‘TAPIT’or ‘Quick Tap’

or...

Tapit = Sydney based Marketing Agency allied with JCDecaux the world’s 2nd largest Outdoor Advertising Agency

Near Field CommunicationOr NFC. It is a short range wireless technology found

on specifc mobile phones.

The easiest way to get content whilst on the move.

It’s like Bluetooth (Chip based opposed to App). Should mean it is quicker, easier to interact/operate.

Who?Samsung, Blackberry and Nokia

ISIS, Paypal, VISA Paywave and Google Wallet

Apple? iPhone 5 maybe...iBank?

When? How many?ABI Research predict that there will be over 35 million NFC phones shipped in 2012. Frost & Sullivan forecast that there will be around 868 million NFC enabled phones globally by 2015 (or 8 times the 2011 iphone global volume)

2015 = 50% of phones2016 = Death of the Wallet

Death of the WalletCoupons, Loyalty, Boarding Passes, Event Tickets, ID, Physical Access Keys

What NFC Marketing services do Tapit NFC offer NFC Marketing services (To customer’s mobile phones with a simple tap):

Mobile commerce i.e. impulse purchases via a mobile website Coupons/Discount code distribution Ticketing - Purchase any rail, movie, airline, concert or event ticket Social Community building e.g. Facebook likes, Twitter follows etc Competitions Surveys and brand reviews Content delivery in text, audio or video format

All services enjoy full access to reporting and statistics to measure performance.

Benefits of NFC marketing

NFC technology will revolutionize the way we interact with brands on our mobiles.

Simple to use

NFC is built in to the mobile (similar to Bluetooth) so no application downloads.

Immediate connection to the target brand - no passwords, no pairing, no waiting.

NFC interacts with passive devices e.g. tags - no batteries

Adds measurable value to your brand

Complete a call to action with just a simple tap of your customer’s mobilee.g. make a purchase, complete a survey, complete a brand review, likeon Facebook, follow on Twitter, download a discount coupon orpromotional code, sign up to a newsletter etc

NFC enables easy content delivery to your customer’s mobile - text, audio or video

Help potential customers on the move interact to with your brand, on an impulse...

Case Study 1 Network Ten

Objective: To promote the launch of the Australian version of the TV show ‘So You Think You Can Dance’.

Location: 10 JCDecaux sites in Sydney.

Content: Mp3 of the series theme tune ‘Dance Everybody – Move Your Feet’ followed by a 50 second promo of So You Think Dance Australia.

Outcome: A total of 7,781 Mp3 files were downloaded across the 1 week period.

Case Study 2