CONTENT March 20, 2012

Dynamic Digital Signage Trends and Best Practices

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CONTENT DEMO REEL <click YouTube link or paste link into browser>

digital dreams

trends and best practices

content realities

“it”

envision. plan. execute.

purpose matters

start with the present or start with the future

trends from who’s POV?

from the back-end: technology solution

providers POV

from the middle: digital screen media

deployers POV

from the front-end: customers POV

fdsfdas

technology trends • large format video walls

• all-in-one displays

• clear LCD displays

• digital menu boards (service environments)

• cloud technology

• interactive displays

• LED solutions

• mobile convergence

• outdoor LCD displays

• small screens/higher functionality

fdsfdas

business trends THIS WILL VARY BY BUSINESS MODEL, BUT MAY INCLUDE…

• innovation

• integration

• leveraging business intelligence

• digital media

• enhanced supply chain management

• focusing on Brand

• reduced store footprint (in retail)

• talent and training

fdsfdas

consumer trends • increased control

• increased mobile usage

• increased tablet usage

• reduced brand loyalty (GenY)

• price and inventory shopping

• looking to social media for buying opportunities

“it”has power

to solve problems and address needs know what your problems/challenges and needs are

defining “it”…

your content best practices

needs analysis for effective content strategy

• Identifying and Understanding Objectives,

Challenges, and Opportunities

• Venue Profiling

• Audience Profiling

• Dwell Time

establishing your DSM brand standards

• messaging

• relevance

• brand clarity – look, tone, feel, voice

• visual interest

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WHAT IS CONTENT VIDEO DOWNLOAD

flexibility, customization, or integration a necessity?

if you don’t know why you are doing “it”

how will you know if it’s working?

CHOICES. paths and partners

FAILURE SUCCESS

Considering your content options…

think scalable,

flexible, repeatable.

trust matters

team matters

results matter

measurement matters

“The good news is, profits are up

76%, the bad

news is, we don’t know why.”

SADDLE RANCH DIGITAL

Saddle Ranch Digital creates dynamic content solutions that engage audiences via

digital signage and across other technology driven platforms. Our creative services

include the design and production of still graphic templates/menu-board style

content, animated graphics and fully customized content programming that can

incorporate b-roll / secondary footage, on-screen talent, customized graphics,

animation and dynamic visual/audio effects. Our solutions deliver content that

directly affects the business challenges of your organization.

Award winning content strategy and production. With roots in Hollywood film

production and digital place-based media, we bring over 25 years of content creation

experience to our work delivering high-impact digital media for all size screens. We

lead with performance focused content as the most critical business factor. A simple

focus that’s proven successful for our clients.

www.SaddleRanchDigital.com

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LINDA HOFFLANDER Chief Strategy Officer Saddle Ranch Digital lhofflander@saddleranchdigital.com 952.201.3248

Linda adds more than twenty years’ experience in the consulting, business development, technology, and communication industries. She specializes in corporate strategic planning as it relates to the business case, design, deployment, and maintenance of digital screen media networks. Past experience includes senior-level and executive positions with several international and national firms including The Handa Group, a digital screen media consulting group based in Minneapolis, Wireless Ronin Technologies, Inc., where she served as vice president and chief marketing officer, John Ryan Performance and others. A noted public speaker, Linda is a recognized expert in digital screen media: digital signage, digital menu boards, and interactive touch screens. She lectures and provides coaching and strategic planning support to executives, corporations, and organizational leaders and employees in harnessing the power of technology based solutions.

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