Media Studies MEST1 · Media Studies MEST1 Unit 1 Investigating Media Wednesday 12 January 2011...

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MEST1 H/Jan11/MEST1 (JAN11MEST101) General Certificate of Education Advanced Subsidiary Examination January 2011 Media Studies MEST1 Unit 1 Investigating Media Wednesday 12 January 2011 1.30 pm to 3.30 pm You will need no other materials. Time allowed ! 2 hours (including 15 minutes’ viewing time) Instructions ! Use black ink or black ball-point pen. ! Fill in the boxes at the top of this page. ! Answer all questions in Section A and one question from Section B. ! You must answer the questions in the spaces provided. Do not write outside the box around each page or on blank pages. ! Do all planning in this book. Cross through any work you do not want to be marked. Information ! The maximum mark for this paper is 80. ! The marks for questions are shown in brackets. ! You will be marked on your ability to: use good English organise relevant information clearly use specialist vocabulary where appropriate. ! You will be expected to show that you know and understand: media concepts, contexts and critical debates how meanings and responses are created within media products and processes. Advice ! You are advised to spend one hour 15 minutes (including 15 minutes’ viewing time) planning and writing your answers to Section A. ! You should spend 45 minutes planning and writing your answer to Section B. Centre Number Candidate Number Surname Other Names Candidate Signature For Examiners Use Examiners Initials Question Mark 1 2 3 4 SECTION A SUB-TOTAL 5 6 TOTAL

Transcript of Media Studies MEST1 · Media Studies MEST1 Unit 1 Investigating Media Wednesday 12 January 2011...

Page 1: Media Studies MEST1 · Media Studies MEST1 Unit 1 Investigating Media Wednesday 12 January 2011 1.30pm to 3.30pm You will need no other materials. Time allowed! 2 hours (including

MEST1H/Jan11/MEST1(JAN11MEST101)

General Certificate of EducationAdvanced Subsidiary ExaminationJanuary 2011

Media Studies MEST1Unit 1 Investigating Media

Wednesday 12 January 2011 1.30 pm to 3.30 pm

You will need no other materials.

Time allowed! 2 hours (including 15 minutes' viewing time)

Instructions! Use black ink or black ball-point pen.! Fill in the boxes at the top of this page.! Answer all questions in Section A and one question from Section B.! You must answer the questions in the spaces provided. Do not write

outside the box around each page or on blank pages.! Do all planning in this book. Cross through any work you do not want to

be marked.

Information! The maximum mark for this paper is 80.! The marks for questions are shown in brackets.! You will be marked on your ability to: � use good English � organise relevant information clearly � use specialist vocabulary where appropriate. ! You will be expected to show that you know and understand: � media concepts, contexts and critical debates � how meanings and responses are created within media products and

processes.

Advice! You are advised to spend one hour 15 minutes (including 15 minutes'

viewing time) planning and writing your answers to Section A.! You should spend 45 minutes planning and writing your answer to

Section B.

Centre Number Candidate Number

Surname

Other Names

Candidate Signature

For Examiner�s Use

Examiner�s Initials

Question Mark

1

2

3

4SECTION A SUB-TOTAL

5

6

TOTAL

Page 2: Media Studies MEST1 · Media Studies MEST1 Unit 1 Investigating Media Wednesday 12 January 2011 1.30pm to 3.30pm You will need no other materials. Time allowed! 2 hours (including

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Section ATexts, Concepts and Contexts

Answer all questions in Section A.

Read the information and the four questions below.

You will be shown a media product three times. In between viewings you should make notes in response to the questions below in the space provided. These notes will not be marked.

You should spend approximately 15 minutes answering each question in Section A.

You should support your answers with evidence from the media product.

You are about to see the viral video Have you seen that? developed by the German advertising agency 19:13 to launch the new MINI Clubman car. The advert was released on the internet via YouTube on 25 March 2009. In its first year it had over 180 000 hits as well as being spread further across the internet.

Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for rapid growth in the message's exposure and influence. A viral video is a video clip that gains widespread popularity through the process of internet sharing, typically through e-mail or instant messaging, blogs and other media sharing websites.

The advertising agency 19:13 was given the demanding brief of creating an exciting video which would go viral and also help to rebrand the MINI Clubman car. The Head of Global Marketing at MINI claimed that "The viral video demonstrates in an entertaining way what the new MINI Clubman is capable of, and how much pleasure it is driving it. 19:13 implemented that in a literally breathtaking way".

1 Media Forms How is the video constructed to engage the audience? (12 marks)

2 Media Institutions How is the brand image of the MINI Clubman promoted in the video? (12 marks)

3 Media Representations How is the video represented as being real? (12 marks)

4 Media Audiences What features of the video encourage the audience to pass on the marketing

message to others? (12 marks)

Page 3: Media Studies MEST1 · Media Studies MEST1 Unit 1 Investigating Media Wednesday 12 January 2011 1.30pm to 3.30pm You will need no other materials. Time allowed! 2 hours (including

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Turn over !

You may make notes on pages 3, 4 and 5. These notes will not be marked.

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You may make notes on pages 3, 4 and 5. These notes will not be marked.

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Turn over !

You may make notes on pages 3, 4 and 5. These notes will not be marked.

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1 Media Forms

How is the video constructed to engage the audience? (12 marks)

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Turn over for the next question

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2 Media Institutions

How is the brand image of the MINI Clubman promoted in the video? (12 marks)

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Page 10: Media Studies MEST1 · Media Studies MEST1 Unit 1 Investigating Media Wednesday 12 January 2011 1.30pm to 3.30pm You will need no other materials. Time allowed! 2 hours (including

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3 Media Representations

How is the video represented as being real? (12 marks)

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Page 11: Media Studies MEST1 · Media Studies MEST1 Unit 1 Investigating Media Wednesday 12 January 2011 1.30pm to 3.30pm You will need no other materials. Time allowed! 2 hours (including

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Page 12: Media Studies MEST1 · Media Studies MEST1 Unit 1 Investigating Media Wednesday 12 January 2011 1.30pm to 3.30pm You will need no other materials. Time allowed! 2 hours (including

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4 Media Audiences

What features of the video encourage the audience to pass on the marketing message to others? (12 marks)

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Page 13: Media Studies MEST1 · Media Studies MEST1 Unit 1 Investigating Media Wednesday 12 January 2011 1.30pm to 3.30pm You will need no other materials. Time allowed! 2 hours (including

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Turn over for Section B

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Page 14: Media Studies MEST1 · Media Studies MEST1 Unit 1 Investigating Media Wednesday 12 January 2011 1.30pm to 3.30pm You will need no other materials. Time allowed! 2 hours (including

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Section BCross-Media Study

Answer one question from this section using material from your cross-media study.

Answer either Question 5 on page 15 or Question 6 on page 21.

You should spend approximately 45 minutes planning and writing your answer.

You may make notes on this page. These notes will not be marked.

Page 15: Media Studies MEST1 · Media Studies MEST1 Unit 1 Investigating Media Wednesday 12 January 2011 1.30pm to 3.30pm You will need no other materials. Time allowed! 2 hours (including

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EITHER

5 How far have improvements in technology made a difference to the quality of audience experience?

In your answer you should:

! provide a brief outline of your case study! evaluate the impact of new technologies (eg red button, file-sharing, 3D) on the

audience's ability to interact with and/or enjoy media products from your case study

! support your answer with reference to a range of examples from three media platforms. (32 marks)

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Page 16: Media Studies MEST1 · Media Studies MEST1 Unit 1 Investigating Media Wednesday 12 January 2011 1.30pm to 3.30pm You will need no other materials. Time allowed! 2 hours (including

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Page 17: Media Studies MEST1 · Media Studies MEST1 Unit 1 Investigating Media Wednesday 12 January 2011 1.30pm to 3.30pm You will need no other materials. Time allowed! 2 hours (including

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Page 18: Media Studies MEST1 · Media Studies MEST1 Unit 1 Investigating Media Wednesday 12 January 2011 1.30pm to 3.30pm You will need no other materials. Time allowed! 2 hours (including

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Page 19: Media Studies MEST1 · Media Studies MEST1 Unit 1 Investigating Media Wednesday 12 January 2011 1.30pm to 3.30pm You will need no other materials. Time allowed! 2 hours (including

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Turn over for Question 6

Page 20: Media Studies MEST1 · Media Studies MEST1 Unit 1 Investigating Media Wednesday 12 January 2011 1.30pm to 3.30pm You will need no other materials. Time allowed! 2 hours (including

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You may make notes on this page. These notes will not be marked.

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OR

6 Do the institutions in your case study have an equal presence on each media platform?

In your answer you should:

! provide a brief outline of your case study! evaluate how and why media products from your case study have more of a

presence on some platforms than others! support your answer with reference to a range of examples from three media

platforms. (32 marks)

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Page 23: Media Studies MEST1 · Media Studies MEST1 Unit 1 Investigating Media Wednesday 12 January 2011 1.30pm to 3.30pm You will need no other materials. Time allowed! 2 hours (including

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Page 24: Media Studies MEST1 · Media Studies MEST1 Unit 1 Investigating Media Wednesday 12 January 2011 1.30pm to 3.30pm You will need no other materials. Time allowed! 2 hours (including

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END OF QUESTIONS

Page 26: Media Studies MEST1 · Media Studies MEST1 Unit 1 Investigating Media Wednesday 12 January 2011 1.30pm to 3.30pm You will need no other materials. Time allowed! 2 hours (including

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Page 27: Media Studies MEST1 · Media Studies MEST1 Unit 1 Investigating Media Wednesday 12 January 2011 1.30pm to 3.30pm You will need no other materials. Time allowed! 2 hours (including

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Media Studies MEST1 · 2018. 8. 29. · magazine for PS4's exclusive game Kill Zone, Shadow Fall was written. In 2004, TOPM won the prestigious Industry Dinner Magazine of the Year

Media Studies MEST1 · 2018. 8. 29. · magazine for PS4's exclusive game Kill Zone, Shadow Fall was written. In 2004, TOPM won the prestigious Industry Dinner Magazine of the Year

Media Studies MEST1€¦ · Media Studies MEST1 Unit 1 Investigating Media Wednesday 9 June 2010 1.30pm to 3.30pm You will need no other materials. Time allowed! 2 hours (including

Media Studies MEST1€¦ · Media Studies MEST1 Unit 1 Investigating Media Wednesday 9 June 2010 1.30pm to 3.30pm You will need no other materials. Time allowed! 2 hours (including

Media Studies MEST1€¦ · Media Studies MEST1 Unit 1 Investigating Media You will need no other materials. Time allowed l 2 hours (including 15 minutes’ viewing time) Instructions

Media Studies MEST1€¦ · Media Studies MEST1 Unit 1 Investigating Media You will need no other materials. Time allowed l 2 hours (including 15 minutes’ viewing time) Instructions

New Media & Language- Journal of Media Studies- Dr Sony Jalarajan- Media Studies

New Media & Language- Journal of Media Studies- Dr Sony Jalarajan- Media Studies

Media studies

Media studies

AS Film Studies MEST1 Introduction to Film Language 1: Mise En Scene.

AS Film Studies MEST1 Introduction to Film Language 1: Mise En Scene.

Understanding Media Studies Department of Media Studies & Film CRN 6760

Understanding Media Studies Department of Media Studies & Film CRN 6760

Media Studies MEST1 - WordPress.com · Media Studies MEST1: ... reaching 129 countries through social networking and video sharing sites, after it was launched on the internet in

Media Studies MEST1 - WordPress.com · Media Studies MEST1: ... reaching 129 countries through social networking and video sharing sites, after it was launched on the internet in

Media Studies MEST1 - WordPress.com ·  · 2014-05-185 6 TOTAL Media Studies MEST1 Unit 1 Investigating Media ... MEDIA STUDIES MEST1 Unit 1 Investigating Media ... GCE Media Studies;

Media Studies MEST1 - WordPress.com ·  · 2014-05-185 6 TOTAL Media Studies MEST1 Unit 1 Investigating Media ... MEDIA STUDIES MEST1 Unit 1 Investigating Media ... GCE Media Studies;

Media Studies MEST1 - hxmblog.files.wordpress.com · Media Studies MEST1 Unit 1 Investigating Media Wednesday 9 June 2010 1.30pm to 3.30pm You will need no other materials. Time allowed!

Media Studies MEST1 - hxmblog.files.wordpress.com · Media Studies MEST1 Unit 1 Investigating Media Wednesday 9 June 2010 1.30pm to 3.30pm You will need no other materials. Time allowed!

Media Studies MEST1 - WordPress.com · Media Studies: MEST1: ... answering : each: question in Section A. ... question from this section, using material from your cross-media study.

Media Studies MEST1 - WordPress.com · Media Studies: MEST1: ... answering : each: question in Section A. ... question from this section, using material from your cross-media study.

Media ||Studies

Media ||Studies

10Lesson Ten MEST1 21.05.10

10Lesson Ten MEST1 21.05.10

Understanding Media Studies Department of Media Studies & Film CRN 6760.

Understanding Media Studies Department of Media Studies & Film CRN 6760.

A-level Media Studies Specification Specification...GCE Media Studies for exams from June 2014 onwards (version 1.3) 4 2 AS examinations Unit 1 – MEST1 Investigating Media 50% of

A-level Media Studies Specification Specification...GCE Media Studies for exams from June 2014 onwards (version 1.3) 4 2 AS examinations Unit 1 – MEST1 Investigating Media 50% of

Media Studies MEST1 - WordPress.com ·  · 2014-05-18January 2011 Media Studies MEST1 Unit 1 Investigating Media ... 5 6 TOTAL (02) H/Jan11/MEST1 2 Do not write ... GCE Media Studies

Media Studies MEST1 - WordPress.com ·  · 2014-05-18January 2011 Media Studies MEST1 Unit 1 Investigating Media ... 5 6 TOTAL (02) H/Jan11/MEST1 2 Do not write ... GCE Media Studies