Quick Snapshot

Week 48’2013 - 3’2014

MCCS

ABP MajhaWeek: - 48’13 – 3’14

TG: MF 15+ SEC:ABC CSMarket – Maharashtra

Marathi News maintaining its #2 position

Mar

athi

GEC

Mar

athi

New

s

Mar

athi

Mov

.

Mar

athi

Mus

ic

0

5

10

15

20

2520

3 21

% Genre Shares

Source : TAMPeriod : Wk 3’14

Vs. Last year genre shares almost neck to neck

% Genre Share0.0

0.5

1.0

1.5

2.0

2.5

3.0

3.5

4.0

4.5

3.03.4

Wk 48'12-3'13 Wk 47'13-3'13

Source : TAM Period : Wk 48’13 – 3’14

ABP Majha ruling the chart with 34% mkt. share

ABP Majha IBN Lokmat Zee 24 Taas TV 9 Maharashtra0%

5%

10%

15%

20%

25%

30%

35%

40%

34%

25% 25%

13%

% Mkt. Share

Wk 48'13-3'14

Source : TAM Period : Wk 48’13 -3’14

ABP Majha the leader in reach

Source : TAM Period : Wk 48’13 -3’14

ABP Majha Z 24 Taas IBN Lokmat TV9 Maha02468

101214 13 12 11

6

Reach in Mn.

4+ CS

ABP Majha Z 24 Taas IBN Lokmat TV9 Maha02468

1012 11 10 10

5

Reach in Mn.

15+ CS

Top 10 Shows Across Marathi News Genre

Source : TAM Period : Wk 3’14

Date Time From Time To Programme Genre OOOs

1/13/2014 22:17 22:53 10 CHYA BATMYA News Bulletin 184

1/15/2014 22:00 22:52 10 CHYA BATMYA News Bulletin 146

1/14/2014 21:59 22:52 10 CHYA BATMYA News Bulletin 143

1/13/2014 22:59 23:35 MUMBAI EAST WEST News Bulletin 133

1/16/2014 22:00 22:53 10 CHYA BATMYA News Bulletin 125

1/13/2014 20:43 22:13 ABP MAJHA VISHESH Interviews/Port 120

1/15/2014 20:59 21:54 ABP MAJHA VISHESH Interviews/Port 106

1/12/2014 19:58 20:16 YODHA SANYASI Reviews/Reports 90

1/14/2014 14:59 15:24 DUPARCHYA BATMYA News Bulletin 87

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