Southern Women’s Show Nashville March 27 - 30, 2014

Music City Center

1

THOUSANDS ATTENDED

The 27th annual Southern Women’s Show in Nashville attracted thousands of guests

throughout the four day event. In addition to providing the opportunity to meet thousands of

women face to face, the show generated millions of impressions across the community

before, during and after the show.

2

SCENES FROM THE SHOW 3

DELIVERING YOUR AUDIENCE

What special feature did you see

at the show?

Age range

What brought you to the show?

Approximately how much did you spend?

4

MILLIONS OF IMPRESSIONS

The Southern Women’s Show was promoted through an aggressive paid and promotional

advertising campaign designed to spread the word, attract a qualified audience, promote

your participation and generate leads. The campaign generated outstanding live coverage

and TV, radio, and print exposure throughout the region as well as onsite interaction with

thousands of show guests.

Impressions

Television Advertising 59,998,343

Radio Advertising 1,350,700

Print Advertising 1,827,429

Official Show Program 196,515

Specialty Publications 120,000

Public Relations 60,864,973

Official Show Website 214,646

Official Show Facebook Page 2,395,000

E-Newsletters 67,625

Total Impressions 127,035,231

5

SPECIAL GUESTS

From Patti Stanger of Bravo’s Millionaire Matchmaker to coupon experts, top chefs, style

coaches and motivational speakers, the show offered a superior line-up of special guests.

These celebrities attracted media attention plus inspired and entertained guests.

Sharon Frame

Author, former CNN Anchor

Patti Stanger

The Millionaire Matchmaker

Ali Vincent

Live Big with Ali Vincent

6

Mary Hance

Ms. Cheap

Amelia Love Hatcher

Clutter Queen

Dana Elliott

Taste of Home Cooking School

Peter Rosenberger

Author, Speaker, Radio Host

TELEVISION ADVERTISING

Paid and promotional spots, on air promotions, online contests, live coverage, E-Newsletter

campaigns, Facebook and Twitter were combined to reach millions of women and families

and promote your name across the viewing market. Hundreds of television spots resulted in

59,998,343 media impressions. Click here for link to TV coverage

84 Spots

752,095 Impressions

127 Spots

553,507 Impressions

64 Spots

692,741 Impressions

7

National Television Coverage 58,000,000

TELEVISION COVERAGE 8

Click here for the Today Show link

RADIO ADVERTISING

Paid and promotional spots, live liners, contests and interviews were designed to capture

listeners’ attention and drive traffic to the show. The range of stations ensured that listeners

of many formats heard about the event and were invited to attend. The radio campaign

resulted in 1,350,700 impressions. Click here for link to Radio spot

45 Spots

34,500 Impressions

32 Spots

69,000 Impressions

45 Spots

103,000 Impressions

61 Spots

439,200 Impressions

20 Spots

28,000 Impressions

170 Spots

238,000 Impressions

235 Spots

248,500 Impressions

140 Spots

86,000 Impressions

82 Spots

104,500 Impressions

9

PRINT ADVERTISING

Advertisements in The Tennessean and regional magazines heightened awareness for

the show and sponsors. The ad campaign promoted show

features, stage schedules, celebrity guests, sponsors

and exhibitors to activate the interest of readers.

12 print ads in The Tennessean resulted in

2,585,768 impressions.

Official Show Program was distributed through to

191,515 subscribers on Wednesday, March 26, 2014

with an additional 5,000 copies distributed onsite.

Ads in Greater Nashville House & Home promoted

the show to a potential reach of 120,000 readers.

10

RADIO & PRINT TRADE

To generate additional media exposure, local radio stations partnered with the show to

conduct ticket giveaways, interviews and on air promotions. Community newspapers and

magazines across the state ran advertisements and listed the

show in their calendar of events. Combined, this increased

awareness through fun on-air and online contests for both

listeners and readers.

Radio Trade Value: $27,242

Print Trade Value: $17,367

11

PUBLIC RELATIONS

Press releases, media alerts and personal outreach by the show’s Public Relations team

resulted in numerous articles about the show through a variety of publications and websites,

and television interviews on multiple stations. Coverage highlighted sponsors, exhibitors,

celebrity guests and special features. In total, press clippings, articles and TV interviews

generated 60,864,973 impressions and $60,245.00 in advertising value.

12

WEB AND SOCIAL MEDIA 13

SOCIAL MEDIA OUTREACH

214,646 web impressions on the Official Show Website

Weekly status updates to 9,580 Facebook fans

E-Newsletters to a database of 13,525 subscribers resulting in

67,625 impressions

14

COUPONS & TICKETS 15

OFFSITE EXPOSURE 16

Money saving coupon and ticket offers drove attendance.

Discount coupons were promoted on the Official Show Website

6,000 Discount Coupons were distributed at key retail locations

$2 Off Direct Mail piece was sent to over 12,000 local homes

Thousands of advance discount tickets were sold at 99 Walgreens

Complimentary admission tickets were distributed to sponsors,

exhibitors, local retailers and media partners

350 tickets were distributed to 14 area Chevrolet dealerships

Posters, table tents and register cards built awareness locally.

Posters were displayed at 14 local Chevrolet dealerships,

99 Walgreens retail stores and 44 Graffiti Advertising

key locations

Banners & signs were displayed at Opry Mills &

various local retailers

Direct Mail

Chevrolet Poster Graffiti Advertising Poster

POWERFUL PARTNERSHIPS

Thank you to our sponsors. Outstanding sponsors and partners extended the reach

of the show and created exciting and interactive features within the show.

17

JOIN US IN 2015

The quality of the show depends on the quality of our exhibitors.

Thank you for helping us to create a wonderful event for show guests.

Next year’s show is scheduled for

April 30 – May 3, 2015

at the

Music City Center

Mark your calendar now!

For more information:

Click here to apply for the 2015 Southern Women’s Show Nashville

Stacy Abernethy

Executive Show Manager

sabernethy@southernshows.com

18