Measuring Social Media Impact

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Measure More than a number your social media impact

description

This is a presentation I gave at hsjSF. It is important to set goals for social media, measure those goals, and adjust wht you are doing on social media. A lot of people are on social media, but posting with out purpose. This is why you should measure your impact and some tools to help you.

Transcript of Measuring Social Media Impact

Page 1: Measuring Social Media Impact

Measure

More than a number

your social media impact

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So you are on social media.

Now what?1. Set goals and objectives2. Use tools to gather data3. Use what you learn to increase impact

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Goals• Social media impact is more than number of followers.

• Should align with your publication goals.

Define

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Example Goals• Build relationships with readers• Expand readership to new audiences• Have more conversations with readers• Drive traffic to your website

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Tools• Look at built in insight tools• Find third party tools to help• Pay attention to tags in posts• Use custom short links

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LearnWhat can you

• Who is visiting your site• When they are looking posts• What time they are looking• What social media platform they are using

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Facebook Insights

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Facebook Insights

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Tweriod

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TweetReach

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TweetReach

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Statigram

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Statigram

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Short Links

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More resources• Klout• Google Analytics• Tweepi• Hootsuite

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Impact

Use data to increase

What did you learn about your audience?What times were links most likely clicked on?What types of posts generated the most clicks?What platform is more widely used?How did expectations compare to reality?

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Follow ThroughDesignate someone to gather information on social media impact.Create monthly reports.Break down the information – What does it say about your audience?Compare to expectations.What opportunities can you build off of?Adjust objectives.

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• Set Goals• Measure using tools• Learn from the data• Repeat

Takeaways