Media scenario week 30'2014 abp majha

Quick Snapshot

Week 23-30’2014

MCCS

ABP MajhaWeek: - 23-30’14

TG: MF 15+ SEC:ABC CSMarket – Maharashtra

Marathi News maintaining its #2 position

Mara

thi G

EC

Mara

thi N

ew

s

Mara

thi M

ov.

Mara

thi M

usi

c

0

5

10

15

20

25

16

43

1

% Genre Shares

Source : TAMPeriod : Wk 30’14

Vs. Last year genre share up by 1%

% Genre Share0.0

0.5

1.0

1.5

2.0

2.5

3.0

3.5

4.0

4.5

4.0 4.0

Wk 23-30'13 Wk 23-30'14

Source : TAM Period : Wk 23-30’2013 & 2014

ABP Majha ruling the chart with 39% mkt. share

ABP Majha IBN Lokmat TV 9 Maharashtra Zee 24 Taas0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

39%

23%

16%

22%

% Mkt. Share

Wk 23-30'14

Source : TAM Period : Wk 23-30’14

ABP Majha the leader in reach


ABP Majha Z 24 Taas IBN Lokmat TV9 Maha02468

10121416 15

1413

7

Reach in Mn.

4+ CS

ABP Majha Z 24 Taas IBN Lokmat TV9 Maha02468

101214 12

11 10

6

Reach in Mn.

15+ CS

ABP Majha: Leadership across all TAM reported markets in Maharashtra


% Market ShareChannel Mum Pune MAHA L C I MAH .1 to 1 Mn. MAHrest 1 Mn.+ (Including Pune) Maha West AIABP Majha 32% 49% 44% 37% 47% 39% 38% 38%IBN Lokmat 25% 22% 20% 27% 22% 24% 23% 23%TV9 MAHARASHTRA 21% 8% 13% 13% 11% 16% 16% 16%Z 24 Taas 22% 22% 23% 23% 21% 22% 22% 22%

Top 10 Shows Across Marathi News Genre

Source : TAM Period : Wk 30’14

Date Time From Time To Programme Genre TVT 000s23/07/2014 21:15 21:56 ABP MAJHA VISHESH Interviews/Portraits/Discussions 168

24/07/2014 21:25 21:57 ABP MAJHA VISHESH Interviews/Portraits/Discussions 166

23/07/2014 21:59 22:53 10 CHYA BATMYA News Bulletin 164

23/07/2014 20:59 21:10 MAJHA CITY NEWS News Bulletin 161

24/07/2014 13:32 13:53 REMOTE MAZA News Bulletin 153






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Media scenario week 30'2014 abp majha

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