Should Your Business Be Podcasting? - Christopher Penn
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Christopher S. Penn CTO, Student Loan Network Producer, Financial Aid Podcast Should Your Business Be Podcasting?
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Have you noticed that email sent to customers is going unread? Do you find yourself wishing for a more personal, more powerful way to communicate? New media is changing the ways in which your customers not only communicate to each other, but also define the technologies and terms on which they'll communicate with you. In this session, Christopher Penn, CTO of the Student Loan Network and founder of the Financial Aid Podcast, explores the ever-changing landscape of new media technologies such as podcasting, and discusses strategic implications for your organization. Ample time is left for questions and discussion for attendees to gain greater insight into their unique situations. Presented by Chris Penn, Student Loan Network at IMS08 9/8/2008 http://www.InboundMarketingSummit.com
Transcript of Should Your Business Be Podcasting? - Christopher Penn
Christopher S. PennCTO, Student Loan NetworkProducer, Financial Aid Podcast
Should Your Business Be
Podcasting?
Please think carefully about environmental impact before printing this presentation.
financialaidpodcast.com/ims08
Should your companybe podcasting?
NO
Why are we here?
Unread
Unseen
Unheard
What is podcasting?
Photo Credit: Cote
What podcasting is not
Should my company be podcasting?
Should my company be
on the radio?on TV?in the Yellow Pages?on MySpace?in the classifieds?podcasting?blogging?on Twitter?in billboards?using Facebook?doing SEO?
Why?
$1,393,000
$3,000
Voice status
Voice authority
Pakistan
iPodland
Should my company be
on the radio?on TV?in the Yellow Pages?on MySpace?in the classifieds?podcasting?blogging?on Twitter?in billboards?using Facebook?doing SEO?
Start
Apple iTunes
Apple iTunes
Participate
206-350-1208
Create
ViewsHits
DownloadsSubscribersMentionsReadersArticles
ListenersVisitorsViewers
ViewsHits
DownloadsSubscribersMentionsReadersArticles
ListenersVisitorsViewers
Do not
matter
brand you
Starting Tips
Disclosure
(now accepting sponsorships)
Samson Zoom H2Apple Mac
Sanyo XactiLibsyn
A Website
Disclosure: no one pays me to recommend them, though they really should.
Optional
Communicating Powerfully
Simple
Unexpected
Concrete
Credible
Emotional
Story
The World’s Shortest Great Story
in just 6 words
by Ernest Hemingway
For sale: baby shoes, never used.
My Story
June 2005
Today
per day
514,736
Consequences of Success
what stories will you tell?
More:
www.FinancialAidPodcast.comwww.StudentLoanNetwork.comwww.MarketingOverCoffee.comwww.ChristopherSPenn.com
www.christopherspenn.com/8stepguide.pdf
The 8 Step Guide to
Podcast Marketing Basics
The 8 Step Guide to Podcast Marketing Basics
by Christopher S. Penn. Learn more at www.ChristopherSPenn.com on the web.
The 8 Step Guide to Podcast Marketing Basics
Christopher S. Penn
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Photo Credits!
I’m not 100% sure I actually used Creative Commons photos from each of these individuals, but better to credit than not.
