Monetization Of Mobile Applications - Michael Martin - SMX Advanced

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Presented by Michael Martin of 1 Monetization of Mobile Applications

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Monetization Of Mobile Applications at SMX Advanced in Seattle by Michael Martin of Internet Marketing Inc.

Transcript of Monetization Of Mobile Applications - Michael Martin - SMX Advanced

Page 1: Monetization Of Mobile Applications - Michael Martin - SMX Advanced

Presented by Michael Martin of1

Monetization of Mobile Applications

Page 2: Monetization Of Mobile Applications - Michael Martin - SMX Advanced

Copyright © 2009 Internet Marketing Inc. All Rights Reserved.

Previous Means of Mobile Application Monetization

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2008 mobile app monetization had a near complete focus on the iPhone AppStore

• Trism - A $5 BeJeweled game made $250K in 2 months at a cost of $500 to produce

• Tap Tap - A FREE music playing game, makes from $5K – 10K a day via advertising

• “Fart” apps – Joel Comm made $40K in 2 days from iFart – XMas alone netted $30K

• “I am Rich” app - A picture of red diamond selling for $999.99 made almost $5K with 6 sales

• In 2008 most smartphone users spent up to $100 on applications

• 17% spent at least $100 on mobile applications in 2008 according to ABI Research

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Copyright © 2009 Internet Marketing Inc. All Rights Reserved.

Current Mobile Application Trends from

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Pinch Media provided the latest report on Mobile Application use in a report called AppStore Secrets.

• Sport Apps are best at retaining users over the short term while game apps are best over the long term

• The average paid mobile application price cut increases demand by 140% thus if you cut the price by 50% or less you will make more money in the long run

• Average paid mobile application makes $.70 per user ($.99 selling price)

• Average free mobile application has 80 sessions for every 1 paid apps session

• A free app would need a $8.75 CPM to make the same – Typical CPM is $.50 - $2.00

• To justify going Free you need to effectively promote and generate buzz to increase the user and session use for the typical CPM rate – INTERNET MARKETING

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Copyright © 2009 Internet Marketing Inc. All Rights Reserved.

The Way Going Forward

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2009 will see the rise of Google Android.

• Android is an Open Comprehensive Linux environment for mobile devices with NO license fees

• By the end of 2009 there will be 18-20 Android phones available versus 1 iPhone

• Android phone manufacturers in 2009 include HTC, Samsung, LG, Motorola, & Huawei

• Android service providers will include T-Mobile, AT&T, Verizon, Rogers, & Vodophone

Apple experienced something like this before

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Copyright © 2009 Internet Marketing Inc. All Rights Reserved.

How to Capitalize on Mobile Application Growth

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The key takeaways for an Internet Marketer to maximize on the exponential growth of mobile phones and the application demands of 2009 onward.

• Best Target to Advertise – GPS Location based mobile social media – next/current evolution of Social Media

• How to Advertise in Mobile – AdMob DeckTrade and Medio as well Adwords • Mobile Display – HVGA – 320 x 480 resolution

• Mobile Site Presentation – User Agent detection rather than a separate TLD such as .mobi

• Great Mobile plugin for Wordpress sites is WP-Touch

• Branding - Mobile phone widgets to your company’s RSS feeds/articles

• App Exposure - Apple’s App Store, Blackberry’s App World, & Android’s Android Market + independent markets

• Search Engine Marketing - Retains importance in producing online buzz and visibility for mobile apps as well mobile searching for your product/service

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Copyright © 2009 Internet Marketing Inc. All Rights Reserved.6

Thank You Michael Martin SEO Director of Project Management at

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Android Blog: http://www.GoogleAndBlog.com/