SMX Advanced: SEO for Google v. Bing

SEO for Google vs. Bing:How Different Are They?

Janet Driscoll MillerSMX Advanced

June 8, 2010

www.search-mojo.comApril 12, 2023 @janetdmiller

• Why worry about Bing?• Bing v. Google for SEO tactics

– Similarities– Differences– New opportunities with Bing

Why Worry About Bing?


How Bing Usability Compares

Source: usercentric.com


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Time on Site

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BingBounce Rate


Bing v. Google:Similarities for SEO Tactics


Flash


XML Sitemaps


• XML Sitemaps have a universal standard(sitemaps.org)

• Bing and Google accept Sitemaps and Sitemap Indices– Bing does not currently accept video or news

Sitemaps

Google

Google Webmaster Toolswww.google.com/webmasters/tools/

Bing

Bing Webmaster Toolswww.bing.com/webmaster/


Local Listings


GoogleGoogle Places

www.google.com/local/add

BingBing Listing Center

https://ssl.bing.com/listings/ListingCenter.aspx


Geolocation Results


Sitelinks


Google

• Shows only on first result

• Can remove sitelinks via Webmaster tools

Bing

• Shows only on first result

• Cannot edit sitelinks


Bing v. Google:Differences for SEO Tactics


Link Building/Value


News


Google

1. Submit news site for review.

(http://www.google.com/support/news_pub/bin/request.py?contact_type=suggest_content)

2. Create a news sitemap and register it with Google.

Bing

1. Submit request to [email protected].

2. Create an RSS feed of content.


Shopping


Google

Completely free.

1. Submit products via data feed on Google Base.

(http://www.google.com/intl/en_us/products/submit.html)

Bing

Paid advertising only.


New Opportunities with Bing


Social Sharing in Results


However…

• The image links are back to Bing, not the original image.

• To post on Facebook, you have to grant access to the Bing application on Facebook.


Document Preview


Keys to Document Preview• To optimize:

– Bing takes information in this order:• H1 tag, if it does not match the title tag• First paragraphs of information• To add contact info, add that information to your page

– Address– Phone– Email

• To disable:– Add this meta tag to the page:

<meta name=“msnbot”, content=“nopreview”>– Or add this line to robots.txt:

x-robots-tag: nopreview


Contact Information

Janet Driscoll MillerPresident and CEOSearch Mojo

e: [email protected]: 800-939-5938 x101t: @janetdmiller, @searchmojow: www.search-mojo.comb: blog.search-mojo.com

SMX Advanced: SEO for Google v. Bing

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