Peter Walton - Presidente IAGTO - Jonadas Monitor de Mercados "Producto Golf"
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Transcript of Peter Walton - Presidente IAGTO - Jonadas Monitor de Mercados "Producto Golf"
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1500 member companies in 80 Countries
Global Trade Organisation of the Golf Tourism Industry
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355+ in 51 countries
Controlling >80% of golfholiday package sales
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IcelandItalyPolandPortugalEstoniaSlovakiaThailandBulgariaChinaColombiaCosta RicaCroatiaIndiaKenyaLatviaMalaysiaNigeriaNorwaySingaporeUSA
GermanyUnited KingdomSwedenSpainNetherlandsSwitzerland Czech RepublicDenmarkFranceAustriaIrelandArgentinaAustraliaFinlandBelgiumBrazilCanadaRussian FederationSouth AfricaDominican Republic
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256 operators in 39 countries currently sell Spain
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AustriaBrazilFinlandFranceRussian FederationAustraliaBulgariaItalyNorwayPortugalSouth Africa
United KingdomGermanySpainNetherlandsSwedenDenmarkSwitzerland Czech RepublicUSABelgiumIreland
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108 operators in 22 countries currently sell Valencia
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50-250% more per person per day
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12% of Americans play golf
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They are responsible for 27%of America’s travel expenditure
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2% of adult Europeans play golf
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It is likely that they are responsible for 5%of Europe’s travel expenditure
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Direct Golf Tourism Revenue
Golf Delivers Conventions & Incentives
Golf Generates Real Estate Sales
Golf Changes Perception of Destination
Golf Facilitates Inward Investment
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Percentage of golfers lookingfor new golf destinations
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Growth is no longer reliable, consistent or predictable
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Consumers
Travel Agents
GolfPros
GolfCourses Airlines
Hotels
Golf TourOperators
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Press Release Distribution
Press Trips
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Approved Publications TV & Websites
Identifying Best Promotional Channels
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Conventions
Workshops
Surgeries
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