Quick Snapshot

Week 35 – 42’2013

MCCS

PLEASE NOTE : From week 41’2013onwards we are accounting for 5 new hindi news channels in the HSM space and 3 new Bangla News channels in the WB space. This is done to track the growing competition in the respective markets. As a result, through research, the channels identified in the Hindi News space to contribute 97% market share including the previously calibrated Hindi News channels, are1.India News2.News Nation3.P7 News4.News Express5.News Live 24X7

Similarly for Bangla, 2 channels have been identified in the WB market to contribute 98% market share adding up to the previously calibrated Bangla News channels6.CTVN AKD Plus7.High News

ABP NEWS Week: 35 - 42 ‘2013

TG – MF,15+ SEC:ABCMarket - HSM

Among National genres Hindi News at # 3

GEC

REG

HIN

DI ...

HIN

DI...

SPO

RTS

KID

S

MU

SIC

INFO

LIFE

T...

EN

G

RELI

G...

BU

S ...

EN

G E

NT

0

5

10

15

20

25

30

35

40

45

36

16

108

6 4 31 1 1 1 0 0

% Genre Share

Source : TAM Period : Wk 42’2013

VS. last year increase in terms of shares

Hindi News0.0

1.0

2.0

3.0

4.0

5.0

6.0

7.0

5.3

6.3

% Genre Share

Wk 35-42'12 Wk 35-42'13

Source : TAM Period : Wk 35-42’13Year : 2012 & 2013

ABP News maintaining its position

Aaj Tak India TV ABP News India News Z News News 240%

2%

4%

6%

8%

10%

12%

14%

16%

18% 17%

14%12%

9% 8%7%

% Mkt Share

Wk35-42'13

Source : TAM Period : Wk 35-42’13’13

ABP News neck to neck with Aaj Tak

Aaj Tak ABP News

India TV

Z News IBN 7 NDTV India

0

10

20

30

4042

3933 31

26 27

CS 15+

Reach

in M

n.

Source : TAM Period : Wk 34-41’13

Aaj Tak

ABP News

India TV

Z News

IBN 7 NDTV India

0

10

20

30

40

50

60 5548

41 4032 31

CS 4+

Reach

in M

n.

ABP News among top 2 in most of the markets

Source : TAMPeriod : Wk 36-42’2013

Market Share %

Programme Genre GRPs

Source : TAM Period : Wk 42’2013 Analysis : Sub Genre GRPs

Share % within each sub-genre

Aaj Tak scored high on news bulletins ,Action/Thrillers & Cricket MatchesIndia TV performing on Reviews/ Reports & Religious & devotional programmes

Genre Aaj Tak ABP News India TV News Z News

News Bulletin 28% 20% 19% 15% 19%

Reviews/Reports 30% 15% 48% 5% 1%

Cricket Match 52% 11% 28% 9% 0%

Religious/Devotional 25% 2% 66% 0% 7%

Action/Thriller 35% 24% 0% 31% 10%

Network Performance

MCCS TV Tday Zee Net India TV Net. 18 Ndtv Net0%

5%

10%

15%

20%

25%23% 23%

18%

15%

13%

7%

Wk 35-42'13

Wk 35-42'13

Source : TAM Period : Wk 35-42’2013

MCCS maintaining its # 1 position

Thank You