Media Studies MEST1 · Media Studies MEST1 Unit 1 Investigating Media Friday 22 May 2015 9.00am to...
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MEST1 (JUN15MEST101) General Certificate of Education Advanced Subsidiary Examination June 2015 Media Studies MEST1 Unit 1 Investigating Media Friday 22 May 2015 9.00 am to 11.00 am You will need no other materials. Time allowed l 2 hours (including 15 minutes’ viewing time) Instructions l Use black ink or black ball-point pen. l Fill in the boxes at the top of this page. l Answer all questions in Section A and one question from Section B. l You must answer the questions in the spaces provided. Do not write outside the box around each page or on blank pages. l Do all planning in this book. Cross through any work that you do not want to be marked. Information l The maximum mark for this paper is 80. l The marks for questions are shown in brackets. l You will be expected to show that you know and understand: – media concepts, contexts and critical debates – how meanings and responses are created within media products and processes. l You will also be marked on your ability to: – use good English – organise relevant information clearly – use specialist vocabulary where appropriate. Advice l You are advised to spend 1 hour 15 minutes (including 15 minutes’ viewing time) planning and writing your answers to Section A. l You should spend 45 minutes planning and writing your answer to Section B. Centre Number Candidate Number Surname Other Names Candidate Signature For Examiner’s Use Examiner’s Initials Question Mark 1 2 3 4 SECTION A SUB-TOTAL 5 6 TOTAL H/IB/109463/Jun15/E2 A
Transcript of Media Studies MEST1 · Media Studies MEST1 Unit 1 Investigating Media Friday 22 May 2015 9.00am to...
MEST1(JUN15MEST101)
General Certificate of EducationAdvanced Subsidiary ExaminationJune 2015
Media Studies MEST1Unit 1 Investigating Media
Friday 22 May 2015 9.00 am to 11.00 am
You will need no other materials.
Time allowedl 2 hours (including 15 minutes’ viewing time)
Instructionsl Use black ink or black ball-point pen.l Fill in the boxes at the top of this page.l Answer all questions in Section A and one question from Section B.l You must answer the questions in the spaces provided. Do not write
outside the box around each page or on blank pages.l Do all planning in this book. Cross through any work that you do not
want to be marked.
Informationl The maximum mark for this paper is 80.l The marks for questions are shown in brackets.l You will be expected to show that you know and understand: – media concepts, contexts and critical debates – how meanings and responses are created within media products and
processes. l You will also be marked on your ability to: – use good English – organise relevant information clearly – use specialist vocabulary where appropriate.
Advicel You are advised to spend 1 hour 15 minutes (including
15 minutes’ viewing time) planning and writing your answers to Section A.
l You should spend 45 minutes planning and writing your answer to Section B.
Centre Number Candidate Number
Surname
Other Names
Candidate Signature
For Examiner’s Use
Examiner’s Initials
Question Mark
1
2
3
4section a sub-total
5
6
TOTAL
H/IB/109463/Jun15/E2
A
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Section A Texts, Concepts and Contexts
Answer all questions in Section A.
Read the information and the four questions below.
You will be shown a media product three times. In between viewings you should make notes in response to the questions below in the space provided. These notes will not be marked.
You should spend approximately 15 minutes answering each question in Section A.
You should support your answers with evidence from the media product.
You are about to see the live-action trailer ‘Epic Night Out’ for ‘Call of Duty: Ghosts’, globally released via a range of media platforms on 5 November 2013.
Made to promote Activision’s tenth instalment of its first-person shooter game franchise, the trailer follows four friends who embark on an action-packed adventure through a decimated Las Vegas of the future. It features a cameo appearance by Hollywood star Megan Fox, as well as the song on the soundtrack ‘I’m Gonna Live Till I Die’ by the famous American singer Frank Sinatra.
“Even people who will never buy our game, I want them talking about our advertising and our product,” said Tim Ellis, Activision’s Chief Marketing Officer. “That is the way you build a cultural juggernaut that sustains itself year after year.”
To date, ‘Call of Duty: Ghosts’ is the most played next-generation console game on both Sony’s PlayStation 4 and Microsoft’s Xbox One. On the Xbox One alone, there have been over 1 billion multiplayer matches played since the game’s launch.
1 Media Forms How is camerawork used in the trailer to show the excitement of playing
‘Call of Duty: Ghosts’?[12 marks]
2 Media Institutions How are links with other brands and media products used in the trailer to promote
‘Call of Duty: Ghosts’?[12 marks]
3 Media Audiences How does the trailer attempt to appeal to a male audience?
[12 marks]
4 Media Representations How is gun violence represented in the trailer?
[12 marks]
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1 Media Forms
How is camerawork used in the trailer to show the excitement of playing ‘Call of Duty: Ghosts’?
[12 marks]
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2 Media Institutions
How are links with other brands and media products used in the trailer to promote ‘Call of Duty: Ghosts’?
[12 marks]
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3 Media Audiences
How does the trailer attempt to appeal to a male audience?[12 marks]
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4 Media Representations
How is gun violence represented in the trailer?[12 marks]
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Section B Cross-Media Study
Answer one question from this section, using material from your cross-media study.
Answer either Question 5 on page 15 or Question 6 on page 21.
You should spend approximately 45 minutes planning and writing your answer.
You may make notes on this page. These notes will not be marked.
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Either
5 Convergence allows audiences to access media content from multiple platforms on one device. Assess the impact of convergence in your cross-media study.
Support your answer with reference to a range of products from three media platforms.
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6 How do institutions ensure the audience’s enjoyment of a media product’s narrative is extended across the platforms?
Support your answer with reference to a range of products from three media platforms.
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END OF QUESTIONS
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