4. Lesson Four MEST1 30.04.10

8/9/2019 4. Lesson Four MEST1 30.04.10

1/13

MEST1 Revision

Section A: Media Audience andInstitutions

With Miss ODell

AS Media Studies

8/9/2019 4. Lesson Four MEST1 30.04.10

2/13

MEST1: Media Audiences and Institutions

8/9/2019 4. Lesson Four MEST1 30.04.10

3/13

Starter

What is the purpose ofproducing the making of

text?

What is beingcommunicated to youabout Barclaycard?

Discuss.


8/9/2019 4. Lesson Four MEST1 30.04.10

4/13

Lesson ObjectivesYou will

Learning OutcomesYou will have

1. Recap and consolidate K&U of mediaaudiences

1. Made revision notes on media audiences

2. Used appropriate media terminology duringverbal and written tasks

2. Recap and consolidate K&U of mediainstitutions

1. Made revision notes on media institutions


3. Apply K&U of media audiences andinstitutions to show how meanings arecreated

1. Analysed and discussed media audiencesand institutions relating to three differentmedia texts, one from each of the threemedia platforms

2. Considered the other Media Conceptssynoptically throughout the lesson


8/9/2019 4. Lesson Four MEST1 30.04.10

5/13


Audience Segmented audiences what are the differences?

Target reach: For example, if a radio station has a weekly reach of 15% of people, thatmeans 15 people in every 100 in the population of the area heard that station at leastonce in a week.

Target share: A radio or TV station's share is the percent of time people in that market

spend with that station - it is not a percentage of people.

Demographics (according to human characteristics and population segments)

Psychographics/VALS (according to Values, Attitudes and Lifestyles)

Geodemographics (according to where they life, spatial information)

Lifestyle types

Uses and Gratifications (Integration, Personal Identity, Social Integration,Entertainment)

Dominant/Opostional/Negotiated readings (Stuart Hall Reception Theory)

Constructed Audiences

Aspirational Audiences

8/9/2019 4. Lesson Four MEST1 30.04.10

6/13


Institution

Who is producing the text? Why?

What are the ideologies within the text? Why?

How has the text been shaped by the institution?

PSB or commercia? How is it funded?

Who owns and controls he institution concerned? Does this matter?

How has the text been distributed? Exhibited?

How does the text present the institution? Brand identity?

Is the text soley and entertainment text or does it act as a marketing tool,or are the two blurred?

8/9/2019 4. Lesson Four MEST1 30.04.10

7/13


BBC One News at 10 (BBC iPlayer 27.04.10)

Broadcast

8/9/2019 4. Lesson Four MEST1 30.04.10

8/13


News Reports Online

E-Media

8/9/2019 4. Lesson Four MEST1 30.04.10

9/13


Silently look at the newspaper cover story carefully

What does it tell you about:a) How the audience is being targeted, what is the mode of

address?

b) How the institution presents itself and the story, brand identity?

What meanings are being created? How? Consider Media Forms:Media language (codes), narratives and genre (conventions)

Write your answers down and try to use theory to support yourpoints!

Newspaper Cover Stories

Print

8/9/2019 4. Lesson Four MEST1 30.04.10

10/13

Feedback and Discussion:

1. How does the text target its audience? What meaningsare created for the audience?

2. What does the text tell us about the institutionsinvolved?

3. How does the institution impact the construction of thetext?

Research any media terminology relating to audienceand institution you do not understand, write down adefinition and example!


8/9/2019 4. Lesson Four MEST1 30.04.10

11/13


8/9/2019 4. Lesson Four MEST1 30.04.10

12/13


Political Bias?!?!

Daily Mirror - left wing,loyal to the Labour Party

The Sun - just backswhichever side looks to bewinning

Daily Telegraph - traditionalconservative paper, Toryblue through and through.Has the largest and possiblyoldest readership of any ofthe quality dailies.

Independent - despite thename, the paper supportsLabour and donates largesums of money to the party.

Times - this was anotherpaper that used to back theTories but switched toLabour in 97.

8/9/2019 4. Lesson Four MEST1 30.04.10

13/13

Lesson ObjectivesYou will

Learning OutcomesYou will have

1. Recap and consolidate K&U of mediaaudiences

1. Made revision notes on media audiences


2. Recap and consolidate K&U of mediainstitutions

1. Made revision notes on media institutions


3. Apply K&U of media audiences andinstitutions to show how meanings arecreated

1. Analysed and discussed media audiencesand institutions relating to three differentmedia texts, one from each of the threemedia platforms

2. Considered the other Media Conceptssynoptically throughout the lesson


4. Lesson Four MEST1 30.04.10

Documents

Transcript of 4. Lesson Four MEST1 30.04.10