Advertising Networks & Exchanges - ad:tech, Singapore
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Presentation of the Advertising Networks & Exchanges Panel at the ad:tech conference in Singapore on 10.06.09. In an increasingly fragmented media environment and in an age of accountability, marketers are faced with the complex task of reaching customers in a huge number of different destinations and platforms and converting them. Traditional media buying approaches and processes are inefficient and out-dated. Ad networks and exchanges are promising to streamline media buying and delivery on a pay-per-performance basis. Join our panel as they explain how ad networks and exchanges have evolved so far and how they are removing many of the inefficiencies associated with traditional buying and selling of online channels. The discussion also explores the obstacles of adopting ad networks & exchanges in current media strategies, as well as their future direction into an evolving all-digital media-marketplace. Global senior executives of leading ad networks are on the panel to help you better understand how such important channels can benefit your business.
Transcript of Advertising Networks & Exchanges - ad:tech, Singapore
10 June 2009 © Microsoft Corporation 2009 | CMG | Global Marketing Group Slide 2
Sources:
-Market Sizes: Microsoft & Universal McCann
- Online Market Sizes: Oppenheimer & Co. Inc., June 2007
(sources include Universal McCann, Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers )
10 June 2009 © Microsoft Corporation 2009 | CMG | Global Marketing Group 4
Source: Zenith Media Pyramid Estimates, Dec 2008
10 June 2009 5© Microsoft Corporation 2009 | CMG | Global Marketing Group
10 June 2009 © Microsoft Corporation 2009 | CMG | Global Marketing Group 6
10 June 2009 Slide 7© Microsoft Corporation 2009 | CMG | Global Marketing Group
1. Buyer decides what web sites to buy
2. Buyer and Seller negotiate deal
3. Hand off to internal teams for workflow
4. Buyer ad ops sends ads to publisher
5. Seller ad ops inputs ads
6. Buyer reviews results, compares reports, compiles
7. Seller sends bill to buyer
8. Buyer reconciles the
bill and pays
10 June 2009 Slide 8© Microsoft Corporation 2009 | CMG | Global Marketing Group
10 June 2009 © Microsoft Corporation 2009 | CMG | Global Marketing Group Slide 9
Source: J.P. Morgan Estimates, Company Reports, ComScore, Nielsen Net Ratings, IDC, IWS, IAB, Jan 09
10 June 2009 © Microsoft Corporation 2009 | CMG | Global Marketing Group Slide 10
© Microsoft Corporation 2009 | CMG | Global Marketing Group 1110 June 2009
10 June 2009 © Microsoft Corporation 2009 | CMG | Global Marketing Group Slide 12
Source: ThinkEquity, 2009
10 June 2009 © Microsoft Corporation 2009 | CMG | Global Marketing Group Slide 13
10 June 2009 © Microsoft Corporation 2009 | CMG | Global Marketing Group Slide 14
Source: Collective Media Ad Network Study, 2009
10 June 2009 © Microsoft Corporation 2009 | CMG | Global Marketing Group Slide 15
Source: Collective Media Ad Network Study, 2009
10 June 2009 © Microsoft Corporation 2009 | CMG | Global Marketing Group Slide 16
Source: Collective Media Ad Network Study, 2009
10 June 2009 © Microsoft Corporation 2009 | CMG | Global Marketing Group Slide 17
Source: Collective Media Ad Network Study, 2009
10 June 2009 © Microsoft Corporation 2009 | CMG | Global Marketing Group Slide 18
Source: Collective Media Ad Network Study, 2009
10 June 2009 © Microsoft Corporation 2009 | CMG | Global Marketing Group Slide 19
10 June 2009 © Microsoft Corporation 2009 | CMG | Global Marketing Group Slide 20
Source: “Ad Exchange sar ethe Future”, www.clickz.com
10 June 2009 © Microsoft Corporation 2009 | CMG | Global Marketing Group Slide 21
10 June 2009 © Microsoft Corporation 2009 | CMG | Global Marketing Group Slide 22
10 June 2009 © Microsoft Corporation 2009 | CMG | Global Marketing Group Slide 23
10 June 2009 © Microsoft Corporation 2009 | CMG | Global Marketing Group 24
10 June 2009 © Microsoft Corporation 2009 | CMG | Global Marketing Group 25
