Directed: Tom Hooper

Production: Cameron Mackintosh Productions (Cameron Mackintosh owns the rights to 'Les Miserables'), Working Title

Distribution and Marketing: Universal

Cast: Hugh Jackman, Russell Crowe, Anne Hathaway, Amanda Seyfried, Eddie Redmayne

UK Release: 11th January 2013 (set back from its earlier scheduled release in December, in order to pass the Christmas market and avoid being associated with the Christmas seasons and films)

Budget: $61, 000, 000

Grossed: $437,710,466Marketing Campaigns:Les Miserables had a huge marketing campaign to publicise and build interest in the film in time for its January release.

The DVD/Blu-ray release of 'Les Misrables: 25th Anniversary Concert' confirmed an announcement of the musical's film adaptation.

On 30 May 2012, the film's first teaser trailer debuted online, and later in theatres. On 20 September 2012, an extended first look was released on the film's official Facebook page.

Clips of Jackman, Hathaway, Seyfried, Redmayne and Barks singing were released, especially the teaser trailer's presentation of "I Dreamed a Dream" by Hathaway.

Interviews of the main cast were also released, talking about production and promoted the film

The iconic Les Mis poster featuring an image of Cosette was released on the film's official Facebook page, as well as further posters of Jean Valjean, Javert, Fantine, and Cosette, Thnardiers and Marius.

The film used a gimmick of having the vocals recorded live on set using live piano accompaniments played through earpieces as a guide, with the orchestral accompaniment recorded in post-production.

The film also released the soundtrack for the film before Les Mis was released in cinemas.

Senna is a British 2010 documentary film that depicts the life and death of Brazilian motor-racing champion, Ayrton Senna.

The film was produced by StudioCanal and Working Title Films, one of the companies passion project

Was distributed by the parent company of Working Title Films production company, Universal Pictures.

Director: Asif Kapadia

Grossed: $1,612,430, it is the highest grossing British documentary in the UK, (made a loss)

A special screening of Senna was held on October 7, 2010 at the 2010 Japanese Grand Prix, at the Suzuka Circuit in Suzuka, Japan. The official world premire was held at the Cinemark Theatre in Sao Paulo, Brazil on November 3, 2010. It was released in Brazil on 12 November 2010 and the UK on 3 June 2011.

It has received great critical acclaim e.g. won a BAFTA for best documentary.

during the UK release, promoting interactivity by reaching out to page with similar interests. The campaign also designed and integrated apps for critic reviews, worldwide trailers, UK screening locations and global competitions.

They drove the activity for SENNA Day, when the movie was screened at over 300 cinemas across the UK, and hundreds of fans changed their Facebook profile picture to the SENNA poster.

Marketing Campaign:Universal designed, delivered and managed the UK SENNA Twitter campaign through @SENNAmovie.

It was a successful launch, attracting over 6,000 followers, and for a short while during the UK release SENNA was trending on Twitter, and the account appeared as a suggestion on Twitter's home page.

The SENNA movie channel on YouTube was set up as well.

On Facebook, the marketing campaign generated 25,000 'Likes'

Marketing Campaigns: Trailers and posters

Main character, Ted, writing, blogging and tweeting as his character on social networking sites, in particular, Twitter and Facebook e.g. Teds timeline, to generate interest

The company also set-up an interactive website for the film which, following an animation of Ted spray painting the screen, allows users access to exclusive features such as watch restricted content, get the official soundtrack to the film, Mobile Ted app , as well as videos and photos of production and the film.

Directed: Seth McFarlane

Production: Universal Pictures

Distribution and Marketing: Universal

Cast: Mark Wahlberg, Mila Kunis, Seth McFarlane

UK Release: 1st August 2012

Budget: $50, 000, 000

Grossed: $218, 000, 000

Director: Gareth Edwards The film was devised, story boarded and directed by Gareth EdwardsThe filming equipment cost approximately $15,000, with the budget coming in at "way under" $500,000 For about 90% of the filming the crew comprised seven peopleMade by an independent company with only backing from a minor company, Vertigo FilmsProduced and distributed by Vertigo FilmWas mainly released in film festivals e.g. 64th Edinburgh International Film FestivalRelease Date: 3rd December 2010Little connectionsOr exposure On 17 March, Magnet Releasing acquired the rights for the North American distribution

Monsters had its UK premiere as part of the 64th Edinburgh International Film Festival, on 18 June 2010.

Magnolia Pictures released Monsters in U.S. theatres on 29 October 2010.

In the weeks leading up to the UK release, a marketing campaign using social network Foursquare was announced. Vue Entertainment and Cineworld Cinemas set up 'infected locations' which gave users access to exclusive Monsters content and the chance to win random on-the-spot prizes.

(Merged)

Media Synergy In 2000, AOL and Time Warner mergedAdverts for the first Harry Potter film were shown on HBO and WB, both American TV channels which are subsidiaries of Time WarnerAdverts and articles appeared bout the film in magazines and newspapers owned by Time WarnerThe soundtrack was released on Atlantic Records, part of Warner MusicAOLs internet service was offering merchandise, and ticket promotions tied to subscriptions for AOLs services

Disney SynergyThe Disney company owns a variety of companies in Disneys name across a number of media platformsThe Disney Store promotes the merchandise with promotes the theme parks with promote the television shows which promote the company Former Disney CEO Michael EisnerThe series Indiana Jones was produced and distributed by Disney, the merchandise retailed by them, including the calendars and dolls, the theme parks are run by them as well as the Disney StoreAll these are promoted by Disney through each other, leading to the sequel and so on

PiracyFilm Piracy clearly violates the rites of ownership companies producing and distributing the films haveAllow cheaper, lower quality copies of films to be made and sold and this results in a lower profit for those who made the filmFilm-piracy contributes to a number of illegal activity such as drug-dealing and sex-trafficking Is an on-going problem the film-industry has to deal with constantly Consequently, movie piracy caused a 7% decline in international sales for Hollywood studios between 2005 and 2006 the film industry as a whole loses roughly $446 million per year

Technological Convergence

The technological convergence of the Xbox allows the consumer to watch a film, play video games, listen to music, and connect to the internet all using one machine. Sony owns all the rights to Blu-ray and so any DVD players made by companies other than Sony have to pay them for the rights as well as other media devices that use itXbox includes a variety of media devices including Blu-rayHowever, this costs the companies producing the technology money as it costs more to include a Blu-ray player within the Xbox deviceWithout increasing the price companies like Toshiba make a loss from producing the device and paying more for the privilege of including it than profiting

Strategy of synchronising and actively forging connections between directly related areas of entertainment

Synergy is the process by which a media institution tries to use various platforms to sell various products e.g. Film, soundtrack and video game

The Amazing Spiderman =++SynergyConvergenceConvergence is the process by which a range of media platforms are integrated within a single piece of media technology e.g. The iPhone is a phone, camera, video camera, mp3 player, FM radio, games console, web browser.

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ExchangeThe relationship between audiences and institutions in the film industry e.g. The produces make a film, the distribution generate interest and release it and the audiences watch and react to it.

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