Quick Snapshot

Week 36 – 43’2013

MCCS

PLEASE NOTE : From week 41’2013onwards we are accounting for 5 new hindi news channels in the HSM space and 3 new Bangla News channels in the WB space. This is done to track the growing competition in the respective markets. As a result, through research, the channels identified in the Hindi News space to contribute 97% market share including the previously calibrated Hindi News channels, are1.India News2.News Nation3.P7 News4.News Express5.News Live 24X7

Similarly for Bangla, 2 channels have been identified in the WB market to contribute 98% market share adding up to the previously calibrated Bangla News channels1.CTVN AKD Plus2.High News

ABP NEWSWeek: 36 - 43 ‘2013

TG – MF,15+ SEC:ABC

Market - HSM

Among National genres Hindi News at # 3

40

17

117

4 4 2 1 1 1 1 0 00

5

10

15

20

25

30

35

40

45

GE

C

RE

G

HIN

DI M

OV

IES

HIN

DI N

EW

S

KID

S

MU

SIC

SP

OR

TS

INFO

LIFE

TS

YLE

RE

LIG

IOU

S

EN

G M

OV

BU

S N

EW

S

EN

G E

NT

% Genre Share

Source : TAM Period : Wk 43’2013

VS. last year increase in terms of shares

5.2

6.4

0.0

1.0

2.0

3.0

4.0

5.0

6.0

7.0

Hindi News

% Genre Share

Wk 36-43'12 Wk 36-43'13

Source : TAM Period : Wk 36-43’13Year : 2012 & 2013

ABP News maintaining its position

17%

13%12%

9%9%

8%

0%

2%

4%

6%

8%

10%

12%

14%

16%

18%

Aaj Tak India TV ABP News India News Z News News 24

% Mkt Share

Wk36-43'13

Source : TAM Period : Wk 36-43’13’13

India News & News 24 increase in terms of mkt. shares

ABP News neck to neck with Aaj Tak

4238

32 3127 26

0

10

20

30

40

50

Aaj Tak ABP News

India TV Z News NDTV India

IBN 7

Re

ach

in M

n.

CS 15+

Source : TAM Period : Wk 36-43’13

5145

40 4032 31

0

10

20

30

40

50

60

Aaj Tak ABP News

Z News India TV IBN 7 NDTV India

Re

ach

in M

n.

CS 4+

ABP News among top 2 in most of the markets

Source : TAMPeriod : Wk 36-43’2013

Market Share %

ABP News scoring from Interviews/ Portraits & Discissions

Source : TAM Period : Wk 43’2013 Analysis : Sub Genre GRPs

Share % within each sub-genre

Aaj Tak scored high on news bulletins & Comedies India TV performing on Reviews/ Reports & Religious & devotional programmes

Genre Aaj Tak ABP News India TV News Z NewsNews Bulletin 16% 15% 13% 12% 11%Reviews/Reports 23% 15% 25% 5% 0%Interviews/Portraits/Discussions 9% 15% 5% 15% 2%Religious/Devotional 18% 0% 32% 0% 3%Comedies 76% 0% 0% 0% 0%

Network Performance

23% 23%

18%

15%

12%

8%

0%

5%

10%

15%

20%

25%

TV Tday MCCS Zee Net India TV Net. 18 Ndtv Net

Wk 36-43'13

Wk 36-43'13

Source : TAM Period : Wk 36-43’2013

MCCS maintaining its # 1 position

Thank You