Media scenario 6 6 14 rev abp news
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Transcript of Media scenario 6 6 14 rev abp news
Quick Snapshot
Week 15-22’2014
MCCS
ABP NEWS Week: 15-22’14
TG – MF,15+ SEC:ABCMarket - HSM
Hindi News maintaining its # 3 position
Biggest news of the week was ‘Modi’s Oath taking ceremony
as PM of India
GEC
HIN
DI ...
HIN
DI...
KID
S
MU
SIC
REG
SPO
RTS
INFO
LIFE
T...
EN
G
BU
S ...
EN
G E
NT
EN
G ...
0
5
10
15
20
25
30
35
40
45
34
17
85 4 3 2 1 1 1 0 0 0
% Genre Share
Source : TAM Period : Wk 22’2014
SONY MAX IS REPORTED IN HINDI MOVIES
Hindi News Genre rose by 11% VS last week, credit goes to the ‘Oath of New Prime Minister of India Narendra Modi’
VS. last year 59% increase in terms of shares
Hindi News0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
8.0
4.3
6.8
% Genre Share
Wk 15-22'13 Wk 15-22'14
Source : TAM Period : Wk 15-22’Year : 2013 & 2014
PLEASE NOTE: TAM HAS RECENTLY STOPPED REPORTING LIVE INDIA .VS last year channel bouquet has increased.
ABP News among top 2 channels
Aaj Tak ABP News India TV Z News India News NEWS NATION0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
20%18%
15%14%
9%
7% 7%
% Mkt Share
Wk15-22'14
Source : TAM Period : Wk 15-22’14
ABP News #2 in Reach
Aaj Tak ABP News
Z News India TV
IBN 7 NDTV India
0
10
20
30
40
50 4541
34 3327 27
CS 15+
Reach
in M
n.
Source : TAM Period : Wk 15-22‘14
Aaj Tak
ABP News
Z News
India TV
IBN 7 NDTV India
0
10
20
30
40
50
60 5450
41 4032 32
CS 4+
Reach
in M
n.
ABP News among top 2 in most of the markets
Source : TAMPeriod : Wk 15-22’14
Market Share %Channel Mumbai Kol Del Chts'grh B'har Guj Maha MP PHCHP Raj UP WB East West North South HSM AI
Aaj Tak 16% 13% 17% 14% 11% 19% 20% 14% 22% 20% 17% 20% 18% 20% 19% 31% 19% 19%
ABP News 13% 26% 11% 12% 15% 16% 17% 14% 15% 17% 17% 21% 17% 16% 14% 20% 15% 15%
India TV 22% 16% 18% 13% 13% 16% 18% 15% 8% 11% 11% 12% 15% 17% 13% 6% 14% 14%
Z News 7% 10% 8% 7% 9% 9% 9% 10% 11% 8% 10% 17% 12% 9% 9% 6% 9% 9%
IBN 7 6% 6% 7% 3% 7% 4% 5% 5% 7% 4% 6% 5% 3% 4% 6% 3% 5% 5%
NDTV India 7% 9% 7% 4% 5% 6% 6% 7% 8% 5% 7% 6% 5% 6% 7% 6% 6% 7%
DD News 2% 1% 1% 2% 2% 1% 1% 1% 1% 2% 1% 2% 2% 1% 1% 17% 1% 1%
Samay 2% 1% 1% 4% 6% 2% 2% 3% 3% 4% 2% 5% 4% 2% 2% 6% 2% 2%
TEZ 6% 4% 4% 1% 3% 3% 3% 2% 2% 2% 3% 3% 1% 3% 3% 3% 3% 3%
News 24 4% 3% 11% 16% 6% 3% 4% 9% 3% 5% 6% 2% 5% 3% 7% 0% 6% 6%
P7 news 1% 2% 1% 4% 2% 2% 2% 1% 2% 3% 2% 2% 2% 2% 1% 0% 2% 1%
News Express 3% 2% 2% 1% 7% 3% 2% 2% 3% 2% 2% 1% 1% 2% 2% 0% 2% 2%
NEWS NATION 6% 4% 4% 11% 8% 8% 7% 8% 7% 7% 8% 4% 9% 7% 6% 0% 7% 7%
India News 6% 3% 8% 7% 6% 8% 5% 9% 7% 9% 8% 2% 5% 6% 8% 3% 7% 7%
Top 10 Shows – ABP NEWS
Source : TAM Period : Wk 22’14
Days Time From Time To Programme GenreTVT 000s
Mon 16:58 19:59 NARENDRA MODI SHAPATH SAMAROH Special Telecast 973
Mon 20:57 21:54 PRADHAN MANTRI NARENDRA MODI News Bulletin 534
Mon 19:59 20:52 PRADHAN MANTRI NARENDRA MODI News Bulletin 438
Mon 21:59 22:52 PRADHAN MANTRI NARENDRA MODI News Bulletin 425
Thu 22:30 22:45 FATAFAT 101 News Bulletin 411
Wed 07:55 08:15 FATAFAT 101 News Bulletin 392
Thu 21:59 22:24 24 GHANTE REPORTER News Bulletin 343
Wed 08:22 08:23 MANORANJAN FATAFAT Fi lm Based Magazines 329
Thu 21:30 21:53 PRADHAN MANTRI NARENDRA MODI News Bulletin 309
Mon 14:35 15:59 7 RCR Tele Film/Short Film/Documentary 302
Network Performance
MCCS TV Tday Zee Net India TV Net. 18 Ndtv Net0%
5%
10%
15%
20%
25%
30%
25%
22%19%
14%
12%
7%
% Mkt. Share
Wk 15-22'14
Source : TAM Period : Wk 15-22’14
MCCS # 1 News Network
Thank You