureMultiple platformsUse of RSS, tagging etc. to connect distributed contributions 33. Social Bibliography / Reference & CitationPersonal and social management of academic papers and referencesSynchronisation between browser, desktop and web based programmesOne-click referencing of web-based academic content and bibliographiclibrariesCollaboration through group-based and networking activitiesExamples: CiteULike Zotero Mendeley 34. Text Editing ToolsWikisText-based collaborative platforme.g. Mediawiki WikispacesGoogle Docs.Suite of office toolsSynchronous editing for multiple usersSocial Text AnnotationFine-grained social and collaborative annotation of textse.g. Commentpress 35. Research Impact the demonstrablecontribution thatexcellent researchmakes to societyand the economy Research Councils UK 36. Individual ResearchProfessional Group /DevelopmentDepartment Research Events &ProjectConferences 37. What?Type of research work / activities / content etc.Where?Social media platforms and toolsWhen?Stages of project / study / tenureHow might this support / compromise formal publication?How?Type of format / media etc.Who (to/with)?Audience academic / discipline / publicStakeholders participants / partners 38. 39. Events, Seminars and ConferencesSupporting academic events before, during and afterProjects (e.g. launch events) and departments (open days etc.)NetworkingPre-conference and post-conferenceConference MaterialContent (abstracts, biographies etc.)Information (venue etc.)PresentationsRepurposing (Slideshare etc.)External audiences and contextsPresentation notes and slidecasts 40. Events, Seminars and ConferencesRecording / DocumentationLive streams embedded into websites / social media e.g. UstreamLive broadcast / post-event resourceVideo / audio / presentations etc. on mainstream and social mediaplatformsWebinars / web conferencing e.g. Eluminate Big Blue ButtonLive-blogging informal documentationPost-event blogging reports and reflectionsHashtagsTwitter live tweetsDisplay - Twitter walls /streams e.g. TwitterfallThe Twitter backchannelAggregating across platforms Twitter, blog posts,