The Business of Agile Coaching

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  • The Business of Agile Coaching

    Agile Coaching Exchange 5/10/16

    Roger W. Brown

    Scrum Alliance Certified Enterprise Coach

    $

  • What is an Agile Coach?

    A person with expert knowledge of one or more areas related to Agile Software Development

    who understands the difference between coaching and consulting

    and has coaching competencies

    and a coaching mindset

    applied in service to personal and organizational improvement towards greater success through agility.

    Source: I made this up!

  • What is Coaching? Coaching is a relationship in which one person is primarily dedicated to serving the long term development of effectiveness and self-generation in the other.

    - Doug Silsbee

    Service

    Learn

    Change

    Grow

  • What Is Agile Coaching? Agile Coaching is an engagement with an organization during which you are performing one or more of the following activities:

    Applying Agile practices in an organization to help it reach its stated objectives

    Assessing team(s) and organization(s) for effectiveness in applying Agile principles and practices

    Mentoring others in Agile principles and practices Advising and consulting with organizations and leadership on Agile

    practices Facilitating team(s) and groups to achieve higher quality collaboration

    and enable greater results Developing team, leadership and organizational agility through guided

    self-discovery and growth Challenging the organizational and leadership status quo and enabling

    an agile culture

    Source: Adapted from the Scrum Alliance Certified Enterprise Coach Program

  • Agile Coaching Business Models

    Full-time Internal Agile Coach

    Internal Agile Coach with another role

    Agile Coach in an Agile Coaching Company

    Agile Coach in an IT consulting company

    Independent Agile Coach

    Each has its own opportunities and challenges

  • Organization

    Multi-Teams

    Departments

    Team

    Self

    Community

    Profession

    Scope of Service

  • Organization

    Multi-Teams

    Departments

    Team

    Self

    Community

    Profession

    Specialty Areas

    Product Ownership

    Portfolio

    Agile Beyond IT Lean Startup

    XP DevTools

    Structure

    Scaling

    R&D

    Culture

    Learning

    DevOps

    Lean UX

    Distributed Agile

    Agile Transformation Leadership

    Team Dynamics

    Lean

    Mentoring

    Presentation

    Training

    Organizing Match-making

  • Income

    Source: https://www.glassdoor.com/Salaries/agile-coach-salary-SRCH_KO0,11.htm

  • Small Survey Data 2014

    In which range is your current

    financial compensation including

    salary and bonuses?

    Less than $50,000 7.4%

    $50,000 to $100,000 3.7%

    $100,000 to $150,000 33.3%

    $150,000 to $200,000 22.2%

    $200,000 to $250,000 11.1%

    $250,000 to $300,000 14.8%

    Greater than $300,000 7.4%

    https://docs.google.com/forms/d/1vKYhB5OOtgux-yAawxqNMLyUqUjefGLm1sLSEiQcbhE/viewanalytics

    What is your current work situation as an Agile Coach?

    Agile Coach by job title in

    an organization

    14.8%

    Provide Agile Coaching as

    part of another job title in

    an organization

    29.6%

    Agile Coach in a company

    that specializes in Agile

    Coaching

    14.8%

    Agile Coach in a broad-

    range consulting company

    7.4%

    Independent Agile Coach 29.6%

  • Self-Employment

    Money Time

    Travel

    Bookkeeping

    Marketing

    Sales

    Networking

    Education

    Billable Hours

    Taxes

    Expenses

    Benefits

    Income

  • Finding Work

    Network: LinkedIn, Meetups, Camps, Workshops, Conferences, Peer-Coaching

    Prior Clients: in New Companies

    Contribute: Social Media, Public Speaking, Event Organization

    Partnering: Co-Training, Sharing Agreements

    Advertise Your Company: Adword$

    Recruiters: Less overhead, more travel

  • Tricks of the Trade Self-Employed

    Insurance: Liability and E&O

    Sharing Agreements

    Open-ended Contracts/SOWs/Coaching Plans

    Standardized Products

    Consistent Pricing

    Client Pre-Research

    Self-Employed or Employee Co-Coach/Co-Train

    Certs Cant Hurt

    Code of Ethics

    Dont say Yes! to everything (WIP Limits)

  • When do you say ?

    No Not Now No More

  • Professional Coaching

    Certifications

    A Few of the Many Accredited Schools

    Results Coaching Systems (neuroscience)

    CoachVille (online, game-based)

    Presence-Based Coaching (mindfulness)

    Coaches Training Institute (Co-Active Coaching )

    Organizational and Relationship Systems (* Teams)

    Erikson International

  • Agile-Specific Certifications

    International Consortium for Agile Certified Professional in Agile Coaching

    (mindset) Certified Professional in Agile Team Facilitation

    (facilitation) Certified Expert in Agile Coaching Enterprise Agile Coaching Track

    Scrum Alliance Certified ScrumMaster Certified Scrum Professional Certified Team Coach Certified Enterprise Coach

  • The Business of Agile Coaching

    2016 Roger W. Brown roger.brown@agilecrossing.com

    www.agilecrossing.com www.agilecoachjournal.com

    I want to be an Agile

    Coach when I grow up!