The future is… cloudy?

About The 451 Group

Independent technology industry analyst company

Focused on the business of enterprise IT innovation

700+ customers across Vendors Investors (150 VCs and

80 Investment Banks) Service-providers

(SIs, consulting, etc.) End users

Offices in New York (HQ), Boston, London, SF 80+ total employees w/ 35+ analysts

Tier1 Research covers hosting, colocation, content delivery, Internet and enterprise services

Introduction to CloudScape

CloudScape draws on the unique expertise of The 451 Group, with its ten year history of insight into grid, utility, and cloud

computing, and Tier1 Research, the leading analyst company covering hosting, internet infrastructure and IT services.

CloudScape: Who is it for?

Technology Vendors

Enterprise IT end users

Hosting, managed and IT service providers

Technology Vendors

Enterprise IT end users

Who will be your customer tomorrow?

Do you need to change your overall strategy due to the changing customer?

Partnerships/OEM’s/Direct? Key technology requirements?

What services will your customer need?

What will it take to convince them that moving some or all of their workloads into the Cloud is a safe, cost-effective solution?

What kinds of service-level agreements will be required to be a full infrastructure-as-a-service provider for a hosting company supporting an enterprise?

What workloads are best for cloud deployment?

Which type of cloud is the best?

Where and how can your organization get started?

Which suppliers are likely to be your best bet?

The Cloud Codex: Our Definition

We began with a blank whiteboard and a vision of IT that seems to be hovering just over the horizon – ready to be actualized but tantalizingly out of reach right now. The path to achieving that vision in a reasonable time frame must begin with answering a set of basic questions, and that’s what the Cloud Codex is all about.

These questions include:

The Cloud Codex is available online now: http://www.451group.com/intake/cloudcodex

What features must be developed in order for cloud computing to reach a level of general deployment?

What are the different deployment models for an enterprise cloud?

Which cloud services will providers offer?

What are cloud services?

What are the criteria – hard and fast – for defining a cloud?

CloudScape: Deliverables

30 – 40 short form reports per month

Monthly digest of short form reports

Market Sizing Reports/Data

10 to 11 long form reports per year

All analysts contributing to this service are available for advisory services

Webinars

Published Long-Form Reports

Cloud Computing Market Monitor Overview (market sizing)

Managing the Cloud: Performance Managing the Cloud: Automation Cloud Infrastructure Services 2:

Here Come The Heavyweights

Identity in the Cloud: Winds of Change Forecast

Journeys in the Cloud Cloud Storage: Enabling the

Distributed Datacenter Cloud Infrastructure Services 1:

Managed Hosters

Long-Form Reports Coming Soon

Cloud Computing: Enterprise Selection SaaS and the Cloud PaaS and the Cloud Cloud Codex 2010 Cloud Computing Market Overview Elevation: Data and Application Security

Rising Importance in Cloud Computing Archiving in the Cloud Mobile Cloud Computing

The evolution of cloud computing

Cloud criteria vs. architecture

The Cloud Spectrum

Cloud formations and user adoption

Four pillars of cloud computing

Sample Report

15 enterprise end user deployments Cloud model Cloud criteria Business drivers Deployment present/future Scope (IaaS, PaaS, SaS) Key vendors Innovations

Benefits

Inhibitors

Looking ahead

Implications

Sample Market Forecast

Source: Tier1Research estimates

Sample Survey Data Specific concerns about Cloud deployment

Source: The 451 Group, XXXX