Media scenario 17 6 14 rev abp majha
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Transcript of Media scenario 17 6 14 rev abp majha
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Quick Snapshot
Week 16-23’2014
MCCS
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ABP MajhaWeek: - 16-23’14
TG: MF 15+ SEC:ABC CSMarket – Maharashtra
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Marathi News maintaining its #2 position
Mara
thi G
EC
Mara
thi N
ew
s
Mara
thi M
ov.
Mara
thi M
usi
c
0
5
10
15
20
25
15
5
20
% Genre Shares
Source : TAMPeriod : Wk 23’14
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Vs. Last year genre share up by 38%
% Genre Share0.0
0.5
1.0
1.5
2.0
2.5
3.0
3.5
4.0
4.5
3.0
4.2
Wk 16-23'13 Wk 16-23'14
Source : TAM Period : Wk 16-23’2013 & 2014
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ABP Majha ruling the chart with 37% mkt. share
ABP Majha IBN Lokmat Zee 24 Taas TV 9 Maharashtra0%
5%
10%
15%
20%
25%
30%
35%
40%37%
26%24%
13%
% Mkt. Share
Wk 16-23'14
Source : TAM Period : Wk 16-23’14
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ABP Majha the leader in reach
Source : TAM Period : Wk 16-23’14
ABP Majha Z 24 Taas IBN Lokmat TV9 Maha02468
10121416 14
13 12
6
Reach in Mn.
4+ CS
ABP Majha Z 24 Taas IBN Lokmat TV9 Maha02468
101214
1211 10
5
Reach in Mn.
15+ CS
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ABP Majha: Leadership across all TAM reported markets in Maharashtra
Source : TAM Period : Wk 16-23’14
% Market ShareChannel Mum Pune MAHA L C I MAH .1 to 1 Mn. MAHrest 1 Mn.+ (Including Pune) Maha West AIABP Majha 34% 44% 41% 34% 42% 37% 37% 38%IBN Lokmat 26% 28% 22% 31% 26% 26% 26% 26%TV9 MAHARASHTRA 17% 6% 9% 13% 10% 13% 13% 13%Z 24 Taas 23% 22% 28% 23% 22% 24% 24% 24%
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Top 10 Shows Across Marathi News Genre
Source : TAM Period : Wk 23’14
Date Time From Time To Programme Genre TVT 000s06/04/2014 11:59 14:56 ZUNZAR LOKNETA HARPALA News Bulletin 350
06/04/2014 09:59 10:57 NAMASKAR MAHARASTRA News Bulletin 280
06/02/2014 22:00 22:51 10 CHYA BATMYA News Bulletin 279
06/04/2014 08:58 09:49 NAMASKAR MAHARASTRA News Bulletin 254
06/04/2014 21:00 21:10 ABP MAJHA NEWS PROGRAM News Bulletin 238
06/04/2014 07:57 08:54 NAMASKAR MAHARASTRA News Bulletin 234
06/03/2014 22:22 22:53 10 CHYA BATMYA News Bulletin 228
06/04/2014 10:59 11:57 NAMASKAR MAHARASTRA News Bulletin 227
06/03/2014 21:00 22:18 ZUNZAR LOKNETA HARPALA News Bulletin 225
06/03/2014 07:58 12:00 NAMASKAR MAHARASTRA News Bulletin 213
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Thank You