Media scenario 7.2.14 abp majha
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Quick Snapshot Week 50’2013 - 5’2014 MCCS
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Transcript of Media scenario 7.2.14 abp majha
Quick Snapshot
Week 50’2013 - 5’2014
MCCS
ABP MajhaWeek: - 50’13 – 5’14
TG: MF 15+ SEC:ABC CSMarket – Maharashtra
Marathi News maintaining its #2 position
Mar
athi
GEC
Mar
athi
New
s
Mar
athi
Mov
.
Mar
athi
Mus
ic
0
5
10
15
20
25
19
4 30
% Genre Shares
Source : TAMPeriod : Wk 5’14
Vs. Last year genre share up by almost 10%
% Genre Share0.0
0.5
1.0
1.5
2.0
2.5
3.0
3.5
4.0
4.5
3.13.4
Wk 50'12-5'13 Wk 50'13-5'13
Source : TAM Period : Wk 50’13 – 5’14
ABP Majha ruling the chart with 34% mkt. share
ABP Majha IBN Lokmat Zee 24 Taas TV 9 Maharashtra0%
5%
10%
15%
20%
25%
30%
35%
40%
34%
26% 25%
13%
% Mkt. Share
Wk 50'13-5'14
Source : TAM Period : Wk 50’13 -5’14
ABP Majha the leader in reach
Source : TAM Period : Wk 50’13 -5’14
ABP Majha Z 24 Taas IBN Lokmat TV9 Maha02468
101214 13 12 12
6
Reach in Mn.
4+ CS
ABP Majha Z 24 Taas IBN Lokmat TV9 Maha02468
1012 11 10 10
5
Reach in Mn.
15+ CS
ABP Majha: Leadership across all TAM reported markets in Maharashtra
Source : TAM Period : Wk 1-5’14
% Market ShareChannel Mum Pune MAHA L C I MAH .1 to 1 Mn. MAHrest 1 Mn.+ (Including Pune) Maha West AIABP Majha 33% 33% 44% 32% 33% 35% 35% 36%IBN Lokmat 28% 26% 20% 26% 23% 25% 25% 25%TV9 MAHARASHTRA 14% 10% 9% 11% 14% 12% 12% 13%Z 24 Taas 25% 30% 27% 32% 30% 27% 27% 27%
Top 10 Shows Across Marathi News Genre
Source : TAM Period : Wk 5’14
Date Start Time End Time Programme Genre TVT 000s1/30/2014 19:35 20:33 ABP MAJHA NEWS PROGRAM News Bulletin 2771/27/2014 22:01 22:52 10 CHYA BATMYA News Bulletin 1691/28/2014 22:00 22:52 10 CHYA BATMYA News Bulletin 1571/30/2014 22:00 22:52 10 CHYA BATMYA News Bulletin 1541/29/2014 21:59 22:52 10 CHYA BATMYA News Bulletin 1461/30/2014 20:59 21:56 ABP MAJHA VISHESH Interviews/Portraits/Discussions 1201/28/2014 22:59 23:29 MUMBAI EAST WEST News Bulletin 119
2/1/2014 21:58 22:47 10 CHYA BATMYA News Bulletin 1171/27/2014 19:36 19:52 MUMBAI EAST WEST News Bulletin 1071/31/2014 20:59 21:57 ABP MAJHA VISHESH Interviews/Portraits/Discussions 103
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