In the growing world of business it is really a challenge for those who want to start a business to come up with a unique product or services that will cater a wide market. Coming up with a distinctive product may seem impossible though variations and planning up of different ideas may produce a unique and sole business product that will be enjoyed by many consumers. In starting up a business it is proper to think first if the product is something that people would actually spend their money for. In the community we are in, most of the businesses coming up are concerning foods, beverages and other similar product.

Many Filipinos around if not all have sweet tooth. They almost always see to it that sweets or desserts are a part of their daily diet. As aspiring Entrepreneurs we took that opportunity and come up with the idea of starting a business that will cater the people a product that will surely satisfy their cravings of sweet delicacies. Having this as an idea for business we establish our product to be home-made and easy to make no-bake brownies which will surely be highly accepted by the target market.

I. INTRODUCTION

A. Name of the Product

The name of our product will be “What the Fudge Brownies: No-bake chocolate fudge brownies”. This is to give an effect to the consumer once they read the name of our product.

B. Name of the Principals

Name: _________________Address:________________E-mail:___________________

II. EXECUTIVE SUMMARYWhat the Fudge Brownies is a start up small partnership business that will be located at the premises of Philippine Women’s University. WTFB is focusing only on making no-baked brownies product with only this one flavor which is the chocolate flavor. WTFB also offer their product to all students of Philippine Women’s University may it be pre-ordered or direct selling. The business is also open for the development of new flavors and eventually new product that is similar to baked goods.WTFB provides no-bake brownies that are made with the ingredients bought from a reliable source of raw materials or food products. The product is prepared the night before it will be sold since this product has a lifespan of 5days if refrigerated. Since we are catering in a University with almost half of the populations are students, we reduced the price being affordable as it can. Still having the superior quality and taste our product is still affordable and the quality and taste is still worth the cost of the product.

III. INDUSTRY ANALYSIS

A.Future outlooks and trends

There are many pastry shops or cake shop already at the peak of their business. Also small businesses of pastries, delicacies and other similar products are just around the corner. We determine some of our competitors would be those in school selling brownies and other sweet treats that has become popular to the students. Our business on the other hand will be focused only on no-bake brownies which will only use refrigerator for storing. We wanted our product to be our original and own-made n-bake brownies. We are also open for the development of the product once it is out in the market. We are also expecting a 20% return on investment.

B.Analysis of Competitors

What the Fudge Brownies will have broad customer appeal due to school atmosphere, wide variety of food offerings, and low price points. We will not only compete with the other student seller, but also with the school canteen.

In competing against them, we will have the following advantages:- Lower price point for a complete service. If our consumer is a brownie lover, it’s another advantages for us to gin more profit.- There will be no tipping at “What the Fudge” since we are direct selling. This will reduce the actual customer cost.- Speed of service will be instant: no waiting. Everything will be readily available: fresh, and cooked as requested.- Our portions will be "just right." The portion size meets the need, rather than a pre-determined amount meant to suit the "average" person.

IV. DESCRIPTION of VENTURE

A. ProductOur product will be mainly chocolate fudge brownies prepared with only mixing the ingredients and the convenience of not having to use the oven. Our product will only be of one kind with no other choice of flavors.

B. Size of the BusinessOur business is intended only to market a small number of consumers which is mainly at the University. We intended on only starting up at making 40-pieces brownies to sell at the first day and we’ll have to have an additional depending on the rate of the sales at the first day of selling.

Our product will be named What the Fudge Brownies and is located at premises of Philippine Women’s University.

C.Organizational Chart

This is a partnership business which is consisting of three business partners. The Manager which is one of the business partners is the one also responsible for the finance and the budgeting of the start up money. The other business members will be the Baker or the one making the product. The other one is the seller which is also the one responsible for advertising.

V. Production Plan

A.Machinery and Equipment

Equipments that will be used are the following:

For the Production of brownies:

Mixing bowls - This is where the ingredients are mix all

together.

Rubber Scrapper - This is used to be able to scrape the

brownie mixture.

Baking Dish or Baking pan

(8x12 in)

- Used to place the chocolate brownie

mixture in order to come up with a

rectangular chocolate brownie and to

store in a refrigerator

Knife - Use in chopping nuts. Also used when

the brownies from the ref are ready to be

packed.

Chopping Board - Where the nuts are chopped.

Double Boiler or sauce pan - This is where the chocolate and butter is

melted.

Measuring Tools

- Measuring Cups

- Measuring Spoons

- Weighing Scale

- To be able to measure the ingredients at

the right amount used in making the

brownies

For the Packaging

Paper Cups - Where the brownies are placed

before selling

Box - Use when having bulk orders

The machines that will only be used are the stove and the refrigerator. Stove will be used to toast the nuts and to melt the butter and chocolate. The refrigerator is where the product will be stored before the packaging and selling.B. Name of Supplies of Raw Materials

The raw materials can be bought in a supermarket like in any SM branch or Robinson’s supermarket or any other large grocery stores

C.Price list

A. Machine and Equipments Mixing BowlRubber ScrapperBaking Dish or Baking

PanKnifeChopping BoardDouble BoilerPlastic Hand GlovesPaper CupsBox

Measuring Tools

Measuring CupsMeasuring SpoonsWeighing scale

B. Raw Materials/Ingredients

Ingredients Unit Cost

Semi-sweet Chocolate 110/340g

Butter 108/227g

Graham Crackers 49.50/225g

Nuts 590/1000g

Condensed Milk 50/300ml

Vanilla 250/200ml

VI. MARKETING PLAN

A. ProductWTFB provides no-bake brownies that are made with the ingredients bought from a reliable source of raw materials or food products. The product is prepared the night before it will be sold since this product has a lifespan of 5days if refrigerated.

B. PricingSince we are catering in a University with almost half of the populations are students, we reduced the price being affordable as it can. Still having the superior quality and taste our product is still affordable and the quality and taste is still worth the cost of the product.

The price structure of What the Fudge Brownies:

Ingredients EP portion Unit Cost Actual Cost

Semi-sweet

Chocolate

340g 110/340g 110

Butter 56g 47/113g 23.30

Graham Crackers 225g 49.50/225g 49.50

Nuts 212g 150/250g 127.20

Condensed Milk 300ml 50/300ml 50

Vanilla 5ml 29/30ml 6.25

Yield: 40 pcs.

Total Cost: 435

Total Recipe Cost: 366.25

Cost per Serving: 9.15

Pass on price (25%):11.50

C.Promotion and Place

Our product will be sold at the premises of the Philippine Women’s University. With a limited market or consumers in the area we are making promotions on bulk orders or buyers. We lessen the price of the product depending on the number of item they will provide. Also fliers will be given prior to the selling of the product for us to be able to gain buyers even before the selling

Sample Flyers to be given:

With no baking

required you still get to taste a perfect fudgy

treat in no time.

VII. FINANCIAL DATAThe price structure of What the Fudge Brownies:

Ingredients EP portion Unit Cost Actual Cost

Semi-sweet Chocolate 340g 110/340g 110

Butter 56g 47/113g 23.30

Graham Crackers 225g 49.50/225g 49.50

Nuts 212g 150/250g 127.20

Condensed Milk 300ml 50/300ml 50

Vanilla 5ml 29/30ml 6.25

Yield: 40 pcs.

Total Cost: 435

Total Recipe Cost: 366.25

Cost per Serving: 9.15

Pass on price (25%):11.50

Price with the packaging:

Paper cups cost 20/50pcs meaning 50 cents on each brownie will be added.

We are having a start up money of 450 pesos and the numbers of product that will be made are about 40 pcs. We are having a 25% pass on price to sell our product. The cost of the total recipe is 366.25 which give us a 12peso price per serving of our product. The following data are the financial statement:

March 24, 2014 data:• Number of pcs produced: 40pcs• Number of pcs sold: 40pcs• Amount of money collected: 475php• Profit gained: 25php

VIII. LEGAL REQUIREMENTS

For our business to be possible the following requirements are as follows:

Sanitary Permit Business License Permit from the school

IX. SWOT ANALYSIS

SWOT ANALYSIS

Strengths Weakness

Easy to made and can produce a

large number in a short period of

time.

Our product can last 5 days if

refrigerated.

This product is different from other

product.

Pastries like brownies are popular

among the students.

 

Baked brownies are more appealing

and more preferred by the

consumers.

No-baked brownie is not advisable

to those health-conscious people.

People may still prefer baked

brownies and they may not like the

idea of a no-bake brownie.

Opportunity Threat

Our product is open for

improvements and developments.

Pastries are a growing market and

are in demand nowadays.

It can be easily imitated.

There are so many competitors that

are making baked products.

We are catering to students and

they have limited allowance and

may not want to buy our product.

Thank You !Reported by: Jamaldin, Kayzel Pearl