ACTION PLAN

Shanika Samarakkody – Menswear DesignerNIU - LAHESExecutive Diploma on LeadershipJune 22 – July 12, 2014

ABOUT MYSELFNAME: Shanika Samarakkody

PROFESSION: Menswear Designer and founder of ‘Tailor Made’EDUCATION: Higher national diploma in Fashion Design at Raffles Institute of Higher EducationCurrently studying Bachelors Degree in Fashion Design and Textile

ABOUT THE BRAND

Tailor Made is an independent menswear brand, that offers quality goods released in limited quantity. By combining innovative design with quality apparel.

WHAT IS MY VISION ?

To achieve a leading role in the fashion industry as a entrepreneur by creating a truly global brand that provides growth opportunities for the company, whilst being innovative and a market leader in the field of value retailing/globally competitive.

OBSTACLES Lack of experience in the industry – less fashion shows

Critics from the industry

Ignorance by the well known designers

Lack of self confidence

Higher education – staying away from family

Lack of technical skills in the profession

STRATEGIC SOLUTIONS

Travel to various countries and attend fashion shows

Read Leadership books/ articles

Talk with expertise and get to know the gaps in the industry

Attend more leadership skills development programmes

Explain the family members and get their support

Online programmes

Internships at various design companies

EXECUTION Travel to various countries and attend fashion shows

Select countries that has fashion events

Time period – Fall/ Winter, Spring/ Summer

Check if the selected country has invitations or tickets available

July 2014

Aug 2014

Aug 2014

Cost evaluation Aug- Sep 2014

Check if there are any contacts Sep 2014 Select a suitable date to attend one programme

Jan 2015

THANK YOU!