Wiggins preso
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THE ADIDAS LEVITATE
description
Created this for Adidas. The assignment was "Who from the 2014 NBA Draft do you think Adidas should sign, and why."
Transcript of Wiggins preso
THE ADIDAS LEVITATE
1. THE SNEAKER
Primeknit.
Boost.
The Adidas Levitate I: Andrew Wiggins Signature.
Sneaker image
coming soon.
2. THE PLAYER
• Chad Ford #1 Overall• David Thorpe #1 Overall• Elite Athleticism• Prototypical Size• Unlimited Upside
ANDREW WIGGINS
•Elite athleticism•Perfect marriage of tech & player•Most likely to be superstar•Will be exciting immediately•Likely #1 Overall Pick•Lock to be popular
WHY BANK ON WIGGINS?
The Adidas Levitate I
•Unpolished•Authentic•Fresh•Young•Raw•Sick Athlete•Full of potential•Unique
A KID AT HEART
3. THE CAMPAIGN
#AdidasLevitate Launch•Found Footage•Grainy/unstable cell phone vid quality of unboxing•Shoe begins to float/levitate.•Friends who are watching freak out•Video cuts abruptly
•Release a very small # of sneakers•Force sellout on adidas.com•Put the sneakers in the hands of tastemakers•Create buzz & demand•Next wave has more traditional release
#adidaslevitate
Light. Elite. Vanguard. Innovative. Tough. Athletic. Talented. Efficient.
The Adidas Levitate I
THANK YOU!(all images FPO)
Light. Elite.Vanguard.Innovative.Tough.Athletic.Talented.Efficient.
The Adidas Levitate I
