The journey of an entrepreneur

Marc CanterTECA

May 20th, 2010

I came to help create Jobs• Third Frontier = $1B, 55k Jobs = $57k per job

Isn’t there a more efficient way to create Jobs!

• Digital divide is not economic• Can’t we use social media to create Jobs?• Can’t we use public money – better?

The real-time Web can help

• Live Video-help is the safety net• Two-way conversations• Help is always there – whenever you need it

I came to NEO

• To do the “Digital City project”• Teach at Case• Change the way we think about Jobs• Start another Billion dollar company• Enjoy the lifestyle, food, schools, housing• To find REAL people, ethnicity, diversity

Former Mayor’s home now has an urban garden

Principles

• Connect Meatspace to Cyberspace– Human facilitation– Tech won’t do it by itself

• Dashboards = equalizer• Connect Haves to Have Nots• Open source, freemium pricing• Open Web, Open Ideas• Open Source, Open Standards

On-line world connects to the real world• Getting people comfortable with computers• All jobs in the future will require tech skills• Human facilitation

Keep your priorities straight

• Family comes first• Software is about changing the world, not making money

Three areas converging

Jobs won’t be full-time, they’ll be project oriented

$1T worth of Multimedianeeds to get created

Multimedia Encyclopedias

• Animated Charts of battles• Videos and exploded annotated diagrams• Interactive simulations of Polymer Molecules• 3d Visualizations• Interactive games• Dynamic data

Software as infrastructure

• Common, free, always-on• Cloud services, Inside-the-Firewall• Open Government

Hardware, Bandwidth, Servers, Access

Applications and Services

Solutions, Compelling Experiences

“Citizen Dashboards”• Open standard based• Integrated services• Aggregated content and people• Highly customizable

Webcams and Location pages• See top 16 webcams, editorially selected– Rotate throughout the day

• Click on webcam, go to a location page• Location pages:– Who lives by– Photos, videos– Other webcams– Leave comments,Reviews, Media, Links

• On shared servers

A Community Activity Stream

Family

• Shared media collections• School participation• After school orgs• All members of the family tied in• Car ‘puter• Health• Vacations• Church/Synagogue

Digital Jobs• Multimedia production work• Independent contractors• Virtual office worker, book keeping• Multimedia business directory• Independent marketing or sales rep• Tech support• Health concierge

Looking to hire

• 5 hired, 4,995 to go……• Case Connection Zone• iDEA Institute• Civic Commons• Medical startups• Community groups

ProgrammersUI DesignersVP of Engineering

I’m a product guy

• Software veteran = 30+ years• Co-founder of MacroMind, became Macromedia• Interactive Music Videos• Interactive TV tools• Early AJAX• Community Commons• Open Social Networking• Open Standards

I often scare people• Use my Operatic training to stand out• Ask hard questions, put people on the spot• Think real hard, and fast, in real-time• Opinionated• Outspoken

………. for a reason