State Of The Industry: ad:tech Chicago Keynote Panel Presented by CIMA

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State of the Industry Presented by the Chicago Interactive Marketing Association ource: http://www.geekware.ca/images/tiny-arrow-stud-earrings.jpg

description

Intro presentation for 9/1 keynote panel at ad:tech Chicago. Includes Forrester research on digital marketing trends along with relevant data points from the IAB/PWC and ad:tech webinar poll.

Transcript of State Of The Industry: ad:tech Chicago Keynote Panel Presented by CIMA

Page 1: State Of The Industry: ad:tech Chicago Keynote Panel Presented by CIMA

State of the IndustryPresented by the

Chicago Interactive Marketing Association

Image Source: http://www.geekware.ca/images/tiny-arrow-stud-earrings.jpg

Page 2: State Of The Industry: ad:tech Chicago Keynote Panel Presented by CIMA

Up is the New Up!

Image Source: http://blogs.forrester.com/marketing/2009/05/interactive-budgets-are-growing-at-the-expense-of-offline.html

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Where’s the Money Coming From?

Image Source: http://blogs.forrester.com/marketing/2009/05/interactive-budgets-are-growing-at-the-expense-of-offline.html

Page 4: State Of The Industry: ad:tech Chicago Keynote Panel Presented by CIMA

Where’s the Money Coming From?

Image Source: http://blogs.forrester.com/marketing/2009/05/interactive-budgets-are-growing-at-the-expense-of-offline.html

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Where’s the Money Going?

Image Source: http://blogs.forrester.com/marketing/2009/05/interactive-budgets-are-growing-at-the-expense-of-offline.html

Page 6: State Of The Industry: ad:tech Chicago Keynote Panel Presented by CIMA

Let’s See That in a Pie

Source: http://blogs.forrester.com/marketing/2009/05/interactive-budgets-are-growing-at-the-expense-of-offline.html

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Let’s Break Down Display

Source: http://www.iab.net/media/file/IAB_PwC_2008_full_year.pdf

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Let’s See That Again

Image Source: http://blogs.forrester.com/marketing/2009/05/interactive-budgets-are-growing-at-the-expense-of-offline.html

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What Does the ad:tech Crowd Think?

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What Does the ad:tech Crowd Think?

Source: http://digitalseachange.blogspot.com/2009/08/adtech-webinar.html

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What Does Our Panel Think?

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What Does Our Panel Think?

Jeff LevickAOL

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What Does Our Panel Think?Power to the

Portals!

Jeff LevickAOL

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What Does Our Panel Think?Power to the

Portals!

Jeff LevickAOL

John Cantarella TIME.com

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What Does Our Panel Think?Power to the

Portals!

Jeff LevickAOL

John Cantarella TIME.com

Premium Content,

Baby!

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What Does Our Panel Think?Power to the

Portals!

Jeff LevickAOL

John Cantarella TIME.com

Premium Content,

Baby!

Jeff Bell DOmedia

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What Does Our Panel Think?Power to the

Portals!

Jeff LevickAOL

John Cantarella TIME.com

Premium Content,

Baby!

Jeff Bell DOmedia

Tweet!

Page 18: State Of The Industry: ad:tech Chicago Keynote Panel Presented by CIMA

What Does Our Panel Think?Power to the

Portals!

Jeff LevickAOL

John Cantarella TIME.com

Premium Content,

Baby!

Sean FinneganSMG

Jeff Bell DOmedia

Tweet!

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What Does Our Panel Think?Power to the

Portals!

Jeff LevickAOL

John Cantarella TIME.com

Where’s the After-Party?

Premium Content,

Baby!

Sean FinneganSMG

Jeff Bell DOmedia

Tweet!

Page 20: State Of The Industry: ad:tech Chicago Keynote Panel Presented by CIMA

State of the IndustryPresented by the

Chicago Interactive Marketing AssociationPANELISTS:

Jeff Levick, President Global Advertising and Strategy, AOL

John Cantarella, General Manager, TIME.com

Jeff Bell, Chairman, DOmedia

Sean Finnegan, President, Chief Digital Officer, Starcom MediaVest Group

MODERATOR:

Aaron Goldman, Managing Partner, Connectual