Test that Ad!

“One finds limits by pushing them.”

-Herbert Simon

Caution! Testing in Progress.

MSN AdCenter

• Use capitalization in headlines- while the entire headline can’t all be done in caps, words sure can.

More MSN AdCenter

• Want to use “FREE FREE FREE”?

• No problem.

Look Mom! FREE!

Facebook & AdCenter

• Facebook is a publisher partner of AdCenter – which means that AdCenter ads are showing on Facebook pages.

• Which also means that whatever format or messaging you’re using in AdCenter, it shows up the same on Facebook.

Hey look! SHOP!

Show More for Less on Facebook

• MSN doesn’t allow for specific publisher placements.

• Exclude those less relevant publishers as much as possible with publisher performance reports.

• Chances of showing up on Facebook with “enhanced” ads increases.

Some MSN Property URLs to Consider Excluding

• scout.com (MSN’s Fox Sports partner)• msn.foxsports.com• music.msn.com• realestate.msn.com• tv.msn.com• today.msnbc.msn.com• mail.live.com• advertising.microsoft.com• lifestyle.msn.com• local.msn.com

Facebook Ads

• Stricter editorial guidelines for capitalization and grammar.

• Longer body text at 135 characters

It’s Good to be Friends

Dynamic Insertion in Display URLs

• Insert a dynamic keyword at the end: www.examplesite.com/{keyword:woo-hoo}

• Use all caps to really make it pop {KEYWORD}

• The shorter the URL the better, drop the “www” for example.

• Separate words with a “+”

Be Dynamic!

Fun with Site Links

• Google’s new ad format with up to 10 links at 35 characters apiece.

• 35 characters, hmmmm….

You sell: Books, movies and music

Your site links could be:

Make You Sound Smart Books

Movies that Explode with Awesome

Shake You All Night Long Music

Break it down further

You sell: books

Your site links could be:

Swoon-Worthy Romances

Mayhem & Murder

Can You Solve it Mysteries

Set Your Kitchen on Fire Recipes

You sell:

Weight loss shakes

Your site links could be:

Why am I so fat?

It’s Genetic.

My Spouse is Fat. Help!

I Can’t Live Without Bacon.

Take it One Step too Far

Stalk them with Remarketing

• Another recent feature from AdWords on the Content Network this year.

• Set up a couple of remarketing lists and a custom combination and get the ones that got away!

• For example: targeting users that put an item in their cart, reach the checkout page and bail.

Create a Remarketing List

Create a Custom Combination

Now totally freak them out

Display Ad Builder

• Google’s adding more and more templates to help you create display ads for the content network.

• You can upload any picture that’s yours…

• So why wouldn’t you make it interesting to stand out a bit?

Sports Drink?

Ink & Toner Cartridges?

And now for something completely different…

Talk Jock

Exploit Popular Movie Lines

Ready? Set, Go!

The Emotional Response

Just for Men