Quick Snapshot

Week 38 – 48’2013

MCCS

ABP NEWS Week: 38 - 45 ‘2013

TG – MF,15+ SEC:ABCMarket - HSM

Among National genres Hindi News at # 3

GEC

REG

HIN

DI ...

HIN

DI...

KID

S

MU

SIC

SPO

RTS

INFO

LIFE

T...

EN

G

RELI

G...

BU

S ...

EN

G E

NT

0

5

10

15

20

25

30

35

40

4539

1612

65 4 4

1 1 1 1 0 0

% Genre Share

Source : TAM Period : Wk 45’2013

VS. last year 25% increase in terms of shares

Hindi News0.0

1.0

2.0

3.0

4.0

5.0

6.0

7.0

5.0

6.4

% Genre Share

Wk 38-45'12 Wk 38-45'13

Source : TAM Period : Wk 38-45’13Year : 2012 & 2013

ABP News maintaining its position

Aaj Tak India TV ABP News India News Z News News 240%

2%

4%

6%

8%

10%

12%

14%

16%

18%16%

13% 13%

9% 9%8%

% Mkt Share

Wk38-45'13

Source : TAM Period : Wk 38-45’13’13

ABP News neck to neck with Aaj Tak

Aaj Tak ABP News

India TV

Z News NDTV India

IBN 70

10

20

30

4042

3731 30

26 25

CS 15+

Reach

in M

n.

Source : TAM Period : Wk 38-45’13

Aaj Tak

ABP News

Z News

India TV

IBN 7 NDTV India

0

10

20

30

40

50

6050

4439 39

31 30

CS 4+

Reach

in M

n.

ABP News among top 2 in most of the markets

Source : TAMPeriod : Wk 38-45’2013

Market Share %

ABP News scoring News Bulletins

Source : TAM Period : Wk 45’2013 Analysis : Sub Genre GRPs

Share % within each sub-genre

Aaj Tak scored high on news bulletins & Reviews/ ReportsIndia News performing on Intervews/Portraits & Discussions

Genre Aaj Tak ABP News India TV India News Z NewsNews Bulletin 15% 15% 12% 10% 11%Reviews/Reports 25% 18% 14% 3% 0%

Interviews/Portraits/Discussions 10% 9% 4% 17% 3%Comedies 81% 4% 2% 0% 0%Cricket Match 30% 1% 19% 7% 0%

Top 10 Shows Across Hindi News Genre

Channel Date Day Time from Time to Programme Genre TVT 000ABP News 04/11/2013 Mon 7:59:00 PM 9:20:00 PM GHOSHNA PATRA Talk Shows/Chat 446Z News 09/11/2013 Sat 8:27:00 PM 8:51:00 PM Z NEWS PROGRAM News Bulletin 415Aaj Tak 07/11/2013 Thu 8:27:00 PM 8:51:00 PM SPECIAL REPORT Reviews/Reports 405Aaj Tak 09/11/2013 Sat 8:27:00 PM 8:51:00 PM SPECIAL REPORT Reviews/Reports 400ABP News 06/11/2013 Wed 7:59:00 PM 8:24:00 PM KAUN BANEGA MUKHYAMANTRINews Bulletin 385India TV 04/11/2013 Mon 10:00:00 PM 10:15:00 PM NON STOP SUPERFAST News Bulletin 376Aaj Tak 09/11/2013 Sat 8:58:00 PM 9:21:00 PM 0.875 News Bulletin 371Aaj Tak 06/11/2013 Wed 8:28:00 AM 8:44:00 AM NON STOP 100 News Bulletin 333ABP News 05/11/2013 Tue 7:27:00 PM 7:42:00 PM FATAFAT 101 News Bulletin 321Aaj Tak 06/11/2013 Wed 8:22:00 AM 8:24:00 AM SO SORRY Comedies 313

3 programmes of ABP News in Top 10

Source : TAM Period : Wk 45’2013

ABP Ananda performing on News Bulletins

,Sports/Magazines, Comedies & Religious/ Devotional

Source : TAM Period : Wk 45’2013 Analysis : Sub Genre GRPs

Share % within each sub-genre

NT Bangla scored on Sports Magazines, Cartoons & Reviews/ Reviews/ Reports

Prog Genre

24 GHANTA

ABP Ananda High News NT Bangla RPLUS Kolkata TV

News Bulletin 17% 37% 5% 21% 12% 8%Sports Magazines 0% 1% 0% 57% 41% 0%Cartoons/Animation 3% 0% 0% 97% 0% 0%Comedies 17% 29% 4% 20% 20% 10%Religious/Devotional 25% 63% 3% 0% 1% 8%Reviews/Reports 7% 8% 1% 48% 11% 25%

Top 10 Shows Across Bengali News Genre

Channel Date Days Time From Time To Programme Genre TVT 000sABP Ananda 04/11/2013 Mon 11:27:00 PM 11:54:00 PM ABP ANANDA PROGRAM News Bulletin 115ABP Ananda 05/11/2013 Tue 8:58:00 PM 9:59:00 PM KHELA BHANGAR KHELA Interviews/Port 112Kolkata TV 06/11/2013 Wed 10:59:00 PM 11:03:00 PM EI MAHURTA News Headlines 111Kolkata TV 03/11/2013 Sun 2:59:00 PM 3:03:00 PM EI MAHURTA News Headlines 107ABP Ananda 05/11/2013 Tue 11:28:00 PM 11:55:00 PM KHELA BHANGAR KHELA Interviews/Port 97Kolkata TV 06/11/2013 Wed 11:04:00 PM 11:29:00 PM SAMBAD SARADIN News Bulletin 9724 GHANTA 07/11/2013 Thu 8:01:00 PM 8:56:00 PM AAPNAR RAI Interviews/Port 86ABP Ananda 07/11/2013 Thu 10:58:00 PM 11:26:00 PM ABP ANANDA KHABAR News Bulletin 83Kolkata TV 04/11/2013 Mon 2:29:00 PM 2:38:00 PM COLOUR BAR Different Magaz 83ABP Ananda 07/11/2013 Thu 4:58:00 PM 5:26:00 PM AAJ AYE RAJYE News Bulletin 82

5 programmes of ABP Ananda in Top 10

Source : TAM Period : Wk 45’2013

Network Performance

MCCS TV Tday Zee Net India TV Net. 18 Ndtv Net0%

5%

10%

15%

20%

25% 24%22%

19%

15%

12%

8%

Wk 38-45'13

Wk 38-45'13

Source : TAM Period : Wk 38-45’2013

MCCS maintaining its # 1 position

Thank You