Mobile for Policy Impact:Using Mobile to Move Your Mission

16 April 2011

@kvoelker

I, Me, Mine• Project Director at Forum One Communications

• Manage interactive engagements with Robert Wood Johnson Foundation, Pew, EPA, many others

• @bkpagels

• bpagels@forumone.com

• Local musician

• DCmusicpub.com / @DCmusicpub

Mobile Solutions• Phone type specific “Native App”

• Cross-phone compatible “Web Native App”

• Mobile “Version” of Site

• “Non-web” (SMS) Applications

App Development Costs• Low: Simple display of RSS fed content

• Medium: Customized display, fuller ‘content browsing’

• High: Above plus user interaction (saving, commenting)

• Key cost drivers: # of Layouts & Function Diversity Required, phone platforms supported

The App Gap?

Mobile Site Development Costs• Low: Simple ‘read’ view of high priority content - *not* a

mobile view of “every page,” auto-detect mobile visitors, serve up mobile version

• Medium: Can provide “mobile version” of 1 or 2 select content types – i.e. if mobile user navigates to a publication URL, serve up the mobile version of that publication detail page.

• High: All content types and user actions optimized for mobile.

Mobile Site Development Costs• Key cost driver: How much of a 1-to-1 match there is for

mobile version of full-web pages.

• Tip: For WordPress sites, can provide a full mobile version at a low price point through use of pre-existing mobile theme.

Mobile & Drupal• Can connect directly to Drupal Managed Site Content

• Can “manage” mobile content within Drupal Site admin

• Drupal provides ability to turn any “view” into a “web service” that can drive mobile app content (http://drupal.org/project/services)

• Proven SMS integration for supporting content collection & notice delivery. (http://drupal.org/project/smsframework)

Mobile Approaches

1. Simply Publish News: Reach the influencer

2. Share Data: Motivate volunteers

3. Collect Data & Stories: Give volunteers action opportunities

Mobile Approach #1: Simply Publish News

Mobile Approach #2: Share Data

Mobile Approach #3: Collect Data & Stories

Oil Reporter

Mobile Approaches

1. Simply Publish News: Reach the influencer

2. Share Data: Motivate volunteers

3. Collect Data & Stories: Give volunteers action opportunities

Design Time!