Quick Snapshot

Week 5 - 12’2014

MCCS

ABP ANANDAPeriod – Wk 5-12’14

TG – MF 15+ SEC:ABC CSMarket – West Bengal

Bangla News genre maintaining its # 2 position

Bangla

...

Bangla

...

Bangla

...

Bangla

M...0

10

20

30

40

50

34

9

20

% Genre Sh

Source : TAM Period : Wk 12’2014

PLEASE NOTE: TAM HAS RECENTLY STOPPED REPORTING BANGLA PEACE TV, DUE TO WHICH BANGLA REG GENRE NO MORE EXISTS

VS last year market shares marginally down by 9%

0.0

2.0

4.0

6.0

8.0

10.0

12.0

10.19.2

% Genre Share

Wk 5-12'13 Wk 5-12'14

Source : TAM Period : Wk 5-12 Year : 2013 &2014

PLEASE NOTETAM HAS STOPPED REPORTING CTVN AKD PLUS.

ABP Ananda leader in the market

ABP Ananda 24 GHANTA Kolkata TV RPLUS News Time Bangla HIGH NEWS

31%

23%

18%

13%

9%6%

% Mkt. Share

Wk 5-12'14

Source : TAM Period : Wk 5-12’14

ABP Ananda leading in both TG’s

Source : TAM Period : Wk 5-12’14

ABP Ana

nda

24 G

HANTA

Kolka

ta T

V

High

News

News T

ime

Bangla

RPLUS

02468 7

64 4

2 2

Reach in Mn

TG: 4+ CS

ABP Ana

nda

24 G

HANTA

Kolka

ta T

V

High

News

News T

ime

Bangla

RPLUS

0

2

4

66

54 4

2 2

Reach in Mn

TG: 15+ CS

ABP Ananda leading in almost all TAM reported markets

Source : TAM Period : Wk 5-12’14

% Market ShareChannel Kol WB .1 to 1 Mn. WBrest 1 Mn.+ WB East AI24 GHANTA 20% 37% 26% 23% 23% 23%ABP Ananda 28% 41% 32% 31% 31% 31%Kolkata TV 21% 4% 24% 19% 18% 18%News Time Bangla 7% 15% 15% 9% 9% 9%RPLUS 16% 0% 3% 13% 12% 12%High News 7% 4% 0% 6% 6% 6%

ABP Ananda performing on News Bulletins,

Interviews/Portraits & Sports/Magazines

Source : TAM Period : Wk 12’2014 Analysis : Sub Genre GRPs

Share % within each sub-genre

24 Ghanta is scoring from News Headlines & Sports/MagazinesKol TV scoring from Cartoons/Animations

Week12'14

Prog Genre 24 GHANTA ABP Ananda High News Kolkata TVNews Time Bangla RPLUS

News Bulletin 22% 38% 6% 20% 9% 5%

News Headlines 61% 0% 0% 30% 0% 9%

Cartoons/Animation 30% 2% 0% 44% 24% 0%

Sports Magazines 51% 17% 4% 14% 3% 11%

Interviews/Portraits/Discussions 0% 100% 0% 0% 0% 0%

Film Based Magazines 26% 31% 0% 25% 13% 5%

Top 10 Shows – ABP ANANDA

Source : TAM Period : Wk 12’2014

Date ProgrammeDur {Min} Genre TVT 000s

16 Mar 14 BIOSCOPE BAAZIMAAT 28 Game Shows/Quiz 15121 Mar 14 PROTI POKHE 28 Talk Shows/Chat 15019 Mar 14 PROTI POKHE 116 Talk Shows/Chat 14921 Mar 14 PROTI POKHE 26 Talk Shows/Chat 13220 Mar 14 ABP ANANDA KHABAR 30 News Bulletin 12919 Mar 14 PROTI POKHE 24 Talk Shows/Chat 11918 Mar 14 ABP ANANDA KHABAR 28 News Bulletin 11821 Mar 14 PROTI POKHE 30 Talk Shows/Chat 11520 Mar 14 ABP ANANDA KHABAR 28 News Bulletin 11522 Mar 14 EK DOZEN GALPO 28 News Bulletin 112

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