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MEST1 RevisionSection A: Answering the

Question

With Miss ODell

AS Media Studies

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Channel 4 = PSB innovative experimental broad range

culturally diverse

2Minute

s

E4 = young TA cheeky face of C4 cutting edgesubscription

MEST1: Answering the Question

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Lesson Objectives

You will

Learning Outcomes

You will have

1. Recap and consolidate synoptic skills byanalysing a media text to answer a

question

1. Recapped last weeks collaborativeplanning to answer mock questions for

Section A2. Written prose answers to the mock

question for Section A

3. Used appropriate media terminologyduring verbal and written tasks

4. Worked collaboratively andindependently

MEST1: Answering the Question

AO1: Demonstrate knowledge and understanding of media concepts, contexts (and critical debates)

AO2: Apply knowledge and understanding when analysing media products and processesand evaluating their own practical work, to show how meanings and responses are created

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MEST1: Answering the Question

http://www.youtube.com/watch?v=7nroprJbR7o

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1 Media Forms (12 marks)How does the trailer use media

language to catch the attentionof the E4 viewingaudience?

15Minute

s

MEST1: Answering the Question

Effects on pictures-black & white, sepia-

connotes oldergenerations Mocking election

British flag

British elections

Man in purple

suit-stands outfrom background- stands out fromother channelsassociated wIthE4

Office with whiteboard- links to the labourparty-link to the election-parody

Vox pop footage- old lady-MCU-E4 diverseaudience (medium shot)

Diagetic sound- voices, narrator

Non-diagetic sound- heroic theme tune

ighting-daylight (natural), office: room lighting

Voting by watching thechannel

participation/activeaudience encouraged

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MediaTerminology

MEST1: Answering the Question

AdvertisingAudienceBrand identity

BroadcastCodesConceptsConnotationCompositionConventions

DenotationDemographics

EditingE-mediaForms

GenreHybridIconographyIdeologyInstitutionsInteractive

MarxismMise-en-scene

NarrativePrintPublication

RepresentationSensationaliseStereotypeSignifiedSignifierTodorov

TypographyUses andGratifications

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2 Media Representations (12marks)How is gender represented in the

trailer?

15Minute

s

MEST1: Answering the Question

Dog Mans best

friend sniffing hismanhoodconnotesmasculinity

Woman spillingthe tea connotes clumsy,not concentratingor connotes notinterested in the

man/politics orrole is only toserve tea

Man in sepia image wearing a dress, unacceptablesocially in that era connotes men in this politicalparty do not all conform to social norms, challenges

stereotype humorously

Colour purple connotes wealth,status and powertraditionallyassociated withroyalty thereforethe man hashigher status, thewoman does notwear purple(regressivefemale)

Dialogue and voiceover male, onevox pop female - connotes ideologyof the channel maybe maledominated although both males andfemales have can and do vote forthis party (progressive female)

Vox pops streets aint safe connotes vulnerable

older woman stereotypical but not TA of E4(comedic)

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3 Media Institutions (12 marks)

How effectively doesChannel 4

promote itself as apublic service broadcaster in the trailer?

15Minute

s

MEST1: Answering the Question

Glee and Skins both TVdrama shows that are for

a younger audience (E4TA) not a broad rangealthough one is made inUSA

Political Party Broadcast formatinnovative experimentalappealing to wider audience oldermales humour, contemporarysocial/media issue

British flag connotesidentity of C4 as a BritishPSB represents Britishtradition, middle classand Vox Pop accents connote different parts ofBritain (range oflocations) yet both are ofwhite ethnicity talkingabout two tv drama

shows that are notculturally diverse

Fixing Broken Britain connotes that C4 canhelp the entire nation(broad reach) However, itis mocking the electionprocess and itselfAs E4 is a stylisedchannel for a nicheaudience focusing onentertainment rather

than education orinformation

Exhibition subscriptionconnotes audiencereach dependent on

access toSKY/Freeview

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4 Media Audiences (12 marks)

In what ways does E4 appeal to itstarget audience?

15Minute

s

MEST1: Answering the Question

Vox Pops TV

drama shows,entertainmentaimed at TA forE4 (Uses andGrats)

E4 Party Political Broadcast aimed at niche audience who

belong to the party and knowits manifesto but trying toappeal to others

No young peoplerepresented connotes that it istrying to appealto a wideraudience, andolder audience orthat it is mockingadults

Humour/comedicvoice oversupports the TVshows promotede.g. TheInbetweeners

Gender roles socialisationchallengingstereotypes (manin dress)

British flag identification(personal, cultural identity)

Tracking shots and voice over -

narrative engagement

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Have you

answeredthequestion?

MEST1: Answering the Question

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Lesson Objectives

You will

Learning Outcomes

You will have

1. Recap and consolidate synoptic skills byanalysing a media text to answer a

question

1. Recapped last weeks collaborativeplanning to answer mock questions for

Section A2. Written prose answers to the mock

question for Section A

3. Used appropriate media terminologyduring verbal and written tasks

4. Worked collaboratively andindependently

MEST1: Answering the Question

AO1: Demonstrate knowledge and understanding of media concepts, contexts (and critical debates)

AO2: Apply knowledge and understanding when analysing media products and processesand evaluating their own practical work, to show how meanings and responses are created

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Homework

http://www.youtube.com/watch?v=qhve5MnSuYI

Analyse this textusing the mock

exam questions at

prompts and prepare

notes for discussion

on 28.05.10

http://www.youtube.com/watch?v=qhve5MnSuYIhttp://www.youtube.com/watch?v=qhve5MnSuYIhttp://www.youtube.com/watch?v=qhve5MnSuYIhttp://www.youtube.com/watch?v=qhve5MnSuYIhttp://www.youtube.com/watch?v=qhve5MnSuYIhttp://www.youtube.com/watch?v=qhve5MnSuYIhttp://www.youtube.com/watch?v=qhve5MnSuYI