Evaluation by Benedict Mawere

Evaluation Part1

I have chosen three young male artist around the age of 17 represent each page my magazine wearing urban clothes

(jacket ,necklace/chains ,hats). This is because the magazine’s target audience mainly young teenagers and

adults between the age of 1 to 25.

Inspired by XXL Magazine

• As you can see from below, I followed the conventions of a magazine and made my mast head huge, red and fiery so that it stands out (its in your face) consequently you can easily remember it just from seeing it once.

• I developed the convention by adding a fiery texture to it to make it more attractive

• Unlike XXL my masthead dominates the whole upper section

• My colour usage immediately indicates that it is a hip-hop based magazine.(Red, black, white and grey).

• I include a bar code on my front page because it makes my magazine look more realistic and professional. I placed it on the bottom left of the magazine like real magazine would to make scanning easier.

• Price and issue number are at the top.

In what ways does your magazine use, develop and challenge forms and conventions real

media product

• I tried challenging the convention by having three artist instead of 1-2 artist so that people would get attracted to at least one of the artist even if they do not like the other two.

• I followed convention by including the artist name on the page.

contents• On the content page I

followed the conventional layout of XXL magazine by having a picture on the left writing on the right and title/mast head on the upper section.

• The picture and title gives the content page colour and makes it look less dull and boring whilst the subheading and text below it maintain the content page informative.

• I challenged the convention by allowing my artist to pose instead of just looking at the front all the time making it look like a modern day trend.

DPS• Like conventional

magazines I maintained the colour scheme from previous pages so that it builds up a reputation of being this particular ( “The silver coloured magazine” e.g.) therefore it keeps up popularity, in addition to this on a different issue if I make a sudden change to the colour scheme it would make it the centre of attention.

• I created a banner to summarize quickly what the interview’s about.

• I wrote the main body of text in the form of an interview to get the exact quotes from the “killa” himself and how he feels.• I tried challenging the convention by writing my main body of text as a paragraph like a few other magazines I’ve seen

instead of writing it in the conventional column form because personally as an audience to other magazines I have found to be quite boring to read and too long so I ended up skipping the entire page. Furthermore I used more than one colour for the font, as a result it look more eye-catching unlike XXL who used just one colour.

• Floating quotes to hook the reader in.

• I used the phrase “behind the killa” to drag the reader in than having long quote like XXL’s. It also supports my usage of writing too.

• My choice of image is one of my artist putting his hands on his head facing away from the audience. This gives “police catching criminal” type situation. Consequently this helps anchor the phrase “behind the killa” and rest of the interview.

• Like XXL I used colloquial language to help the audience relate to text and real life.

How does your media product represent particular social groups?

• To represent my particular target social group I have chosen three young male artists around the age of 17. My artist are wearing urban clothing (jacket , necklace/chains and hats). Doing so helps portray and represent this particular social group well because it shows that young adults at the present time dress in this certain way.

• I also used colloquial/slang language “hip-hop is on new levelz” to shows that the majority of young adults do not speak formally most of the time. Furthermore in my DPS I used “A* S**T” to also show that they quite often use swear words.

• My colour scheme was mainly black and grey instead of it been rainbow colored to show that hip-hop is serious and hard rather than friendly and soft.

What kind of media institution might distribute your media product and

why?• The media institution that will distribute my magazine are video game

shops or music shops like HMV, iTunes, Game, corner shops or blockbuster, this is because the majority of my targeted audience regularly visit these kind of shops making it easy and perfect for distribution.

• I also found Vibe and XXL to be good distributers of music magazines(80000 magazines a year) but using such institutes would leave me facing a great deal of competition from similar genre magazines.

Who would be the audience for your media product?

• My target audience would mainly be young adults especially young males around the age 15-25. This is because I made my language, colour and layout simple and not too sophisticated but kept a serious “hard hip-hop” tone. In addition to this if had made it any more complicated the audience would simple get bored and would not read it.

How did you attract/address your audience?

• I looked at numerous magazines and then researched conventions so that I knew what type of things would make a particular magazine popular and attractive.

• As you can see from below, I followed the conventions of a magazine and made my mast head huge, red and fiery so that it stands out (its in your face) consequently you can easily remember it just from seeing it once.

.Male artist attract some of the female audience.

What have you learnt about technologies from the process of

constructing this product?• From the process of constructing this product I’ve learnt how to use

Photoshop effectively to my advantage e.g. (background, font size and colour and general effects like shading and lightening).

Looking back at your preliminary task, what do you feel you have learnt in the progression

from it to the full product? • From the preliminary task leading to the real task I have learnt a great

deal. This includes thing such as:• Adding colours to my pages• Cropping images • Laying them out so they look better.• In addition to this, I generally learnt how to maintain your magazine and

keeping it looking proffesional.

Areas of improves.

• I think that I could have improved on colour usage (used more )to show Enovation and originality instead of using the same old black, red and white.

• I could have improved a bit on cropping the images.• I could have used a little more camera shots instead of just using medium and

close up shots.• I should have maybe used 1 female artist to try to reach out to wider audience

like RNB and Pop