PART 4 AUDIENCE IDENTIFICATION

SOCIAL DEMOGRAPHIC GROUPINGS

We decided to aim our film at the social demographic of A-C1 this is because group and A and B can enjoy the complicated story line but C1 can also enjoy the action scenes. Our target audiences age is between 12-45 as there is a is some sexualisation of the female character and some mild language would be used. Our film is mainly aimed at all ethnicity and both male and female audiences that are heterosexual. The reason for targets more heterosexual couples is due to the heterosexual couple in the film. However, our film could be watched and enjoyed by any ethnicity or sexuality.

PSYCHOGRAPHIC PROFILING • We have decided to target three different psychographic profiling groups.

These are the mainstreamers, the explores and the escapism. The mainstreamers would enjoy the use of modern day language and technology use in the film. The explores would enjoy the different locations, the different missions and the thrill of adventure and the style of travel. And lastly the group who seeks escapism could listen to the story and get lost in the story and forget their problems that walked in with.

MEDIA GROUPING • Our audience would manly enjoy consuming TV

Drama’s/thrillers with complex narratives as they enjoy problem solving. This could included silent witness, death in paradise and Luther.

LINKS TO OUR TARGET AUDIENCE

We used small props and things to that would link the film to the audience for example we used an iPhone for the phones that the male characters would use. In society the iPhone is the phone to have. As this is such a popular phone many audience members but own one. This then creates a link between the character and the audience member. This will then make the audience member more link and evolved with the film.

BLUMIER AND KAT’S THEORY

• Blumier and Kat’s theory of giving the audience gratifications and pleasures applies to our film. Our film allows the audience to identify with the characters and become part of the story. I film also allows social interaction with the characters and allows the audience to escape into a different world were there life maybe be a bit better than theirs at that point in time.

Their Uses and Gratifications theory tries to show the different reasons that audiences have for consuming (using) certain media texts. Media Consumers choose media texts that fulfill one or more of these needs:·       The need to be INFORMED and EDUCATED about the world in which they live·       The need to IDENTIFY personally with the characters and situations in order to learn more about themselves·       The need to be ENTERTAINED by a range and variety of well constructed texts·       The need to use the media as a talking point for SOCIAL INTERACTION·       The need to ESCAPE from their ‘daily grind’ into other worlds and situationsThink about how this theory can be applied to the medium of film- explain what uses and gratifications audiences seek for in the medium of film. Then on a micro level think about the uses and gratifications which people have for the main genres of film.

DYER’S UTOPIAN SOLUTIONSRichard Dyer states that people will respond to a media text if it offers them compensation for the inadequacies in their own lives. Through the media audiences can vicariously live their lives and fulfill their wants and needs, leading them to strive to a utopian life. Our Film offers Community for people who are isolated as Matthew is part of organization where there are many people involved. It also creates excitement for people who are bored. This is because they would like the missions and enjoy the intenseness of if Matthew falls for Emma and betray his boss. Lastly our film provides love for people who are not in a relationship as they can see Emma and Matthew start to fall in love and this will compensate for them.

MASLOW’S HIERARCHY OF NEEDSAbraham Maslow stated that we all

have the same 8 basic needs. Therefore if your production targets these, you will have a greater chance of success

Our film offers love/ belonging, esteem and self-actualization. Matthew finds love in Emma’s and also friendship. Completing his missions and final going against his evil boss offers confidence and achievement for the audience its also offers respect as at the end of the film Matthew finally stands up for himself. Lastly there is a lot of problem solving, spontaneity and morality in the film that self-actualization on can be offered to our target audience.